• 복식문화연구
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• 제24권1호
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• pp.67-78
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• 2016

The Indonesian population is estimated at 250 million and ranked as the world's fourth-largest. It is also one of the world's largest Muslim nations. Seventy percent of the population of Indonesia is young consumers in their 20s and 30s. In additions, Indonesian consumers have recently developed a great interest in fashion in general and Korean fashion in particular. This paper addresses issues related to young Indonesian consumers' clothing behavior in terms of clothing image, clothing style, body image, clothing and attitudes toward Korean fashion brands. The survey method was used as a primary research instrument. All measurements were adapted from the existing scales from previous studies. A total of 172 questionnaires were used for the final statistical analysis. Empirical results showed that Indonesian consumers' preferences regarding clothing image were new, casual, humorous, futuristic, soft, interesting and active. In terms of style, Indonesian consumers scored high in their preferences of casual and classic styles. With regard to body image, Indonesian consumers have significant concern for their appearance and body, but at the same time they are more satisfied with their body shape. More than half of the respondents had experience in purchasing Korean fashion products. Indonesian consumers recognized the clothing image of Korean fashion brands as new, futuristic, and hi-tech. Furthermore, they perceive the clothing style of Korean fashion brands as casual, feminine, and sexy. Korean fashion brand purchase intension was significantly influenced by recognition and preference of Korean fashion brand.

• 디지털융복합연구
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• 제10권4호
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• pp.341-346
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• 2012

소셜 네트워크 서비스의 가장 대표적인 마이크로 블로깅 서비스를 효과적으로 제공하기 위해 사용자가 자신의 현재 상황정보를 간편하게 기록하고 그 정보를 바탕으로 다른 사람들과 네트워크를 형성하고 유지하도록 하는 것이 중요하다. 하지만 모바일 환경에서 사용자가 자신의 정보를 매번 모바일 디바이스를 통해 직접 입력하는 것은 매우 번거로운 작업이다. 본 논문에서는 획득된 사용자 컨텍스트를 이용하여 사용자의 현재 행동과 다음 목적지를 추론한 후, 자동으로 문장을 생성하여 블로깅을 해주는 컨텍스트 모델 기반 자동 블로깅 시스템을 제안한다. 컨텍스트 모델을 생성하기 위해 사용자의 행동 추론은 나이브 베이즈 분류기를 이용하고, 이동중인 사용자의 다음 목적지 추론은 시퀀스 매칭을 이용하였다. 생성된 컨텍스트 모델을 기반으로 5W1H 구조를 이용하여 상황에 적합한 문장을 생성하여 자동으로 블로깅하였다. 제안한 방법의 정확도를 평가한 결과 평균 88.73%의 정확도를 보여 자동 블로깅 서비스가 가능함을 보여주었다.

• 벤처창업연구
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• 제11권4호
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• pp.227-236
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• 2016

최근 금융환경의 변화로 보험회사간의 경쟁이 더욱 치열해 지고 있다. 이에 본 연구는 생명보험사의 서비스 품질을 핵심서비스, 관계서비스, 부가서비스로 구분하고 재구매의도에 미치는 영향과 이때 고객만족은 매개역할을 하는지를 규명하였다. 연구대상은 생명보험 가입고객을 대상으로 온라인설문서를 활용하여 받은 215부를 최종 유효표본으로 선정하였다. 분석은 SPSS 18.0을 활용하였고, 그 결과 첫째, 핵심서비스 중 유지서비스, 관계서비스 중 보험판매원, 그리고 부가서비스가 재구매의도에 정적인 영향을 미치는 것으로 나타났다. 둘째, 고객만족은 재구매의도간의 영향관계에서 유지서비스와 보험판매원은 완전매개효과, 부가서비스는 부분매개효과가 확인되었다. 본 연구결과는 생명보험사 고객의 선택행동을 이해하고 경영환경에서의 다양한 전략을 도출하는데 유용한 기초자료로 근거한다는 점에서 산업적 학문적 의의를 둘 수 있을 것이다.

• 종양간호연구
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• 제11권3호
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• pp.210-220
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• 2011

Purpose: The aims of this study were to describe and interpret the nature of the experience inherent in the sex life of female breast cancer patients after treatment and understand the meaning behind it. Methods: The participants were 10 female breast cancer patients who were married. Data were collected from March to September 2010. Van Manen's hermeneutic phenomenology was adopted in this qualitative study as a research method. Results: There were 4 essential topics in the participants' experience of sex life; 'Sex life alert' was a result of negative changes in sexual relationships with spouse that they had never experienced before the breast cancer diagnosis; 'Precarious situation for pending divorce' was an experience of deteriorated sex life because of the failure to overcome 'sex life alert'; 'Sublimation of the difficulties by discovering an alternative solution' was an experience of discovering a solution to overcome the 'sex life alert'. 'Leaving it as unsettled' was an experience of a condition in which the participants did not have any intension to resolve the difficulties in sex life due to the lack of appropriate support, thus tried to ignore the challenges faced. Conclusion: This study illustrates the necessity to develop proper nursing intervention on the issues related to sex life among breast cancer patients. Given the fact that the sexual topics are often considered taboo in day to day nursing practice, special attention and efforts need to be given in this area to build up nursing knowledge and evidence-based practice.

• 유통과학연구
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• 제17권1호
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• pp.73-87
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• 2019

Purpose - This research aims to investigate the effects that the selection of oriental medicine cosmetics and brand asset attributes have on consumers' economic, emotional and social values in order to shed light on the forms and characteristics of consumption within the globally developing oriental medicine cosmetics market, and in the end positively verify how such perceived values affect purchase intention. In addition, it proposes research outcomes by comparing the differences between national and cultural consumer purchase behavior based on the comparisons of consumer groups in South Korea and China, the major markets for oriental medicine cosmetics. Research design, data, and methodology - Based on advanced research a total of 9 hypotheses were designed and questionnaires consisting of 16 questions to identify six major variables were conducted. Research was carried out centered on Seoul, South Korea, and its surrounding metropolitan area as well as Beijing and Shanghai, China, and a total of 577 sets of significant data were collected. A comparison analysis was then conducted on the data from 285 Koreans and 292 Chinese. A regression analysis and path analysis were also carried out based on a structural equation model to suggest results. Results - Research results show brand value assets had a more crucial impact on consumers' perceived value than consumer selection of oriental medicine cosmetics, while emotional value had a bigger effect on purchase intension than social or economic values. For Chinese consumers in particular, social, economic and emotional values affected purchase intention, while emotional value was the most crucial factor for Korean consumers. Conclusions - With oriental medicine cosmetics, brand characteristics and images that helped express emotional desire proved to be more effective in marketing than the performance aspect of cosmetics, including their functions and ingredients. In the end, products that highlight individual desire and emotion should be introduced instead of those that emphasize price, functions and social characteristics in order to expand the global market of oriental medicine cosmetics.

• 자원리싸이클링
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• 제13권4호
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• pp.3-10
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• 2004

생활폐기물 소각재(바닥재+비산재)를 이용하여 보통 포틀랜드 시멘트를 제조하고자 하였다. 주원료로는 석회석, 폐주물사, shale, 전로슬래그 및 fly ash를 이용하였으며, modulus를 LSF 91.0, SM 2.40, IM 1.80의 수준으로 배합하였다. 바닥재의 경우는 배합물에 1, 2, 3wt.％까지 첨가하였으며, 바닥재와 비산재의 혼합시료는 각각의 함량을 0.9 및 0.1 wt.%로 하여 첨가하였다. 클링커 분석결과 소성성 지수(B.I)는 소각재가 많이 첨가 될수록 낮아지는 것으로 나타났으며, calcium silicate 광물의 발달이 저하되는 것을 확인 할 수 있었다 또한, 압축강도 측정결과, 소각재 사용량이 증가함에 따라 강도가 저하되는 것으로 확인되었다.

• 한국융합학회논문지
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• 제13권5호
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• pp.463-471
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• 2022

COVID-19 사회적 거리두기 실천의도에 영향을 미치는 요인을 확인하였다. 본 연구는 2021년 3월 초 대한민국에 거주하는 19세 이상 성인 379명을 대상으로 COVID-19 감염예방을 위한 손실과 이득 메시지 프레이밍 광고중 1개를 무작위 할당하여 본 후 조사된 자료의 2차 분석연구이다. COVID-19 사회적 거리두기 실천의도에 광고태도(𝛽=.03, p<.001), COVID-19에 대한 관여(𝛽=.14, p=.006) 및 감정적 낙인(𝛽=-0.17, p<.001)이 영향을 미쳤으며 이들 변수의 설명력은 19%였다(Adjusted R²=.19). 따라서 보건의료전문가는 현장에서 대중과 소통하고 정책을 보급할 때 제공된 정보에 대한 관여를 높여 긍정적 광고태도를 유도하며 정확한 정보에 의해 낙인의 감정을 갖지 않도록 효과적인 메시지를 제시함으로써 건강관리 리더로서 역할을 충실히 해야 할 것이다.

• 한국프랜차이즈경영연구
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• 제9권2호
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• pp.31-38
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• 2018

Purpose - In recent years, many companies include franchises have acquire customers by making an online stores and they are carrying out permission marketing activities with e-mail and SMS. Permission marketing requires voluntary customer approval for receiving commercial messages such as cross-selling and upselling. Therefore, it is necessary for the business to induce the customer's acceptance. The purpose of this study is to examine which type of different messages can affect higher in consumer persuasion. Thus, we investigated the impact of descriptive norm message on intention of reception in an online store context, and its interaction with chronic regulatory focus. Research design, data, and methodology - This study hypothesized that the descriptive norm message would affect positive influences to consumers' intension of reception. Specially, this study inquired into whether the interaction effect between descriptive norm and regulatory focus. To verify the hypothesis, we conducted 2 × 2 between-subject factorial design with message type (general message and descriptive norm message) and regulatory focus(promotion focus and prevention focus) as independent variables. Participants of the experiment were assigned to one of 2 kind experimental situations randomly according to characteristics of message type. A total of 131 participants (descriptive norm message: 65, general message: 66) responded for this study. The data were analyzed using frequency analysis, exploratory factor analysis, and two-way ANOVA. Result - The results of the study are as follows. First, we found main effects of the descriptive norm message. The intention of reception were significantly higher in the descriptive norm message rather than general message as in previous researches. Second, interaction effect between the descriptive norm message and regulatory focus was significant. The prevention focus (vs. promotion focus) were hight in a positive behavior intention when the descriptive norm message was given. Conclusions - This study verifies the main effect and interaction effect of descriptive norm message and regulatory focus on the consumers' intention of reception in permission marketing, and persuasive message in the online store context. The results of this study will provide various advantages to companies that want to establish long lasting relationship with customers by carrying out permission marketing in the future.

• Asia Marketing Journal
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• 제14권3호
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• pp.103-118
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• 2012

Although music is one of the most important attributes of broadcasting communications, few studies have examined the relationship between background music and the behavior of audiences, particularly in the context of TV home shopping programs, where purchase decisions are made while watching the show. The objective of this study is to examine whether certain characteristics of music in broadcasting communications can affect the audiences' purchase intentions or behaviors. Unlike previous studies on this issue, this study considers the impulse-inducing capability (IIC) of music as an important variable affecting consumers' purchase intension. A 2×3 (high/low involvement and high/low/no IIC music) between subjects design was used for the experiments in the study. The TV home shopping programs in the high or low involvement condition were identical except for the type of background music: high IIC music, low IIC music, and no music. A total of 188 undergraduate students at a college in Seoul, South Korea participated in the study. Their ages range from 20 to 25 (median age = 22), and nearly 60% were male. Our analysis showed that in the low involvement condition, high IIC music was more likely to have a positive effect on purchase intentions than low IIC (common) music or no music did. Meanwhile, there was not any significant relationship between music and purchase intentions in the high involvement condition. Given that previous studies have provided no clear evidence of the effects of music on consumers' purchase intentions or behaviors, this study makes an important contribution to the literature in this field. The result of this study provides implications to the practitioners in the market, too. Marketers need to reevaluate the value of music used in broadcasting communications and pay more attention to find the right music for their campaigns. Limitations of this study as well as directions for future studies are also discussed.

• The Korean Journal of Ecology
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• 제27권6호
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• pp.383-390
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• 2004

본 연구는 1999년 3월부터 2002년 9월에 걸쳐 경기도 시화호, 경기도 웅진군 동${\cdot}$서만도, 장구엽도 3곳에서 검은머리물떼새의 번식기전 행동, 텃세권 행동, 번식생태, 주요 섭식지역과 섭식행동, 종내와 종간번식 및 먹이경쟁에 대해 조사하였다. 검은머리물떼새의 번식 시작은 지역에 따라 차이를 보여 시화호 지역은 4월 중순부터, 동${\cdot}$서만도와 장구엽도의 경우 5월 중순 번식을 시작하였다. 번식에 들어가기 전 짝간의 유대를 강화하기 위한 행동으로 암수짝간의 섭식행동(foraging behavior)과 추적행동(male-female chasing behavior)을 보인다. 교미행동에 들어가기 전 암수는 함께 섭식행동을 하며, 다른 쌍이나 개체들이 섭식장소로 접근해 오면 삑- 삑- 하는 울음소리(piping calling)와 함께 공격적 행동을 보이며 침입자를 쫓아내거나, 침입자 추적비행을 하기도 한다. 연속적 행동양상을 관찰하지 않으면 암수 추적비행과 침입자 추적비행을 구별하기 어렵다. 텃세권 행동은 나비비행(butterfly flight), 음성행동(calling behavior), 침입자 추적행동(chasing behavior), 싸움행동(fight behavior)의 4가지 타입으로 분류하였다. 시화호 지역의 중요 취식 지역은 대부도 선착장 앞쪽, 방어머리 갯벌, 시화방조제 오이도 초입부의 정치망이 설치되어 있는 갯벌, 공단의 조류 조망대 앞쪽 북측 간석지 등 크게 4지역으로 구분된다. 섬지역 중 동${\cdot}$서만도는 썰물시 갯벌에서, 만조시에는 섬 주변에서 취식하였고, 밀${\cdot}$썰물의 차가 없는 장구엽도의 경우 섬 주변에서 주로 취식하였다. 섭식행동 중 종내(intraspecific)와 종간 (interspecific) 경쟁이 이루어졌다. 취식지역에서 검은머리물떼새 개체간에는 먹이를 빼앗기 위해 쫓아가는 행동이 관찰되기도 하고, 중요 취식지역에 다른 개체가 들어올 경우 침입자 추적행동을 하며 쫓아내기도 하였다. 종간 섭식 경쟁은 주로 괭이갈매기와 일어난다. 괭이갈매기와 먹이경쟁이 이루어질 경우에 검은머리물떼새는 먹이를 갈취 당하거나 공격을 받아 다른 지역에서 먹이를 취식하는 개체보다 먹이 섭취율이 상대적으로 떨어지는 것이 관찰되었다. 종간 경쟁이 심하면 섭식지역을 떠나 다른 지역으로 이동하였다.