• Korean Institute of Interior Design Journal
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• v.15 no.5 s.58
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• pp.167-174
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• 2006

The purpose of this study is to provide basic guidelines for qualitatively advanced children facilities and spaces in grand bookstores. The main concept is considered with a situation that grand bookstores of large corporations are increasing in quantity, but their social missions for the user are often being connived. The study is peformed by research of current six domestic grand bookstores, two branches of each three large corporations, larger than 2,500py in Seoul, and the research is applied to Murtha's User Benefit Criteria as a basic format. As a result of the research, some problems to be improved are detected in ways of behavioral facilitation, physiological maintenance, perceptual maintenance, and social facilitation, therefore findings in survey turned out to be parents' dissatisfaction in many aspects. Finally, with this result, it is desirable for interior designers to reflect the indicated insufficient elements to their following children's bookstore space design for the user, children and their parents.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.05a
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• pp.119-124
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• 2006

The purpose of this study is to provide basic guidelines for qualitatively advanced children's facilities and spaces in grand bookstores. The main concept is considered with a situation that grand bookstores of large corporations are increasing in quantity, but their social missions for the user are often being connived. The study is performed by research of current six domestic grand bookstores, two branches of each three large corporations, larger than 2,500py in Seoul, and the research is applied to Murtha's User Benefit Criteria as a basic format. As a result of the research, some problems to be improved are detected in ways of behavioral facilitation, physiological maintenance, perceptual maintenance, and social facilitation, therefore findings in survey turned out to be parents' dissatisfaction in many aspects. Finally, with this result, it is desirable for interior designers to reflect the indicated insufficient elements to their following children's bookstore space design for the user, children and their parents.

• 프린팅코리아
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• v.8 no.12
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• pp.88-89
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• 2009

출판유통진흥원(원장 김종수)은 지난 10월 29일 서울 프레스센터 19층 목련실에서 '출판물류 RFID적용 동향 연구 세미나'를 개최했다. 이번 세미나는 출판유통진흥원 최성구 팀장의 '출판물류 및 공공도서관 RFID 도입현황', 한국출판협동조합 황순록 차장의 '조합 RFID 입출고 컨베이어시스템 적용사례', 북센 이중호 부장의 'Smart bookstore적용사례', 성공회대 유통정보학과 장승권 교수의 '국내외 RFID동향 및 적용 사례 분석발표' 등의 순으로 진행되었다. 출판유통진흥원의 김종수 원장은 인사말을 통해 "문화체육관광부의 지원으로 추진해 오고 있는 출판물류의 RFID적용 시범사업의 현황 및 시범적용 사례를 되짚어 봄으로서 앞으로의 발전 방안을 심도있게 논의하는 자리가 되기 바란다"고 말했다. 이날 발표 가운데 출판유통진흥원 최성구 팀장과 북센 이중호 부장의 'Smart bookstore적용사례'의 주요 내용을 소개한다.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.321-322
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• 2019

오늘날의 시장 환경에서 경쟁은 매우 치열하고, 발전의 길에서 상점들은 시대의 발전에 따른 여러 가지 요구에 직면하고 있다. 브랜드의 개선과 혁신은 브랜드의 업계 이미지를 새롭게 수립하기 위한 것이다. 소비자 및 시장 환경에서 상점의 전체적인 이미지가 자신의 전략적 포지셔닝과 상응하고 긴밀하게 결합하며, 관중들의 인상에서의 차이와 부족을 개선할 수 있도록, 상점의 특징에 초점을 맞춰 VI디자인을 개선하는 것은 상점의 경쟁력과 브랜드 이미지의 향상을 위한 필연적인 선택이 되었다. 상점의 특색을 직접적으로 표현할 수 있고, 가장 짧은 시간 내에 소비자들에게 상점의 정신적 이념과 주체 운영 범위를 표현하는 것은 VI디자인이 핵심적으로 추구하는 것이다. 본 논문은 현재 성숙한 비주얼 아이덴티티 시스템을 갖춘 브랜드의 VI디자인을 조사하고, 비교를 통해서, 이 서점의 VI디자인 개선의 필요성을 연구하였다.

• Korean Institute of Interior Design Journal
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• v.25 no.5
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• pp.103-110
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• 2016

In recent years, as selling books on the internet becomes popular, the number of off-line bookstores are rapidly dwindling away. This change on the book market requires, the function and space of the bookstores should be defined again. Now bookstores are the places of experiences on cultures, world-views, and lifestyles around books. The study examines six large bookstores and finds three strategies of space expression as follow. First, Dominicanen bookstore in Maastricht which was built as a church has an expression which contrasts the old and the new as well as the sacred and the profane. Fangsuo bookstore in Chengdu creates a modern underground Sutra Depository. Here, people experience history and religion. Second, Cook & Book in Brussels has nine theme areas, each with a different selection of books, different interior decoration and special food and beverage like a theme park. Zhongshu bookshop in Shanghai has a lattice of nine reading rooms in which each unique design theme is characterized based on each book subject. Third, Cultura Bookstore in Sao Paulo is created to support social interchange. It leads people to the enormous plaza of books where people read books freely and participate in workshops, movies and all kinds of events. Daikanyama Tsutaya Books in Tokyo is composed of three white box-form pavilions which are connected by a 55-meter long aisle, called a magazine street. People walk along the street and choose concierge services as they browse magazines and books. The study finds out three strategies of design in current large bookstores to promote place-experience, which are the story-telling of history and culture, the design of theme parks, and openness for public mingling like plazas and streets. Thus, the study suggests a new paradigm in the design of bookstores in this internet age.

• Journal of Korea Society of Industrial Information Systems
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• v.22 no.1
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• pp.117-126
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• 2017

This Study Focuses on the Customer Experience Story of Bandi&Luni's Centum City branch which Offers the Different Service Concept on the Competitive Book Selling Market. Bandi&Luni's Stands as one of the Largest Bookstore Chains that has 14 Offline Bookstores and an Online Bookstore Shop. The Purpose of this Study takes Lessons from the Unique Practices and Efforts of Bandi&Lunis's Online-to-Offline(O2O) Service and Service Design. In Order to Achieve this Propose, we Investigated the History, Service Concept, Value, and Performance of Bandi&Luni's from a Variety of sources and Reviewed the Previous Literatures of O2O Service and Service Design. In order to Offer Better Customer Experience the Service should be Designed from Customer's View and be Delivered through the Lifecycle of Customers. In a era of Big Data, IOT(internet of things), AI(artificial intelligence), The Service Design Innovation using Information and Communication Technology will be needed in order to Break down the Boundaries Between Online and Offline.

• Information Systems Review
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• v.4 no.2
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• pp.133-153
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• 2002

Internet lowers the search cost to acquire information about products and sellers price information. Because consumers can easily compare prices among different Internet retailers, the price competition among merchants in Internet has been intensified. For online retailers, it is important to differentiate their sites from competitors based upon services rather than prices. This study investigates which factors influence on consumers price sensitivity in Internet book markets and examines whether consumers price sensitivity has any effect on the type of preferred Internet bookstore (hybrid or pure online book stores). Survey is conducted to empirically investigate the relationship among the various consumer attitudes and price sensitivity. The result shows that price search and price importance have effect on the choice of Internet bookstore. Consumers with higher price sensitivity preferred to purchase books from pure Internet bookstores rather than hybrid (click-and-mortar) bookstores. This study provides an exploratory framework that tries to understand consumer behavior about price sensitivity that might provide some marketing implications to lessen the price competition of Internet retailers.

• Journal of the Korean Operations Research and Management Science Society
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• v.33 no.3
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• pp.59-76
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• 2008

Studies of recommender systems have focused on improving their performance in terms of error rates between the actual and predicted preference values. Also, many studies have been conducted to investigate the relationships between customer information processing and the characteristics of recommender systems via surveys and web-based experiments. However, the actual impact of recommendation on product pages for customer browsing behavior and decision-making in the commercial environment has not, to the best of our knowledge, been investigated with actual clickstream data. The principal objective of this research is to assess the effects of product recommendation on customer behavior in e-Commerce, using actual clickstream data. For this purpose, we utilized an online bookstore's clickstream data prior to and after the web site renovation of the store. We compared the recommendation effects on customer behavior with the data. From these comparisons, we determined that the relevant recommendations in product pages have positive relationships with the acquisition of customer attention and elaboration. Additionally, the placing of recommended items in shopping cart is positively related to suggesting the relevant recommendations. However, the frequencies at which the recommended items were purchased did not differ prior to and after the renovation of the site.

• Journal of the Korean Society for Library and Information Science
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• v.47 no.1
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• pp.221-247
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• 2013

The purpose of the study is to investigate and analyze the categories of online bookstores and to propose improvements. For the study, the category conformity was compared among eight Korean online bookstores selected; the book classification on the categories was compared from them. The results show that the category conformity was high among online bookstores, but the book classification on the categories was different on the bookstores. ISBN contents classification codes for books might not help to classify the books on the categories. Thus, the study proposes a new publication category for the book classification on categories of online bookstores.

• Journal of the Korean Institute of Intelligent Systems
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• v.12 no.2
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• pp.109-114
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• 2002

E-commerce customers can reduce purchasing cost by the help of comparison shopping agents that collect price information of products in the shopping malls. However, user expects a software agent that can recommend product information satisfying various purchase conditions besides price. In this paper, we present a MAS (multi-agent system) which retrieves and recommends book information suitable for various user needs to realize an agent-based E-Commerce. We implemented and tested our MAS to help on-line bookstore customers. From the results, we could provide E-commerce customers various book purchase conditions for several online bookstores in real-time.