• International Commerce and Information Review
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• v.10 no.3
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• pp.117-140
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• 2008

The purposes of the study are to measure the relative importance of independent variables, to analyze relation between user satisfaction and use, and to improve the level of user satisfaction in using e-Trade system(uTradeHub). The study develops the independent variables in three dimensions(i.e the quality of system, quality of information, and quality of service), estimates the level of satisfaction on a par with these variables, and analyzes the causal relation of these variables. The major findings of the study are as follows. First, there is a significant casual relationship between the quality of system and user satisfaction, thus the hypothesis is accepted. Second, there is a significant casual relationship between the quality of information and user satisfaction, thus the hypothesis is accepted. Third, there is a significant casual relationship between the quality of service and user satisfaction, thus the hypothesis is accepted. Final, there is a significant casual relationship between the user satisfaction and use, thus the hypothesis is accepted.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.7
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• pp.1056-1064
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• 2000

The aim of this paper was to look at distribution intensity of casual wear brand before and after IMF Management System. It also provides the guide to distribution design and reinforces the strategy of the brand of it. Since the firm especially in casual wear industry recently has had difficulty in how to decide and to select the distribution numbers in the domestic market. Based on the data in‘98 Korea Fashion Guide’and ‘Korean Fashion Brand Annual’, 78 brands had been analyzed with percentage, multiple regression. The results were as follows: In general, the lower the price of the product is and the higher the total sale is, the more intensive the distribution of the casual wear brand is before and after IMF Management System. The longer the launching period is, the more intensive the distribution of the casual wear industry is after IMF Management System. Besides, there is difference between the brand origins in the distribution intensity. In addition, two brand types were classified and tested. The distribution intensity of jean casual wear and uni-sex casual wear have related to the price after IMF and the total sale before and after IMF Management System while there is no relationship with the launching period before and after IMF Management System. The distribution intensity of the domestic brand have related to the price, and the total sale, while the foreign brand has a relationship with the total sale before and after IMF Management System. The foreign brand has related only to launching period after IMF Management System.

• Korean Journal of Human Ecology
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• v.21 no.2
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• pp.269-284
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• 2012

The main purpose of this study was to investigate factors affecting performance of casual wear franchise stores including franchiser support and social network between owners/managers. The study included the franchise stores of 55 casual wear brands located in Seoul, Incheon and Gyeonggi-do. In each store, one manager, owner or staff member with management responsibility was asked to fill out a questionnaire. A total of 184 questionnaires were collected with 165 used in the final analysis. The results showed that franchiser support consisted of educational support, marketing support and customer support. Path analysis indicated that only the educational support had a significant influence on the franchiser-franchise relationship, and in turn, the franchiser-franchise relationship positively influenced customer performance. Marketing support did not have a significant influence on the franchiser-franchise relationship, but did demonstrate a direct influence on customer performance. Social networks positively influenced customer performance, and there was significant a correlation between regions and social networks on customer performance. Sales performance was significantly influenced by customer performance.

• The Research Journal of the Costume Culture
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• v.13 no.5 s.58
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• pp.833-843
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• 2005

The purpose of this study was to investigate the characteristic of logomark in unisex casual apparel brand. For this study, first 36 unisex casual apparel brands were selected from the Dictionary of Fashion Brand, second analyzed the common word showing in them. Third, the logomark of the unisex casual apparel brand were classified into two types according to the typeface character of the logomark, there were serif typeface, sans-serif typeface. Fourth, analyzed the relationship between the typeface image of logomark and brand concept. The results of the study were following : First, the common word that used the most frequently in brand concept were investigated and the order of common word was reasonable, comfort or natural, practical, modern, traditional and basic. Second, The unisex casual apparel brand used the most frequently the sans-serif typeface that represents the images of simple, modern and active sense in the typeface of logomark. Third, the unisex apparel brands used the most frequently English as brand name among the various languages. Fourth, the unisex casual apparel brands were lanuched mostly except several of them after 1990.

• Journal of the Korean Operations Research and Management Science Society
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• v.36 no.4
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• pp.143-160
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• 2011

In the marketing research area, service quality and customer satisfaction have been considered as ones of the most important marketing variables. However, there has been a lot of controversy over the direction of the casual relationship between the service quality and the customer satisfaction. The purpose of this study is to investigate the casual relationship between the service quality and the customer satisfaction. Granger's test of casuality method has been used to test the casuality relationship between two variables. In this paper, we applied the Granger's test of casuality method to KS-SQI and NCSI data of 17 business area which had been gathered annually. As the research result, we found that the customer satisfaction might cause the service quality in many service area.

• Journal of Digital Convergence
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• v.14 no.4
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• pp.295-301
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• 2016

This research is purposed to find the effects of casual sex for college students in order to understand the sexual culture of college students and to provide basic information to counsel the sexual education to college students. The participants of this research were 868 college students and the data were analyzed using the IBM/SPSS 20.0 program. As a result, the passion of college student affected the casual sex very positively. As the rate of responsibility increases, it affects negatively attitude and behavior of casual sex. To go further, the rates of passion influences positively the attitude and behavior of casual sex. For this kind of results, as the casual sex of college student in South Korea is behaved in the dating relationship different to America and the dating is very common in South Korea, it is also showing the criticalness and neediness of the sexual educations about the responsibility of sexual behaviors. Among the college students, the casual sex and casual relationships are already behaved through them. However, the researches of the casual sex is difficult to be found in South Korea. In now days, the casual sex is representing the sexuality of young adults in this united ages. Therefore, the following researches will be well applied to provide the basic informations for sexual counsels and sexual educations.

• Journal of the Korean Society of Clothing and Textiles
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• v.13 no.4
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• pp.412-426
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• 1989

This study investigated the relationship of consumer type to perferred and purchased Styles by clothing, life style, demographic, and information variables. Four consumer types were identified in study 1 (Kim, 1988). There were the casual, mannish, elegant, and feminine types. The present study used 20 line drawings representing the styles of summer '87 Data were obtained from questionnaires completed by 624 consumers $15\~69$ years of age living in Seoul, and analyzed by multiple discriminant analysis, and CROSSTABS. Descriptive profiles of the four categories were developed differently by clothing, life style and demographic characteristics. Casual and elegant types were preferred by middle-aged and married women, while mannish and feminine types were preferred by unmarried and younger women. The preferred design types of these groups were related more to preferences for clothing styles than purchased styles. All variables except occupation contributed to discriminate purchased styles.

• Journal of Korean Academy of Nursing
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• v.45 no.2
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• pp.183-191
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• 2015

Purpose: For the current article an examination was done as to whether engaging in sexual intercourse before or during adolescence has a negative impact on the suicidal behaviors of suicide ideation, suicide attempt, and suicide lethality and whether the impact varies according to the context of sexual intercourse and/or gender. Methods: Adolescents who experienced casual sex and romantic sex were compared to adolescents who retained their virginity. Data was from samples drawn from the three waves (2010~2012) of the Korea Youth Risk Behavior Web-Based Survey. Logistic models were used to adjust for a wide array of confounding variables. Results: Any type of sexual intercourse increases risk of all suicidal behaviors. Sexual intercourse in a romantic relationship exhibits enhanced risk of suicidal behaviors compared to casual sex. Adjusting for experience of sexual violence, however, decreases risk of romantic sex substantially, turning some estimates statistically insignificant. In addition, risks for suicide lethality are greater for girls than boys. Conclusion: Romantic sex put adolescents at higher risk for suicidal behaviors than casual sex owing to prevalent sexual violence in the relationships. Girls suffer more substantively adverse outcomes than boys. These results suggest that adolescents will benefit from comprehensive education on sexuality and sexual behaviors regarding how to form and maintain a romantic relationship that is characterized by personal integrity and mutual respect. It is also important to help victims of sexual violence recover from traumatic events by providing emotional support and effective counseling.

• Fashion & Textile Research Journal
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• v.18 no.2
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• pp.167-175
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• 2016

Brand personality is the human-like traits of brands that consumers can use to identify brands. Despite the importance of brand personality, there has been limited research about it in Korea recently, especially for casual apparel brands. Considering the changes in lifestyle and the increasing popularity of leasure activities in Korea, it is important to analyze the brand personality of casual brands for understanding Korean consumers. This study aimed to analyze the brand personalities of eight well-known casual brands in Korea, and to investigate the relationship between the brand personalities and brand preference. Specifically, this study questioned whether the similarity in brand personalities leads to similar patterns of preference for the brands. The eight brands were carefully selected so that they can well represent the diversity in the dimensions of perceived brand personality, while also being well-known to the participants of the survey. Factor analysis of the data from the survey of Korean university students yielded five factors of brand personality: liveliness, high class, ordinariness, rationality, and reliability. The eight brands showed significant difference across the five factors. Multidimensional scaling analyses of the brands were conducted based on the similarity in brand personality and brand preference respectively. The result showed significant difference in the relative distribution of the eight brands in the two-dimensional space of the analyses.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2009.11a
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• pp.265-268
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• 2009

The purpose of this study is to analyze the casual relationship among Housing Transaction Index, Jeonse Rental Index and Interest Rate. To analyze the influence of interest rate in more detail, CD Interest rate and Spread are used as variables. Granger Casualty Test is used as a analysis tool, As a result, Spread is the cause variable of the Housing Transaction Index and the Housing Transaction Index is the cause variable of the CD Interest Rate. And also, CD Interest rate influences the Jeonse Rental Index and the Jeonse Rental Index has influence on the other variables.