• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.3
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• pp.321-333
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• 2014

This study grouped on/offline browsing consumer types according to on/offline browsing consumer behavior and investigated the differences in shopping orientation, impulse buying, and fashion goods expenditure ratio in on/offline markets based on on/offline browsing types. Data were obtained from 379 consumers aged 10 to 40 in Daejeon Korea. The data were analyzed using factor analysis, cluster analysis and ANOVA. The result were as following. First, respondents were classified into four group by on/offline browsing behavior (high offline browsing group, low on/offline browsing group, high on/offline browsing group, and high online browsing group). Second, there were significant differences among groups in the shopping orientation (except for efficient shopping orientation). Third, groups showed differences in impulse buying and fashion goods expenditure ratio in on/offline markets. This information will benefit marketers in the use of multichannel consumer strategies.

• Korean Journal of Human Ecology
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• v.20 no.4
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• pp.849-860
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• 2011

This study explores a structural model to examine the relationship between web browsing motivation, retail strategy and purchase conversion for apparel on shopping websites. A self-administered questionnaire based on existing scales includes web browsing motivation, retail strategy, and purchase conversion intention of apparel on the shopping websites. A total of 499 usable questionnaires were obtained from consumers aging 20 to 49 who reside in metropolitan cities in Korea. For data analysis, descriptive statistics, exploratory factor analysis, confirmatory factor analysis, and structural equation models were used via SPSS 12.0 and LISREL 8.8. Findings concluded that web browsing motivations consisted of three factors: hedonic, informational, and recreational browsing for apparel. Hedonic browsing had a negative effect on purchase conversion intention, whereas informational browsing had a positive effect on the purchase conversion intention for apparel on shopping sites. Retail strategies on the website were classified into service, merchandise assortment, and price & promotion; the three elements of retail strategies mediated the relationship between web browsing motivations and purchase conversion intention for apparel. Specially, merchandise assortment had significantly direct effect on the purchase conversion intention of apparel on shopping websites. Managerial implications were discussed for fashion marketers to develop retail strategies and web content in order to convert web browsers or visitors into purchasers.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.9_10 s.146
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• pp.1340-1348
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• 2005

Consumers are prone to engage in browsing because they are, for a variety of reasons, open to spending opportunities that grab their attentions. In-store browsing is the in-store examination of a retailer's merchandise for recreational or/and informational purposes without an immediate intent to buy. Browsers made more unplanned purchases than non-browsers in a regional mall setting. As a form of on-going search, in-store browsing is a central component in the impulse buying process. The purposes of this study were 1) to examine the causal relationships among fashion involvement, hedonic consumption, browsing and impulse buying behavior, and 2) to investigate the mediating effects of browsing on impulse buying behavior for fashion products. A questionnaire was developed from a literature review and measured on a 7-point rating scale. Data were obtained from 413 students attending universities in Busan. The self-administered questionnaire was given during a scheduled class. Using structural equation modeling, the results indicate that the proposed model of this study is appropriate to explain the mediating effects of browsing on impulse buying behavior for fashion products. The model shows that fashion involvement and hedonic consumption are important as antecedents of browsing in fashion stores, and consumers browsing longer in fashion stores would tend to increase the likelihood of experiencing impulse buying behavior. That is, browsing in store plays an important mediating role in triggering impulse buying behavior for fashion products. The results from this study provide some insights into retail marketing theory supporting the trait and behavioral aspects of impulse buying. Future research and managerial implications are addressed.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.6
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• pp.772-785
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• 2013

This study investigated the effects of fashion consumer's browsing motives and risk perception on impulse buying and purchase intention in social commerce. The online survey results of 317 customers who experienced using fashion products via social commerce were used for the final analysis. Exploratory factor analysis, reliability analysis, and frequency analysis were conducted using SPSS 18.0, and confirmatory factor analysis and path analysis were performed with AMOS 18.0. Three browsing motives (hedonic motive, rational motive, and informational motive) and three risk perceptions (products-related risk, customer service risk, and opportunity loss risk) were identified. The results from the structure equation model were as follows. 1) It was deducted that the browsing motive did not have a significant effect on risk perception due to the rejection of most of the hypotheses in regards to the browsing motive influence on risk perception. 2) Product-related risk and customer service risk had a significantly negative effect on purchase intention. Opportunity loss risk had significantly positive effect on impulse buying and purchase intention. 3) Hedonic browsing motive had a significant effect on impulse buying, and rational motive had a significant effect on impulse buying and purchase intention. The informational browsing motive had a significant effect only on purchase intention.

• Korean Journal of Human Ecology
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• v.21 no.6
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• pp.1173-1184
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• 2012

This study estimates a structural model to examine the causal relationships among web browsing, switching cost, and site retention in the context of apparel shopping website. A total of 499 usable questionnaires were obtained from consumers aged from 20 to 49 years. For data analysis, exploratory factor analysis, confirmatory factor analysis and structural model were used. The result showed that consumer's perceived switching costs consisted of three factors: relationship cost, search cost and benefit loss cost. In estimated structural model, the relationship cost was influenced by leisure browsing; the search cost was influenced by informational browsing and leisure browsing; the benefit loss cost was influenced by leisure browsing. Especially, the leisure browsing was the most highly related to the benefit loss cost, and followed by relationship cost and search cost. However, hedonic browsing was not significantly related the factors of switching costs. The search costs significantly affected customer's intentions for site retention. A managerial implication was discussed for e-retailers in order to develop strategic switching costs in building long-term relationships with web browsers on the apparel shopping websites.

• Journal of the Korea Society of Computer and Information
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• v.27 no.10
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• pp.67-80
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• 2022

In this study, I analyzed the inducing and hindering factors of online shopping malls on browsers in the process of browsing fashion products in online shopping malls. In-depth interviews were conducted by presenting browsing-related questions to women in their 20s and 50s who are interested in browsing fashion products online. Based on the answers of the interviewees, using grounded theory, we analyzed and presented six factors such as price factor, promotion factor, purchase review factor, visual information factor, product information factor, and service factor. Based on inducing and hindering factors to browsing analyzed in this study, a strategy to design a browsing environment in terms of shopping malls was suggested, which will be helpful for practical strategies and marketing in related industries. Basic data will be presented in a thesis on a new type of shopping mall browsing environment related to the rapidly developing information and communication technology. In addition, the negative emotions experienced in relation to the detrimental factors of shopping malls in the browsing process are expected to be helpful in researching fashion product browsing related to consumer psychology.

• International Journal of Contents
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• v.2 no.1
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• pp.22-28
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• 2006

In this paper, we propose new semantic contents modeling using individual features, associative relations and visual features for efficiently supporting browsing and retrieval of video semantic contents. And we implement and design a browsing and retrieval system based on the semantic contents modeling. The browsing system supports annotation based information, keyframe based visual information, associative relations, and text based semantic information using a tree based browsing technique. The retrieval system supports text based retrieval, visual feature and associative relations according to the retrieval types of semantic contents.

• Information Systems Review
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• v.10 no.1
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• pp.47-69
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• 2008

Korea is one of the most advanced countries in the world in terms of information technologies (IT) applications and usages. However, its web browser market is so dominated by one company, and its web cross browsing according to international guidelines isquestioned. In this research, we have empirically examined web cross browsing of web sites of major companies and pubic institutions in Korea through different web browsers which conform international guidelines. In general, web cross browsing through Firefox was lower by 19% than that through Internet Explorer. Web cross browsing of public institutions was better than that of companies, and financial institutions were the worst. Typical cross browsing problems found with Firefox were inability to pay online, failure to play multimedia contents, and frame display errors. Causes of web cross browsing problems and suggestions for improving cross browsing are discussed.

• Fashion & Textile Research Journal
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• v.12 no.4
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• pp.422-430
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• 2010

Shopping is the activity not only purchasing goods/services but also pursuing the emotional satisfaction. Browsing can be defined as shopping behavior looking around the store without purchasing intention. Through the browsing activity, consumers are able to collect the information and be ready for the possible purchases while marketers have an opportunity to inform consumers of products/ stores/ brands. The more browsing activity, the more stimuli for buying, the more unplanned/ impulse buying. Therefore, this is the time that consumer's browsing activity is getting importance in the area of fashion marketing. The purpose of this study was to examine attracting and hindering factors related to browsing activity especially for purchase of fashion items, using a qualitative research method. An in-depth interview was conducted with 10 female shoppers ranged age 21-50. Included in the questions were consumer's opinions about VMD, convenience, traffic, salesman's attitude, companions, prices, sizes and fitting arrangement. The results of this study provide fashion store managers with the detailed and practical information to draw the consumers in the store.

• Proceedings of the Korea Multimedia Society Conference
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• 2003.05b
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• pp.167-170
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• 2003

개인용 컴퓨터나 무선 전화, PDA(Personal Digital Assistants)의 기술 발전으로 이들이 인터넷에 접속할 수 있게 되었으며, 사용자들은 좀 더 다양한 방법으로 인터넷을 Browsing할 수 있는 방법을 찾고 있다. 본 연구는 표준 입출력 모드와 음성 인식과 음성 합성 모드를 동시에 적용할 수 있는 Multi-Modal Browsing 시스템을 연구하여 보았다. 이때 각 모드간에 동기화를 위한 이벤트 메시지 교환과 각 모드의 상태 저장 방법으로 Java RMI 모델을 제안하였다.