• 제목/요약/키워드: bike

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개인형 이동장치(PM)의 주행 방향과 경고방식의 차이가 보행자의 위험 지각과 주행자에 대한 인식에 미치는 영향 (The effects of PM driving direction and alert sound type on risk perception and awareness of PM driver of pedestrians)

  • 정윤현;이수지;강현민
    • 디지털융복합연구
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    • 제19권7호
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    • pp.217-226
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    • 2021
  • 공유 모빌리티의 확산으로 개인형 이동장치의 이용률이 높아지고 있으나, 소리가 없어 보행자에게 사고위험과 두려움을 유발하고 있다. 이 연구에서는 전동킥보드의 다양한 경고방식과 주행 방향이 보행자의 위험 지각과 주행자에 대한 인식, 각 도로에 대한 허용 태도에 미치는 영향을 살펴보고자 한다. 8가지 영상 처치물은 경고방식(silent, vess, bell, voice)과 주행 방향(전, 후방)에 따라 보행자 관점으로 제작되었다. 참가자는 각 영상을 시청한 후, 영상에 대한 설문에 응답하였다. 연구 결과, 주행 방향에 따른 영향은 없는 것으로 나타났다. 또, 경고방식과 상관없이 경고가 존재 할 때, 위험을 낮게 지각했고, 주행자에 대한 인식과 각 도로에 대한 허용 태도가 긍정적으로 나타났다. 이 연구는 보행자의 안전을 위해 개인형 이동장치 고유의 경고음이 필요함을 시사하고, 개인형 이동장치에 대한 인식 개선과 관련 정책, 규정을 마련하는데 도움이 될 것으로 기대한다.

공공 자전거 시스템의 효율적 운용을 위한 모델링 및 시뮬레이션: 세종시 사례 중심 (Modeling and Simulation for Analyzing Efficient Operations on Public Bike System: A Case Study of Sejong City)

  • 배장원;최선한;이천희;백의현
    • 한국시뮬레이션학회논문지
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    • 제30권1호
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    • pp.103-112
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    • 2021
  • 최근 정보통신기술의 발달에 따른 공공 자전거 시스템 운영 사례가 증가하고 있다. 대도시의 공공 자전거 시스템은 시민에 대한 공공성과 편리성을 모두 확보해야하기 때문에, 도입부터 운영까지 다양한 이슈에 대한 분석이 필요하다. 또한, 최근 라스트 마일 수단으로 각광받고 있는 개인 모빌리티 사업과의 공존을 위한 다양한 시나리오 역시 대비할 필요가 있다. 본 논문은 공공 자전거 시스템의 효율적 운영 관리를 위한 시뮬레이션 모델을 제안한다. 특히, 제안한 방법은 공공 자전거 시스템의 일반적인 구조와 행태를 모델링 하여 다른 도시에 쉽게 활용할 수 있는 형태로 개발하였고, 컴포넌트 기반의 모델 구성으로 향후 모델의 수정 및 확장이 용이하도록 개발하였다. 본 논문에서는 제안된 방법의 사례로 세종시 공공 자전거 시뮬레이션을 수행하였다. 세종시 공공 자전거 시스템의 데이터를 적용하여 시뮬레이션 결과를 도출하고, 도출된 결과를 세종시 실데이터와 비교하여 검증하였다. 검증된 모델을 이용하여, 세종시에 적합한 공공 자전거 서비스를 설계하고 분석할 수 있는 도구로 활용될 수 있을 것으로 기대한다.

팬데믹 전후 공공자전거의 마이크로 모빌리티 패턴 비교: 서울시 사례 연구 (Comparison of Micro Mobility Patterns of Public Bicycles Before and After the Pandemic: A Case Study in Seoul)

  • 조재희;백가은;서일정
    • 한국빅데이터학회지
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    • 제7권2호
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    • pp.235-244
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    • 2022
  • 코로나19와 같은 팬데믹 현상이 사람들의 이동성에 어떤 변화를 일으켰는지 살펴보기 위해 서울시 공공자전거 대여이력 데이터를 분석하였다. 2019년과 2021년 데이터를 코로나 이전과 이후로 구분해 비교·분석하였다. 공공데이터 포털사이트에서 데이터를 수집하였고, 심층적인 분석을 위해 데이터마트를 만들었다. 주행방향유형 차원과 대여소유형 차원을 추가하였고, 파생변수(대당 회전율과 이용속도)를 생성하여 두 기간의 변화를 비교하였다. 코로나 이전과 이후 평균 이용시간에는 큰 차이가 없지만, 평균 이용거리와 평균 이용속도는 감소하였다. 생활 리듬이 다소 느려진 현상이 따릉이 이동성에서도 나타나고 있다. 평일의 경우 코로나 이전에도 출·퇴근 시간대에 가장 많은 임대가 일어났으나, 코로나 이후에 급증하였다. 감염을 염려하기 시작한 사람들이 마이크로 모빌리티 수단으로 마을버스보다 따릉이를 선호한다고 해석할 수 있다. 본 연구에 제안된 데이터마트 기반 시각화 및 분석 결과는 공공자전거 운영과 정책 개발에 인사이트를 제공할 수 있을 것이다. 향후 연구에서는 트위터, 인스타그램과 같은 SNS 데이터와 공공자전거 데이터를 병합하여 살펴볼 필요가 있다. 자전거를 이용한 사람이 여러 장소에서 보인 행동 패턴 등을 다양하게 살펴본다면, 관련 연구의 가치가 향상될 수 있을 것으로 기대한다.

도시특성에 기반한 공유 자전거 이용 패턴의 소셜 네트워크 분석 연구: 서울시 데이터 사례 분석 (Social Network Analysis of Shared Bicycle Usage Pattern Based on Urban Characteristics: A Case Study of Seoul Data)

  • 이병현;최일영;김재경
    • 경영정보학연구
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    • 제22권1호
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    • pp.147-165
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    • 2020
  • 공유경제 서비스는 현재 숙박, 자동차, 자전거 등 다양한 분야에서 확산되고 있다. 특히 공유 자전거 서비스는 세계 각지에서 크게 인기를 끌고 있고, 서울시도 2015년 9월부터 '따릉이'라는 공공자전거 서비스를 제공하고 있다. 그러나 사용자의 자전거 이용이 증감함에 따라 지속적으로 대여소 간의 자전거 수 불균형이 발생한다. 본 연구에서는 이러한 문제점을 해결하기 위해 2017년 1년간의 서울시 따릉이 공공자전거 데이터에 소셜 네트워크 분석에서 활용되는 연결 정도 중심성, 근접 중심성, 매개 중심성 그리고 k-코어 분석을 적용하여 시간대별 '따릉이' 이용자들의 이동 패턴을 분석하였다. 그 결과, 연결 정도 중심성은 대중교통 환승과 밀접하게 연계된 곳으로 나타났다. 근접 중심성은 출발과 도착 빈도가 불균형하거나 대중교통 근접성이 미흡한 곳으로 나타났다. 매개 중심성은 출발과 도착의 빈도가 동시에 많이 발생하는 곳을 의미한다. 마지막으로 k-코어 분석 결과, 시간대별로 가장 핵심 집단으로 간주 되는 자치구는 마포구로 나타났다. 따라서 본 연구의 결과는 서울의 자전거 정류장 재배치, 추가 설치 등에 대한 방안을 계획하는 데 기여할 수 있을 것으로 본다.

학령기 아동의 생활양식 (Elementary School Children′s Lifestyle)

  • 김신정;이정은;안혜영;백성숙;윤효영;정선영;함영옥
    • Child Health Nursing Research
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    • 제8권1호
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    • pp.32-43
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    • 2002
  • The purpose of this study was to provide basic data on elementary school children's lifestyle and to contribute to developing on the health education program in elementary schools. The subjects were 1,412 children in 4 elementary schools in Gangwon-Do and Chonrabuk-Do area. Data collection was done from September to November 2001 by questionnaire and school health documents. The questionnaire corrected for the purpose of this study which had been developed by Bronson School of Nursing(1991), 'Lifestyle Questionnaire for School-age Children'. The questionnaire consists of 3 categories; 'Activities that promote health', 'Injury prevention', 'Feeling'. Cronbach coefficient alpha for the 29 items was .68. The data analyzed to obtain frequency, mean, percentage, t-test, ANOVA and Pearson correlation coefficient by SPSS Win program. The results of this study were as follows. 1. Females(50.2%) of gender, 6th grade(24.2%) of grade, nuclear family(82.0%) of family type, beyond college graduate(54.5%) of father's school career, under high school graduate(58.1%) of mother's school career, first of birth order(47.1%) were majority. Mean of father's age was 41.2 and mother's age was 38.1. 2. The mean of lifestyle was 66.4, feeling was 73.3, activities that promote health was 60.3 and injury prevention was 64.0. The highest degree of activities that promote health was 「I eat fruits」and injury prevention was 「I look both ways when crossing streets」and feeling was 「I enjoy my family」. The lowest degree of activities that promote health was 「I visit the dentist every tear」 and injury prevention was 「I wear a helmet when I go on bike trips」 and feeling was 「I think it is okay to cry」. 3. There were significant differences in lifestyle of gender(t=4.309, p=.000), grade(F=6.299, p=.000), father's age(t=2.534, p=.011), father's education(t=-4.933, p=.000), mother's education(t=-3.360, p=.001), birth order (t=5.363, p=.000). There were significant differences in activities that promote health of gender(t=-2.462, P=.014), grade(F=4.893, p=.000), father's education(t=-4.480, p=.000), birth order(t=4.343, p=.000), in injury prevention of gender(t=-4.452, p=.000), grade(F=8.636, p=.000), father's age(t=3.386, p=.001), mother's age(t=2.059, p=.040), father's education(t=-6.051, p=.000), mother's education(t=-5.173, p=.000), birth order(t=4.417, p=.000) and in feeling of gender (t=-3.285, p=.001), grade(F=7.526, p=.000), mother's age(t=-3.268, p=.001). 4. Activities that promote health was positively correlated with injury prevention(r=.432, p=.000), feeling(r=.210, p=.000), lifestyle (r=.785, p=.000). Injury prevention was positively correlated with feeling(r=.256, p=.000), lifestyle(r=.854, p=.000) also feeling was positively correlated with lifestyle(r=.504, p=.000). These findings suggest the need to develop nursing strategy to promote elementary school children's health. Because helmet use score in injury prevention marked the lowest score, it is necessary to encourage helmet use when planning injury prevention and health promotion.

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지속적 관여도 및 인지된 위험이 소비자의 온라인 상인선택 프로세스에 미치는 영향에 관한 연구: 요구신뢰 수준 개념을 중심으로 (How Enduring Product Involvement and Perceived Risk Affect Consumers' Online Merchant Selection Process: The 'Required Trust Level' Perspective)

  • 홍일유;이정민;조휘형
    • Asia pacific journal of information systems
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    • 제22권1호
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    • pp.29-52
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    • 2012
  • Consumers differ in the way they make a purchase. An audio mania would willingly make a bold, yet serious, decision to buy a top-of-the-line home theater system, while he is not interested in replacing his two-decade-old shabby car. On the contrary, an automobile enthusiast wouldn't mind spending forty thousand dollars to buy a new Jaguar convertible, yet cares little about his junky component system. It is product involvement that helps us explain such differences among individuals in the purchase style. Product involvement refers to the extent to which a product is perceived to be important to a consumer (Zaichkowsky, 2001). Product involvement is an important factor that strongly influences consumer's purchase decision-making process, and thus has been of prime interest to consumer behavior researchers. Furthermore, researchers found that involvement is closely related to perceived risk (Dholakia, 2001). While abundant research exists addressing how product involvement relates to overall perceived risk, little attention has been paid to the relationship between involvement and different types of perceived risk in an electronic commerce setting. Given that perceived risk can be a substantial barrier to the online purchase (Jarvenpaa, 2000), research addressing such an issue will offer useful implications on what specific types of perceived risk an online firm should focus on mitigating if it is to increase sales to a fullest potential. Meanwhile, past research has focused on such consumer responses as information search and dissemination as a consequence of involvement, neglecting other behavioral responses like online merchant selection. For one example, will a consumer seriously considering the purchase of a pricey Guzzi bag perceive a great degree of risk associated with online buying and therefore choose to buy it from a digital storefront rather than from an online marketplace to mitigate risk? Will a consumer require greater trust on the part of the online merchant when the perceived risk of online buying is rather high? We intend to find answers to these research questions through an empirical study. This paper explores the impact of enduring product involvement and perceived risks on required trust level, and further on online merchant choice. For the purpose of the research, five types or components of perceived risk are taken into consideration, including financial, performance, delivery, psychological, and social risks. A research model has been built around the constructs under consideration, and 12 hypotheses have been developed based on the research model to examine the relationships between enduring involvement and five components of perceived risk, between five components of perceived risk and required trust level, between enduring involvement and required trust level, and finally between required trust level and preference toward an e-tailer. To attain our research objectives, we conducted an empirical analysis consisting of two phases of data collection: a pilot test and main survey. The pilot test was conducted using 25 college students to ensure that the questionnaire items are clear and straightforward. Then the main survey was conducted using 295 college students at a major university for nine days between December 13, 2010 and December 21, 2010. The measures employed to test the model included eight constructs: (1) enduring involvement, (2) financial risk, (3) performance risk, (4) delivery risk, (5) psychological risk, (6) social risk, (7) required trust level, (8) preference toward an e-tailer. The statistical package, SPSS 17.0, was used to test the internal consistency among the items within the individual measures. Based on the Cronbach's ${\alpha}$ coefficients of the individual measure, the reliability of all the variables is supported. Meanwhile, the Amos 18.0 package was employed to perform a confirmatory factor analysis designed to assess the unidimensionality of the measures. The goodness of fit for the measurement model was satisfied. Unidimensionality was tested using convergent, discriminant, and nomological validity. The statistical evidences proved that the three types of validity were all satisfied. Now the structured equation modeling technique was used to analyze the individual paths along the relationships among the research constructs. The results indicated that enduring involvement has significant positive relationships with all the five components of perceived risk, while only performance risk is significantly related to trust level required by consumers for purchase. It can be inferred from the findings that product performance problems are mostly likely to occur when a merchant behaves in an opportunistic manner. Positive relationships were also found between involvement and required trust level and between required trust level and online merchant choice. Enduring involvement is concerned with the pleasure a consumer derives from a product class and/or with the desire for knowledge for the product class, and thus is likely to motivate the consumer to look for ways of mitigating perceived risk by requiring a higher level of trust on the part of the online merchant. Likewise, a consumer requiring a high level of trust on the merchant will choose a digital storefront rather than an e-marketplace, since a digital storefront is believed to be trustworthier than an e-marketplace, as it fulfills orders by itself rather than acting as an intermediary. The findings of the present research provide both academic and practical implications. The first academic implication is that enduring product involvement is a strong motivator of consumer responses, especially the selection of a merchant, in the context of electronic shopping. Secondly, academicians are advised to pay attention to the finding that an individual component or type of perceived risk can be used as an important research construct, since it would allow one to pinpoint the specific types of risk that are influenced by antecedents or that influence consequents. Meanwhile, our research provides implications useful for online merchants (both online storefronts and e-marketplaces). Merchants may develop strategies to attract consumers by managing perceived performance risk involved in purchase decisions, since it was found to have significant positive relationship with the level of trust required by a consumer on the part of the merchant. One way to manage performance risk would be to thoroughly examine the product before shipping to ensure that it has no deficiencies or flaws. Secondly, digital storefronts are advised to focus on symbolic goods (e.g., cars, cell phones, fashion outfits, and handbags) in which consumers are relatively more involved than others, whereas e- marketplaces should put their emphasis on non-symbolic goods (e.g., drinks, books, MP3 players, and bike accessories).

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