• 복식문화연구
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• 제10권6호
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• pp.748-762
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• 2002

The purpose of this study was to analyze the fashion trends of Korean men's golfwears and furnished the researchers of same major with reliable data base. Lately, Korean men were concerned about their appearance rather than social position. Moreover, they tried to express the needs of youthfulness with free lift through clothings. These trend had been showed itself not only development of golfwears, but also change of esthetic tastes of men's golfwears. First of all, the development of men's golfwears was affected by the major three factors out of many various factors. That is, popularization of golf by the international activities of Korean progolfers, appearance of young consumers after IMF and the casualization of the men's formal dress, the making an everyday dress of men's sportswears. The results of analyzing of fashion trends of the men's golfwears is as follow: 1. The characteristics with naturalness, comfort of men's golfwears was manifested casualization trends by the factors of downward tendency of golfer's age, 5-days working, men's biz casual preference, individual ism after IMF. 2. Men's character golfwears was showed by the ageless as a youthfulness expression, the Sportism as an international trend, 2002 world cup, etc. 3. All of golfwears have to be functional characteristics because the golf is an active sports spending long time in golf course. Unconstruction style was an important fashion trends of men's golfwears by using functional materials to meet the needs of consumers. 4. The men's clothing was deviated from a fixed idea called masculine after IMF. Moreover, this trend was increased by the appearance of lovely man, genderlessness and had an effect on men's golfwears. Consequently. men's golfwears was showed feminization characteristics as a feminine, sensitive style. In the future, Korean men will try to express their character and thought freely through golfwears, men's golfwears will be continued ‘beyond the golf course’ image reflecting in the future fashion trends.

• 한국의류학회지
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• 제20권1호
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• pp.87-97
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• 1996

Journal of the Korean Society of Clothing and Textiles Vol. 20, No. 1 (1996) p. 87∼9'F The purpose of this study was to identify the change and chracteristics of 20th men's fashion under the influences of America. The result of the study as follows: 1. England had led men's fashion and introduced new styles of men's fashion such as oxford bags, plus fours, drape cut etc. in the early of 20th century. But America, which had the strongest Political and financial power after World War I, II, proposed Americans cut, soot sit, bold look. 2. In the first half of 20th century men's fashion was no longer created by imitation royalty and students of private school. American movies exerted tremendous influences on the clothing styles. Genereal public adopted the dress of movie stars and American men's fashion magazines inspired the new fashion and generated sales. So America made a contribution towards democratization of men's fashion. 3. Automobile industry and leisure living of America changed American life styles and clothing styles. The wealthy made fashionable tours to foreign country and European beach resorts. So their casual styles, summer business suits and dinner jackets effected 20th men's fashion. Therefore America played an important role in casualization of men's fashion.

• 패션비즈니스
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• 제15권6호
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• pp.176-203
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• 2011

In today's intensifying global competition, Korean fashion industry is relying on only qualitative data for feasibility study of future projects and developmental plan. This study was conducted in order to support establishment of a scientific and rational management system that reflects market demand. First, fashion market size was limited to the total amount of expenditure for fashion clothing products directly purchased by Koreans for wear during 6 months in spring and summer and 6 months in autumn and winter. Fashion market forecasting model was developed using statistical forecasting method proposed by previous research. Specifically, time series model was selected, which is a verified statistical forecasting method that can predict future demand when data from the past is available. The time series for empirical analysis was fashion market sizes for 8 segmented markets at 22 time points, obtained twice each year by the author from 1998 to 2008. Targets of the demand forecasting model were 21 research models: total of 7 markets (excluding outerwear market which is sensitive to seasonal index), including 6 segmented markets (men's formal wear, women's formal wear, casual wear, sportswear, underwear, and children's wear) and the total market, and these markets were divided in time into the first half, the second half, and the whole year. To develop demand forecasting model, time series of the 21 research targets were used to develop univariate time series models using 9 types of exponential smoothing methods. The forecasting models predicted the demands in most fashion markets to grow, but demand for women's formal wear market was forecasted to decrease. Decrease in demand for women's formal wear market has been pronounced since 2002 when casualization of fashion market intensified, and this trend was analyzed to continue affecting the demand in the future.

• 한국언론정보학보
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• 제79권
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• pp.226-259
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• 2016

신자유주의와 정보통신기술의 발달은 서로 긴밀하게 얽혀 있음에도 불구하고, 문화연구 진영에서 이 두 가지의 문제는 서로 분리되어 논의되는 경향이 강하다. 하비가 지적하듯, 신자유주의적 전환의 가장 첫 번째 스텝은 정보통신기술의 확장이었다. 전 지구적 차원에서 이루어지는 신자유주의적 자본축적은 정보통신기술 시설의 확장을 통해서 이루어졌고, 이는 또한 노동의 유연화 및 분절화 과정과도 긴밀하게 얽혀 있다. 이 글은 자율주의 마르크시스트들의 논의를 기반으로 신자유주의 사회에서 정보통신기술, 노동, 사회적 관계의 변화에 대해 논의한다. 이를 위해, 먼저 자율주의 마르크스주의 전통의 기원인 이탈리아 노동자주의의 '사회적 공장'과 '계급 구성' 개념을 살펴보고, 이후 이를 기반으로 일군의 자율주의 이론가들이 현대 자본주의의 새로운 노동, 계급, 사회적 관계를 분석한 '제국'과 '비물질 노동'이라는 개념과 이를 둘러싼 논쟁들을 살펴볼 것이다. 그다음으로, '비물질 노동' 개념이 문화연구 전통에서 디지털 경제를 이해하는 데에 어떻게 받아들여졌으며, 특히 '창의노동(creative labour)' 개념에 대한 비판과 어떻게 긴밀하게 연결되어 진화해왔는지 살펴볼 것이다. 마지막으로, '프리캐러티(precarity)' 개념을 중심으로, 이러한 변화한 노동의 속성이 노동의 임시직화와 함께, 삶과 노동에서 이루어지고 있는 취약성의 확산에 어떻게 연결되어 있는지 논할 것이다. 이를 통해, 이 글은 취약한 삶의 연속선상에서 일상의 디지털 미디어 사용을 연구할 것을 제안하고, 취약성의 문제를 특정 세대나 계급에 국한된 것이 아니라 전 세대와 계급을 관통하여 구성되는 것으로 개념화한다.