• 농촌계획
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• 제23권3호
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• pp.61-72
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• 2017

The purpose of this paper is to estimate consumer's satisfaction by purchasing farmer's processed food. So, this paper surveyed consumers which have purchased Korean traditional soybean paste products, by reason of limiting research objects among lots of farmer's processed food. A survey of 220 consumers was carried out on September and October 2016. For this matters, this paper used multiple linear regression model(included LOG-LIN model) and, set up 1 dependent and 11 independent variables. As the analysis results, we could find out that consumer's satisfaction was affected by 6 variables(price, taste, ease of cooking, confidence of product information, social awareness and perceived 6th industrialization). Among these variables, the strongest variable was "social awareness", and the second was "perceived 6th industrialization". This paper also estimated the rate of change that a dependent variable was affected by independent variables. As the results, this paper found out that "perceived 6th industrialization" had the highest rate of change(5.8%) and the second was "social awareness"(5.6%). This paper proposed 7 implications of Korean traditional soybean paste. Those were the proper price policy and quality value's promotion, quality Improvement and confidence enhancement, development of products for consumer's convenience, enhancement of social awareness, enhancement of politic management about 6th industrialization and accessibility of purchasing information.

• Journal of Nutrition and Health
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• 제50권5호
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• pp.494-503
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• 2017

Purpose: The purpose of this study was to evaluate the effects of an eco-friendly foodservice program at a high school on dietary behaviors of students, awareness of importance of eco-friendly activities, and foodservice satisfaction. Methods: The survey was conducted with students at two schools in Gyeonggi, Korea. A total of 576 of 650 students were used for this study. Data were analyzed using Chi-square test, independent t-test, and factor analysis to test the two group's differences. Results: The practices of 'eat balanced meals' or 'finish all food on the plate' scored high (p < 0.001) in students that participated in the eco-friendly foodservice program than those who did not. Regarding awareness of the importance of eco-friendly activities, all attributes scored higher in students that participated in the eco-friendly foodservice program. All attributes for satisfaction except two scored higher (p < 0.05) in students that participated in the eco-friendly foodservice program. Principal Components Analysis (PCA) of the correlation showed that high subjective income status was positively associated with foodservice satisfaction. Conclusion: Students that participated in the eco-friendly foodservice program are highly aware of the importance of eco-friendly activities. They demonstrate more positive dietary behaviors and higher awareness of the importance of eco-friendly programs with greater foodservice satisfaction.

• 한국화재소방학회논문지
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• 제34권1호
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• pp.103-114
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• 2020

이 연구는 아파트 거주자의 안전교육 만족도와 소방계획서의 활용성이 화재안전의식에 미치는 영향을 규명하는데 주된 목적이 있다. 분석 결과는 다음과 같다. 첫째, 안전교육내용의 만족도가 낮으며 화재안전의식수준에 부(-)의 영향을 미쳤다. 이는 아파트 거주자의 안전교육내용의 흥미나 참여가 낮을수록 화재안전의식에도 영향을 미쳐 화재로부터 안전성 확보에 대처하지 못하는 것으로 관리 주체에서는 안전교육의 만족 및 안전문화의 정착을 위해 학습지원 정보시스템 등으로 교육의 만족도에 긍정적인 영향이 필요할 것으로 판단된다. 둘째, 소방계획서의 활용성이 화재안전의식에 정(+)의 영향을 미쳤다. 이러한 결과는 아파트 거주자는 안전에 필요한 교육 및 훈련에 접근하는 기회가 없을 뿐 아니라 의무적으로 수료하는 법적인 책임감이 없어 화재안전의식이 부족하므로 관리 주체에서 소방계획서에 의한 운영강화 및 활성화로 거주자의 참여나 화재안전의식을 고취해 화재로부터 안전한 주거 생활이 되도록 대처하여야 할 것이다. 셋째, 아파트 거주자의 안전교육 만족이 화재안전의식에 미치는 영향에 대해 소방계획서의 활용성은 조절효과가 나타났다. 이는 안전교육 만족도가 높아지면 화재안전의식도 높았지만, 아파트 거주자와 관리주체의 직원이 일체가 되어 소방계획서에 의한 업무를 시행하고 참여가 높을 때 화재안전의식에도 긍정적인 효과로 나타나므로 소방계획서의 운영과 안전교육 만족도가 높을수록 화재안전의식도 높아져 주거 생활에 영향력이 높아짐을 보여준다.

• 유통과학연구
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• 제16권12호
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• pp.23-31
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• 2018

Purpose - The purpose of this study was to set brand awareness and brand image as independent variables from Keller's (1993) definition of brand equity and to analyze whether those variables have an influence on customer satisfaction and customer loyalty with perceived quality and value as mediator variables. Research design, data, and methodology - Data is collected through questionnaires from 200 of responders. Survey respondents were young people who use convenience stores. Questionnaires were tested in October 2017. SPSS and AMOS were used for structural equation as an analysis method. Results - The analysis results specified above can be summarized as follows: 1) Brand awareness had statistically significant influence on perceived quality and perceived value; 2) Brand image had a positive (+) influence on perceived quality and had no significant influence on perceived value; 3) Perceived quality and perceived value had a significant influence on customer satisfaction, and customer satisfaction had a statistically significant influence on customers' repurchase intention. Conclusions - Brand awareness and brand image had an influence on young consumers' decision-making process for purchasing PB food products. Convenience stores have to focus on developing food products with brand awareness and brand image more suitable for satisfying consumer preferences.

• 한국조리학회지
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• 제17권4호
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• pp.140-152
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• 2011

본 연구는 전통 한과를 구매하는 고객을 대상으로 심리적 웰빙 인식이 한과류 선택 속성과 고객만족도에 미치는 영향를 중심으로 다각적인 분석을 시도하고자 하는 의도에서 출발하여 각 개념들의 하위요인들을 파악하고 이틀 간의 관계를 파악하고자 하였으며, 이와 더불어 한과류를 구매하는 소비자들의 웰빙에 대한 인식을 파악하고자 하였다. 본 연구의 분석 결과는 다음과 같이 도출되었다. 심리적 웰빙 인식과 한과류 선택속성, 고객만족도간의 영향관계를 알아보기 위해 통계분석을 실시한 결과 심리적 웰빙 인식이 한과류 선택속성에 통계적으로 유의한 긍정적(+) 영향관계를 보여주고 있었다. 또한 심리적 웰빙인식이 한과류 선택속성에도 통계적으로 유의한 긍정적(+) 영향관계를 보여주고 있었으며, 한과류 선택속성이 고객만족도에 통계적으로 유의한 긍정적(+) 영향관계를 나타내었다.

• 정보처리학회논문지A
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• 제16A권5호
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• pp.395-402
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• 2009

2005년부터 국가적 차원에서 전국적으로 운영되고 있는 사이버가정학습은 지역간 교육격차 해소와 사교육비 경감이라는 목적을 가지고 운영되고 있다. 이에 사이버가정학습이 목적에 맞게 잘 운영되고 있는지에 대한 분석 연구는 매우 필요하다. 따라서 본 논문은 사이버가정학습의 교육적 효과성 및 만족도를 평가하는 모델을 제안하고 저소득층 학생을 대상으로 만족도와 효과성을 분석하여 사이버가정학습이 보다 효과적으로 운영되도록 지원하는데 목적이 있다. 아울러 세부적인 연구내용은 다음과 같이 요약할 수 있다. 첫째, 기존 연구를 바탕으로 사이버가정학습 평가모델을 제안하였다. 둘째, 온라인 설문조사를 통해 사이버가정학습에 대한 저소득층 학생들의 만족도와 효과성, 개선사항을 조사하였다. 셋째, 성별, 소속지역, 소속학급, 학급구성방식 등 배경요인별에 따른 만족도와 효과성을 비교.분석하였다. 끝으로 본 논문은 저소득층 학생들을 대상으로 이러닝 효과성과 만족도를 측정 분석하였다는데 의의가 있으며, 향후 사이버가정학습이 교육기회 균등 및 교육격차 해소라는 본래의 목적을 살리고 보다 나은 교육서비스가 되기 위한 자료로 활용될 수 있을 것으로 기대된다.

• 한국산학기술학회논문지
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• 제15권1호
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• pp.157-164
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• 2014

본 연구 목적은 호스피스 케어인식도, 이용에 대한 만족도, 호스피스인식도의 차이를 파악하고자 한다. 연구대상은 수도권에 소재하는 호스피스 요양시설에 입원한 중증질환자와 가족 160명을 대상으로 2013년 3월 10일부터 7월 31일까지 설문조사를 실시하였다. 분석방법은 SPSSWIN 18.0프로그램을 이용하여 평균, 표준편차, 빈도분석, 카이스케어 분석을 하였다. 연구결과는 호스피스 케어인식도에서 연령과 종교, 결혼 상태에 따른 케어인식도가 유의미하게 파악되었다. 그리고 중증질환자의 호스피스 시설이용만족도에 대한 결과는 호스피스 시설이 도시보다 농촌을 선호하는 것으로 파악되었으며 병실선호 형태는 침대가 온돌방 보다 만족도가 높았다. 본 논문의 시사점은 향후 시설이용 의향이 있다는 응답이 높게 나타난 결과로 볼 때 호스피스 제도개선 정책의 기초자료가 될 것으로 사료된다.

• 한국병원경영학회지
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• 제19권4호
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• pp.45-56
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• 2014

Purpose: This study aims to explore the effects of personal characteristics, satisfaction, quality of care, role performance, image, awareness level of public hospitals perceived by community residents on use-experience of public hospitals. Methods: A cross-sectional survey was conducted with 2,100 community residents around 39 district public hospitals. The questionnaire was designed to collected information on personal characteristics and community awareness of public hospitals. The community awareness consists of 5 factors and 15 items. The data were collected utilizing call-interview by a survey company. Results: The personal characteristic and community awareness were shown significant differences between having use-experience and not-having use-experience of public hospitals (p<.001), except gender. As the results of multiple logistic regression, the significant variables of use-experience of public hospitals were satisfaction (OR=1.06 95%CI=1.010-1.116), quality of care (OR=1.07, 95%CI=1.016-1.134, level of awareness to public hospitals (OR=1.50, 95%CI=1.378-1.632), age (OR=0.43, 95%CI=0.236-0.785), education (OR=1.62, 95%CI=1.013-2.590), type of medical security (OR=0.37, 95%CI=0.142-0.945). Conclusions: Public hospitals have to effort to improve community awareness through providing quality of care, and role performance. It is possible to support them by the Central and Local Government.

• 동아시아식생활학회지
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• 제26권2호
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• pp.152-162
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• 2016

This study surveyed recognition and purchase decision factors related organic food in housewives with young children. The most common reason for purchasing was "environmental-friendly" with 47.6%. When checking food labels, "nutritional ingredients" was the most considered (29.5%). Preference levels for organic food were in the following order: grains (26.8%) > vegetables (23.7%) > dairy (16.9%) > root and tuber crops (14.0%) > fruits (6.0%). For awareness of quality of organic food, the highest awareness factor was "safer than normal food" at $3.91{\pm}0.72$. For awareness of confidence in organic food, the highest awareness factor was "good for health" at $4.11{\pm}0.68$. For awareness of satisfaction of organic food, the highest awareness factor was "origin labeling" at $4.02{\pm}0.76$. Regarding awareness of purchasing intention of organic food, the highest awareness factor was "I will purchase organic food as possible as I can" at $4.02{\pm}0.79$. In the correlation analysis, confidence and satisfaction displayed the highest correlation (0.640), and there were other significant correlations between value/purchasing intention (0.586), confidence/purchasing intention (0.560), and satisfaction/purchasing intention (0.575). Further, the analysis showed that among value, quality, and price, only value had direct influence on the purchasing intention.

• 디지털산업정보학회논문지
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• 제10권4호
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• pp.211-224
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• 2014

This study is aimed at considering the relationship between the influential factor in Smartphone purchase and consumer awareness. For this purpose, this study set up the influential factors in Smartphone purchase as advertising effect, brand effect and usability effect and corporate image effect, and considered the relationship between these influential factors and consumer awareness empirically. The research results can be summarized as following 3 parts: First, the four factors suggested as the influential factor in Smartphone purchase were verified to have a significant influence on customer satisfaction and customer loyalty, and thus, it is thought that the bigger the influence of these factors, the more customer satisfaction and customer loyalty will increase. Second, among the factors suggested as influential factors in Smartphone purchase, the biggest factor in influencing customer satisfaction was found to be 'Usability Effect' while the biggest factor in influencing customer loyalty was revealed to be 'Brand Effect.' As a result, this study could learn that it's necessary that 'Usability Effect' should be considered more preferentially than other factors in order to enhance customer satisfaction while 'Brand Effect' should be preferentially considered in orderto raise customer loyalty. Third, it can be judged that in the relationship between customer satisfaction and customer loyalty, the bigger the customer satisfaction, the higher the customer loyalty. It is hoped that such research results could be applied as useful materials in time of establishing the marketing strategy. Nevertheless, this paper makes it clear that due to the constraints in the number of sample areas and samples, there is a limit in objectifying the research results into all areas.