• 복식문화연구
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• 제20권4호
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• pp.485-499
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• 2012

This study suggests designs for fashion-cultural products that can communicate the uniqueness of Korean traditional culture. To this end, motives and printing patterns were created based on the formative beauty of traditional sewing crafts. A literature review was completed to identify characteristics of Korean traditional sewing, and the motives were developed through Adobe Illustrator CS4 and Adobe Photoshop CS4. Those motives were applied to handkerchiefs, neckties, pouches, and handbags. The sewing crafts used in this study included thimbles, bobbins, and chumoni (a Korean traditional pouch). The motives were produced in a manner that best exemplified the unique formative beauty of the sewing crafts while also presenting modern images of the crafts. The motives from thimbles reflected the lateral side of their originals, while the motives from bobbins adopted fan- or rectangular-shaped bobbins. The motives from chumoni were based on Duruchumoni and Guichumoni. A total of 12 motives were developed, and a total of 36 textile designs were suggested based on those motives. A total of 42 designs for fashion-cultural products, including handkerchiefs, neckties, pouches and handbags, were developed. Among them, motives applied to handkerchiefs were expanded to apply to scarfs, as well.

• 한국패션뷰티학회지
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• 제2권1호
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• pp.75-85
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• 2004

Since, N-Generation equipped with internet seek for more reasonable consumption, they are seeking positive toward the latest vogue and having strong desires for better consumption. In such, the makeup industry produces makeup products specially made for the N-Generation. The products not only directly reflect the skin features of the N-Generation but also form different. Therefore, the purpose of this study tries to find out the distinctive consumption of the N-Generation that rises as the new consumer group of the new millennium in the makeup industry and their purchase behaviors. The investigation was done on 200 females aging from 13 to 23. Investigation method was done face-to-face interview conducted from Dec. 1st to Dec. 8th, 2003 for a week. Through the study, it can be seen that the network generation is interested in e-commerce and such trend show the possibility of makeup market in the e-commerce. Also, it is suggested that the study can be used as useful data when establishing marketing strategies in the relevant industry. The result where the N-generation demands for distinctive products just for them can be used as an alternative plan of market division policy.

• 한국의류학회지
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• 제47권6호
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• pp.1204-1220
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• 2023

With the rising importance placed on sustainability for brands, a plethora of research addresses consumer responses concerning eco-friendly products. While positive effects of eco-friendly traits on beauty products have been discussed, this study addresses a wide research gap in the makeup category. Based on the goal-attribute theory and the lay theory of ethicality, detrimental effects of eco-friendly ingredient claims on perceived appearance enhancement attributes (AEA) were examined. A between-subject, single-factor (eco-friendly ingredient claims present vs. absent) web-based experimental design tested the effect of conditions on makeup products that emphasized AEA. Results found a negative effect of eco-friendly ingredient claims on perceived AEA, supporting previous literature regarding the 'green gap'. Evidence showed that perceived AEA fully mediated the effect of eco-friendly claims on purchase intention, which was moderated by AEA preference. Interestingly, findings show that the purchase intention of respondents with a near-average preference for AEA was not moderated. Results contribute to preexisting literature by extending the lay theory of ethicality and product function mismatch to the field of makeup. Managerial implications are discussed, including opportunities for eco-friendly makeup products to appeal to alternative benefits.

• 한국의류산업학회지
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• 제25권3호
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• pp.379-385
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• 2023

Recently, with the development of IT technology, interest in mobile applications has increased, and as products and contents that go beyond existing services are released in the beauty industry, interest is steadily increasing. Accordingly, various studies have been conducted, but studies analyzing the functions of beauty applications have been insufficient. Therefore, this study aims to analyze the functions of beauty applications and help in the development and development of future beauty applications. The research method analyzed the functions of beauty applications that have been downloaded more than 100 million through the Google Play Store, and the search period was from October 11, 2020 to November 3, 2020. As a result of the study, it was found that there is a difference in the name of the function, the function being provided, and the application method of the function for each application. As a result of function analysis, a total of 36 functions were classified, and it was analyzed that 30 functions were provided in YCM, 14 functions in YCP, 21 functions in BP, and 10 functions in SS. Therefore, by analyzing the functions of beauty applications through this study, we intend to provide useful data in the future development of beauty applications and help in the development of beauty applications.

• 패션비즈니스
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• 제19권3호
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• pp.113-120
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• 2015

Heavy metal ingredients of eyeliner product could cause side effect ranging from simple irritation, keratitis, corneal epithelium inflammation, eyelid dermatitis and dry eye symptoms have been reported. This study was conducted in order to prepare fundamental data for acceptable quality level heavy metal ingredients in the domestic and foreign cosmetic brand eyeliner products and to assess theirs the heavy metal concentrations. We measured the concentration of 5 heavy metals in 10 eyeliner products using ICP/MS-LC. According to the results, the average metal concentrations were as follows.; In case of domestic eyeliner products, 289.4 ppm for aluminium(Al), 304 ppm for manganese(Mn), 44 ppm for nickel(Ni), 0.58 ppm for arsenic(As) and 0.35 ppm for lead(Pb). In case of Foreign eyeliner products, 11337.8 ppm for aluminium(Al), 1678.8 ppm for manganese(Mn), 74.2 ppm for nickel(Ni), 1 ppm for arsenic(As) and 0.8 ppm for lead(Pb). Foreign products contained higher amounts of the two elements(Pb, As) compared to domestic ones. Also, greater concentrations of arsenic(As) were detected from waterproof products than non-waterproof ones. In conclusion, for safety reasons we suggested the amounts of heavy metals from the domestic and foreign eyeliner products. This finding will be helpful to provide the fundamental data which is standard of toxicological heavy metals acceptable on eyeliner products.

• 한국프랜차이즈경영연구
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• 제14권4호
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• pp.67-83
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• 2023

Purpose: The beauty market is growing rapidly and becoming more competitive as new shops enter the market and offer similar products and services. The way for industries such as beauty shops to succeed in market competition is to understand customer needs and provide a marketing mix appropriate for those needs. Research design, data, and methodology: The survey was conducted for a total of 4 days from October 4 to October 7, 2023, and a total of 2,431 copies were distributed and 463 copies were returned. Excluding 2 copies with insincere responses, 461 copies were used for analysis. The data were analyzed with SPSS 25.0 and SamrtPLS 4.0. Result: Product, price, promotion, people, and physical evidence influence perceived value, but place and process didn't. Product, process, and physical evidence influence reputation, but price, location, promotion, and people didn't. Perceived value influences revisit intention but did not reputation. Reputation influences revisit intention. Conclusions: First, beauty shops must develop beauty services that can satisfy customers' needs. Second, beauty shops must continue to invest in external facilities and interior design. Third, intangible service processes can help the beauty shop's reputation. Fourth, beauty shops need to maintain a balance between price and perceived value so that customers can be satisfied with the service experience.

• 웰빙융합연구
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• 제6권1호
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• pp.33-36
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• 2023

Purpose: This study analyzed the perfume buying behavior of 561 men in their 20s and 30s. Research design, data and methodology: The demographic characteristics of the study subjects were analyzed frequently, the use of perfumes and chi-square tests were performed to identify differences in purchasing behavior, and the Likert 5-point scale was used to measure the importance of the reasons for choosing perfumes. Results: The most commonly used perfume product was Eau de Toilette, which had statistically significant differences with age and education (p<.05). Perfumes were most commonly purchased at health and beauty stores, with statistically significant differences by age, marital status, and education (p<.05). Conclusions: The study subjects have a high purchasing power for perfume products and are proficient in using smart devices, so they have a high level of information through beauty platforms, so they need to promote online products by introducing live commerce, etc.

• 한국의류학회지
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• 제38권2호
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• pp.161-174
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• 2014

This study performs an investigative research on the shopping value of consumers who purchase fashion/beauty products using group buying social commerce among the types of social commerce and private shopping malls. We provide basic knowledge on consumer behavior using social commerce newly appeared as shopping channels. For the method, the research was performed by designing a sequential integration method of conducting quantitative verification after qualitative research. As a result of qualitative research, multiple shopping values have been shown as the common shopping values of consumers using two types of shopping malls. The dimensions are price, quality, convenience, interaction, information, reliability, hedonic and impulse buying values. A total of eight sub-dimensions have appeared due to performing quantitative verification on the shopping value of group buying social commerce. The dimensions are same as the results from the qualitative research. The shopping value of consumers who purchase fashion/beauty products using private shopping malls has been classified into seven dimensions (except interaction value).

• 한국의류산업학회지
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• 제26권3호
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• pp.273-278
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• 2024

Consumer preferences for food are influenced by personal values and personalities. Social, economic, and cultural developments in modern society have influenced consumer lifestyles and brought about multiple changes in consumption patterns. In the beauty market, consumers are now more interested in specialized offerings, and an increasing number of people are opting for customized products in a market structure where mass production has led to mass consumption. Hair products are now manufactured as functional cosmetics designed to maintain and improve scalp health and hair growth by removing waste from the scalp and adding fragrance for cleanliness, breaking away from the concept of general cosmetics. Many studies have focused on personalized products in the cosmetics industry. This study aimed to accurately determine scalp types and further diagnose individual scalp conditions using a scalp diagnostic device. Based on the diagnoses, it recommended and provided personalized shampoos in order to understand how these shampoos improved scalp health. By objectively analyzing and comparing scalp conditions before and after using customized shampoos, the study demonstrated a significant effect on scalp health. The results of this study confirmed the perception and effectiveness of personalized shampoos.

• 복식
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• 제52권8호
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• pp.99-107
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• 2002

The purpose of this study was to identify the hair management behavior and satisfaction of hair care products of women. A self-administered questionnaire developed by researchers was used. The subjects were 500 women who were residing in Chonbuk province from Aug. to Sep. 2002. Frequencies, percentages, means, and standard deviations were calculated. And One-way ANOVA and t-test were done. The results were as follows : 1. Most women were satisfied with the condition, gloss, and thickness of their hair, but unsatisfied with their hair color. As they were getting older, their satisfaction were lowered about their hair condition and gloss. 2. Most women went to beauty shops once or twice a month to have their hair permanent waved or cut. and some for dyeing or dry Few women went to beauty shop for make-up and peticures. 3. Women did frequent hair management behaviors such as cleansing, style, and providing nutrition, but caring dandruff and preventing alopecia were relatively less. Older or married women did more frequent hair management behaviors such as caring dandruff, preventing alopecia, dyeing, styling, and providing nutrition. Women used cleansing products to manage their hair, and styling products and nutrients to provide their hair with nutrition. 4. Specially price and efficiency satisfaction of dandruff care products, alopecia preventing products, dyeing products were very low.