• 제목/요약/키워드: business models

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전자상거래 평가모형에 관한 연구 : 인터넷 비즈니스모델을 중심으로 (Study on E-commerce Evaluation Model : Focused on "Internet Business Model")

  • 이영민
    • 유통과학연구
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    • 제14권1호
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    • pp.85-91
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    • 2016
  • Purpose - Recently, the importance of rapid change in business models is more and more increasing as the change of information technology environment. Therefore, a variety of business models have emerged. On the other hand, there is no company that can generate revenue. Many enterprises are still maintained while they are changing only their appearance of the business model. Business model is important in e-commerce. However, a lot of researches are targeted only in Web sites. Thus, e-commerce companies do not have the infrastructure for measuring and business models. The purpose of paper is to evaluate factors which are related with the structuring of the e-commerce success. And it proposed a financial items and non-financial items. From the perspectives of administrators and managers, the paper researches the possibility for E-Commerce Evaluation Model as a valuable criteria in measuring business model. Research design, data and methodology - The methods are taken by the classification for the type of business-to-business transactions, transactions subject, and the degree of integration and innovation capabilities. Financial and Non-financial value is used to build E-Commerce Evaluation Model. Evaluation items in Administration's perspective are composed with enhance the effectiveness of the mission, improving efficiency of the administration, and control of costs. Evaluation items in the customer's perspective were measured by customer participation and cooperation with customer Satisfaction. In the case of researching the information system's perspective, three criteria are used such as adequacy of the development process, improvement of the quality of service, and maintenance of standardized information technology. In researching for the ICT competence's perspective, evaluation items were composed of enhanced user capabilities, utilizing new technologies, and empowerment of information workers. Results - In this paper, E-Commerce Evaluation Model with financial and non-financial perspectives shows the possibility to be criteria in the case of measuring business model. Moreover, it gives the positive expectation to be successful criteria. But the research may have ambiguity in its essential concept because it cannot avoid the limitation in selecting evaluation tools from merely the model. It is impossible to exclude the possibility in omitting specific properties which may take place in actual case study. Therefore, In hereafter research, it is necessary to include actual case study research in selecting evaluation tools in order to improve the limit point. Actual measurement items which are derived from actual case study should be subdivided, and it would be more effective to complete the research. Conclusions - In rapid change in business models, there are various kinds of business models. But it is general situation that companies which adopted business models have not brought in revenue. For this reason, E-Commerce Evaluation Model is needed as an important factor for the structuring of the e-commerce success. Although it has the limitation in selecting evaluation tools from model, E-Commerce Evaluation Model proposes the implication for measuring business models as a valuable criteria.

서비스화 공급사슬에서 서비스 제공 형태에 따른 이익 분석방안에 대한 연구 (A Study on Analyzing Profitability in Servitized Supply Chains based on Service Provision Methods)

  • 우창완;서용원
    • 한국경영과학회지
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    • 제41권4호
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    • pp.95-112
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    • 2016
  • The purpose of this study is to develop a quantitative model to evaluate the performance of the servitized business model. We aim to quantitatively analyze the decisions of participants in the servitized supply chains, and provide methods to maximize the performance. We consider servitized supply chains consisting of a manufacturer and a service provider, that can be integrated, separated or coordinated based on the relationship between the manufacturer and the service provider. The decision models in each case are developed, and performance and profitability are analyzed. Utilizing the decision models in different cases, we compare the performances of different business models of the servitization. Since our models can be applied to analyze a wide range of the servitization business models, we expect this study can contribute to promote servitization in manufacturing companies by providing methods to evaluate the profitability of the servitization business model.

유비쿼터스 컴퓨팅 기반의 비즈니스 모델에 관한 연구 : 연구 분석 프레임워크 수립 및 실증 분석 (Ubiquitous Computing-Driven Business Models : An Analytical Structure & Empirical Validations)

  • 황경태;신봉식;김경재
    • Journal of Information Technology Applications and Management
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    • 제12권4호
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    • pp.105-121
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    • 2005
  • Ubiquitous computing(UC) is an emerging paradigm. Its arrival as a mainstream is expected to trigger innovative UC-driven business models (UCBMs). Currently, there is no Parsimonious methodology to analyze and provide diagnostics for UCBMs. With this research, we propose a analytical architecture that enables the assessment of an UCBM in its structural strengths and weaknesses. With value logic as the cornerstone, the architecture is composed of value actors, value assets, value context, business value Propositions, customer value propositions, value creation logics, and value assumptions. Dimensional variables are initially Identified based on the review of business model literature. Then, their significance is empirically examined through 14 UCBM scenarios, and variables that are expected to Play an important role in the UCBM assessment are decided. Finally, by analyzing the scenarios in terms of the dimensional variables, we attempted to summarize general characteristics of emerging UCBMs.

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AHP를 통한 인터넷 비즈니스 모델별 주요 수익요인에 관한 탐색적 연구 (Revenue Sources of Internet Business Models)

  • 최경희;양희동
    • 경영정보학연구
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    • 제8권2호
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    • pp.51-72
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    • 2006
  • 본 연구에서는 인터넷에서 운영되는 비즈니스 모델 분류와 함께 각 모델 별로 주요 수익요인을 알아보았다. 선행 연구 결과들과 문헌 자료들을 참고하여 인터넷 비즈니스 모델을 판매모델, 중개모델, 광고료모델, 이용료모델로 분류하였으며, 이 들 각 모델들의 수익요인들을 문헌자료와 전문가인터뷰를 통해 선정하였다. 인터넷 비즈니스 모델별 주요수익요인의 차이여부를 파악하기 위하여, 2단계의 조사가 이루어졌다. 첫 단계는 전문가 조사로, 인터넷 비즈니스의 수익성에 영향을 미치는 항목전정 및 각 수익모델별 가중치를 파악하기 위해 이루어졌다. 인터넷 비즈니스 모델에 대한 이해와 경험이 풍부한 전문가들을 대상으로 인터뷰 조사 및 AHP 질문지에 대한 답변을 얻었다. 두 번째 단계의 조사로서, 위의 전문가 조사 단계에서 얻어진 평가 항목들을 사용하여, 직접 운영중인 인터넷 비즈니스 모델들에 있어서 각 요소들이 실로 중요하게 운영되고 관리되고 있는지를 설문 조사 하였다. 유효 설문 답변으로 파악된 각 평가항목별 획득점수에(1단계에서 파악된) 가중치를 곱하여 최종 평가값을 얻었으며, 그 차이를 수익모델 별로 분석하였다. 분석결과, 판매모델, 중개모델, 이용료모델은 사업전략이 가장 중요하였으며, 광고료모델은 운영효율이 가장 중요하였다. 사업전략 중, 판매모델은 수익률 증가 전략, 중개모델은 수익 고객 확보 전략, 이용료모델은 고객정의가 가장 중요한 활동으로 파악되었다.

컨버전스 시대의 로봇산업 비즈니스 모델 개발 (Development of Business Models for the Robot Industry in the Convergence Age)

  • 서광규
    • 한국산학기술학회:학술대회논문집
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    • 한국산학기술학회 2008년도 춘계학술발표논문집
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    • pp.354-357
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    • 2008
  • In this paper, we develop business models for the robot industry that facilitates to explore new business opportunities in the convergence age. Considering the trend of convergence society, we analyze the market drivers. Analyzing market dynamics and value chain, we design a set of the business model for the robot industry focused on u-health robots. In addition, we describe the evolution path of the proposed business model in terms of technology development and market. Finally, we develop a framework for evaluating the effectiveness of the business model.

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Applications of Machine Learning Models on Yelp Data

  • Ruchi Singh;Jongwook Woo
    • Asia pacific journal of information systems
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    • 제29권1호
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    • pp.35-49
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    • 2019
  • The paper attempts to document the application of relevant Machine Learning (ML) models on Yelp (a crowd-sourced local business review and social networking site) dataset to analyze, predict and recommend business. Strategically using two cloud platforms to minimize the effort and time required for this project. Seven machine learning algorithms in Azure ML of which four algorithms are implemented in Databricks Spark ML. The analyzed Yelp business dataset contained 70 business attributes for more than 350,000 registered business. Additionally, review tips and likes from 500,000 users have been processed for the project. A Recommendation Model is built to provide Yelp users with recommendations for business categories based on their previous business ratings, as well as the business ratings of other users. Classification Model is implemented to predict the popularity of the business as defining the popular business to have stars greater than 3 and unpopular business to have stars less than 3. Text Analysis model is developed by comparing two algorithms, uni-gram feature extraction and n-feature extraction in Azure ML studio and logistic regression model in Spark. Comparative conclusions have been made related to efficiency of Spark ML and Azure ML for these models.

TV 유휴 대역을 활용한 유망 비즈니스 모델의 평가 및 활성화 정책 연구 (Evaluation and Promotion Policy for Promising Business Models Based on TV White Space)

  • 김태한;송희석
    • 한국전자파학회논문지
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    • 제23권8호
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    • pp.909-922
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    • 2012
  • 유한한 전파자원을 효과적으로 활용하기 위해서는 전파자원을 활용한 유망 비즈니스 모델을 발굴, 평가하고, 이에 기반하여 구체적인 기술 개발 계획과 산업 활성화 정책을 수립하는 것이 필요하다. 본 연구는 미래 전파 활용 유망 분야를 탐색하여 성공 가능성이 높은 유망 비즈니스 모델을 설계하고, 제시된 비즈니스 모델의 사업화 타당성을 평가하며, 비즈니스 모델의 활성화를 위한 정책을 논의하는 것을 목표로 한다. 지역 또는 시간적으로 사용되지 않는 TV 채널인 TV 유휴 대역을 대상으로 분석하였으며, 이는 최근 지상파 TV 방송의 디지털 전환에 따라 핵심적인 전파자원으로 부각되고 있다. 연구 결과, 방송형과 통신형을 비롯한 네 가지 비즈니스 모델이 도출되었으며, 각 비즈니스 모델을 고객 가치, 이익 공식, 핵심 자원, 핵심 프로세스 등 4가지 관점에서 고찰하고, 기술성, 사업성, 수용성 측면에서 사업화 타당성을 평가하였다. 또한, TV 유휴 대역을 활용한 비즈니스 모델의 활성화를 위한 정부 및 사회 구성원의 과제를 논의하였다.

XBRL 기반의 의사결정 모형 표현과 공유 (XBRL-Based Representation and Sharing of Decision Models)

  • 김형도;박찬권;염지환;이성훈
    • Journal of Information Technology Applications and Management
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    • 제14권2호
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    • pp.117-127
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    • 2007
  • Using an exchange standard, we can design an open architecture for the interchange of decision models and data. XML (eXtensible Markup Language) provides a general framework for creating such a standard. Although XML -based model representation languages such as OOSML were proposed, they are partly limited in expression capability, flexibility, generality, etc. This paper proposes a new method for expressing and sharing decision models and data based on XBRL (eXtensible Business Reporting Language), which is a XML language specialized in business reporting. We have developed a XBRL taxonomy for decision models with the concepts and relationships of a representative modeling framework, SM (Structured Modeling). The method allows for expressing data as well as decision models in a consistent and flexible manner. Diverse dependencies between components of SM models can also be affluently expressed.

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플랫폼서비스 생태계의 개념적 유형화 (Conceptual Typology for Platform Service Ecosystems)

  • 김도훈
    • 한국IT서비스학회지
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    • 제15권1호
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    • pp.299-319
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    • 2016
  • This study first introduces platform services and their business models. On the basis of the concepts of business ecosystem, we present a framework for distinguishing types of the platform service business models. Two key characteristics of business ecosystems-ecosystem configuration and value production process-are employed as fundamental dimensions for constructing typology. In particular, we also present the notion of value ecosystem, where not a single platform provider but a federation of platforms constitutes a virtual platform and completes a service system. The value ecosystem represents two distinct types of platform service business models : meta-platform ecosystem and platform coalition ecosystem. They show different governance structure in the platform federation and service flows across the ecosystem. We present detailed analyses of these two value ecosystems focusing on relevant cases of e-payment FinTech : Apple Pay as an example of meta-platform and Kakao Pay for platform coalition. Our conceptual typology contributes to platforms' proper strategy formulation and presents policy implications to, for example, platform neutrality.

B2B Collaborative Commerce - e-Hub Exchanges -

  • Chong, Michael-H.
    • 한국전자거래학회:학술대회논문집
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    • 한국전자거래학회 2001년도 e-Biz World Conference
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    • pp.11-30
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    • 2001
  • Session Agenda ㆍ E-Business Economy - B2B · What is C-Commerce? - Marketplace or Businessplace? ㆍ C-Commerce Business Models - Horizontal, Industry, Private ㆍ C-Commerce via Exchange Solution Models - Marketplace Exchange - Supply Chain Exchange - Product Development Exchange ㆍ Integration is key... NOT Functionality(omitted)

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