• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.3
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• pp.413-426
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• 2020

This study researches the association between associative vocabulary and fashion image language in order to extract ideas that can be used as basic data for design ideas. Classic - avant-garde imaged language were chosen as theme words and each 70 questionnaires per a final image word were used for analysis. We obtained the following results by researching keywords that explained classic image words through a word cloud technique. It was found to have high central representation in the order of suit, classical, basic, music, Chanel, black and traditional. The core key words explaining avant-garde image language were found to have a central representation in the order of : peculiar, huge, Comme des Garçons, artistic, creative, deconstruction and individuality. We extracted the necessary idea dimensions needed for design ideas through associative network graph analysis. In the case of classical image language, it was named as the Mannish Item, Music, Modern Color, and the Traditional Classicality dimensions. In the case of avant-garde image language, it was named as the Key Image, Artistic Aura, Key Design and Designers dimensions.

• The Research Journal of the Costume Culture
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• v.11 no.5
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• pp.737-752
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• 2003

The purpose of this study is to understand the medieval culture and medieval religious costume by analysing and grasping the formative characteristics of image of medieval religious costume in the modern fashion that were represented to the modern fashion, and also to offer materials to predict the history of fashion in the future by considering the progress of modern fashion and recognizing the fashion to be progress. To examine the image of medieval religious costume in the modern fashion, this thesis divided it into avant-garde image, symbolic image, and mysterious image. These can be summarized as follows. First, in avant-garde image, the harmony between characteristic eroticism and heterogeneous materials are expressed and the formative change of religious costume into general costume are expressed. Second, in symbolic image, the symbolic meanings of the medieval clergy man's costume is expressed in modem fashion while its religious meanings and senses are expressed with symbolic image. Third, in mysterious image, the abundant and profound lights and colors express the mysterious senses of the costume and sanctity applied with mosaic painting and stained glass techniques, utilizing the splendor jewelry, spangle and materials, and most of its image reflects exotic and embellish tendency. As a result, this thesis could be described as follows; Previous religious costume of clergy man was used as a mediator between general devotee and God in ceremony, and it was worn by the general devotee to express devotion. This religious costume was utilized in modem fashion, and it gave the avant-garde image and symbolic image of religion. In addition to it, mysterious image was expressed with exotic and embellish tendency.

• Journal of Fashion Business
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• v.20 no.4
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• pp.96-109
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• 2016

This objectives of this research was to look into the actual state of fashion wearing purchase and makeup purchase to recognize the interrelationship between fashion and makeup styles by selecting words used for fashion image and cosmetic style. Such study can offer basic materials for choice of makeup style by each fashion style. Most information on fashion and cosmetics were obtained through the internet. However, a lot of information on cosmetics were also obtained through TV. Therefore, if fashion companies use both internet and TV for advertising, more effect on purchasing might be obtained. The design and color are important standards for selecting clothes. However, the quality and price of clothes are essential standards for purchasing cosmetics. Therefore, for fashion companies, they need to pay more attention to design and color. However, for cosmetic companies, they need to take notice of quality and price. When image words were extracted, fashion images showed the following words: natural, romantic, elegance, casual, and avant-garde, while makeup images showed romantic-casual, elegance, avant-garde, and natural. Regarding the interrelationship between fashion style and makeup style, natural and casual fashion style were harmonized with natural makeup while romantic fashion style was associated with romantic makeup. The fashion style of elegance and avant- garde was associated with elegance makeup. Therefore, similar images were found between fashion and makeup styles.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.4
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• pp.727-739
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• 2021

The purpose of this study is to present the objective evaluation semantic scale of avant-garde design. Apparel majors were asked to express associative vocabulary, design development, and final design intentions for the avant-garde, and the final 70 copies were used for analysis. The results found the item style was shown often in the order of dress, coat, and combination of shirt and pants. In order, the silhouettes appeared as atypical, complex, square, and triangular; the decorations appeared as feathers, frills, and round sculptures; and the idea method appeared as extreme, association, and removal method. In examining the relations of associative words and idea designs, the dress had relations with associative words such as 'peculiar,' 'futuristic,' 'fancy,' 'Comme des Garcons,' and 'deconstruction.' As for the relationship between the idea design and the expression image vocabulary, it was found that 'one piece' recalled 'huge,' 'volume,' 'abundant,' 'peculiar,' and 'unknown,' while 'coat' recalled 'huge,' 'big silhouette,' and 'padding.' In conducting the word cloud technique, the overall design showed the central keywords were 'huge,' 'big silhouette,' 'unbalance,' 'feather,' 'structural,' 'unknown,' and 'frill,' in order.

• Journal of Fashion Business
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• v.20 no.2
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• pp.97-106
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• 2016

This study aims examine specific image preferences through selected fashion style and evaluation terms. Therefore, this study provided basic information in order to help select a suitable fashion style within a desired image. As times are changing, most people obtain information about fashion through the use of the Internet by utilizing mobile phones and personal computers and less through magazines, newspapers and so on. When people buy clothes, they seem to be more influenced by the design and color than by price and quality. It is not perceived important for buying like company, advertising, the place of purchase etc. The results of the analysis reveal the structural elements of an image having a sense of fashion style and can be categorized as a natural image, romantic image, elegance image, casual image and avant-garde image. Among the six fashion styles, the natural image is regarded the highest A style. The romantic image is the highest B style and elegance image is the C, D, E style. The casual image is the highest F style and avant-garde image is a D style. In regards to appropriate fashion style by ages, the twenty-something population is investigated in finding a fit that is lively and vibrant in style while the thirty-something population is perceived to identify with a more feminine style. The forty-something population has shown to prefer a more luxurious style. Through this observation one can see that there is a distinction is fashion style between ages.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.2
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• pp.181-192
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• 2002

The purpose of this study is to clarify the expression of conceptual image by which the modern graphic artists use for creating new visual images and the characteristics in expression of the major fashion images in fashion illustration. In the present study, major findings on the basis of the analysis of expression of visual images in fashion illustration since 1980s are as follow: The conceptual image expression in the visual arts is based on the eight techniques. They are dual image, operation of image, copying·reproduction of image, deconstruction of image, pictorial image, symbolization of image, mystification of image, and making humorous image. Since 1980s, the major fashion images in fashion illustration are mainly classified as classic image, humor image, fantastic image, natural image, avant-garde image, simple image, casual image and feminine image. The characteristics in expression of these images in fashion illustration are; 1) fortification of dual image in classic image, 2) activation in humor image 3) grotesque fantastic image, 4) the modernization of natural image, etc. In addition that, the image of avant-garde is expressed by Postermodernism, Deconstructionism, Techno etc. since 1980s. Also, simple image of the modern composition, casual image of daily life, and feminine image which is emphasized with eroticism are also included in these characteristic in expression of images since 1980s.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.3 s.3
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• pp.44-59
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• 2004

The purpose of this study was to find out proper evaluative words according to fashion image and to identify the correlation between clothing style and hair style related to fashion image. The questionnaire was used to collect data. 326 female aged between 23 to 40 were selected for the subjects of this study. The data were analyzed by frequency, factor analysis, pearsons correlation. The results of this study were as follows. 1. Evaluative words for each fashion image were selected by factor analysis. modern image intellectual, cold, urbane, simple, straight. elegance image : graceful, dignified, refined, decorous, luxurious. romantic image : cute, lovely, girlish, feminine, romantic. natural image : natural, comfortable, gentle, intimate, soft. casual image : energetic, active, free, cheerful, vivid. avant-garde image : experimental, strange, creative, avant-garde, irregular. 2. Correlation between clothing style image and hair style image ; clothing style and hair style was positively correlated. with the same image in case of modern, romantic, casual, elegance and avantgarde but natural image of clothing style was correlated with the natural, elegance, romantic, modern image of hair style. 3. The most suitable hair style for the clothing style according to fashion image : The clothing style of a particular image was matched best with the hair style of the same image.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2004.11a
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• pp.112-115
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• 2004

Avante-garde arts which are still being continued until now has become not only just a forefather of art, but also the tradition of modern arts which are still being held on. Rem Koolhaas is growing his reputation as an architect like Le Corbuster. Space image and related documents analysis and characteristic interior image analysis rather than whole concept or the structure analysis, which first, making a analysis tool from derived characteristics from theoretical guidance of avante-garde and then by deriving characteristics of avante-garde arts from space consists of Rem Koolhaas, was able to identify that in his work consists contained characteristics of avante-garde arts

• Journal of the Korea Fashion and Costume Design Association
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• v.1 no.1
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• pp.53-71
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• 1999

The purpose of this study is to determine the fashion images implied in men's fashion trends and systematize the characteristics of the textile materials used for fashion images, by analyzing men's fashion trends published by Korean fashion information service companies. This study would be meaningful if it can suggest some objective criteria for the characteristics of textile per fashion image. The researcher analyzed the data on the basis of 8 fashion images, which were ethnic, modern, traditional, avant-garde, active, romantic, natural, techno ones. Above men's fashion images were choosed by analyze the some literatures and men's fashion trend information. The data used for this study were information about S/S and F/W men's fashion trends published by Interfashion planning, Samsung fashion Research Center for the period of 1995-2000. The data collected were subject to “content analysis method”. As a result of the analysis, the major images of 1995-2000 were natural, active, traditional, modern, ethnic, avant-garde, techno images, and while such combinations of conflicting images as ethnic/modern, traditional/avant-garde, natural/techno. Other mixed images were ethnic/natural, modern/active, tradional/active, traditional/modern, romantic/modern, ethnic/romantic, traditional/natural, modern/natural, active/natural, active/traditional/natural, etc. The various characteristics of eight men's fashion images were found in color, pattern and textile materials.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.1
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• pp.64-72
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• 2004

The purpose of this paper is to investigate the changing fashion image of the glossy materials including metal, leather, vinyl, latex, plastic etc. from 1960's to the present. Glossy materials used in the second half of the 20th century showed a restricted image combined with a specific social circumstance. They expressed a reflection of young and future-oriented space period of 1960s. Many designers like Paco Rabanne and Andre Courreges were concerned with the fashion of space age and expressed that image with leather and synthetic materials including silver leather, metal chain armor, and plastic appeared as the keynote of fashion. In 1970's, glossy material was the symbol of avant-garde and rebellious attitude by the punk fashion. They maximized glamourous look of 1980s, and cyber look with an expectation for a new millenium of 1990s. On the other side, glossy materials seem to be used as a source of various inspiration of fashion designer in the 21st century. Also, some of the past images, for example space look and glamourous look, are revived in the 21 st century by the form of modified design.