• 제목/요약/키워드: behavior-based

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중학생, 고등학생 및 대학생의 스마트폰 의존도 영향요인 비교: 제7차 한국 아동청소년 패널조사 자료를 바탕으로 (Comparison of Factors related to Smartphone Dependency among Middle School, High School, and College Students based on the Seventh Korean Children and Youth Panel Survey)

  • 이은지
    • Child Health Nursing Research
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    • 제25권2호
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    • pp.165-174
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    • 2019
  • Purpose: This study investigated differences in the relationships of factors including emotional problems, self-perception, parental behavior, and peer attachment with smartphone dependency (SD) among middle school, high school, and college students in South Korea. Methods: This study used data from a nationwide sample of 1,882 middle school, 1,821 high school, and 1,346 college students who owned smartphones. Descriptive statistics and multiple regression analysis were conducted to investigate the predictors of SD based on school level. Results: SD scores significantly differed across school levels. Female gender, more aggressive behavior, less ego-identity, and less monitoring parental behavior were linked to higher SD at all school levels. Less self-esteem and intrusive parental behavior were linked to SD in middle school students. In high school students, additional factors related to higher levels of SD were resilience, intrusive / inconsistent parental behavior, peer trust and alienation, and depression. Additionally, resilience, over-expectant parental behavior, and peer trust were linked to higher SD in college students. Conclusion: This study provides insights into SD and predictors of SD among middle school, high school, and college students. Based on these findings, SD prevention programs should be developed according to the developmental stages of adolescents and young adults.

A Study on Visual Behavior for Presenting Consumer-Oriented Information on an Online Fashion Store

  • Kim, Dahyun;Lee, Seunghee
    • 한국의류학회지
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    • 제44권5호
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    • pp.789-809
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    • 2020
  • Growth in online channels has created fierce competition; consequently, retailers have to invest an increasing amount of effort into attracting consumers. In this study, eye-tracking technology examined consumers' visual behavior to gain an understanding of information searching behavior in exploring product information for fashion products. Product attribute information was classified into two image-based elements (model image information and detail image information) and two text-based elements (basic text information, detail text information), after which consumers' visual behavior for each information element was analyzed. Furthermore, whether involvement affects consumers' information search behavior was investigated. The results demonstrated that model image information attracted visual attention the quickest, while detail text information and model image information received the most visual attention. Additionally, high-involvement consumers tended to pay more attention to detailed information while low-involvement consumers tended to pay more attention to image-based and basic information. This study is expected to help broaden the understanding of consumer behavior and provide implications for establishing strategies on how to efficiently organize product information for online fashion stores.

행위 프로파일링을 위한 그래픽 기반의 베이지안 프레임워크 (The Bayesian Framework based on Graphics for the Behavior Profiling)

  • 차병래
    • 정보보호학회논문지
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    • 제14권5호
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    • pp.69-78
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    • 2004
  • 인터넷의 급속한 확장과 새로운 공격 형태의 출현으로 인해 공격 기법 패러다임의 변화가 시작되었다. 그러나, 대부분의 침입 탐지 시스템은 오용 탐지 기반의 알려진 공격 유형만을 탐지하며, 새로운 공격에 대해서는 능동적인 대응이 어려운 실정이다. 이에 새로운 공격 유형에 대한 탐지 능력을 높이기 위해 이상 탐지의 여러 기법들을 적용하려는 시도들이 나타나고 있다. 본 논문에서는 그래픽 기반의 베이지안 프레임워크를 이용하여 감사 데이터에 의한 행위 프로파일링 방법을 제안하고 이상 탐지와 분석을 위한 행위 프로파일을 시각화하고자 한다. 호스트/네트워크의 감사 데이터를 이상 탐지를 위한 준 구조적 데이터 형식의 행위 프로파일인 BF-XML로 변환하고, BF-XML을 SVG로 시각화를 시뮬레이션한다.

이미지 기반 SNS 사용 여성의 신체감시성, 신체수치심에 따른 이미지추구행동 연구 (A Study on Image Pursuit Behavior according to Body Surveillance, Body Shame of Women using Image-Based SNS)

  • 이현옥
    • 패션비즈니스
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    • 제26권5호
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    • pp.22-35
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    • 2022
  • This study examines the image pursuit behavior according to body surveillance, body shame of image-based SNS-used women. Questionnaires were administered to 215 SNS-used women aging between 20 to 30 years old. The SPSS 25.0 package was utilized for data analysis, which included frequency analysis, factor analysis, Cronbach's α, correlation analysis and regression analysis. The study analyzed the relationship between body surveillance, body shame single factor, and subfactors of image pursuit behavior(conformity, instrumentality, fashion pursuit, attractiveness pursuit, ostentation pursuit, interpersonal). It was observed that body surveillance and body shame had a positive influence on all the factors of image pursuit behavior. Body surveillance demonstrated a high influence on attractiveness pursuit while body shame demonstrated a high influence on ostentation pursuit. Body surveillance had a positive influence on body shame. These results provide useful information for understanding the influence of social media on the psychological attitude and consciousness of women with regard to their body and image pursuit behavior. In addition, results from this study will help to systematize women's theoretical physical consciousness, establish product strategies for physical appearance-related industries, and set marketing directions.

안전 코칭 프로그램이 안전행동과 안전 분위기에 미치는 효과 -고속도로 안전순찰원을 중심으로- (An Effect of Safety Coaching Program on Safety Behavior and Climate -Focusing on Expressway Safety Patrol-)

  • 서종도;석봉준;문광수
    • 한국안전학회지
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    • 제39권2호
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    • pp.54-64
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    • 2024
  • This study investigated the impact of a safety coaching program on the safety behavior and safety climate among expressway safety patrols. Four to seven patrols from each of the three branches participated in this study. The safety coaching program was developed based on the GROW model, with main contents including recognizing individual differences, exploring safety values, communicating near-misses, providing effective and efficient feedback, employing non-violent communication, and fostering commitment toward safety behaviors. Additionally, each session included self-monitoring and peer review of each item based on a critical behavior checklist developed for this study, with challenging goals set based on the monitoring and review. The safety coaching program comprised six sessions in three branches, while three other branches were assigned as a control group. A non-equivalent control group experimental design was applied. Dependent variables included observed and perceived safety behavior, safety climate, psychological safety, and feedback. The results indicated that the safety coaching program effectively increased patrols' safety behavior and safety climate. Furthermore, psychological safety and feedback improved. These findings suggest that the developed safety coaching program could serve as an alternative method to enhance safety management for expressway safety patrols. Finally, the implications, limitations, and directions for future research are discussed.

패밀리레스토랑의 욕구체계 기반 고객가치가 고객만족, 행동의도에 미치는 영향: 4×4 매트릭스 욕구체계를 중심으로 (Needs-Based Customer Value Effects of Family Restaurants on Customer Satisfaction and Behavior Intention)

  • 김기수;심재현
    • 유통과학연구
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    • 제11권12호
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    • pp.51-62
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    • 2013
  • Purpose - A pre-study on service quality-based customer value is conducted with the path structure (perceived value of service quality→customer satisfaction→behavior intention) based on the hierarchical model of service quality including interaction and outcome quality, physical environment quality and the SERVQUAL model of process quality, namely, reliability, responsiveness, assurance, empathy, and tangibles. In addition, customer value in the service industry is studied by dividing into the two-way structure of utilitarian and emotional values. This study classifies customer values of family restaurants through the customer value model based on the 4×4 matrix needs system of Jeon and Kim (2009). It illustrates the path structure of customer value→customer satisfaction→behavior intention targeting college students in order to generalize the customer value system of family restaurants. Research design, data, and methodology - This study established seven hypotheses based on the relationship between each type of customer value (food quality, convenience, social, emotional, interior quality, service encounter, and purchasing) and customer satisfaction, and the relationship between customer satisfaction and behavior intention. The study data were collected from students in the Department of Business and Tourism at Kimpo University. In all, 294 survey papers were returned of the 300 distributed: 253 pieces were used in the final analysis excluding 41 with insufficient and less effective answers. For statistical analysis, the statistics software package SPSS 15.0 was used. Results - The results of the analysis are as follows: first, the customer values of family restaurants are classified by seven customer values: goods quality value, emotional value, convenience value, social value, purchasing value, service encounter value, and inner quality value. Second, emotional value, purchasing value, service encounter value, and inner quality value had positive impact on customer satisfaction. In particular, purchasing value through being included in functional value was not classified in the previous study; however, this study could classify and generalize this value in a new way. Finally, customer satisfaction had a positive impact on behavior intention. This showed that college students had behavior intention - repurchase intention and word-of-mouth - because they could be content with the food items on the menu and the service provided by employees. Conclusions - The main points based on the above-mentioned results are as follows. This study with college students as study subjects could be classified into four dimensions, namely, generic value, usage value, purchasing value, and physical value and seven sub-dimensions on customer values of family restaurants based on a 4×4 matrix needs system. Then, to confirm its generalization, the path structure of customer value→customer satisfaction→behavior intention was verified. While existing pre-studies used simplified values by classifying restaurant values largely as utilitarian value and hedonic value, this study classified various forms of customer value, and that customer value especially could be expanded by adding purchasing value. As a result, it is shown that marketers need to diversify their customer services because this study proved that customer values can be classified in various ways based on customer needs.

한국인 영아초기 수유시 모아상호작용 행동형태에 관한 현상학적 연구 (A Phenomenological Study on Mother-Infant Interacting Behavior Patterns Related to Newborn Infant Feeding in Korea)

  • 한경자
    • 대한간호학회지
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    • 제21권1호
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    • pp.89-116
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    • 1991
  • The purpose of this study was to describe mother -infant interacting behavior patterns related to newborn infant feeding and to explore the mother's cultural belief about their infant. The data collection was conducted by observation and interview. Twenty-five mothers and their newborn infants who were normally delivered and were also planned to breast feed were comprised as the subjects of this study. All subjects were interviewed and observed individuaily at 1 to 5 days after the delivery at the hospital, mid -wife's clinic, Maternal Child Health Center and their home throughout the country from remote area to big city, The observation data were recorded with symbolic letter on a recording sheet newly developed as a result of preliminary study. The interview data were taperecorded and then recorded in narrative form. Mother - infant interaction behaviors in early feeding period were analyzed based on 19 analytic sub-categories and their composing elements. Unit of analysis were mother, infant and mother -infant dyad. 8 analytic categories draw from the data. Each were preparation, instrument, interaction inducing, evaluation referred to mother's behavior, preparation, instrument, interaction inducing referred to infant's behavior and synchronic behaviors referred to mother - infant dyad. Frequencies of behavior items based on the categories were converted to percent. The result showed that in mother's preparation behavior, the breast condition of Korean mother can be an affecting factor for mother - infant interaction during feeding, and vocalization behavior was observed most frequently in interaction inducing behavior while the least frequent behavior observed was contacting. Subcultural characteristics of mother - infant interaction behaviors were analyzed for their relationships between groups of mothers who have lived in remote area vs urban area, and who were multipara vs primipara. Using a chi -square test, there were statistically significant relationships in the activity of psychological readiness in preparation behavior and the movement of extremities for the position of instrumental behavior in both groups. However, interaction inducing behaviors were not related with statistical significance in any set of groups. Accomplishment of marriage, bonding and emotional mediation of family members were the categories related to mother's cultural belief about the infant in aspect of functional values. Infant at birth is considered little more than a biological organism without social capabilities. Although the newborn infant is still be attached to his mother, he makes his mother extend her territoriality. The mother's interacting behavior toward her infant based on those beliefs appeared task oriented, separative behavioral series. On the other hand, it was seen that infant reacted independently to his mother's behavior by the in-nate perceptual abilities. Those independent behavioral series of mother and infant on the feeding situation were synchronized at any moment. Nurses are In a unique position to teach mothers about their infant's capabilities and help reducing some of uncertainty about infant's behaviors. Study results indicated that the informations infant's social capabilities and breast feeding should be given to the mothers. The results of this study have several implications for nursing. First, the study results will be used as fundamental resources for the development of the assessment tool about the early mother - infant interaction. Second, the results could be a relevant information in the fied. I of maternal child nursing education as real and useful data. Third, the behavioral patterns of early mother - infant interaction which were classified based on the qualitative analysis could be used for nursing theory development as very fundamental data.

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소비자 평가에 기초한 의류 상표 자산 (Clothing Brand Equity Based on consumer Evaluation)

  • 김경원;이은영
    • 한국의류학회지
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    • 제23권8호
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    • pp.1075-1085
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    • 1999
  • Brand equity is the added value endowed by the brand to the product. This concept born in the 1980's has aroused intense interest among market managers and business strategists from a wide variety of industries. Brand equity can be approached in different perspectives according to the motivations and the objectives of the studies. Consumer-based brand equity is examined internally by consumers' cognition and feeling and externally by consume behavior in the market By analyzing the relationship between them we can understand how brand value is made in the mind of consumers and how it is converted into the consumer behavior,. The brand is an especially important extrinsic cue in clothing products and the apparel industry has higher brand equity when it is actually compared with the brand equity of many other industries measured as a financial asset. Therefore the purpose of this study was to find out brand value of clothing products through clothing brand equity and to understand consumer behavior of the brand. And so we focused in consumer-based brand equity. For the empirical study three brands that are predicted to have different level of brand equity were selected based on prices and market shares of the brands. As the result the consumer-based brand equity is composed of emotional and cognitive dimensions and each dimension has several sub-dimensions. These diverse dimensions of brand equity bring about differences in consumers' purchase behavior market share and price premium of brands.

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Customer Behavior Pattern Discovery by Adaptive Clustering Based on Swarm Intelligence

  • Dai, Weihui
    • Journal of Information Technology Applications and Management
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    • 제17권1호
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    • pp.127-139
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    • 2010
  • Customer behavior pattern discovery is the fundament for conducting customer oriented services and the services management. But, the composition, need, interest and experience of customers may be continuously changing, thereof lead to the difficulty in refining a stable description of their consistent behavior pattern. This paper presented a new method for the behavior pattern discovery from a changing collection of customers. It was originally inspired from the swarm intelligence of ant colony. By the adaptive clustering, some typical behavior patterns which reflect the characteristics of related customer clusters can extracted dynamically and adaptively.

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A Study on Mariners' Standard Behavior for Collision Avoidance (2) - A proposal of modeling method for collision avoidance based on human factors -

  • Park, Jung-Sun;Kobayashi, Hiroaki;Yea, Byeong-Deok
    • 한국항해항만학회지
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    • 제31권4호
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    • pp.309-315
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    • 2007
  • We've investigated the characteristics on mariner's behavior in the collision situation through a full-mission ship handling simulator and considered that it's necessary to model the standard avoiding behavior of mariners in order to apply the obtained results more widely and effectively. Thus we described the contents of standard avoiding behavior taken by mariners in the collision situation and established the concept of the standard model based on human factors for collision avoidance in a previous study. As a following study, this paper is to propose the method of modeling on mariners' standard behavior for collision avoidance by analyzing the contents of mariner's information processing and the related factors using regression analysis. As a result, we confirmed the influence of relating factors to avoiding behavior in mariner's deciding decisions and proposed the modeling method of mariners' standard behavior for collision avoidance with a example of recognition model.