• The Journal of Industrial Distribution & Business
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• v.11 no.7
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• pp.7-17
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• 2020

Purpose: The purpose of this study was to identify factors that enhance the effectiveness of bulk text message advertising on consumer attention in the telecommunications industry in Zimbabwe. Research design, data and methodology: The study collected data using structured questionnaires. The study attracted 293 responses from consumer subscribers of the Zimbabwean telecommunications industry. Data was analysed using SPSS and measures of association, direction, strength and significance were used. Results: The study found out that the examined variables of bulk text messaging (Simplicity, Frequency and Informativeness) had a positive significant impact on consumers' attention (β= 0.645; p-value < 0.05). The study examined four bulk text advertising determinants, namely frequency, simplicity, informativeness and credibility. Only credibility was found to be statistically insignificant (p-value > 0.05), whilst frequency had an inverse effect on consumer attention. Simplicity of bulk text advertisements recorded a high positive and significant impact whilst informativeness was also positively, and significantly affecting consumer attention. Conclusions: The study concluded that for bulk text advertising to be effective, text messages should be informative, easy to understand and dispatched less frequently. It was further concluded that bulk text advertising should follow permission marketing where consumers consent before hand to be recipients of commercials.

• The Journal of Fisheries Business Administration
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• v.26 no.1
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• pp.55-77
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• 1995

This study analyzed the structure of imported fisheries, focusing especially on the following factors of live fisheries import : First of all, it is confirmed that the import of live fisheries expands when domestic production decreases. To put it concretely, the structure of domestic live fish supply is based upon the production of aquaculture, the shift from export to domestic use, and imported live fisheries. These all coexist, expand, and grow together. Secondly, the structure of the consumer's market - the background of expanding and growing live fisheries-is currently diversifying with quality and quantity from a local area consumer system based upon regional markets, to a wider ranged system based upon the food industry and retailing market. The existence of the consumer markets is premised upon a stable supply structure, in terms of material and price. Thirdly, in terms of trade policy, control of imports instantly reduces import goods. But it is reasonable to say that there is not any logical effectiveness of denying the stable growth of low market capital under the background of strong consummer expansion. Fourthly, the attitude of the import related managener organization is directly related to the degree to which it is connected to live fish import. It is demanded that such a managing organization possess suitable facilities, specializaed knowledge, and management skill of live fisheries. So it is predicted that newly introducing the importing of live fisheries is not simple. It indirectly shows that the capital which relates to live fisheries are connected with the importing og live fish fisheries.

• The Journal of Society for e-Business Studies
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• v.13 no.4
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• pp.93-110
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• 2008

Reference modeling for Collaborative Networked Organizations(CNOs) has just started, and Enterprise Architecture Modeling Languages(EAMLs) for CNOs are very few. Lack of reference models makes it difficult for people to communicate with each other and lack of EAMLs also makes it difficult to implement information systems for CNOs. We propose an EAML for CNO called CAML. It supports (1) multi-level modeling based on Model- Driven Architecture of OMG's for expressive power and efficiency of implementations, and (2) multi-focus modeling based on Zachman Framework for completeness of modeling The effectiveness of the CAML is investigated through modeling of a supply chain and execution of change impact analysis.

• Journal of the Korean Data and Information Science Society
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• v.26 no.1
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• pp.229-241
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• 2015

Nowadays, an open-market which provides sellers and consumers a cyber place for making a transaction over the Internet has emerged as a prevalent sales channel because of convenience and relatively low price it provides. However, there are few studies about CRM strategies based on VIP consumers for an open-market even though understanding VIP consumers' behaviors in open-markets is important to increase its revenue. Therefore, we propose CRM strategies targeted on VIP customers, obtained by analyzing the transaction data of VIP customers from an open-market using data mining techniques. To that end, we first defined the VIP customers in terms of recency, frequency and monetary (RFM) values. Then, we used data mining techniques to develop a model which best classifies and identifies infiluential factors customers into VIPs or non-VIPs. We also validate each of promotion types in the aspect of effectiveness and identify association rules among the types. Then, based on the findings from these experiments, we propose strategies from the perspectives of CRM dimensions for the open-market to thrive.

• International Journal of Contents
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• v.7 no.3
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• pp.71-81
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• 2011

This paper is mainly associated with setting out an agenda for the transformation of security by creating a new framework for a security system, which can maximise its effectiveness. Noticeably, this research shows empirically that crimes are getting a major cost to organisations, which if reduced by security and investigations could reap substantial rewards to the finances of an organisation. However, the problem is that the delivery of security is frequently delegated to personnel (e.g. security guards) with limited training, inadequate education, and no real commitment to professionalism - 'sub-prime' security, finally causing security failures. Therefore, if security can be enhanced to reduce the crime cost, this will produce financial benefits to business, and consequently could produce a competitive advantage. For this, the paper basically draws upon Luke's theoretical framework for deconstructing 'power' into three dimensions. Using this three-dimensional approach, the paper further sets out a model of how security can be enhanced, utilising a new Security Risk Management (SRM) model, and how can this SRM model create competitive advantage in business. Finally, this paper ends with the six strategies needed to enhance the quality of security: refiguring as SRM, Professional Staff, Accurate Measurement, Prevention, Cultural Change, and Metrics.

• Asia pacific journal of information systems
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• v.12 no.1
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• pp.87-101
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• 2002

In the past few years, many Korean companies have implemented various ERP systems. Despite the enormous efforts and costs, however, there have been doubts about the effectiveness of ERP implementation. The purpose of this study is to identify whether the announcement of ERP implementation affects the market value of the firm. To achieve the research objective, event-study methodology was used assessing the cumulative abnormal returns(CARs) for 33 firms' announcements of ERP investments. Findings of the study are summarized as follows: First, the announcements of ERP implementation have no effect on the firm value though the sign is negative. Second, there is marginally significant difference in the market value of the firm between the first mover of ERP implementation and its followers. In order to figure out any possible reasons of such unexpected results, several investors and fund managers of major investment firms were interviewed. They reached the two agreements that ERP hardly increases the firm value. One was mainly due to the misfit between the foreign business processes built in the ERP systems and Korean firms' traditional business processes. The other was the possibility of financial deterioration caused by substantial costs for ERP implementation.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.27 no.3
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• pp.97-105
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• 2004

The purpose of this study is to design and implement web-based quality cost management system to measure the performance of quality improvement activities in the business firms. The designed web-based quality cost management system which is also known as WQCMS (Web-based Q-Cost Management System) utilized newly classified objective performance indicator items to measure quality related activities. Well-classified performance measurement Indicator item lists which are played key role in the system was researched and standardized according to size and business categories of enterprise. Its code standards are based from fundamental PAF Model. Developed WQCMS have ability to collect and analyze quality data generated from various different departments in the inside or outside of the enterprise without any limitations, if end-users are able to access wide area network. It provides the capability to integrate quality information from database and to generate various easy analysis reports to management's needs using built-in analysis tool modules with real-time. The proposed system was developed using Microsofi's .Net technology, ASP.NET and MS-SQL Server 2000. By web-enabling Q-cost management system, the effectiveness of the system management and utilization was realized by easiness of information Integration and economical efficiency.

• Journal of Distribution Science
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• v.17 no.5
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• pp.61-72
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• 2019

Purpose - In this study, we try to measure the efficiency of the traditional market and university cooperation projects and present the direction of policy improvement for the near future by converging the system, which exerts to secure the competitiveness and revitalize its centered-city, and the recent policies that have new business and social Research Design, Data, and Methodology - In order to improve this situation, this study uses Data Envelopment Analysis (DEA) to evaluate the effectiveness of the policy project and propose its evaluation results. Also, we want to derive the weight calculation for utilizing DEA by using AHP method. Results - This study's results were derived from the input and output variables, so instead of qualitative analysis, the conclusion was drawn out from the quantitative analysis. Through this quantitative analysis method, we had an opportunity to identify the characteristics of each site by each year. Conclusions - It is believed that the reliability of the results can be further improved if the qualitative part can be supplemented its unique characteristics of the model which only considers the simple quantitative aspect. Further studies should be undertaken as these sectors are expected to draw out fruitful research conclusion when these aspects were supplemented additionally, so continuous additional study is essential.

• Journal of Distribution Science
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• v.13 no.6
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• pp.11-15
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• 2015

Purpose - Robot path planning, a constrained optimization problem, has been an active research area with many methods developed to tackle it. This study proposes the use of a Rapidly-exploring Random Tree and Particle Swarm Optimizer algorithm for path planning. Research design, data, and methodology - The grid method is built to describe the working space of the mobile robot, then the Rapidly-exploring Random Tree algorithm is applied to obtain the global navigation path and the Particle Swarm Optimizer algorithm is adopted to obtain the best path. Results - Computer experiment results demonstrate that this novel algorithm can rapidly plan an optimal path in a cluttered environment. Successful obstacle avoidance is achieved, the model is robust, and performs reliably. The effectiveness and efficiency of the proposed algorithm is demonstrated through simulation studies. Conclusions - The findings could provide insights to the validity and practicability of the method. This method makes it is easy to build a model and meet real-time demand for mobile robot navigation with a simple algorithm, which results in a certain practical value for distribution environments.

• Asian Journal of Business Environment
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• v.7 no.4
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• pp.11-15
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• 2017

Purpose - This study aims to provide a clue on which factors current managers and many more potential entrepreneurial applicants were required to concentrate on presenting effective research methods in the effects of purchasing companies' perception of service quality about suppliers of MRO industrial goods on the quality of relationships. Research design, data, and methodology - To accomplish the purpose of this study, we plan to conduct a research model with factors of MRO service quality as the leading variables and conduct a causal analysis using regression analysis on their influence relations. Results - In order to achieve the above purpose, it is necessary to select service quality factors suitable for the characteristics of MRO industrial goods supplier companies. And it is necessary to develop a plan for improving the relationship quality with buyer companies by understanding the sales orientation of MRO industrial goods supplier companies. Also, they develop a combined strategy capable of facilitating relationship quality by clarifying the role of rapport. Conclusions - It is expected that these results will provide strategic clues which service quality factors should be improved from the perspective of supplier companies and will provide various information on educational training sales skills of the sales staff.