• Title/Summary/Keyword: brand signal

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Design and Measured Data Analysis of a Shipboard Indoor Signal Propagation Characteristics Based on Three Way Signature Sequence Packet Mode (세방향 서명 수열 패킷 방식 기반 선내 전파 전달특성 측정시스템 설계 및 분석)

  • Kim, Jeong-Ho
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.40 no.1
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    • pp.193-197
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    • 2015
  • Recently, the new issues for the safety and the information delivery system in the ship are raised. The deployment and the efficient algorithms of deploying the wireless sensor networks instead of using the built-in wired networks or the setup of the new wired networks is more desirable than the deployment of the wired networks in a ship after its final production since it can reduce the cost and the time of the brand new wired networks by reshaping some of the internal structure of the ship. In this paper, the shipboard signal propagation measurement system based on the signature sequence-three way slave mode are designed and its measureed data are analysed after measuring the signal propagation characteristics. Consequently, it is expected that the reliable and cost-effective signal measurement system with the three way algorithm for the deployment of the shipboard wireless networks can be achieved.

Design and Measured Data Analysis of a Shipboard Indoor Signal Propagation Characteristics Based on Signature Sequence-Two Way Packet Mode (서명 수열-양방향 패킷 방식 기반 선내 전파 전달특성 측정시스템 설계 및 분석)

  • Kim, Jeong-Ho
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.40 no.1
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    • pp.183-186
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    • 2015
  • Recently, the demand for the safety and the information delivery system in the ship increases. The deployment of the wireless sensor networks instead of using the built-in wired networks or the setup of the new wired networks is more desirable than the deployment of the wired networks in a ship after its final production since it can reduce the cost and the time of the brand new wired networks by deforming some of the internal structure of the ship. In this paper, the shipboard signal propagation measurement system based on the signature sequence-two way slave mode are designed and its measurement data are analysed after measuring the signal propagation characteristics. Consequently, it is expected that the reliable and cost-effective signal measurement system for the deployment of the shipboard wireless networks can be built.

Neural responses to sonic branding : an fMRI study (소닉 브랜딩에 대한 신경 반응 : fMRI 연구)

  • Sung, Young-Shin;Choi, Min-Jo;Chung, Sun-Joo;Kim, Chai-Youn
    • Science of Emotion and Sensibility
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    • v.14 no.1
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    • pp.93-100
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    • 2011
  • Sonic branding is defined as creation and management of brand value by using sounds. Among various methods of sonic branding, sonic logo, i.e., brand’s acoustic identification element, is the most widely used form and usually combined with visual logo. Although sonic branding has become an increasingly important tool for marketers, little academic research has been done on this topic. The current study investigates neural responses to sonic branding using functional Magnetic Resonance Imaging (fMRI). Brain activity of 15 right-handed participants was monitored with 3T MRI machine, while they viewed sequentially presented pictures of brand logos (20 visual logos usually accompanied by sonic logos and 20 visual logos unaccompanied by sonic logos) without sound. Results showed that brain areas known to be associated with auditory imagery (including superior temporal gyrus, STG), showed greater activation for the visual logos usually accompanied by sonic logos compared to visual logos unaccompanied by sonic logos, although actual sound was not presented during scanning. The degree of familiarity participants have with the brand and its advertisements was correlated positively with signal strength in these areas.

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Developing the Design Guideline of Auditory User Interface for Domestic Appliances (가전제품의 청각 사용자 인터페이스(AUI) 설계를 위한 가이드라인 개발 연구)

  • Lee, Ju-Hwan;Jeon, Myoung-Hoon;Ahn, Jeong-Hee;Han, Kwang-Hee
    • 한국HCI학회:학술대회논문집
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    • 2006.02b
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    • pp.1-8
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    • 2006
  • 본 연구는 가전제품의 제품군과 그 기능들에 따라 차별화 가능한 인지적, 감성적 '청각 사용자 인터페이스 디자인 가이드라인(Auditory User Interface Design Guideline)'을 마련하고, 가전제품의 작동기능 정보와 직관적으로 연합 가능한 청각신호(auditory signal)를 제작할 수 있는 지침을 제시하여 GUI 중심의 제품 설계에서 한 차원 확장되고 사용자의 다중감각적 특성이 적용된 디자인 방법을 실무에 적용하고자 하였다. 특히 AUI 에 대한 체계를 확립함으로써 브랜드 정체성(Brand Identity) 및 기업 이미지를 제고할 수 있다는 목적을 함께 고려하였다. 이러한 연구가 필요했던 이유는 가전제품에 대한 소비자의 심적 모형(mental model)과 감성 측면에서의 접근에 대한 요구 때문인데, 이는 AUI 의 체계적 적용이 아닌 임의적 연결(mapping)으로 인한 버저(buzzer) 청각신호의 짜증(annoying) 발생이 빈번한 사례들에서 출발한다. 또한 GUI 의 변화와 수준에 미치지 못하는 AUI 의 업그레이드 필요성과 가전제품에서의 감성 마케팅 경향을 반영하는 의미를 지니고 있다. 이와 함께 멀티미디어 환경의 급속한 확산으로 다중감각적 정보제시(multimodal display)가 요구되는 상황에 걸맞은 시도이다. 본 연구는 특정 가전제품이나 특정 기능이 지니고 있는 인지적, 감성적 차원의 속성을 청각신호(auditory signal)의 다양한 속성들로 유발하는 관계를 추출하고, 이를 형성하는 기본 메커니즘에 대한 경험적 자료를 제시하여, 가전제품의 AUI 디자인에 유용한 가이드라인을 제공하고자 하였다. 그러나 본 논문에서는 연구의 구체적이고 세부적인 결과보다는 전체적인 계획과 진행과정의 절차를 소개하여 관련분야 연구 진행의 참조적 틀을 마련하고자 한다.

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Pre-service Acoustic Emission Testing for Metal Pressure Vessel (금속압력용기의 사용 전 음향방출시험)

  • Lee, Jong-O;Yoon, Woon-Ha;Lee, Tae-Hee;Lee, Jong-Kyu
    • Journal of the Korean Society for Nondestructive Testing
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    • v.23 no.3
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    • pp.280-284
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    • 2003
  • The field application of acoustic emission(AE) testing for brand-new metal pressure vessel were performed. We will introduce the test procedure for acoustic emission test such as instrument check distance between sensors, sensor location, whole system calibration, pressurization sequence, noise reduction and evaluation. The data of acoustic emission test contain many noise signal, these noise can be reduced by time filtering which based on the description of observation during AE test.

A Study on the Effect of the Third-Party Award Winning Advertisement on Consumer's Pre-Purchase Intention (제 3 기관 수상(Award Winning) 광고가 소비자 구매의도에 미치는 영향에 관한 연구 - 마케팅 변수들의 조절 효과를 중심으로 -)

  • Jeon, Hoseong
    • Asia Marketing Journal
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    • v.10 no.1
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    • pp.25-64
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    • 2008
  • Third-Party awards are growing in popularity. They are the hit product of the year chosen by The Korea Economic Daily, the best 10 products of the year chosen by Sports paper, the best hit product chosen by consulting firm and the best venture company of the year chosen by Information and Communication Ministry. Then these questions may be followed. Why industry likes this type of advertisement? Does this type of advertisement influences consumers' purchase intention? And if it does, how? Many researchers have been interested in external cue of product quality by focusing research effort on brand, price, producer, warranty etc. However, important but under-explored area is the role of third-party reference for signaling product quality. This paper comes from the idea that the third-party reference may signal consumers like manufacturer brand, product brand, product price, and shop brand. We develop a related theories to address research questions and drive some research hypotheses based on the previous studies probing source credibility, attribution, and signal theory. We put more emphasis on source credibility. We conducted the research based on 3x2x2x2 between group factorial design to explore causal relationship between the third party award winning advertising(real, fictional, no) and the purchase intention of consumers exposed to other information simultaneously such as product type(experience, search), distribution channel(direct, indirect) and perceived price(high, low). Since subjects are divided into 2 groups based on the means of response without extra experimental stimulus in case of perceived price. 12 different advertisements are used for conducting this study. The results are followings. First, the source credibility of the third party goes up, consumers' purchase intention would go up. It seems that consumers think the credibility of the third-party most when they are exposed to the third party award winning advertisement. Second, the product type does moderate the relationship between the third-party award winning advertisement and purchase intention. And the type of the distribution channel also moderates this relationship. The consumers' purchase intention goes up higher when they buy experience good and there is significant difference of purchase intention when consumers are exposed to direct channel treatment condition. But, perceived price has nothing to do with the third-party winning advertisement context for raising consumer intention to buy advertised product.

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Developing the Design Guideline of Auditory User Interface for Digital Appliances (가전제품의 청각 사용자 인터페이스(AUI) 디자인을 위한 가이드라인 개발 사례)

  • Lee, Ju-Hwan;Jeon, Myoung-Hoon;Han, Kwang-Hee
    • Science of Emotion and Sensibility
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    • v.10 no.3
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    • pp.307-320
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    • 2007
  • In this study, we attempted to provide a distinctive cognitive, emotional 'Auditory User Interface (AUI) Design Guideline' according to home appliance groups and their functions. It is an effort to apply a new design method to practical affairs to overcome the limit of GUI centered appliance design and reflect user multimodal properties by presenting a guideline possible to generate auditory signals intuitively associable with the operational functions. The reason why this study is required is because of frequent instances given rise to annoyance as not systematic application of AUI, but arbitrary mapping. This study tried to provide a useful guideline of AUI in home appliances by extracting the relations with cognitive, emotional properties of a certain device or function induced by several properties of auditory signal and showing the empirical data on the basic mechanism of such relations.

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Another View Point on the Performance Evaluation of an MC-DS-CDMA System

  • Chen, Joy Iong-Zong;Hsieh, Tai Wen
    • Journal of Communications and Networks
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    • v.11 no.3
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    • pp.240-247
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    • 2009
  • The results of performance analysis by adopting the channel scenarios characterized as Weibull fading for an multicarrierdirect sequence-coded division multiple access (MC-DS-CDMA) system are proposed in this investigation. On the other hand, an approximate simple expression with the criterion of bit error rate (BER) versus signal-to-noise ratio (SNR) method is derived for an MC-DS-CDMA system combining with maximal ratio combining (MRC) diversity based on the moment generating function (MGF) formula of Weibull statistics, and it associates with an alternative expression of Gaussian Q-function. Besides, the other point of view on the BER performance evaluation of an MC-DS-CDMA system is not only the assumption of both single-user and multi-user cases applied, but the phenomena of partial band interference (PBI) is also included. Moreover, in order to validate the accuracy in the derived formulas, some of the system parameters, such as Weibull fading parameter (${\beta}$), user number (K), spreading chip number (N), branch number (L), and the PBI (JSR) values, etc., are compared with each other in the numerical results. To the best of author's knowledge, it is a brand new idea which proposes the evaluation of the system performance for an MC-DS-CDMA system over the point of view with Weibull fading channel.

The Scarcity Effect on Product Evaluation in Retail: The Curation Message Role (리테일 매장에서 제품 희소성이 제품 평가에 미치는 영향: 큐레이션 메시지의 역할을 중심으로)

  • Lee, Seung-Yun;Chae, Soo-Joon;Kim, Jin-Wook
    • Journal of Distribution Science
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    • v.16 no.3
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    • pp.79-86
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    • 2018
  • Purpose - Many retail stores tend to use scarcity-laden message in order to influence consumers, where scarcity refers to insufficiency of product supply or time of availability. For example, inside stores, the displayed products are often accompanied by scarcity message such as 'exclusive offer, limited time only.' According to past research, scarcity has a positive effect on product evaluation, since scarcity can acts as a signal of consumer demand, and thus product quality. Prior studies argue that consumers face a scarce product, they logically infer that other consumers buying the product in large numbers cause the scarcity. We propose that scarcity can be interpreted as a sales tactic artificially created by retail stores in order to increase sales of product. Research design, data, and methodology - We use a persuasion knowledge perspective framework to develop our hypotheses. In the present research, we show that product curation type is a key variable that moderates consumer response to scarcity, and thus the scarcity effect on product evaluation. Results - In this research, we showed when scarcity-laden message was used inside the store using consumer-centric curation message, scarcity had a positive effect on product evaluation. In contrast, when scarcity-laden message was used inside the store using marketer-centric curation message, the positive of scarcity message on product evaluation was diluted. Conclusions - Our study makes two important contributions to the literature on consumer response to scarcity. First, we identify a variable - namely, product curation type - that determines when either 'scarcity = good' or 'scarcity = marketing tactic' interpretation is likely to be dominant. Second, we cite persuasion knowledge perspective to explain the moderating function of product curation type in a retail store-related scarcity context. This research is relevant to practitioners, such as brand manager, retail environment manager, and advertising agencies, for the effective use for the scarcity-laden message in retail. The proposed moderator can operate in many real-life situations in retail where consumers are exposed to scarcity. And curation message related to scarcity has been facilitated by the inner-retail activities. These factors of the marketplace indicate that the boundary conditions of scarcity can have a significant effect on real-life consumer judgment.

How to Reflect Sustainable Development, exemplified by the Equator Principles, in Overseas Investment (해외투자(海外投資)와 지속가능발전 원칙 - 프로젝트 파이낸스의 적도원칙(赤道原則)을 중심으로 -)

  • Park, Whon-Il
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.31
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    • pp.27-56
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    • 2006
  • Today's financial institutions usually take environmental issues seriously into consideration as they could not evade lender liability in an increasing number of cases. On the international scene, a brand-new concept of the "Equator Principles" in the New Millenium has driven more and more international banks to adopt these Principles in project financing. Sustainable development has been a key word in understanding new trends of the governments, financial institutions, corporations and civic groups in the 21st century. The Equator Principles are a set of voluntary environmental and social guidelines for sustainable finance. These Principles commit bank officers to avoid financial support to projects that fail to meet these guidelines. The Principles were conceived in 2002 on an initiative of the International Finance Corporation(IFC), and launched in June 2003. Since then, dozens of major banks, accounting for up to 80 percent of project loan market, have adopted the Principles. Accordingly, the Principles have become the de facto standard for all banks and investors on how to deal with potential social and environmental issues of projects to be financed. Compliance with the Equator Principles facilitates for endorsing banks to participate in the syndicated loan and help them to manage the risks associated with large-scale projects. The Equator Principles call for financial institutions to provide loans to projects under the following circumstances: - The risk of the project is categorized in accordance with internal guidelines based upon the environmental and social screening criteria of the IFC. - For Category A and B projects, borrowers or sponsors are required to conduct a Social and Environmental Assessment, the preparation of which must meet certain requirements and satisfactorily address key social and environmental issues. - The Social and Environmental Assessment report should address baseline social and environmental conditions, requirements under host country laws and regulations, sustainable development, and, as appropriate, IFC's Environmental, Health and Safety Guidelines, etc. - Based on the Social and Environmental Assessment, Equator banks then make agreements with borrowers on how they mitigate, monitor and manage the risks through a Social and Environmental Management System. Compliance with the plan is included in the covenant clause of loan agreements. If the borrower doesn't comply with the agreed terms, the bank will take corrective actions. The Equator Principles are not a mere declaration of cautious banks but a full commitment of lenders. A violation of the Principles in the process of project financing, which led to an unexpected damage to the affected community, would not give rise to any specific legal remedies other than ordinary lawsuits. So it is more effective for banks to ensure consistent implementation of the Principles and to have them take responsible measures to solve social and environmental issues. Public interests have recently mounted up with respect to environmental issues on the occasion of the Supreme Court's decision (2006Du330) on the fiercely debated reclamation project at Saemangeum. The majority Justices said that the expected environmental damages like probable pollution of water and soil were not believed so serious and that the Administration should continue to implement the project seeking ways to make it more environment friendly. In this case, though the Category A Saemangeum Project was carried out by a government agency, the Supreme Court behaved itself as a signal giver to approve or stop the environment-related project like an Equator bank in project financing. At present, there is no Equator bank in Korea in contrast to three big banks in Japan. Also Korean contractors, which are aggressively bidding for Category A-type projects in South East Asia and Mideast, might find themselves in a disadvantageous position because they are generally ignorant of the environmental assessment associated with project financing. In this regard, Korean banks and overseas project contractors should care for the revised Equator Principles and the latest developments in project financing more seriously. It's because its scope has expanded to the capital cost of US$10 million or more across all industry sectors regardless of developing countries or not. It should be noted that, for a Korean bank, being an Equator bank is more or less burdensome in a short-term period, but it must be conducive to minimizing risks and building up good reputation in the long run.

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