• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.407-417
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• 2020

Entrepreneurship has become an important topic for governments to shape and influence the quantity and quality of entrepreneurship and improve policy toward the entrepreneurial economy. This study investigates the factors affecting the entrepreneurial decision of nascent entrepreneurs belonging to Generation Y in Vietnam. A mixed-method including both qualitative and quantitative methodologies was utilized. A focus group was carried out with 11 participants for exploring, reviewing, and testing content validity of constructs and measurement items. The conceptual model and hypotheses were developed using data collected by a questionnaire survey. The cross-sectional survey method was applied. A sample of 221 respondents was constituted, by both electronic and paper surveys with non-probability and convenience sampling techniques. SmartPLS 3 software was employed to analyze the data collected. The results show that nine factors were affecting the entrepreneurial decision of nascent entrepreneurs belonging to Generation Y in Vietnam, including entrepreneurial education, family background, entrepreneurial ecosystem, perceived behavioral control, social valuation, perceived opportunity, attitude, entrepreneurial self-efficacy, and entrepreneurial intention. The findings show the importance of entrepreneurial education, social value, and ecosystems. Therefore, in order to promote successful entrepreneurship, it is necessary to strengthen entrepreneurship education and have a strategy for the improvement of the entrepreneurship ecosystem.

• The Journal of Asian Finance, Economics and Business
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• 제6권2호
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• pp.173-181
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• 2019

The paper aims to evaluate the combination of strategies that influence the success of New Technology Based Firms (NTBFs) located in isolated areas with resource constraints. We utilize the Kauffman Firm Survey to construct a subset of 224 firms operating in primary metal manufacturing industries and who are located in non-thriving areas. We focus on the impact of technological strategy, in the form of Inward Technology Licensing (ITL), combined with financial strategy, in the form of increased financial slack. Using a negative binomial-specification technique to model these relations, we find that ITL positively impacts internal innovation in the firm and this relation is strengthened by the presence of greater financial slack. This positive impact of financial slack supports the behavioral theory of the firm rather than agency theory in that financial slack enables further innovation rather than stifling it. This research confirms the importance of resource acquisition, suggesting that entrepreneurs may utilize external sources of knowledge in an effort to build a favorable situation when facing the challenges of location. Finally, by presenting evidence showing the compatibility of a financial strategy with a knowledge strategy (ITL), this study emphasizes the importance to entrepreneurs of choosing the proper combination of varying strategies.

• The Journal of Asian Finance, Economics and Business
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• 제8권11호
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• pp.253-264
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• 2021

The COVID-19 pandemic has imposed a number of restrictions on the lives of people and services, forcing them to adopt a "New Normal" way of living. Contactless technologies provide a mechanism to reduce the risk of infection, encouraging people to use touchless payment methods. The aim of this study is to develop an integrated framework based on the Health Belief Model and the Unified Theory of Acceptance and Use of Technology to justify the use of mobile payment during the COVID-19 pandemic in Vietnam. Based on a survey of 434 samples, the proposed conceptual model was empirically justified using structural equation modeling (SEM). This study found that performance expectancy, effort expectancy, enjoyment, perceived severity, and perceived susceptibility significantly and positively influenced behavioral intention of using contactless payment technologies. In addition, this study discovered that effort expectancy, perceived severity, and perceived susceptibility all have a positive impact on performance expectancy, while enjoyment triggered users' effort expectancy. By adding novel insights into the literature on the acceptance of technology during the pandemic, this study makes a major contribution to justifying how contactless payment technologies can reduce the risk of getting infected by COVID-19.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.181-189
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• 2021

The COVID-19 pandemic has impacted the tourism industry due to the resulting travel restrictions as well as a slump in demand among travelers. The tourism industry has been massively affected by the spread of coronavirus, as many countries have introduced travel restrictions in an attempt to contain its spread. In Vietnam, the government has largely been credited for the country's success in keeping COVID-19 transmission rates under control. Early awareness of the pandemic, appropriate, drastic, and people-centric measures, as well as public support, are the main factors behind the success of Vietnam. In that context, it is observed that people's travel demand has bounced back and this research will examine factors driving the public's travel intention in the post-crisis (pandemic) period. The survey was conducted on the Internet using questionnaires designed in the Google platform. Data was collected from April 16 to May 31, 2020, from 154 Vietnamese participants. Research findings demonstrate 4 direct and indirect determinants of travel intention. The strongest effects come from perceived behavioral control which is influenced by subjective well-being. Perceived risk negatively correlates with Self-efficacy and subjective well-being. Conducted in the context of post-COVID-19, the research implies that once the pandemic has been controlled, perceived risks, although still exist, insignificantly influence the public's travel intention.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.387-397
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• 2021

The object of this article is to assess the factors affecting the behavioral intention of young retail customers to use digital banking services in Vietnam. In this article, multivariate data analysis techniques including Cronbach's Alpha, Exploratory factor analysis (EFA), Confirmatory factor analysis (CFA), Structure equation model (SEM), and Bootstrapping are used to analyze the data collected from 525 young respondents under the age of 35 who are using or having opportunities to experience digital banking services. The people taking part in the survey were mainly University students with incomes of most of them under VND 5 million. The result from the analysis illustrates that (1) perceived ease of use positively affects intention to use, (2) social influence positively impacts intention to use, and (3) customer support has a positive impact on the intention of young people to use digital banking services. While technology self-efficacy, convenience, and perceived security were found to have an impact on intention to use services in former studies, the influences of these factors on intention to use digital banking services are found insignificant in this research. From these results, the author provides implications for commercial banks to increase the intention to use digital banking of young people in Vietnam.

• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.711-720
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• 2020

This research aims to analyze the factors affecting the acceptance of social commerce, including performance expectancy, effort expectancy, social support, facilitating conditions, hedonic motivation, habitability, price saving orientation, and privacy concerns using the Unified Theory of Acceptance and Use of Technology (UTAUT2). UTAUT2 has been examined and modified in various contexts. The research model studies the acceptance and use of technology in the context of customers. This study adopts a quantitative method using the partial least squares regression (PLS) approach involving 244 respondents. The respondents are users of social commerce in Indonesia. The result of this research indicates that social influence, facilitating conditions, hedonic motivation, habit, price value orientation, and privacy concerns have a significant effect on behavioral intention. On the other hand, performance expectancy and effort expectancy does not affect behavioral intention. Furthermore, price value has a significant effect on social commerce user behavior. Lastly, facilitating conditions and habits does not affect social commerce user behavior. This research contributes to the development of theory by examining an additional variable, which is privacy concern. This study is significant since social media and social commerce have grown exponentially nowadays. Implications of the results for the development of the theory (UTAUT2) and practice are discussed in the article.

• The Journal of Asian Finance, Economics and Business
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• 제7권6호
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• pp.95-107
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• 2020

By applying behavioral intention theories and the theory of diffusion of innovation in organizations, this study identified several factors influencing the intention to apply management accounting in enterprises in Vietnam. Research data was collected from the questionnaire sent to Vietnamese enterprises in 2019, collecting 542 observations from accountants and directors. The data is, then, synthesized by excel file, conformity check, and processed by SPSS 20 software with descriptive statistics and multiple regression analysis. The results showed four factors that affect the intention to apply management accounting in enterprises in Vietnam: (1) Performance expectancy; (2) Effort expectancy; (3) Perceived trust; and (4) Subjective norms. The study pointed out that the above factors explain 60.618% of the variation of "intention to apply management accounting", in which, Subjective norms has the strongest impact (regression coefficient is 0.238). The findings also show that raising the awareness of managers and accountants about the role of management accounting, improving the qualifications and knowledge of accountants, and increasing the trust of managers about management accounting information are needed to increase the level of management accounting application in Vietnamese enterprises. The study also proposes recommendations to improve the effectiveness of management accounting for managers in operation and decision-making.

• The Journal of Asian Finance, Economics and Business
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• 제7권9호
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• pp.801-809
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• 2020

Public accountant profile dominated by over-50-year-old people appears to be alarming. The intention towards this profession had better be fostered immediately; therefore, the predictors to boost the intention need to be known. The study examines the influence of accounting knowledge toward the intention to work as public accountant using the Theory of Planned Behavior approach. A survey of 146 students revealed that there was a significantly positive influence of accounting knowledge toward the intention of becoming public accountant, both directly and indirectly, through the mediation of attitudes and perceived behavioral control. Subjective norms did not function as an appropriate mediation. The findings are expected to contribute to universities and professional accounting bodies. The study urges the accounting educators to redesign and reorganize the curriculum, including a more interesting teaching and learning methods. The professional accounting bodies are expected to cooperate with accounting educators in enhancing the internship program and providing real-case study to instill a positive attitude and assurance toward the students' competence, which, in the end, might spark the intention to work as public accountant. That accounting knowledge positively influences the intention toward public accounting profession through the mediation of perceived behavioral control was statistically supported.

• The Journal of Asian Finance, Economics and Business
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• 제5권4호
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• pp.117-125
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• 2018

As various types of information technology systems are becoming more pervasive than ever, many studies have evaluated the systems from the user perspective. Some of them have used surveys to measure consumers' cognitive responses to the target technology. However, this method may cause problems if the survey participants do not have a useful frame of reference for evaluating an unfamiliar system. To examine this issue, the current study empirically tested the effect of personal product knowledge on the predictability of a behavioral model, such as Technology Acceptance Model. A series of measurement invariance tests as well as multi-group comparison tests were conducted for rigorous examination of the data. Our analysis showed that the variance of attitude that is explained by the two believes (perceived usefulness and ease of use) was relatively small when the survey respondents had lower amount of product knowledge. Moreover, the group had weaker causal relationship between attitude and intention to use the technology, hindering the predictability of the research model. The results indicated that respondents should have a certain amount of knowledge of the target system in order to form accurate beliefs and behavioral decisions. The findings of this study provide important implications on sampling strategies for researchers with new technology.

• The Journal of Asian Finance, Economics and Business
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• 제1권4호
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• pp.29-37
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• 2014

This study investigated effects of five consumption values of family restaurants, that is to say, functional value, economic value, social value, creative value and emotional value, upon consumers'satisfaction and brand reliability, and effects of satisfactions upon brand reliability, and effects of satisfaction and brand reliability upon consumers' behavioral intention to help develop family restaurant industry. Frequency analysis was done. The interviewees had demographic characteristics of gender: 156 men (54.4%) and 131 women (45.6%). The interviewees live in the places: 136 persons (47.4%) in Gyeonggi and Metropolitan area, 57 persons (27.0%) in Gangbuk, Seoul, 38 persons (13.2%) in other areas in Seoul, 34 persons (11.8%) in Gangnam, Seoul, 18 persons (6.3%) in Incheon and 4 persons (1.4%) in other regions. Values of the use of family restaurants, for instance, functional value, economic value, social value, emotional value and rarity value had influence upon satisfaction and brand reliability, had influence upon satisfaction as well as brand reliability. This study investigated consumption values of which consumers thought much, effects of consumption values upon satisfaction and brand reliability, effects of consumer's satisfaction upon brand reliability, and consumer's satisfaction and brand reliability upon behavioral intention, and to verify effects having influence upon local and foreign family restaurant.