• 패션비즈니스
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• 제12권3호
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• pp.72-86
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• 2008

This study was aimed at providing some information about Chinese adult women's body measurements and standard body types to the Korean apparel businesses who have advanced into the Chinese apparel markets, while endeavoring to localize their businesses, and thereby, conducing to development and production of women's apparel well fitting the Chinese consumers in terms of measurements and shapes. To this end, the researchers sampled the Chinese adult women in Beijing and Shanghai aged between 19 and 20 and therewith, surveyed their upper body measurements and changes over time and thereupon, determined their standard body types.

• Asia Marketing Journal
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• 제22권3호
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• pp.29-50
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• 2020

Although companies perform societal marketing activities across different cultural regions, previous research was predominantly centered on a specific cultural region-the West. To address this limitation in the literature, the current research examines societal marketing in the Chinese market considering cultural characteristics. China has become the largest market in the world with great potential growth for its vast consumer base. Since there is heterogeneity among regions in China, it is imperative to divide China into several markets for better understanding. Thus, this study investigates different responses of Chinese regional (coastal vs. inland) consumers toward Cause-related Marketing (CM). Our findings reveal that Chinese consumers, in general, prefer utilitarian CM products compared to hedonic CM products, which is the opposite result of findings of the previous research. Further, this was truer for consumers in inland regions, while coastal consumers did not display any preference by product type. The academic and practical implications, limitations, and directions for future research are discussed.

• 패션비즈니스
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• 제26권6호
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• pp.1-13
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• 2022

The purpose of this study was to find out the type of fashion codes hip-hop fashion has in contemporary Chinese fashion, and the frequency and characteristics of each fashion code. Text mining, which is the most basic analysis method in big data analyticswas used rather than traditional design element analysis. Specific results were as follows. First, hip-hop initially entered China in the late 1970s. The most historical turning point was the American film "Breakin". Second, frequency and word cloud analysis results showed that the "national tide" fashion code was the most notable code. Third, through word embedding analysis, fashion codes were divided into types of "original hip-hop codes", "trendy hip-hop codes", and "hip-hop codes grafted with traditional Chinese culture".

• 산학경영연구
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• 제18권2호
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• pp.21-43
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• 2005

중국시장 개방 초기부터 보여준 화교기업의 적극적인 중국투자는 모국투자가 갖는 이점이 상당히 큼을 보여준다. 중국시장의 불확실성은 외국인비용의 부담이 큰 외국기업에 비해 화교기업이 상대적으로 유리한 위치를 차지할 수 있게 한 주요한 요인중의 하나라 할 수 있다. 외국인비용의 일정 부분은 문화적 요인에 기인한 것이어서 오랜 기간 동안 지속될 수 있으며 해외투자의 성과에도 커다란 영향을 미칠 수 있다. 화교기업은 현지기업에 비해 경영능력이나 자본력, 해외시장정보 획득에서 앞서고 다른 외국기업에 비해서는 외국인비용의 부담이 적으며 현지에서의 사업기회 포착이나 화교기업 네트워크를 통한 국가별 생산요소 시장간의 차이를 활용하는 거래 능력에서 상대적 경쟁력을 가지고 있다. 외국기업의 시장 경험이 증가함에 따라 중국시장 개방 초기에 비해 외국인비용 부담이 시간이 지나면서 감소한다고 해도 모든 외국인비용이 쉽사리 해소되기는 어렵다. 아울러 관시를 기반으로 한 화교기업 네트워크를 활용할 수 있는 이점은 외국기업이 그대로 모방하기가 쉽지 않다. 그러므로 현지거래자와의 관계나 해외기업과의 네트워크를 활용할 필요가 큰 무역, 유통, 금융 등의 분야에서는 화교기업의 상대적 경쟁력이 상당한 기간 유지될 수 있을 것이다.

• 통상정보연구
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• 제6권3호
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• pp.3-18
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• 2004

Chinese retailing enterprises have been facing a tough competition from foreign retail giants since China entered WTO. They must change their traditional ways of doing business and adopt new information technologies and electronic commerce in order to survive. This paper analyzes the current situation and the problems in Chinese retailing enterprises, including the cultural, the social, the technological and the environmental aspects. It gives strategies, tactics and countermeasures of E-Commerce development for Chinese retailing enterprises.

• 패션비즈니스
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• 제20권3호
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• pp.68-88
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• 2016

The purpose of this research is to investigate the characteristics of Chinese minority women's waistbands, in view of their lifestyle, costume, and symbolism. The research method combined literature research and case study. In the case study, this research targeted the secondary data of a total of 215 pieces from books, articles and the internet. A total of 5 pieces per each representative women's waistband of 43 minorities, excluding those who did not wear a waistband, we collected. We then quantitatively analyzed the form and decoration of the waistbands. As a result of considering the form, the waistbands of Chinese minorities per region were closely related to the costumes, mainly showing high similarity in respect to color and decoration. Moreover, the decorations of the waistbands were most often made from their own area's special products, such as silver, bronze, cotton, and linen, amongst other. The form and decoration of the Chinese minority women's waistbands were all connected with functionality, aesthetic impression, and symbolism, which can be said to be an important part of understanding Chinese minority costume culture. This research contributes to the development and preservation of Chinese minorities' costume culture by considering and analyzing unique costume factors besides giving excellent fashion design ideas for contemporary fashion.

• 패션비즈니스
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• 제10권3호
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• pp.100-116
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• 2006

The purpose of this study was provide for the useful fundamental data by developing an lower appeal sizing system according to body types for early 20s Chinese women. The subjects were 348 women whose ages were between 19 and 24 to live in Beijing and Shanghai, China. Out of total, 341 women with no abnormal numbers were taken as the sample of research. This study was to characterize lower body type of the Chinese women in their early 20s by classifying them into groups according to drop measurement suggested by GB. This study investigated body types of the Chinese women in their early 20s depending upon regions (Beijing and Shanghai) according to each factor. This study made use of 46 kinds of indirect measures from June 23, 2004 to August 7, 2004. SPSS WIN 13.0 Program was used. And, correlation analysis, factor analysis, ANOVA(t-test and F-test) and duncan's multiple test, etc were done. The average of the early 20s Chinese women's stature is 160.0cm, waist circumference 66.4cm, hip circumference 89.8cm, weight 52.1kg. The result of analysis about the early 20s Chinese women's lower body size which are total 62 items come to 6 factors. The Chinese women in their early 20s were divided into 3 groups depending upon waist circumference and drops of hip circumference.

• 패션비즈니스
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• 제15권4호
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• pp.155-166
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• 2011

The purposes of this study was to examine Chinese consumers's perception toward Korean fashion brands. Especially, this study aimed to compare the Chinese consumers in three local groups (Beijing, Shanghai, & Yangji). The subjects used for this study were one hundred ninety-six participants(male; 110, female; 86) in 20s age who live in China. For data analysis, descriptive statistics, Cronbach's alpha, and t-test were used. Cronbach's alpha test revealed that all instruments which were used for this study had over 0.85. As the results, first, 67.9% of Chinese consumers perceived Korean brands correctly as Korean brands. Also, 42.5% of Chinese participants had purchased Korean fashion brand products such as Teenie Weenie or E-land. Second, there were not significant differences in brand attitudes among three group participants. However, there was a significant difference in 'brand preference' factor, one of three brand attitudes, between two ethnic groups. Finally, there were not signifiant differences in brand image, while there was a significant difference in intelligent brand image, one of 4 brand image factors, between two ethnic groups. These results of this study would be very useful for Korean fashion brand marketers in order to understand Chinese fashion consumers more details, and provide more efficient fashion marketing strategies.

• Journal of Korea Trade
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• 제24권6호
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• pp.61-81
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• 2020

Purpose - This paper examines how the consumer animosity of partner country influences the purchase of foreign products. We analyzed news sentiment to determine whether Chinese consumer's animosity affect the purchase of the products made in Korea around the time when the U.S. Terminal High Altitude Area Defense missile system was deployed in South Korea. Design/methodology - To measure the tone of Chinese consumer animosity more carefully, we utilized a text mining technique of the Chinese language to read the public's opinion. Using Chinese news paper's editorials of 2015.1-2018.10, we analyzed the sentiment toward Korea and regressed it with Korean export to China. Findings - Empirical results report that Chinese consumers tended to reduce their purchase of consumer goods from Korea when the animosity increased, that is, the sentiments of Chinese news editorials were negative. In contrast, the animosity did not affect the purchase of Korean intermediates or raw materials. We further analyzed the effect by dividing the animosity into three categories; politics, economics, and culture. Among these groups, political news exhibits a unique effect on Chinese purchase on consumer goods from Korea. Originality/value - Existing literature on animosity models has measured the animosity by collecting the consumers' opinions through survey at a given time point, whereas it is measured by analyzing the tone of the press release by sentiment analysis during the time period around the event occurrence in this study.

• 아태비즈니스연구
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• 제10권2호
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• pp.65-77
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• 2019

The after China's reform and opening up, the country has been facing the era of material abundance based on its economic power. The Chinese food industry has been growing along with economic growth, high quality, and diversified customer needs. Also, as Chinese people have strong attachment to food, many food franchise companies have been also growing rapidly. As the Chinese government encourages and supports the field of food franchises, so that the quality and quantity of the Chinese restaurant industry have been improved largely. Meanwhile with the support of the Korean government to enter the overseas market, the number of Korean franchise companies are increasing to operate their business in China. Under the influence of Chinese food industrial climate, Korean companies are also in search of global market advancement to China. However, the risks in China are unexpectable, which means that the recent move of China is literally showing rugby action, criticism of operating businesses in China has been climbed up and the domestic SMEs are seriously considering whether to stay or leave. This study investigates the environmental risks of Chinese enterprises, in which the food franchise companies could experience, to manage any risks from entering the Chinese market with uncertainty. Through SWOT analysis and cases, strategies to avoid the risks are suggested for Korean companies to enter the Chinese markets. Therefore, this study researches in the current status of Chinese and Korean restaurants, explores any risks in China in terms of exports to China and market advance, develops strategies to avoid those risks, and provides essential suggestions for entering into Chinese market.