• Title/Summary/Keyword: cafes in Jeju island

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Locational Characteristics of Cafes in Jeju Island and the Changes: Offline and Online Influences (제주도 카페 입지의 특성과 변화: 오프라인과 온라인의 영향)

  • Ham, Yuhee;Park, Sohyun;Lee, Keumsook
    • Journal of the Economic Geographical Society of Korea
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    • v.25 no.1
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    • pp.131-146
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    • 2022
  • The purpose of this study is to examine the locational characteristics of cafes in Jeju Island and the changes. For the purpose, we identify the spatial distribution patterns of openings and closings by period from the first opening of cafes in Jeju Island to the present. In particular, we analyze the spatial distribution characteristics found in the locations of cafes that have been opened and closed after the outbreak of COVID-19, in which new stores have significantly increased. In addition, we identify the regional attributes and the influence of online that have affected the distribution of currently open cafes and cafes that have opened or closed during the COVID-19 outbreak. As a result of empirical analysis, Jeju Island is a tourist destination and island region with the characteristics of determining major destinations through information search, showing a different distribution form from the location of cafes in inland cities. In particular, as a result of frequency analysis by extracting keyword search volume for cafes in Jeju Island, online accessibility such as information search for new areas and places in Jeju Island has become more diversified and expanded after COVID-19. In addition, as a result of calculating the distance to cafes by road size, the relationship between physical location and road accessibility, which has traditionally been an important factor, was relatively low. This study is meaningful in that it revealed the distribution patterns and characteristics of cafe locations in Jeju Island by reflecting the influence of online and offline.