• Title/Summary/Keyword: casual effects

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Housing Management Behavior of the Elderly : Focus on the Causal Effects of Housing Satisfaction and Housing Selections (노인의 주거관리행동에 관한 연구 : 주거만족과 주거선택의 인과관계를 중심으로)

  • Hong, Sung-Hee
    • Journal of Family Resource Management and Policy Review
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    • v.15 no.2
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    • pp.1-21
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    • 2011
  • Housing selections of the elderly depends on various changing factors as they get old. Among those factors, housing satisfaction might be one of the most predictable and crucial factor. This study is focused on the casual effect of housing satisfaction on the elderly's likelihood of selection among three alternatives of housing type. The sample was selected from 349 elderly aged above 65 who were living in Jeonju area, and was analyzed from multiple regressions and casual analysis. The results could be summarized as follows; First, the elderly preferred 'their own house living at present (aging in place)' among three housing type. Second, factors that influenced on housing satisfaction of the elderly were condition of health, economic status, living with spouse or not, level of social activities, and family supports. Third, the elderly who were male, without spouse living in single-family houses, in better health condition and with lower educational level were having more likelihood of selection of present housing. The elderly who were having more likelihood to select reverse mortgage payment were male, with spouse, living in apartment houses, the older, in worse health conditions and economic status. And the elderly who were male, with spouse, living in apartment houses, and in worse health conditions were having more likelihood to select national rental housing.

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A Study on the Post-purchase Satisfaction of Clothing related to Clothing Type and Sex (의류제품유형 및 성별에 따른 구매후 만족에 관한 연구)

  • 김지영;박재옥
    • The Research Journal of the Costume Culture
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    • v.10 no.1
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    • pp.49-59
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    • 2002
  • The type of product and consumer characteristis have known to play an important role in the post-purchase behavior. The issue related to the effects of clothing type and sex on the process of consumer satisfaction formation, would be helpful to understand the past-purchase consumer behavior. Therefore, the objective of this study was to clarify differences in the process of satisfaction formation in relation to clothing type and sex. The study was conducted in three steps. Through the two steps, measurement instruments were developed. At the last step, judgement sampling method was utilized to collect the data and subjects were 614 university students. Factor analysis and path analysis were used to analyze the data. The process of consumer satisfaction formation in formal wear and casual wear showed some differences. In the case of format wear, only expressive product performance was found to play an important role in the process of consumer satisfaction formation. However in the case of casual wear, both expressive and instrumental product performances had influence upon clothing satisfaction directly or through consumption emotion. The results revealed a similar tendency in the process of satisfaction formation between male and female groups. However in the male group the consumption emotion had a greater effect on the process of consumer satisfaction formation than in the female group it did.

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The Effect of Brand Personality and Brand Equity on Women's Casual Brand Extension (여성 캐주얼 상표 확장에 대한 상표 개성과 상표 자산의 영향)

  • Min Kyung Jin;Hong Keum Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.6
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    • pp.753-763
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    • 2005
  • The purpose of this study was to determine effects of apparel product's brand personality, and brand equity on its brand extension. For the data collection, women in their 20s were surveyed, and a total of 576 questionnaire were finally used. Brand Reneevon and brand Enc were selected through a preliminary survey and then compared in terms of brand extension. Results of the study can be summarized as follows. 1 The brand personality of casual apparel for women consisted of low factors such as uniqueness, competence, fashionability and sincerity, while the brand equity of apparel included three factors brand loyalty, perceived quality and leadership, and brand association and awareness. 2. There was a significant positive correlation between brand personality and brand equity. 3. Brand Reneevon was found higher in brand equity than the brand Enc. 4. Brand extension was influenced by perceived quality and leadership. In case of the brand Enc, brand extension into fashion accessories was significantly affected by brand personality. 5. Brand Reneevon was found better than Brand Enc in brand extension, especially into fashion accessories.

Correlation between Muscular Fatigue and EMG Activity during the Prolonged Casual Computer Work

  • Cho, Won-Hak;Lee, Woo-Yong;Choi, Hyeon-Ki
    • Journal of the Korean Society for Nondestructive Testing
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    • v.29 no.3
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    • pp.224-229
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    • 2009
  • An experimental study was conducted to investigate the effects of turtle neck syndrome, so called, on muscular fatigue and muscle activity. Six subjects (males) participated and performed the prolonged casual computer work in the study. EMG signals from six muscles of the dominant neck-back region were acquired and recorded for 10 seconds at the beginning and the end of three hours computer work. EMG was recorded from six muscles by using a computerized data recording and analysis system. Power spectrum function of EMG was calculated off-line by means of a signal processing software package. Power spectrum functions were smoothed with a moving average filter of 21 points and normalized with respect to the maximal value achieved during the trials. Muscle activity and median frequencies of Sternocleidomastoid(SCM) in turtle neck posture was approximately 51%, which were less than those in normal neck posture. SCM also showed the biggest decrease in median frequency. Results will provide the insight into the neck-back injury mechanism of turtle neck patients. Furthermore, they will be helpful in developing rehabilitation programs for restoring patients' neck-back functions.

An Analysis of the Casual Relations on Construction Project Manager's level Competency (건설 현장 관리자 역량의 인과관계 구조 분석)

  • Kim, Do-Yeob;Kim, Hwa-Rang;Jang, Hyoun-Seung
    • Journal of the Architectural Institute of Korea Structure & Construction
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    • v.34 no.3
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    • pp.77-86
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    • 2018
  • Recently, Korean construction industry is moving from quantitative growth to qualitative growth. Among the changes in the construction industry, the competency of the project manager who represents the construction project as well as the construction company has been referred to as a factor that effects qualitative growth. This research utilized previous research analysis and expert interview in order to extract essential competency factors of a construction project manager. DEMATEL method was utilized to analyze the quantitative and objective causal relationship between the competency factors. The causal relationship of the competency factors were visualized through Digraph (directed graph) and competency areas of the project manager that requires strengthening were also suggested. Analysis result showed that the important competency categories of a project manager were Internal & External Communication, Project Management Body of Knowledge, and Inspirational Leadership. The analysis results of this research can be utilized in developing competency enhancement method for future project managers and as a basic data in developing an education program.

A Study on Brand Image Preference and Fashion Advertising Strategy (상표이미지 선호도와 패션 광고 전략에 관한 연구 - 여대생을 중심으로 -)

  • Kim Moon Jin;Rim Sook Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.13 no.3 s.31
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    • pp.197-206
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    • 1989
  • This study was to investigate brand images of ladies wear and the effects of fashion advertisements, and to determine the difference of brand image preference and the effects of fashion advertising by clothing life style. 421 subjects were gathered through stratified sampling method and, for data analysis, frequency distribution, $x^2-test$, Cronbach'$\alpha$, ANOVA, Duncan's multiple Range test, Multiple Dimentional Scaling (M.D.S.), Factor analysis, Cluster analysis, were conducted. The results are as follows; 1. In image formation process, feminine as formal image, manish as casual image, were recognized. 2. Four factors were determined for analysis of clothing life styles and with these factors five different clothing life style groups were classified. 3. There was a meaningful difference between clothing life style and brand image preference, and also between clothing life style and the effects of fashion advertisement. From these findings, general and specific fashion advertising strategies are proposed.

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Types of Brand Extension and Leverage Effects of Brand Image in the Korean Apparel Market

  • Lee, Ji-Yon;Rhee, Eun-Young;Lee, Yu-Ri
    • International Journal of Human Ecology
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    • v.4 no.1
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    • pp.1-14
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    • 2003
  • This study examines apparel brand extensions in terms of types and leverage effects. The researchers identified types of apparel brand extensions based on recent data gathered from the Korean apparel market. Three hundred forty eight Korean female subjects in their 20's evaluated three hypothetically extended brands from a major casual brand which actually exists in the Korean market. Major findings of the study follow. First, apparel brands are extended to different product categories by adjusting mostly target profiles as well as product usage, product class, and distribution channel. Secondly, leverage effects, the extent of image transfer from the parent brand to extended brands, are different according to the extension types.

Tubular Jacquard Knit Wear Design through the Application of Keith Haring's Works (키스 해링[Keith Haring]의 작품을 응용한 니트웨어 디자인 - 튜블러 자카드 조직을 활용하여 -)

  • Lee, Ha-Jung;Lee, Youn-Hee
    • Journal of the Korean Society of Costume
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    • v.61 no.1
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    • pp.69-83
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    • 2011
  • This study applied cartoon-like simple and implicit symbol of Keith Haring works to tubular jacquard knit, designed woman casual knit wear with fun, explicit and activities using fluorescent yarns with explicit features. This study aimed to propose the directions for new market pioneering that meets the emotional requirements of modern people by raising the level of utilization and expression area of knit fashion, and to present the constructive directions for high value-added knit wear by designing highly effective knit wear. Methods of this study examined the lifetime and artistic background of Keith Haring and collected his works through searching of internet, scholastic publications or thesis. Formative types and colors of works collected were analyzed and classified according to characteristic standards of Haring and characteristic formativeness and color of works were extracted. The result of this study is as shown below: First, the feature of his works can be summarized into motif that has symbolic and implicit cartoon-like lines including narratives as well as enormous number of works. Such feature is very suitable for variation and recombination in realization of design and has unlimited potentials for development. Second, image colors can be extracted such as black and white, original color and fluorescent paints, which reflects the intention of artist who put focus on communication with the public. Such color feature is very suitable for design motif that has explicitness of reflecting the intention of artist through use of special fluorescent yarn. Third, I made it as reversible wear that has effects of increasing or decreasing the explicitness according to color area ratio using the feature of textures allowing use of both sides as well as form stability of tubular jacquard. Fourth, by adjusting the thickness of fabric with controlling of ply in fabric using poly yarn and wool union yarn, I could obtain good results of study in terms of technique that can express various materials with embossed dynamic effects of unevenness on flat surface.

The Effects of Facial Attractiveness and Appropriateness of Clothing on The Trait Evaluation (얼굴 매력성과 의복 적절성이 특질 판단에 미치는 영향)

  • 정명선;김재숙
    • Journal of the Korean Home Economics Association
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    • v.39 no.2
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    • pp.131-146
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    • 2001
  • The main purpose of this study, based on implicit personality theory and attribution theory, was to examine whether there exist the physical attractiveness stereotype, "what is beautiful is good," in the present Korea, and if exist, what is the content of it. The index of the physical attractiveness of this study was the facial attractiveness judged by 30 female university students. The appropriateness of clothing was manipulated by 4 types of clothing perceived appropriate for two assumed situations by female university students. Three female faces having high, medium, and low attractiveness were simulated with the same body dressed four types of clothing using CAD system, and a total of 12 stimulus persons were created. A total of 524 male and female(262 of male, 262 of female) university students from 3 universities in Kwangju, Korea were participated as subjects in this study. The design for the experiment was a 3$\times$4$\times$2 randomaized factorial, with three levels of facial attractiveness (high, medium, low), and four types attire(formal-masculine, formal-feminine, casual-masculine, casual-feminine), two kinds of context (job interview, dating) in which perceptions were occurred. The data were analysed using factor analysis, MANOVA, t-test and Duncan test. The results were as follows: 1. The facial attractiveness exerted significant positive effects on the evaluation of sociability, adjustment, and potency of her in both of two assumed situations (p<.001, respectively). 2. The appropriateness of stimulus person′s clothing had significant positive erect on the evaluation of sociability of stimulus person in dating context(p<.001). 3. The gender of subjects did not influenced the trait evaluations in both of two assumed situations.

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The Effects of Perceived Facial Attractiveness and Appropriateness of Clothing on the Task Performance Evaluation mediated by Likability and the Trait Evaluation (지각된 얼굴 매력성과 의복 적절성이 호감도, 특질 판단을 매개하여 과제 수행능력 판단에 미치는 영향)

  • 정명선;김재숙
    • Journal of the Korean Society of Costume
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    • v.51 no.8
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    • pp.77-91
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    • 2001
  • The purpose of this study was to investigate the effects of the perceived facial attractiveness and appropriateness of clothing on the evaluation of task performance of target person mediated by subjects'likability toward and trait evaluation of the target person. The facial attractiveness of the female university students were used as index of physical attractiveness in this study. Three levels of facial attractiveness was manipulated based on the judgements by 30 female university students. Four types of clothes were selected perceived appropriate for two assumed situations by female university students. Three female faces having high. medium, and low attractiveness were simulated with the same body dressed four types of clothing respectively using CAD system, and a total of 12 stimulus persons were created. The design for the experiment was a $3\tiems4\times2$ randomaized factorial. with three levels of facial attractiveness(high, medium, low), and four types attire(formal-masculine, formal-feminine, casual-masculine, casual-feminine), two kinds of context (job interview, dating) in which perceptions were occurred. The subjects of this study was 524 male and female(262 of male, 262 of female) university students from 3 universities in Kwangju, Korea. The data were analysed using factor analysis. descriptive statistics, regression, path analysis. The results were as follows : 1. In bogus job interview. the direct effect of perceived facial attractiveness on task performance evaluation was .175 and the indirect effect mediated by likability and trait evaluation was .285 in path analysis model. The direct effect of perceived appropriateness of clothing on task performance evaluation was .111 and the indirect effect mediated by likability only was .0564 in pass analysis model. 2. In dating situation, the direct effect of perceived facial attractiveness on task performance evaluation was .355, the indirect effect mediated by likability and trait evaluation was .188 in path analysis model. The direct effect of perceived appropriateness of clothing on task performance evaluation was .108, the indirect effect mediated by likability and trait evaluation was .060 in Pass analysis.

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