• Title/Summary/Keyword: behavioral frequency

검색결과 474건 처리시간 0.028초

온라인 패션 쇼핑몰 판매촉진에 대한 소비자 만족도와 행동 의도의 관련성 연구 (A study of the relationship between consumer satisfaction and behavioral intention in relation to sales promotion in online fashion shopping malls)

  • 김민경;이상인
    • 복식문화연구
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    • 제31권4호
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    • pp.519-532
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    • 2023
  • The online shopping market is expanding, with online shopping malls now subdivided into personal computer(PC) and mobile versions. Meanwhile, various efforts to promote online sales are being carried out in a bid to improve performance, and detailed research is required to inform such strategies. The purpose of this study was to classify online shopping mall types into PC fashion malls and mobile fashion malls with the aim of assessing sales promotion satisfaction and investigating the relationship between sales promotion satisfaction and consumers' behavioral intentions. Data were collected by a survey firm in June 2023, and 248 copies of the data were used for analysis. SPSS 28.0 was used to process the data, and frequency analysis, factor analysis, reliability analysis, and regression analysis were performed. The satisfaction factors for various sales promotions used by PC and mobile fashion shopping malls were empirically subdivided in consideration of consumer perspectives, and potentially effective marketing strategies were presented. Differences were observed in the type of satisfaction with sales promotion between PC fashion shopping malls and mobile fashion shopping malls and in the effect of sales promotion satisfaction on behavioral intention. Based on the study's findings, effective sales promotion strategies that can increase satisfaction and enhance behavioral intention may be developed and implemented through the use of various and different sales promotion strategies in PC and mobile fashion shopping malls.

체육수업 상황에서 행동활성화와 억제 척도의 재검증과 자기결정성 동기의 관계 (Reexamination of Behavioral Activation and Inhibition Scale and Motivation for Self-determination in P·E Class)

  • 최헌혁;허진영
    • 한국체육학회지인문사회과학편
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    • 제51권5호
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    • pp.229-241
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    • 2012
  • 본 연구는 체육수업에 참여하는 학생들을 대상으로 학습자들이 지각하는 체육수업의 상황적 구조를 분석하기 위해 개발된 행동활성화와 행동억제척도(최헌혁, 허진영, 2010)를 재검증하고, 이것이 자기결정성동기에 어떠한 영향을 미치는지 알아보는 것이다. 서울과 경기도소재 고등학생 658명을 연구대상자로 선정하였으며, SPSS 18.0과 AMOS 16.0 프로그램을 이용하여 기술통계, 상관관계분석, 탐색적 요인분석, 다중회귀분석과 확인적 요인분석을 실시하였다. 구조방정식모형 분석결과 첫째, 행동활성화의 하위요인인 친구관계, 교사행동, 정서전환, 긍정적수업태도가 높을 수록 자기결정적인 것으로 나타났다. 둘째, 행동억제의 하위요인인 획일적수업구조, 부정적교사태도, 처벌, 유능감부족은 낮을수록 자기결정적인 것으로 나타났다. 아울러 행동활성화와 억제요인이 앞으로 체육수업 수업상황과 관련된 연구를 진행하는데 있어 유용하게 적용될 수 있는 실제적인 적용연구의 가능성에 관해 논의하였다.

관리도를 이용한 터널 시공현장 계측변위 분석 기법 개발 (A New Method for the Analysis of Measured Displacements during Tunnelling using Control Charts)

  • 임성빈;서용석
    • 지질공학
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    • 제19권3호
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    • pp.261-268
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    • 2009
  • 터널 굴착 중 수행되는 계측은 구성 지반의 거동을 가시화하여 안정성을 평가할 수 있는 중요한 정보를 제공한다. 일반적으로 계측은 터널 굴착면 형성 초기에 집중적으로 수행되며, 시간이 경과할수록 계측횟수를 줄여 나간다. 하지만 이러한 계측 기준 및 관리 지침은 획일적이며 뚜렷한 정량적 기준이 부족한 실정이다. 본 연구에서는 굴착 초기 발생하는 변위의 안정화 시점의 정량적 판단과 안정화 이후의 미세한 변위 변동 특성 분석 및 이상거동 평가를 위해 통계 관리도 기법을 적용하였다. 계측변위에 대한 이동범위(MR) 관리도 및 누적합(CUSUM) 관리도를 작성하여 변위 평가 가능성을 검토하였다.

패션모델의 자기표현력, 무대 자신감, 몰입과 만족도에 관한 연구 (A Study on the Self-expression, Stage Confidence, Commitment and Satisfaction of Fashion Models)

  • 박근정;김영삼
    • 패션비즈니스
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    • 제22권2호
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    • pp.118-133
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    • 2018
  • This study investigated the effect a fashion model's self-expression has on stage confidence, commitment, and satisfaction. The differences in stage confidence, commitment and satisfaction were analyzed by comparing the frequency of fashion show experiences. A survey was conducted using convenience sampling of professional male and female fashion models at fashion venues (Dongdaemoon Design Plaza) and model agencies from March 2, 2017 through April 10, 2017. A total of 248 questionnaires were obtained and SPSS 21.0 was used for data analysis. The results of this study are as follows. First, the analysis indicated a fashion model's self-expression factors, including movement, meaning, and individuality, had positively impacted the model's psychological and physical confidence, while acting ability negatively impacted such confidences. Secondly, movement meaning, expressive impulse, and individuality had positive impacts on behavioral commitment. A model's expressive impulse was also found to have a positive impact on cognitive commitment. In addition, acting ability negatively impacted behavioral commitment, while it affected cognitive commitment positively. Third, a high level of psychological and physical confidences about fashion shows, as well as a high level of behavioral and cognitive commitment, had a positive impact on fashion-show satisfaction. There were significant differences in cognitive commitment and fashion-show satisfaction by frequency of fashion show experiences. The findings can be utilized to understand the psychological factors that affect a fashion model's performance in order to increase the model's fashion-show satisfaction. It is also expected to provide useful information to enhance the quality of fashion shows.

Behavioral responses to cow and calf separation: separation at 1 and 100 days after birth

  • Sarah E. Mac;Sabrina Lomax;Cameron E. F. Clark
    • Animal Bioscience
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    • 제36권5호
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    • pp.810-817
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    • 2023
  • Objective: The aim was to compare the behavioral response to full separation of cows and calves maintained together for 100 days or 24 h. Methods: Twelve Holstein-Friesian cow-calf pairs were enrolled into either treatment or industry groups (n = 6 cow-calf pairs/group). The treatment cows and calves were maintained on pasture together for 106±8.6 d and temporarily separated twice a day for milking. The Industry cows and their calves, were separated within 24 h postpartum. Triaxial accelerometer neck-mounted sensors were fitted to cows 3 weeks before separation to measure hourly rumination and activity. Before separation, cow and calf behavior was observed by scan sampling for 15 min. During the separation process, frequency of vocalizations and turn arounds were recorded. At separation, cows were moved to an observation pen where behavior was recorded for 3 d. A CCTV camera was used to record video footage of cows within the observation pens and behavior was documented from the videos in 15 min intervals across the 3 d. Results: Before separation, industry calves were more likely to be near their mother than Treatment calves. During the separation process, vocalization and turn around behavior was similar between groups. After full separation, treatment cows vocalized three times more than industry cows. However, the frequency of time spent close to barrier, standing, lying, walking, and eating were similar between industry and treatment cows. Treatment cows had greater rumination duration, and were more active, than industry cows. Conclusion: These findings suggest a similar behavioral response to full calf separation and greater occurrence of vocalizations, from cows maintained in a long-term, pasture-based, cow-calf rearing system when ompared to cows separated within 24 h. However, further work is required to assess the impact of full separation on calf behavior.

프로야구 PPL광고속성이 브랜드인지, 브랜드태도 및 행동의도에 미치는 영향 (Professional baseball PPL advertising attributes Brand Awareness, Brand Attitude and Behavioral Influence)

  • 남재준;이제욱
    • 한국응용과학기술학회지
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    • 제37권4호
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    • pp.1052-1065
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    • 2020
  • 본 연구는 프로야구 소비자를 대상으로 프로야구 PPL광고속성이 브랜드인지, 브랜드태도 및 행동의도에 미치는 영향을 분석하였다. 프로야구 구단과 모기업의 다양한 마케팅 활용 전략으로 활용될 수 있는 방안을 제시하는데 본 연구의 목적이 있다. 본 연구는 프로야구 소비자 411명을 대상으로 실시되었다. 자료처리는 SPSS 25.0 Window Version을 활용하여 빈도분석(frequency analysis), 신뢰도 분석(correlation analysis), 상관관계 분석(reliability analysis), 다중회귀분석(multiple regression analysis)을 실시하였다. 그리고 평균분산추출지수(AVE: Confirmatory Factor Analysis)와 개념신뢰도(CR: Construct Validity)를 산출하여 집중타당도(Convergent Validity) 및 판별타당도(Discriminant Validity)를 검증하였다. 또한, AMOS 25.0을 활용하여 확인적 요인분석(Confirmatory Factor Analysis: CFA)을 실시하였다. 그 결과 첫째, PPL광고속성의 하위요인인 오락성, 정보성, 불편성은 브랜드인지에 유의한 영향을 미치는 것으로 나타났다. 둘째, PPL광고속성의의 하위요인인 오락성, 정보성, 불편성은 브랜드태도에 유의한 영향을 미치는 것으로 나타났다. 셋째, PPL광고속성의의 하위요인인 오락성, 정보성, 불편성은 행동의도에 유의한 영향을 미치는 것으로 나타났다. 넷째, 브랜드인지, 브랜드태도는 행동의도에 유의한 영향을 미치는 것으로 나타났다.

알츠하이머병에서 행동심리증상과 간병인의 부양부담 사이의 상관관계 (Correlation between Behavioral Psychological Symptoms and Caregiver Burden in Alzheimer's Disease)

  • 김요섭;이강준;김현
    • 정신신체의학
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    • 제24권2호
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    • pp.200-207
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    • 2016
  • 연구목적 알츠하이머병은 대표적인 증상인 인지 기능의 저하 외에도 다양한 행동심리증상(Behavioral Psychological Symptoms of Dementia, BPSD)을 흔히 동반하며, 이는 간병인들로 하여금 부양 부담을 야기한다. 본 연구에서는 한국의 치매 환자들과 그들의 간병인들을 대상으로 행동심리증상의 각 항목들과 간병인의 부양 부담에 대한 상관관계를 알아보고자 한다. 방 법 80명의 치매 환자들을 대상으로 행동심리증상을 한국형 신경정신행동검사(Korean neuropsychiatric inventory, K-NPI)를 통해서 평가하였고, 부양자들의 부양부담은 한국판 Zarit Burden Interview(ZBI)를 이용하여 평가하였다. 결 과 K-NPI의 망상, 환각, 초조/공격성, 우울/낙담, 불안, 탈억제, 과민/불안정 빈도와 간병인 부양부담의 평가척도인 ZBI 사이에 통계적으로 유의한 상관이 있었으며, K-NPI의 환각, 초조/공격성, 불안, 탈억제, 이상운동증상, 수면/야간행동의 심각도와 ZBI 척도 간에 유의한 상관이 있었다. K-NPI의 빈도${\times}$심각도 영역에서는 망상, 환각, 초조/공격성, 우울/낙담, 불안, 탈억제, 이상운동증상, 수면/야간행동과 ZBI가 유의한 상관관계를 보였다. 또한 인지기능척도(MMSE-KC, CDR, GDS)와 ZBI 척도 사이에 유의한 상관이 있었으며, 일상생활수행능력(Barthel-ADL, K-ADL)과 ZBI 척도 사이에도 유의한 상관관계를 보였다. 결 론 알츠하이머병 환자의 BPSD와 간병인의 부양부담과 상관관계가 있었다. 또한 간병인의 부양부담은 인지기능 및 일상생활수행능력과도 상관이 있었다. BPSD를 조기에 발견하고 적절하게 치료함으로써 치매 환자의 삶뿐만 아니라 보호자의 삶의 질도 개선시킬 수 있을 것이다.

비만성인의 건강관련 행위 -Johnson의 행위체계 모형 적용- (Health Behavior of the Obese Adult - Based on the Johnson's Behavioral System Model)

  • 김정희;윤순녕
    • 지역사회간호학회지
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    • 제8권2호
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    • pp.277-288
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    • 1997
  • The purpose of this study is to identify the behavioral subsystems of the obese adult and contribute to the utility of Johnson's Behavioral System Model. The subjects were 167 obese adults in out-patients clinics of 2 hospitals and health clinics for 4 companies. These data were collected by a structured questionnaire with 52 items from July 1 to Sep. 30, 1995. The instrument used for this study was modified from the DBSM -self reporting instrument (1983) and Grubbs(1980)'s. The reliability of this method was cronbach's ${\alpha}$=.8476 and the construct validity of it was accepted by using a factor analysis. These data were analyzed by frequency, percentage, mean, standard deviation, factor analysis, pearson's correlation coefficient, Kruskal-Wallis with an SPSS PC+ Program. The results of this study were as follows: 1. The 9 behavioral subsystems of the obese were indentified : sex-related, attachment-affiliative I(social), dependency, ingestive, eliminative, restorative, aggressive-protective, attachment-affiliative and II (familial), an achievement behavioral subsystem. 2. Out of 9 subsystems, the highest significant positive correlation between dependency and acheivement subsystem was found(r=.5357, p<.01), The next, attachment-affiliative I and attachment-affiliative II subsystem was correlated significantly (r=.4526, p<.01). Significant positive correlations among sex-related, achivement, attachment-affiliative I, II, dependency, restorative, and aggressive-protective subsystems were found. But, ingestive and eliminative subsystems were not correlated with the above seven subsystems significantly, only the positive correlation between the ingestive and eliminative subsystems was found. 3. The explained variance of the 9 subsystems was explained as 56.1% out of a total of one. The sex-related subsystem was the first factor explaining 16.3% of the total variance and then the next 8 factors which resulted in 39.8%. According to the results of this study, the suggestions were as follows: 1. In the nursing practice, nursing assessmentand intervention of the obese should be in cluded not only in ingestive and eliminative subsystems but also in sex-related, attachment-affiliative I, dependency, restorative, aggressive-protective, attachment -affiliative II, and achievement behavioral subsystem. 2. Concerning instruments, some items to measure the eliminative, dependency, and aggressive-protective behavioral subsystems with relatively reliability are needed. 3. Johnson's concept of a dependency subsystem should be clarified. 4. Correlation among the 7 subsystems, and the ingestive and eliminative subsystems should be clarified.

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음향감성에 의한 전전두엽의 비대칭성과 심박동변이도 (Asymmetric Activation in the Prefrontal Cortex and Heart Rate Variability by Sound-induced Affects)

  • 장은혜;이지혜;이상태;김원식
    • 감성과학
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    • 제8권1호
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    • pp.47-54
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    • 2005
  • 본 연구에서는 행동활성화체계(behavioral activation system : BAS)와 행동억제체계(behavioral inhibition system BIS)의 개인차가 음향감성에 의한 전전두엽의 비대칭성과 심박동변이도(heart rate variability : HRV)에 미치는 영향을 밝히고자 하였다. 이를 위하여 피험자들을 BAS와 BIS 민감성의 고저에 따라 네 집단으로 분류하고 명상음악과 소음이 제시되는 동안 전전두엽의 비대칭성과 심박동변이도를 측정하였다. 전전두엽의 비대칭성을 측정한 결과, 명상음악에서는 BAS가 BIS에 비하여 민감도가 상대적으로 높을수록 전전두엽 편측치(asymmetry score)가 증가하였고, 소음조건에서는 BAS와 BIS 중 어느 하나라도 민감도가 높으면 소음과 같은 부정감성을 유발시키는 음 환경에서는 전전두엽의 편측치가 감소하는 것으로 나타났다. 또한 부정감성이 상대적으로 우측 전전두엽의 활성화를 증가시키는 반면, 긍정감성은 좌측 전전두엽의 활성화를 증가시킴을 알 수 있었다. 심박동변이도를 각 주파수 대역별로 전력을 분석한 결과, 명상음악에서는 BAS가 높고 BIS는 낮은 집단이 BAS와 BIS가 모두 낮은 집단에 비하여 심박동변이조의 감성평가지표로 알려진 MF/(LF+HF)가 유의하게 높았다. 또한 BAS가 높고 BIS는 낮은 집단은 명상음악 청취시가 소음 청취시에 비하여 MF/(LF+HF)가 더 높은 경향을 보였는데, 이는 BAS가 높고 BIS는 낮은 집단이 다른 집단에 비하여 긍정감성에 더 민감함을 의미한다. 본 연구결과는 전전두엽 비대칭성과 심박동변이도, 특히 MF/(LF+HF)가 긍정 및 부정감성을 평가할 수 있는 지표로 사용될 수 있음을 시사한다.

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토지이용과 주택유형이 정신건강에 미치는 영향 연구 - 전주시 국민건강보험공단의 정신건강 진료비(F-code)를 중심으로 - (The Effects of Urban Land Use and Housing Form on Residents' Mental Health - Focusing on the Mental and Behavioral Disabilities Expense (F-code) in Jeonju-city)

  • 유현아;김영석;양승우
    • 한국농촌건축학회논문집
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    • 제14권4호
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    • pp.89-96
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    • 2012
  • The purpose of the study is to identify land use characteristics which have influence on residents' mental health. Land use and housing types indicators including green areas and parks were selected by analyzing the related environment and health researches. Research database for every variable from 33 neighborhoods in Jeonju city were established through National Health Insurance Corporation, where is available for getting mental and behavioral disabilities (F code) expenses. The relation between those indexes and mental health were analysed. The findings of this study are as follows : First, the higher price area like apartments and raw houses the residents lived in, the more expenditure of F-code was paid. It could be interpreted by the relatively high frequency of medical treatment and interests on the health. Second, the more green area except park were there, the more F-code expenditure was given, which could be explicated with the spatial co-relation between location of green area and apartments of Jeonju city. It was very high, and apartment element's affect on the F-code was much more than the green zone. Third, the nearer to park were the residents, the less F-code expenses was paid.