• 패션비즈니스
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• 제17권4호
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• pp.124-139
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• 2013

Teenage girls under the influence of the physical changes due to the rapid physical development and appearance are interested. 200 parts were used for the statistical analysis of this research against the common excitation high school student positioned in Seoul. First, there was lots of the girl student managing the appearance due to the psychological satisfaction. And the girl student without the friend of the opposite sex managed the appearance at the psychological satisfaction. Because to be more important, thing including the studying, and etc. was the priority the girl student who doesn't the appearance management did not do the appearance management. Second, the factor found out over one month allowance 50,000 circle to be the very important factor through the beauty action high of the high beauty product concern degree and girl student action of the beauty product concern degree and girl student where there is the friend of the opposite sex. Third, the more the concern degree about the beauty product was high as the concern degree about the beauty was high, the girl student in high school could know that beauty action was high as the concern degree about the multi function beauty product was high.

• 한국응용과학기술학회지
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• 제37권4호
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• pp.958-968
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• 2020

본 연구에서는 셀프 뷰티족 여성의 가치의식에 따른 개인용 뷰티디바이스 구매행동 및 재구매 의도에 미치는 영향을 알아보고자 하였다. 이를 위해 설문조사를 실시하고 총 342명의 설문지를 분석했다. 그 결과, 대상자의 개인용 뷰티디바이스의 가치의식, 구매행동, 재구매의도 정도에서 가치의식은 물질주의적이, 구매행동은 경제성이 가장 높게 나타났다. 재구매의도는 전체 M=3.73, SD=0.80로 나타났다. 가치의식, 구매행동, 재구매의도의 상관관계 분석에서는 변수들마다의 정(+)의 상관관계가 확인되었다(p<0.01). 셀프 뷰티족 여성의 가치의식이 개인용 뷰티디바이스의 구매행동(심미성, 동조성, 효과성)에는 심미추구적이, 구매행동의 경제성에는 물질주의적이, 구매행동의 신뢰성에는 자아존중적 요인이 가장 큰 영향을 미치는 변수로 확인되었다. 또한 셀프 뷰티족 여성의 가치의식의 자아존중적 요인이 개인용 뷰티디바이스의 재구매의도에 가장 큰 영향을 미치는 변수로 확인되었다. 본 연구를 통하여 셀프 뷰티족 여성의 가치의식은 소비자의 개인용 뷰티디바이스의 구매행동 및 재구매의도에 긍정적인 영향을 미치는 것을 알 수 있었으며, 뷰티디바이스 시장에 중요한 마케팅 기초 자료로써 도움이 될 수 있을 것이다.

• 한국응용과학기술학회지
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• 제40권4호
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• pp.751-760
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• 2023

본 연구는 뷰티 숏폼 콘텐츠의 특성이 소비자의 행동에 미치는 영향에 대해 조사하였으며, 뷰티 숏폼 콘텐츠와 관련한 통계학적 연구를 통해 뷰티, 마케팅 분야에 학술적 기초자료를 제공함으로써 학문적인 기여를 하고, 양질의 콘텐츠를 제작하고 효과적인 마케팅에 도움이 되게 하는데 연구의 목적이 있다. 미용 소비자를 대상으로 한 온라인 설문조사로 회수된 총 405부의 유효 설문을 통계분석에 최종 사용하였다. 분석 결과 뷰티 숏폼 콘텐츠 특성이 높을수록 구매의도, 추천의도, 고객만족이 모두 높아지는 것으로 볼 수 있다. 따라서 뷰티 숏폼 콘텐츠 제작 시 소비자의 호감을 살만한 신뢰를 얻을 수 있는 내용으로 구성되며, 소비자와 소통이 원활하고, 사실적인 내용이 담긴 재미있는 영상을 제작하면 짧은 시간에 확산이 용이할 수 있으며, 소비자의 긍정적인 소비행동을 이끌어내어 매출 증진에 기여될 것으로 사료된다.

• 한국의류학회지
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• 제35권11호
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• pp.1285-1296
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• 2011

This study examines the effects of fashion and beauty consumption behavior on self-satisfaction. A questionnaire method was used for the study method and the subjects of the study were females in their 20s- 50s. A total of 580 sets of questionnaires were distributed and 554 sets were used for the final analysis; in addition, SPSS 12.0 statistics program was utilized for factor analysis, reliability analysis, correlation analysis, one-way ANOVA, Duncan test and multiple regression analysis. The results of this study were: First, the factors of fashion consumption behavior are composed of physical supplementation, social symbolism, appearance styling, sexuality and conformity and those of beauty involvement consisted of hair styling, skin management, make-up and body shaping. Self-satisfaction was divided into living satisfaction, appearance satisfaction, economic satisfaction and interpersonal relations satisfaction. Second, (because of the examination of the effects of fashion consumption behavior on self-satisfaction) fashion physical supplementation and appearance styling of fashion consumption behavior influenced living satisfaction and interpersonal relations satisfaction for females in their 20s. However, fashion consumption behavior did not influence satisfaction for those in their 30s. It was shown that the social conformity factor of fashion consumption behavior influenced appearance satisfaction of self- satisfaction for those in their 40s and the conformity factor of fashion consumption behavior gave a negative influence on life satisfaction and economic satisfaction of self-satisfaction for those in their 50s. It was found (for beauty consumption behavior) that the body-shaping factor influenced economic satisfaction and interpersonal relations satisfaction of self-satisfaction for all age levels.

• 한국의상디자인학회지
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• 제15권2호
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• pp.123-133
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• 2013

The purpose of this study is to find out how female immigrants are interested in beauty and how fashion affects their fashion management behavior. First, the correlation between interest in beauty and fashion behaviors showed that every factor has a positive relationship with each other. Self-interest, which is one of the two sub-factors of interest in beauty, showed a particularly strong correlation with interest in orientation towards fashion. Interest in appearance education, which is one of the two sub-factors of interest in fashion, showed a strong relationship with interest in orientation towards fashion, proving that the more one is interested in appearance-related education, the more she follows fashion trends. This suggests that caring for appearance and fashion trends have a strong relationship. Second, looking into the effect of interest in beauty and fashion on fashion behaviors, it turned out that only personal interest, out of the two sub-factors of interest in beauty, affected pursuit of fashion sense, out of the two sub-factors of fashion behaviors; interest in appearance education rather than interest in orientation towards fashion affected pursuit of fashion sense; interest in orientation towards fashion affected caring for one's appearance.

• 한국융합학회논문지
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• 제12권10호
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• pp.287-294
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• 2021

본 연구는 온라인과 오프라인을 넘나드는 미용산업의 옴니채널이 소비자 행동에 미치는 영향을 알아보기 위한 미용 마케팅 비즈니스 융합연구이다. 대상은 서울거주 20-30대 남녀의 자기응답식 설문지 299부로 SPSS21.0프로그램을 활용하여 빈도분석, 탐색적 요인분석과 상관관계분석 및 다중회귀분석을 사용하였다. 연구결과 옴니채널은 소비자행동과 상관관계를 보이며 옴니채널의 하위요인은 노출성, 혜택성, 후기성, 예약성, 편의성으로 나눌수 있었다. 노출도를 제외한 옴니채널의 모든 하위요인은 소비자 행동 중 고객만족에 정(+)의 영향을 미치며 모든 옴니채널의 하위요인은 소비자행동 중 재이용의도에 정(+)의 영향을 미치는 것으로 나타났다. 고객만족은 재이용의도에 정(+)의 영향을 미치는 것으로 나타나 미용산업 옴니채널의 적극적인 활용이 미용산업활성화에 긍정적 영향을 줄 수 있을것으로 예상되는 바 마케팅전략에 대한 연구와 미용산업맞춤 플랫폼에 대한 연구가 필요함을 시사한다.

• 패션비즈니스
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• 제16권3호
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• pp.45-62
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• 2012

This study aims to examine the effect of talent types on the purchasing behaviour of beauty-service products in 367 adults(female and male). The present study is the first to consider both talent types and the purchasing behaviour of beauty-service products correlates to appearance management behaviour. Frequency analysis showed that the mean of 8 talent types of 367 participants was 3.324. The highest talent type of 367 participants was interpersonal talent, the lowest talent type was logical-mathematical talent among 8 talent types. There were statistically significant relationships between the talent types(specially, bodily-kinesthetic talent and interpersonal talent) and the purchasing criteria of beauty-service products on the correlation analysis. And the effects of 8 talent types on the purchasing frequency of 4 beauty-service products were significant on the regression analysis, specifically, the results showed that the most significant among 8 talent factors was the interpersonal talent, next, the bodily-kinesthetic was. Thus, the more purchasing frequency of beauty-services products, the higher interpersonal talent were, and the better affinity with others were. As a results, the interpersonal talent factor and bodily-kinesthetic talent factor among 8 talent factors were ultimately affecting the appearance management behaviour. The higher the score, it was concluded that the subject was more active in beauty-related behavior. Conclusively, the appearance is a form of personal asset for one's self-fulfillment, and strong and beautiful appearance is a medium to improve self-esteem and dominance. It is possessing a significant influence in personal satisfaction, self-identity, and social success.

• 한국의류학회지
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• 제40권2호
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• pp.382-396
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• 2016

This study explores 1) the cultural meanings that television beauty programs deliver, 2) the ways consumers consume TV beauty programs, and 3) the differences in the meaning of television beauty programs according to personality types. An Enneagram was used to define different personality types. The Enneagram explained personalities according to underlying core energies and was useful to grasp consumer behavior. Exploratory data were collected through in-depth interviews of fifteen women in their twenties who watched television beauty programs regularly. The personality types were classified according to three core energies: head-centered, heart-centered, or body-centered. The results were: First, television beauty programs were celebrity-focused, product-focused, and consumer-focused. They were found to help consumers improve their appearance in an appearance-oriented contemporary society by sharing appearance management information. Second, consumers consumed the products from television beauty programs as well as sought a "beautifully transformed self". Third, cultural meanings moved first from a culturally-constituted world to consumer goods through television beauty programs that then moved these goods to the individual consumer through symbolic consumption behavior along with grooming rituals, evaluation practices, appreciation practices, and accounting practices. Symbolic consumption behavior differed with personality type: heartcentered consumers transferred meaning through grooming rituals and appreciation practices, head-centered consumers through evaluation practices, and body-centered consumers through accounting practices.

• 한국의류학회지
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• 제48권2호
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• pp.328-349
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• 2024

In the last decade, Korean culture has progressively facilitated the assimilation of appearance-related norms established by modern Korean society among young generations in Vietnam. Of note, Vietnamese consumers residing in Korea, under the influence of diverse sociocultural factors, are aligning themselves with an ideal standard of Korean beauty through cultural adaptation. This study explores how Vietnamese students internalize Korean beauty standards and the resultant negative behavioral reactions. We investigated the effects of sociocultural pressures (media, in-group, and out-group pressure) on risky appearance management and irrational purchase behavior by mediating sociocultural internalization toward appearance. We tested how the mechanism underlying these variables differs based on how long one has resided in Korea. A total of 213 female participants were surveyed online. The research model was tested using structural equation modeling through AMOS 22.0. The findings show that media and out-group pressure significantly increased sociocultural internalization, which led to consumer behavior in the form of risky appearance management and irrational purchases. The influence of internalization on consumption behavior was stronger for short-term residents of Korea. This study contributes to the literature on acculturation by investigating how foreign consumers accept the host country's ideal beauty standards.

• 융합정보논문지
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• 제9권10호
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• pp.254-263
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• 2019

본 연구는 DISC행동유형을 통해 미용 전공 대학생들의 미용교육 전공인식과 만족도, 직업 선호도에 대하여 파악하고자 하였으며, DISC행동유형을 통한 개인별 성향을 고려하여 맞춤형 진로 및 미용교육 자료로써 활용하고자 하였다. 2017년 9월 20일부터 10월 11일까지 충남과 경기도에 거주하는 미용교육 대학생을 대상으로 최종 설문지 225부를 분석하였다. 연구 대상자들의 전공에 대한 만족도가 D, I, S, C 순으로 확인되었고, 전공인식과 직업 선호도는 유형별로 유의한 차이가 확인되었다. 본 연구를 통하여 미용 교육 대학생들의 전공인식과 만족도, 직업 선호도를 파악하여, 미용 교육 후 진로 결정에 도움이 될 수 있는 기초자료로써 활용이 가능할 것으로 사료되어진다.