• 제목/요약/키워드: big data

검색결과 6,114건 처리시간 0.038초

빅데이터 역량 평가를 위한 참조모델 및 수준진단시스템 개발 (An Assessment System for Evaluating Big Data Capability Based on a Reference Model)

  • 천민경;백동현
    • 산업경영시스템학회지
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    • 제39권2호
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    • pp.54-63
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    • 2016
  • As technology has developed and cost for data processing has reduced, big data market has grown bigger. Developed countries such as the United States have constantly invested in big data industry and achieved some remarkable results like improving advertisement effects and getting patents for customer service. Every company aims to achieve long-term survival and profit maximization, but it needs to establish a good strategy, considering current industrial conditions so that it can accomplish its goal in big data industry. However, since domestic big data industry is at its initial stage, local companies lack systematic method to establish competitive strategy. Therefore, this research aims to help local companies diagnose their big data capabilities through a reference model and big data capability assessment system. Big data reference model consists of five maturity levels such as Ad hoc, Repeatable, Defined, Managed and Optimizing and five key dimensions such as Organization, Resources, Infrastructure, People, and Analytics. Big data assessment system is planned based on the reference model's key factors. In the Organization area, there are 4 key diagnosis factors, big data leadership, big data strategy, analytical culture and data governance. In Resource area, there are 3 factors, data management, data integrity and data security/privacy. In Infrastructure area, there are 2 factors, big data platform and data management technology. In People area, there are 3 factors, training, big data skills and business-IT alignment. In Analytics area, there are 2 factors, data analysis and data visualization. These reference model and assessment system would be a useful guideline for local companies.

Big Data in Smart Tourism: A Perspective Article

  • Park, Sangwon
    • Journal of Smart Tourism
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    • 제1권3호
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    • pp.3-5
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    • 2021
  • The advancement of Information Communication Technology has provided tourism researchers with a golden opportunity to access big data, which plays a critical role in smart tourism. Recognizing the current issue, this paper discusses the evolution of the literature on tourism big data focusing on conceptual understanding of and types of big data, and insights from big data analytics. Indeed, this article provides important research agenda for future tourism researchers who would like to conduct academic research about big data and smart tourism.

Business Intelligence and Marketing Insights in an Era of Big Data: The Q-sorting Approach

  • Kim, Ki Youn
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제8권2호
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    • pp.567-582
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    • 2014
  • The purpose of this study is to qualitatively identify the typologies and characteristics of the big data marketing strategy in major companies that are taking advantage of the big data business in Korea. Big data means piles accumulated from converging platforms such as computing infrastructures, smart devices, social networking and new media, and big data is also an analytic technique itself. Numerous enterprises have grown conscious that big data can be a most significant resource or capability since the issue of big data recently surfaced abruptly in Korea. Companies will be obliged to design their own implementing plans for big data marketing and to customize their own analytic skills in the new era of big data, which will fundamentally transform how businesses operate and how they engage with customers, suppliers, partners and employees. This research employed a Q-study, which is a methodology, model, and theory used in 'subjectivity' research to interpret professional panels' perceptions or opinions through in-depth interviews. This method includes a series of q-sorting analysis processes, proposing 40 stimuli statements (q-sample) compressed out of about 60 (q-population) and explaining the big data marketing model derived from in-depth interviews with 20 marketing managers who belong to major companies(q-sorters). As a result, this study makes fundamental contributions to proposing new findings and insights for small and medium-size enterprises (SMEs) and policy makers that need guidelines or direction for future big data business.

빅 데이터의 품질 요소 제안 (A propose of Big data quality elements)

  • 최상균;전순천
    • 한국항행학회논문지
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    • 제17권1호
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    • pp.9-15
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    • 2013
  • 빅 데이터가 새로운 가치 창출과 문제 해결의 핵심 엔진이 되는 데이터 중심 시대가 본격적으로 시작되고 있다. 본 논문은 빅 데이터를 활용하기 위하여 빅 데이터의 품질 확보를 위한 품질 요소 정의와 품질 요소별 품질확보 전략에 대하여 논한다. 이를 위해 빅 데이터의 구축 사례, 빅 데이터의 자원 확보 방안 및 빅 데이터의 요소기술, 분석기술과 처리기술 등에 대해 살펴 보았다. 이를 통하여 빅 데이터의 품질 요소를 정의하고 품질 요소별 품질 확보 전략을 제안한다. 빅 데이터의 품질이 확보되면 기업은 대용량의 데이터에서 데이터의 재해석을 통하여 빅 데이터를 추출하고 기업의 경쟁력 제고를 위한 각종 전략을 수립할 것이다.

공간 빅데이터의 개념 및 요구사항을 반영한 서비스 제공 방안 (Providing Service Model Based on Concept and Requirements of Spatial Big Data)

  • 김근한;전철민;정휘철;윤정호
    • 대한공간정보학회지
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    • 제24권4호
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    • pp.89-96
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    • 2016
  • 본 연구에서는 빅데이터와 공간 빅데이터 선행연구들을 기반으로 공간 빅데이터를 빅데이터를 구성하는 하나의 구성요소로 인식하고, 위치정보를 이용하여 공간화 할 수 있으며, 시계열 변화에 따라 계속적으로 누적되는 모든 데이터들과 이를 이용할 수 있는 활용체계를 공간 빅데이터라 정의하였다. 따라서 공간 빅데이터는 기존 빅데이터와 분리하여 구분할 것이 아니라, 기존 빅데이터를 구성하는 하나의 구성요소로서 이해하고, 이러한 활용체계 안에서 공간 빅데이터의 활용방안을 검토해야 한다. 본 연구에서는 공간 빅데이터가 제공해야 하는 서비스 요구사항들을 제시하였다. 공간정보를 포함한 공간 빅데이터는 기본적으로 다양한 공간분석이 가능해야 하고, 기존에 구축된 공간정보와 향후 구축될 공간정보까지 고려할 수 있는 서비스 고려가 필요하다. 시간의 흐름에 따른 위치별 시계열 변화의 탐지는 물론 공간정보의 속성정보들을 이용하여 다양한 빅데이터 관련 분석이 가능해야 한다. 공간정보가 아닌 빅데이터 또한 공간정보와 연계하여 공간 분석이 가능해야 한다. 이러한 공간 빅데이터 요구사항들을 만족시키기 위해 다양한 형태의 빅데이터들과 공간 빅데이터의 연계가 가능한 분석 서비스 제공을 위한 샘플링 포인트 생성 및 속성정보 추출 방안을 제시하였다. 이러한 빅데이터와 연계된 공간정보의 활용 증대는 공간정보 산업 및 기술발전에 크게 기여할 수 있을 것이라 판단된다.

공간빅데이터 개념 및 체계 구축방안 연구 (Study for Spatial Big Data Concept and System Building)

  • 안종욱;이미숙;신동빈
    • Spatial Information Research
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    • 제21권5호
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    • pp.43-51
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    • 2013
  • 본 연구에서는 최근 이슈가 되고 있는 공간빅데이터에 대한 개념과 효과적으로 공간빅데이터체계를 구축하기 위한 방안을 제시하였다. 공간빅데이터는 3V(volume, variety, velocity)로 정의되고 있는 빅데이터를 6V(volume, variety, velocity, value, veracity, visualization)의 빅데이터로 진화시키는 기반이라 할 수 있다. 공간빅데이터를 효과적으로 구축하기 위해서는 공간빅데이터체계 구축으로 추진되어야 하며, 공간빅데이터체계는 국가공간정보기반, 융합플랫폼, 서비스제공자, 생산요소제공자로서의 역할을 수행해야 한다. 이러한 공간빅데이터체계의 구성요소는 인프라(하드웨어), 기술(소프트웨어), 공간빅데이터(데이터), 인력, 법 제도 등이며, 공간빅데이터체계 구축을 위한 목표로 공간기반 정책수립 지원, 공간빅데이터 플랫폼 기반 산업활성화, 공간 빅데이터 융합기반 조성, 공간관련 사회현안의 적극적 해결로 제시하였다. 그리고 목표에 대한 추진전략은 범정부적 협력체계 구축, 신산업 창출 및 활용 활성화, 성과활용 중심의 공간빅데이터 플랫폼 구축, 공간빅데이터 관련 기술경쟁력 확보로 제시하였다.

빅데이터 도입의도에 미치는 영향요인에 관한 연구: 전략적 가치인식과 TOE(Technology Organizational Environment) Framework을 중심으로 (An Empirical Study on the Influencing Factors for Big Data Intented Adoption: Focusing on the Strategic Value Recognition and TOE Framework)

  • 가회광;김진수
    • Asia pacific journal of information systems
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    • 제24권4호
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    • pp.443-472
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    • 2014
  • To survive in the global competitive environment, enterprise should be able to solve various problems and find the optimal solution effectively. The big-data is being perceived as a tool for solving enterprise problems effectively and improve competitiveness with its' various problem solving and advanced predictive capabilities. Due to its remarkable performance, the implementation of big data systems has been increased through many enterprises around the world. Currently the big-data is called the 'crude oil' of the 21st century and is expected to provide competitive superiority. The reason why the big data is in the limelight is because while the conventional IT technology has been falling behind much in its possibility level, the big data has gone beyond the technological possibility and has the advantage of being utilized to create new values such as business optimization and new business creation through analysis of big data. Since the big data has been introduced too hastily without considering the strategic value deduction and achievement obtained through the big data, however, there are difficulties in the strategic value deduction and data utilization that can be gained through big data. According to the survey result of 1,800 IT professionals from 18 countries world wide, the percentage of the corporation where the big data is being utilized well was only 28%, and many of them responded that they are having difficulties in strategic value deduction and operation through big data. The strategic value should be deducted and environment phases like corporate internal and external related regulations and systems should be considered in order to introduce big data, but these factors were not well being reflected. The cause of the failure turned out to be that the big data was introduced by way of the IT trend and surrounding environment, but it was introduced hastily in the situation where the introduction condition was not well arranged. The strategic value which can be obtained through big data should be clearly comprehended and systematic environment analysis is very important about applicability in order to introduce successful big data, but since the corporations are considering only partial achievements and technological phases that can be obtained through big data, the successful introduction is not being made. Previous study shows that most of big data researches are focused on big data concept, cases, and practical suggestions without empirical study. The purpose of this study is provide the theoretically and practically useful implementation framework and strategies of big data systems with conducting comprehensive literature review, finding influencing factors for successful big data systems implementation, and analysing empirical models. To do this, the elements which can affect the introduction intention of big data were deducted by reviewing the information system's successful factors, strategic value perception factors, considering factors for the information system introduction environment and big data related literature in order to comprehend the effect factors when the corporations introduce big data and structured questionnaire was developed. After that, the questionnaire and the statistical analysis were performed with the people in charge of the big data inside the corporations as objects. According to the statistical analysis, it was shown that the strategic value perception factor and the inside-industry environmental factors affected positively the introduction intention of big data. The theoretical, practical and political implications deducted from the study result is as follows. The frist theoretical implication is that this study has proposed theoretically effect factors which affect the introduction intention of big data by reviewing the strategic value perception and environmental factors and big data related precedent studies and proposed the variables and measurement items which were analyzed empirically and verified. This study has meaning in that it has measured the influence of each variable on the introduction intention by verifying the relationship between the independent variables and the dependent variables through structural equation model. Second, this study has defined the independent variable(strategic value perception, environment), dependent variable(introduction intention) and regulatory variable(type of business and corporate size) about big data introduction intention and has arranged theoretical base in studying big data related field empirically afterwards by developing measurement items which has obtained credibility and validity. Third, by verifying the strategic value perception factors and the significance about environmental factors proposed in the conventional precedent studies, this study will be able to give aid to the afterwards empirical study about effect factors on big data introduction. The operational implications are as follows. First, this study has arranged the empirical study base about big data field by investigating the cause and effect relationship about the influence of the strategic value perception factor and environmental factor on the introduction intention and proposing the measurement items which has obtained the justice, credibility and validity etc. Second, this study has proposed the study result that the strategic value perception factor affects positively the big data introduction intention and it has meaning in that the importance of the strategic value perception has been presented. Third, the study has proposed that the corporation which introduces big data should consider the big data introduction through precise analysis about industry's internal environment. Fourth, this study has proposed the point that the size and type of business of the corresponding corporation should be considered in introducing the big data by presenting the difference of the effect factors of big data introduction depending on the size and type of business of the corporation. The political implications are as follows. First, variety of utilization of big data is needed. The strategic value that big data has can be accessed in various ways in the product, service field, productivity field, decision making field etc and can be utilized in all the business fields based on that, but the parts that main domestic corporations are considering are limited to some parts of the products and service fields. Accordingly, in introducing big data, reviewing the phase about utilization in detail and design the big data system in a form which can maximize the utilization rate will be necessary. Second, the study is proposing the burden of the cost of the system introduction, difficulty in utilization in the system and lack of credibility in the supply corporations etc in the big data introduction phase by corporations. Since the world IT corporations are predominating the big data market, the big data introduction of domestic corporations can not but to be dependent on the foreign corporations. When considering that fact, that our country does not have global IT corporations even though it is world powerful IT country, the big data can be thought to be the chance to rear world level corporations. Accordingly, the government shall need to rear star corporations through active political support. Third, the corporations' internal and external professional manpower for the big data introduction and operation lacks. Big data is a system where how valuable data can be deducted utilizing data is more important than the system construction itself. For this, talent who are equipped with academic knowledge and experience in various fields like IT, statistics, strategy and management etc and manpower training should be implemented through systematic education for these talents. This study has arranged theoretical base for empirical studies about big data related fields by comprehending the main variables which affect the big data introduction intention and verifying them and is expected to be able to propose useful guidelines for the corporations and policy developers who are considering big data implementationby analyzing empirically that theoretical base.

빅데이터와 통계학 (Big data and statistics)

  • 김용대;조광현
    • Journal of the Korean Data and Information Science Society
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    • 제24권5호
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    • pp.959-974
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    • 2013
  • 빅데이터 시대를 맞이하여 통계학과 통계학자의 역할에 대하여 살펴본다. 빅데이터에 대한 정의 및 응용분야를 살펴보고, 빅데이터 자료의 통계학적 특징들 및 이와 관련한 통계학적 의의에 대해서 설명한다. 빅데이터 자료 분석에 유용하게 사용되는 통계적 방법론들에 대해서 살펴보고, 국외와 국내의 빅데이터 관련 프로젝트를 소개한다.

보편적 빅데이터와 빅데이터 교육의 방향성 연구 - 빅데이터 전문가의 인식 조사를 기반으로 (Study on the Direction of Universal Big Data and Big Data Education-Based on the Survey of Big Data Experts)

  • 박윤수;이수진
    • 정보교육학회논문지
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    • 제24권2호
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    • pp.201-214
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    • 2020
  • 최근 데이터 관련 법안이 개정되면서 빅데이터의 활용 분야는 점차 확장되고 있으며, 빅데이터 교육에 대한 관심이 증가하고 있다. 그러나 빅데이터를 활용하기 위해서는 높은 수준의 지식과 스킬이 필요하고, 이를 모두 교육하기에는 오랜 시간과 많은 비용이 소요된다. 이에 본 연구를 통해 산업 현장에서 사용되는 광범위한 영역의 빅데이터를 보편적 빅데이터(Universal Big Data)로 정의하고, 대학교 수준에서 보편적 빅데이터를 교육하기 위해서 중점적으로 교육해야 할 지식 영역을 산출하고자 한다. 이를 위해 빅데이터 관련 산업에 종사하는 전문인력을 구분하기 위한 기준을 마련하고, 설문 조사를 통해 빅데이터에 대한 인식을 조사했다. 조사 결과에 의하면 전문가들은 컴퓨터과학에서 의미하는 빅데이터보다 광범위한 범위의 데이터를 빅데이터로 인식하고 있었으며, 빅데이터의 가공 과정에 반드시 빅데이터 처리 프레임워크 또는 고성능 컴퓨터가 필요한 것은 아니라고 인식하고 있었다. 이는 빅데이터를 교육하기 위해서는 컴퓨터과학(공학)적 지식과 스킬보다는 빅데이터의 분석 방법과 응용 방법을 중심으로 교육해야 한다는 것을 의미한다. 분석 결과를 바탕으로 본 논문에서는 보편적 빅데이터 교육을 위한 새로운 패러다임을 제안하고자 한다.

빅 데이터의 새로운 고객 가치와 비즈니스 창출을 위한 대응 전략 (Correspondence Strategy for Big Data's New Customer Value and Creation of Business)

  • 고준철;이해욱;정지윤;강경식
    • 대한안전경영과학회지
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    • 제14권4호
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    • pp.229-238
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    • 2012
  • Within last 10 years, internet has become a daily activity, and humankind had to face the Data Deluge, a dramatic increase of digital data (Economist 2012). Due to exponential increase in amount of digital data, large scale data has become a big issue and hence the term 'big data' appeared. There is no official agreement in quantitative and detailed definition of the 'big data', but the meaning is expanding to its value and efficacy. Big data not only has the standardized personal information (internal) like customer information, but also has complex data of external, atypical, social, and real time data. Big data's technology has the concept that covers wide range technology, including 'data achievement, save/manage, analysis, and application'. To define the connected technology of 'big data', there are Big Table, Cassandra, Hadoop, MapReduce, Hbase, and NoSQL, and for the sub-techniques, Text Mining, Opinion Mining, Social Network Analysis, Cluster Analysis are gaining attention. The three features that 'bid data' needs to have is about creating large amounts of individual elements (high-resolution) to variety of high-frequency data. Big data has three defining features of volume, variety, and velocity, which is called the '3V'. There is increase in complexity as the 4th feature, and as all 4features are satisfied, it becomes more suitable to a 'big data'. In this study, we have looked at various reasons why companies need to impose 'big data', ways of application, and advanced cases of domestic and foreign applications. To correspond effectively to 'big data' revolution, paradigm shift in areas of data production, distribution, and consumption is needed, and insight of unfolding and preparing future business by considering the unpredictable market of technology, industry environment, and flow of social demand is desperately needed.