• 한국언어정보학회:학술대회논문집
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• 한국언어정보학회 2007년도 정기학술대회
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• pp.515-521
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• 2007

The text categorization is an important field for the automatic text information processing. Moreover, the authorship identification of a text can be treated as a special text categorization. This paper adopts the conceptual primitives' expression based on the Hierarchical Network of Concepts (HNC) theory, which can describe the words meaning in hierarchical symbols, in order to avoid the sparse data shortcoming that is aroused by the natural language surface features in text categorization. The KNN algorithm is used as computing classification element. Then, the experiment has been done on the Chinese text authorship identification. The experiment result gives out that the processing mode that is put forward in this paper achieves high correct rate, so it is feasible for the text authorship identification.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 1998년도 가을 학술발표대회 논문집 디자인 학 연구
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• pp.6-7
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• 1998

• Asia Marketing Journal
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• 제15권4호
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• pp.161-186
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• 2014

There are many cases of rebranding and its numbers are growing. However, rebranding is still under research in the academic field, and there is no guideline on the effective way to change brand name. The objective of this paper is to integrate two inconsistent predictions from categorization theory and schema incongruity theory: a negative linear relationship (categorization theory) versus an inverted-U-shape relationship (schema incongruity theory) between brand name incongruity and consumer evaluation into one framework. Specifically, this study examines how the effect of incongruity between an existing brand name and a new brand name (hereafter called "brand name incongruity") on the new brand name attitude differs depending on a consumer's individual characteristics (need for cognition). The experiment demonstrates that consumers with a high need for cognition show a better attitude towards a new brand name when the brand name was rebranded moderately incongruent compared to congruent or extremely incongruent. Thus, the experiment demonstrates that there is an inversed U-shape relationship between brand name incongruity and new brand name evaluation for consumers with a high need for cognition. On the contrary, consumers with a low need for cognition show a better attitude towards a new brand name when the brand name is rebranded congruently compared to incongruent conditions (moderate incongruity and extreme incongruity). This result indicates that there is a negative linear relationship between brand name incongruity and new brand name evaluation. Key theoretical and managerial implications of the present study are as follows. This study integrates two alternative views of research on incongruity evaluation into one framework by demonstrating that need for cognition moderates the relationship between brand name incongruity and consumer evaluation. This present study provides a conceptual basis for understanding consumer evaluation towards a new brand name. Next, though rebranding is a very important decision making of brand management, there is no guideline on how to change a brand name. The findings of this research can suggest which degree of change is optimal when rebranding in order to utilize and strengthen existing brand equity. More specifically, when our target customer has high need for cognition, moderately incongruent rebranding can be optimal, whereas for those with low need for cognition, rebranding in accordance with existing brand name will be optimal.

• 대한지리학회지
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• 제49권4호
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• pp.601-614
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• 2014

이 연구의 목적은 주요 지리 개념에 관한 고등학생들의 대표적 오개념을 조사하고 그 형성 메커니즘을 고찰하는 것이다. 연구자들은 오개념 형성 메커니즘을 틀(framework) 이론, p-prim(phenomenological primitive) 이론, 범주화(categorization) 이론으로 설명하는데 어떤 이론이 오개념 형성 메커니즘을 설명하기에 적절한지는 학문이나 개념의 성격에 따라 달라질 수 있다. 이에 본 연구에서는 지리 개념 세 가지(1차 2차 산맥, 부심과 위성도시, 푄 현상과 높새바람)를 선정하여 이와 관련된 학생들의 주요 오개념을 조사하고, 그것들의 형성 메커니즘을 설명하기 위해 어떤 이론을 적용하는 것이 적절한지를 논의하였다. 이 연구에서 발견한 주요 오개념은 다음과 같았다. 첫째, 학생들은 1차 2차 산맥에서 숫자 1, 2를 산맥의 형성순서로 이해하였다. 둘째, 부심과 위성도시의 경우, 주요 기능의 차이에도 불구하고 학생들은 두 가지를 하나의 범주로 묶어 동일한 기능을 수행하고 유사한 영향을 미친다고 이해하는 경우가 많았다. 셋째, 학생들은 높새바람과 푄 현상을 동일한 위계에 속한다고 이해하였다. 나아가 본 연구에서는 학생들이 각 개념을 올바른 온톨로지 트리에 위치시키지 못하는 범주화 오류의 관점에서 이들 지리 오개념 형성 메커니즘을 설명하였다.

• 대한산업공학회지
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• 제2권1호
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• pp.101-108
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• 1976

• 감성과학
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• 제12권1호
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• pp.45-54
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• 2009

인간은 주변 환경 속에서 경험하는 다양한 사물이나 대상을 유사관계를 기준으로 범주화하고 평가하는 인지적인 활동을 하고 있다. 이것은 인간을 둘러싼 모든 환경적 요소를 자신에게 의미있는 개념 단위로 이해하기 위한 필수적인 수단이라고 할 수 있다. 일반적으로 SD법(Semantic Differential Method)으로 대표되는 종래의 감성평가방법에서는 계측대상을 '집단적인' 경향으로 간주하여 독립적으로 평가판단을 하도록 요구하여 왔다. 그러나 이와 같은 SD법만으로는 인간의 유연한 유사성 판단능력을 평가에 반영하기에는 불충분하다. 이에 본 논문에서는 자극의 직감적 범주화와 각 범주 내에서의 대표-비대표사례의 유사성 판단을 기초로 한 계층적인 감성평가방법을 제안하였다. 제안한 평가방법의 유효성 검증을 위하여 감성적 소구력이 높은 장신구의 스캔화상을 실험자극으로 선정하여 감성평가실험을 실시하였다. 실험결과 직감적 범주화 작업, 대표사례의 선출, 대표사례의 평가득점을 비대표사례의 초기값으로 설정한 계층적인 감성평가방법은 종래의 SD법을보완할 수 있는 감성평가방법으로서의 근거가 마련되었다.

• 한국의류학회지
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• 제16권4호
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• pp.371-377
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• 1992

The purposes of the study were 1) to extend the cognitive categorization theory in an attempt to explain the of garment category, fashionability, and wearer's body types on impression formation, and 2) to find out structures of wearer's impressional dimension and wearer's professional image. The research included a quasi-experiment and survey. The experimental design was a $2^{3}$full factorial design of 3 independent variables. The experimental materials developed for the study were a set of stimuli and a response scale. The stimuli consisted of 8 drawings made by 3 independent variables (garment category, fashion level, wearer's body type). Result were as follows: 1) Garment category, fashionability and wearer's body type had significant effects on impression of the 5 factors-evaluation, potency, appearance, sociability and good-bad, with exception of wearer's body type which was nonsignificant to the potency factor. 2) Garment category was most effective on the evaluation and the potency. However wearer's body type was most effect on the appearance factor and fashionability variable was most effective on the good-bad factor. It was conclued that the results supported the cognitive categorization theory on impression formation and a cognitive categorization hypothesis of clothes.

• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2004년도 e-Biz World Conference
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• pp.294-301
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• 2004

·Text-mining approach to e-documents organization based on topic hierarchy - Machine-Learning ＆ information Theory-based ㆍ 'Category(topic) discovery' problem → document bundle-based user-constraint document clustering ㆍ 'Automatic categorization' problem → Accelerated EM with CU-based active learning → 'Hierarchy Construction' problem → Unsupervised learning of category subsumption relation

• 복식
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• 제66권4호
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• pp.128-145
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• 2016

Unlike the past, when fashion brands adopted unilateral communication with their consumers, the brands today have recognized the importance of bi-lateral communication. This has led to the companies producing fashion films as a means to elicit a consensus in opinion between the brands and the consumers. Such fashion films should be understood as films using fashion that transcends time, and also as a type of fashion media. This study, which is based upon the understanding that fashion films are a part of strategic marketing for enhancing the value of brands, used domestic and international literature in order to define fashion films, and establish a theoretical basis for these films. Corroborative study was also conducted for the purpose of practical categorization. This study aims to investigate the characteristics of fashion films, and to suggest a new approach to the study of fashion films. The study adopted the research methodology used in Dudley Andrew's film theory in order to create a theoretical frame that can be used to categorize fashion films. The theory is of significance because it is the basis for the category of motion picture fashion film and media technology fashion film. The study on the categorization and the characteristics of fashion films based upon 6 sub-categories shows a consistent trend of fashion films. From the results, it can be inferred that the films contribute, in part, to the enhancement of brand value. Fashion films have shown rapid growth with the mixture of other media, and with the introduction of cutting-edge technology. Fashion films can be used as new marketing methods for the fashion brands in this digital age.

• 인터넷정보학회논문지
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• 제17권4호
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• pp.135-143
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• 2016

인터넷은 과학기술 정보를 포함한 다양한 정보의 유통 채널로 널리 활용되고 있다. 이에 본 연구에서는 정보원 공신력에 따라 과학 관련 온라인 뉴스의 설득효과가 어떠한 차이를 보이는가를 대학생들을 대상으로 실험을 통해 살펴보았다. 구체적으로, 온라인 과학기술 뉴스에 등장하는 정보원의 신분(교수, 학생)과 집단구분(내집단, 외집단)을 달리한 실험조건에서 과학기술 메시지를 전달하고 이후 피험자의 과학기술에 대한 유용성 지각과 태도에 미치는 영향을 살펴보았다. 연구결과, 과학기술에 대한 유용성 지각은 정보원 공신력과 내집단 외집단 구분과의 상호작용에 의해 영향을 받는 것으로 나타났다.