• Journal of Fashion Business
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• 제20권6호
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• pp.135-147
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• 2016

Online supporters are the group of people selected by companies for the online promotion of their products or services and focus on generating messages that are conducive to stimulating hands-on experiences with companies' products and services to create advertising effects. This study examined how reviews offered by blogs operated by fashion brands' online supporters influence consumer's brand attitudes and purchase intentions. Specifically, this study examined how brand awareness and directions of review messages influences consumers' brand attitudes and purchase intentions. This study employed a 2 (brand awareness: high awareness vs. low awareness) ${\times}$ 3 (review direction: one-sided positive, two-sided positive & negative, one-sided negative) between-subject factorial design. In total, 180 respondents participated, thus garnering 30 responses for each of the six conditions. The results of two-way ANOVA revealed the significant main effect supporters' review message direction on consumers' brand attitudes and purchase intentions. Two-sided messages were rated high for brand attitude and purchase intention compared to one-sided positive or negative or positive directions. The interactions between brand reputation and message direction were significant for brand attitude, but not for purchase intention.

• Asia Marketing Journal
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• 제26권1호
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• pp.11-22
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• 2024

In the uncertainty fueled by the COVID-19 pandemic, mergers and acquisitions (M&As) have emerged as key strategic responses by firms. This study explores the impact of M&As on acquirers' firm value, utilizing a firm-level panel dataset from SDC Platinum. Empirical evidence recognizes the potential negative impact of transaction value in M&As and the pandemic's effect on market uncertainty that may occasionally exacerbate the adverse influence on acquirers' firm value. The findings indicate that effective marketing strategies, such as enhancing consumer awareness through increasing advertising expenditures, can counterbalance these influences, particularly during uncertain times. This study accentuates the importance of adaptability and a responsive marketing approach in managing M&As during a global crisis. It provides valuable perspectives on consumer awareness in strategic decision-making, offering insights for both academic and business communities and focusing on actionable strategies for navigating the global market turmoil transformed by COVID-19.

• Journal of agricultural medicine and community health
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• 제44권2호
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• pp.73-81
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• 2019

This study aimed to assess the level of awareness on safe abortion among adolescent girls in rural area of Mahottari district of Nepal. A community based cross-sectional study was conducted in rural areas of Mahottari district of Southern Nepal between January and March 2019.A sample of 412 adolescent girls was selected using multi-stage cluster sampling. Multivariable logistic regression model was adapted to explore level of awareness among adolescent girls. This study found that 45.6% of adolescent girls had high awareness regarding safe abortion. The odds of awareness among the married adolescents was higher (AOR=2.16; 95% CI: 1.01-4.87) than unmarried adolescent whereas the odds of awareness among the adolescents who had education of secondary level and more had higher (AOR=2.21; 95%CI: 1.13-3.04) than those who had primary or lower secondary level of education. Similarly, the adolescents who had monthly family income of Nepalese Rupees (NRs.), 10,000-20,000 and more than NRs. 20,000 were respectively, 2.33 times (AOR = 2.33; 95% CI: 1.07-3.55) and 3.17 times (AOR = 3.17; 95% CI: 2.19-8.94) more likelihood to have high awareness regarding safe abortion than those their counterparts. The study showed that overall level of knowledge towards safe abortion was found low. Socio-demographic factors like marital status, level of education, and family income were the factors independently associated with level of awareness on safe abortion. Therefore, efforts should be exerted towards arising and improving the awareness of abortion care which may reduce unwanted pregnancy, abortion and other complications related to abortion.

• Journal of Agricultural Extension & Community Development
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• 제22권1호
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• pp.79-92
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• 2015

Agricultural Technology Center is an education center to provide agriculturalists with information and technology related with agriculture. As domestic and international environment of agriculture and rural area is changing, functions and roles of Agricultural Technology Center are evolving according to stream of times. In 1995, a new urban and rural complex city was created for symbiotic relationship between city and rural area, As a result, user group of Agricultural Technology Center expanded to nonagriculturalists. Though the change of agricultural extension service is necessary to perform extended functions of rural area and to satisfy needs of new group of users, it is difficult to find enough studies on new functions and roles of Agricultural Technology Center to manage the service change. Therefore, this study is aimed to suggest new functions and roles of Agricultural Technology Center according to stream of times. This study were surveyed through questionnaire targeting users of Namyangju Agricultural Technology Center to compare user group awareness of Agricultural Technology Center in urban and rural complex city. According to this study result, while main purpose of agriculturalists' visiting at Agricultural Technology Center was participating in education programs related with agriculture. In contrast, nonagriculturalists usually visited the center for agricultural understanding, leisure activities, and children education, participating in field work programs. From the survey result of required functions of the center, it was revealed that nonagriculturalists expected urban agriculture, research for living improvement in rural area, adjustment education for returning farmer, and function of farming promotion, comparing agriculturalists. It is verified that this difference of user group awareness reflects the necessity that Agricultural Technology Center should change services and accept increasing use of nonagriculturalists with new functions and roles.

• Journal of Korean society of Dental Hygiene
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• 제12권6호
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• pp.1250-1259
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• 2012

Objectives : TThe purpose of this study was to examine the relationship between the oral health education experience of workers and their oral health awareness in an attempt to provide some information on corporate oral health education plans. Methods : The, subjects in this study were 230 workers in Busan and South Gyeongsang Province, on whom a self-administered survey was conducted from August, 2010, to June 18, 2011. A frequency analysis was carried out to grasp the general characteristics of the 205 respondents, and x2-test(p). Results : 1. As for the relationship of the oral health education experience of the workers and their awareness of toothbrush involving optimum toothbrush size, 47.4 percent of those without educational experience thought that a toothbrush should be large enough to cover about two teeth(p<.018). 2. Regarding the relationship between the oral health education experience of the workers and their awareness of fluoride, 59.1 percent of the respondents with educational experience perceived that dentifrice contained fluoride(p<.05). 3. Concerning the relationship between the oral health education experience of the workers and their awareness of periodontal diseases including the cause of the diseases, 43.6 percent of the respondents with educational experience(p<.021). 4. As to the relationship between the oral health education experience of the workers and their awareness of scaling, 50.2 percent of the respondents with educational experience and gingival diseases(p<.037). 5. In terms of the relationship between the oral health education experience of the workers and their awareness of toothbrushing involving toothbrushing frequency, 36.8 percent of those without it considered it necessary to do toothbrushing three times a day(p<.045). Conclusions : The above-mentioned findings illustrated that there were differences among the workers in oral health awareness according to their oral health education experience. Therefore the development of systematic oral health education programs is required to promote the oral health of workers.

• Journal of the Korean Home Economics Association
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• 제45권1호
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• pp.23-33
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• 2007

This study was performed to investigate the awareness of the value on milk and the consumption pattern on milk of elementary, middle and high school students. The subjects were 453 students(129 elementary, 129 middle, and 195 high school students) living in the Seoul area. The results were as follows. The students of this study demonstrated low levels of awareness of the value of milk. They had an awareness of the value of milk about 'convenience', 'healthful', 'safety', 'diversity', and 'useful for snack'. Most students reported drinking milk two to three times a week and 13.2% of students preferred flavored milk rather than plain milk. General preference for milk was significantly higher in elementary school students than in high school students(p<0.001). The degree of satisfaction on milk was significantly higher in elementary school students than in middle and high school students(p<0.001). The respondents answered that their source of information about milk was the mass media. Their source of information from school was very low. In order to increase the consumption of plain milk, milk nutritional education is necessary in schools.

• Journal of the Korean Society for Aviation and Aeronautics
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• 제29권1호
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• pp.82-91
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• 2021

The topic of this paper was analyzed as "t -test" and "multiple regression analysis" for 303 helicopter pilot trainees from aviation schools in the county for "improvement of education through correlation analysis of helicopter pilots' situational awareness and education satisfaction." In addition to the factors for overcoming situational awareness and situational awareness, the level of satisfaction of the instructor and the level of satisfaction of the learning management system (LMS) is the confidence interval p<.05, 95%. It was analyzed to be significant at the level of 05, 95%. Therefore, it was analyzed that in order to improve the "quality of the instructor" in future education, institutional supplementation and "learning management system (LMS)" need to be established including VR and AR so that pilot trainees can use it at all times.

• Journal of the East Asian Society of Dietary Life
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• 제10권6호
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• pp.480-494
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• 2000

The purpose of this study was to survey the awareness and use for traditional foods of housewives in Kyong-buk area. The results were as follows : Residental areas were city(43.9%) and the county(56.1%). Region were divided as the north resources circle(28.3%) , the east coast circle(21.0%) , the middle west circle(21.7%), and the south city circle(29.0%). The performence degree of times and seasons of the year customs was Seolnal, Chuseuk, Daeboreum and Dongj in order. Preparation foods of Seolnal were deukguk, vegetablejeon, fishjeon, namul and gangjeung in order. Preparation foods of Chaseuk were songpeon, vegetablejeon, namul, fishjeon and fruits in order. The country foods were sikhae, muk, pumkin, golbangiguk, yakga and potato in order.

• The Korean Journal of Food And Nutrition
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• 제29권2호
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• pp.275-282
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• 2016

Recently, increased caffeine intake has led to an increase in caffeine addiction and withdrawal symptoms. Coffee is surreptitiously consumed in as an additive to milk and caramel. There are few studies on how coffee affects the health of modern people. The purpose of this study is to determine the efficacy and side effects of coffee by awareness of coffee consumption patterns among college students, who are the principal consumers. A survey was conducted from May 11 to 17, 2015 and 302 questionnaires were analyzed. The respondents were 140 men (46.4%) and 162 women (53.6%). In terms of coffee additives, 151 (50.0%) respondents chose 'americano' and 111 (36.8%) 'variation'. The frequency of coffee intake and sleep time for college students was negatively correlated, with the correlation coefficient of -0.145 and significance probability of 0.019. The group that was 'positively' aware of the principal ingredients of coffee had a higher level of academic training than those with 'negative' awareness (p=0.000). Women recognized a larger number of side effects than men: 1.99 and 1.36, respectively, on average (p=0.001). 'Time for consumption' had statistically significant effects on the side effects of coffee consumption: consumption before/after lunch, before/after supper and before going to bed led to 0.4 times (p=0.048) and 0.3 times (p=0.023) more side effects, respectively, than consuming coffee after getting up and before/ after breakfast. Excessive caffeine intake through coffee led to limited sleep time and poorer learning concentration. The guidelines for proper coffee consumption should be created to help students consume coffee properly so that it will not affect sleep, learning concentration or adversely affect health.

• The Korean Journal of Emergency Medical Services
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• 제12권3호
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• pp.99-113
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• 2008

In order to protect Rescue 119 workers exposed on the spot from potential infection, this study identified their awareness and practices of infection control so that it could help preventing them from infection and also provide basic materials necessary for pre-hospital infection control. This study applied questionnaire survey to total 215 Rescue 119 workers at fire stations in Jeonbuk province, Jeonnam province and Gwangju city from July 14 to Sept. 14, 2006 for the benefit of data collection. The questionnaire about possible associations between awareness and practices of infection control consisted of total 46 times across 6 categories such as washing hands during emergency activities ; fluid therapy and injection ; respirator maintenance; individual hygienics ; disinfectant supplies and equipments maintenance ; and control of infectious wastes. And collected data were processed using SPSS statistic program to analyze frequency and percentage, mean and standard deviation, Pearson's correlation coefficient, t-test and one-way ANOVA. As a result, this study came to the following conclusions : In terms of awareness about infection control, our respondents showed highest awareness about infectious waste control, and also showed highest level of practices in washing hands during emergency activities. Throughout all domains, awareness means were higher than practice means. In particular, infectious waste control was the domain of significant differences between awareness and practices. In terms of associations between awareness and individual characteristics, it was found that female rescue worker group and hospital/general hospital career group (before joining the Rescue 119) showed significantly higher awareness on statistic level. In regard to associations between individual characteristics and practices, it was found that female rescue worker group showed higher level of practices than male group on statistic level. This study also analyzed correlations between rescue workers' awareness and practice of infection control. As a result, it was found that the higher awareness was in correlations with the higher practices across all 6 domains including washing hands. In addition, the higher awareness of a questionnaire item was in significantly positive correlations with the higher practice of other items. However, our respondents showed high awareness about anti-infection, but low practices in reality. This indicates necessity of devising possible solutions to improve the practices as much as awareness. Especially, it was noted that major reasons for insufficient practices of infection control guideline come from unhabituated practices and lack of supports for infection-preventing supplies and protective device (mask, etc). Hence, it is necessary to provide more infection-preventing supplies for local rescue workers sufficiently, in parallel with steady habituation of infection control. Furthermore, it is required to manage and study infection control policies even at pre-hospital step in efforts for effective infection control, education and activities.