• International Journal of Internet, Broadcasting and Communication
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• 제15권2호
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• pp.227-239
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• 2023

Online marketing is a rapidly growing industry that heavily depends on digital technologies and data analysis to effectively reach and engage consumers. For that, artificial intelligence (AI) has emerged as a crucial tool for online marketers, enabling marketers to analyze extensive consumer data and automate decision-making processes. The purpose of this study was to investigate the ethical implications of using AI in online marketing, focusing on its impact on consumer privacy and decision-making. AI has created new possibilities for personalized marketing but raises concerns about the collection and use of consumer data, transparency and accountability of decision-making, and the impact on consumer autonomy and privacy. In this study, we reviewed the relevant literature and case studies to assess the potential risks and make recommendations for improving consumer protection. The findings provide insights into ethical considerations and offer a roadmap for balancing the advantages of AI in online marketing with the protection of consumer rights. Companies should consider these ethical issues when implementing AI in their marketing strategies. In this study, we explored the concerns and provided insights into the challenges posed by AI in online marketing, such as the collection and use of consumer data, transparency, and accountability of decision-making, and the impact on consumer autonomy and privacy.

• 경영정보학연구
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• 제11권2호
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• pp.91-111
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• 2009

기업의 개인정보 수집 및 활용은 소비자에게 개인화된 상품과 서비스를 제공할 가능성을 높여주는 반면에, 소비자의 프라이버시 침해에 대한 우려를 유발시키는 양면성을 지니고 있다. 특히 TPS(Triple Play Service) 혹은 QPS(Quadruple Play Service) 등으로 대표되는 디지털 컨버전스 상품의 출시로 인해 개인 정보가 통합되면서 개인의 프라이버시 침해 우려는 더욱 높아질 것으로 예상된다. 이러한 배경하에 본 연구에서는 디지털 컨버전스 환경에서 부각되는 프라이버시 침해 요인들을 도출하고 이 요인들이 프라이버시의 구성 요소들에 미치는 잠재적 영향을 제시하였다. 또한 설문을 통해 수집된 데이터를 바탕으로 실증 분석을 수행하였으며, 주요 분석 결과는 다음과 같다. 첫째, 정보가 집중화 될수록 정보 프라이버시 및 관찰 프라이버시 침해 우려는 급격하게 높아진다. 둘째, 개인화 서비스의 정확성 향상은 정보 프라이버시와 관찰 프라이버시 침해 우려를 증가시키는 반면, 간섭 프라이버시에 대한우려는 감소시킨다. 마지막으로, 개인화 서비스의 정확성이 높은 경우에, 쿠폰과 같은 금전적 보상은 간섭 프라이버시를 감소시키는 효과를 가짐을 확인하였다. 분석 결과를 바탕으로 결론과 디지털 컨버전스 환경에서의 프라이버시 우려에 대응하기 위한 실무적 시사점을 제시하였다.

• 가정과삶의질연구
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• 제23권4호
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• pp.67-77
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• 2005

The purpose of this study was to identify housing attributes that make residents feel 'at home' in ALFs in Southwest Virginia. For this purpose, residents' needs, experiences, and opinions of the physical environment, the social environment and the organizational environments such as policies and programs of ALFs were identified. As a multi-case study, five ALFs in Southwest Virginia were studied using constant comparative methods of data analysis. In addition to face-to-face interviews with 25 residents and 5 administrators of five ALFs, observations were conducted with personal journal. Each facility was designed to be a single-family house or multi-family dwelling in outside appearance. Most of the respondents were satisfied with their current dwelling as a 'home' in terms of homelike attributes such as 'autonomy/ privacy', personalization,' safety and security,' services and care,' independence,' social interaction/friendship,' family support,' and 'rules and regulations.' In spite of high satisfaction with the facility, however, many people did not think of their current dwelling as a real 'home'. As the biggest difference between living in their own homes and living in the ALF, people feinted out a lack of independence and social interaction. Residents of ALFs may have reordered their priorities in their current life situation so that safety, security, and caie were more important to them than fooling "at home."

• 한국컴퓨터정보학회논문지
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• 제28권1호
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• pp.171-178
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• 2023

SNS 환경에서 자기노출로 인한 프라이버시 침해의 위험성이 증가함에 따라 많은 연구들이 자기노출에 영향을 미치는 요인들을 발견하고자 노력해 왔다. 본 연구는 이러한 연구흐름의 연장선상에 있으며 새로운 영향요인으로 상호작용 프라이버시 컨트롤(프렌드 리스트와 프라이버시 셋팅들)의 역할에 관심을 갖는다. 구체적으로 본 연구는 상호작용 프라이버시 컨트롤을 활용하여 개인들 사이의 상호작용을 효과적으로 통제하는 능력(상호작용 프라이버시 컨트롤의 유용성)이 자기결정이론에서 제안하는 3가지 심리적 욕구들(자율욕구, 관계욕구, 역량욕구)을 만족시키고 이어서 자기노출을 증가시킬 것이라는 논리를 이론화하고 실증한다. 데이터 분석결과, 상호작용 프라이버시 컨트롤의 유용성은 심리적 욕구 만족들에 매우 강한 영향을 미치고 사용자들이 자기노출의 정도를 높이는 주요한 원인인 것으로 밝혀졌다. 본 연구는 이러한 연구결과를 토대로 이론적, 실무적 시사점 및 향후 연구 방향에 관해 논의한다.

• 경영정보학연구
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• 제25권1호
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• pp.165-187
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• 2023

기대수명의 지속적인 증가와 건강에 대한 높은 관심은 인터넷과 스마트폰의 대중화로 일반인들의 건강정보에 대한 이용에 큰 변화를 가져왔다. 모바일 헬스 환경으로 의료시장이 확대되면서 많은 건강관련 앱이 만들어져 유통되고 있지만, 각종 규제로 서비스 제공이 어려워지면서 그 수용속도가 더딘 상황이다. 이에, 본 연구는 프라이버시 계산모형을 바탕으로 개인건강기록 앱 수용저항에 영향을 미치는 요인으로 지각된 가치와 지각된 위험요인(심리적 위험, 시간손실 위험, 제도적 위험) 및 지각된 혜택요인(유용성, 상호작용성, 자율성)을 도출하고 이들 간의 영향 관계를 검증하였다. 또한, 제조사에 대한 신뢰의 조절효과를 분석하여 지각된 위험과 지각된 혜택이 지각된 가치에 미치는 영향이 어떻게 달라지는지를 추가적으로 살펴보았다. 개인건강기록 앱을 인지하면서도 사용하지 않는 국내 대학생을 대상으로 설문조사를 진행한 후, 구조방정식모형을 활용하여 분석을 진행하였다. 가설검증 결과, 지각된 가치는 수용저항에 부(-)의 영향을, 지각된 위험(시간손실 위험)은 지각된 가치에 부(-)의 영향을 미치고, 지각된 혜택(유용성, 상호작용성, 자율성)은 지각된 가치에 정(+)의 영향을 미치는 것으로 확인되었다. 또한, 제조사에 대한 신뢰는 지각된 위험(제도적 위험)이 지각된 가치에 미치는 영향력을 약화시켰다. 본 연구결과는 개인건강기록 앱의 수용저항을 줄이기 위한 세부기준을 확인하고 제안함으로써, 개인건강기록 앱 시장 환경에서 경쟁우위를 확보하기 위한 지침 마련에 기여할 수 있을 것으로 기대한다.

• 가정과삶의질연구
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• 제29권5호
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• pp.1-17
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• 2011

This study aimed to analyze health promotion villages from the perspective of therapeutic architecture, and to provide basic information for planning relevant health facilities. On the basis of a review of previous literature, the characteristics of therapeutic architecture were classified into eight categories: safety, comfort, sociality, autonomy, openness, diversity, privacy, and natural environment. Field study and observation were performed in four health promotion villages that conduct programs for lifestyle improvement, physical fitness, and treatment; these villages were also considered to have a healthy residential environment. The researcher and three assistants visited the facilities and checked utilization of space through interviews with the staff and guided tours. Basic information about the subject facilities, such as the purpose of establishment, was gathered from websites before visits. Two of the villages examined in this study had a traditional Korean wooden structure, while the other two were reinforced concrete and masonry block structures. All the facilities emphasized the use of environmentally friendly material and harmony with nature. Each site was divided into the following areas: office, residence, health/treatment, public/rest, and outdoor. The safety standards of the healing architecture were not completely satisfactory at all facilities. In particular, it was found that they lacked adequate universal design equipment. However, the healing characteristics of autonomy and diversity were strong. With regard to autonomy, the facilities allowed visitors to select indoor-outdoor moving lines and the use of front- and backyards constructed on slopes. In addition, they were equipped with many entries, staircases, void, terraces, and crossroads. The architecture was aesthetically designed using feng shui symbolism, and visitors found the scenes depicted in various spaces in the villages to be stimulating. Besides, the facilities were constructed using natural materials, had a natural indoor environment, and provided a sense of spaciousness and flexibility.

• Asia pacific journal of information systems
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• 제20권1호
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• pp.57-79
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• 2010

In a virtual community, one can possess multiple identities and pretend to be different by creating self-identity in contrast with his or her actual self. Does false identity undermine the qualitative growth of a virtual community by reducing members' accountability? Or does it stimulate their contributive behaviors by ensuring freedom of speech? It is imperative to understand the effects of multi-identity considering the distinct properties of a virtual community in which people easily change their identities at little or no cost. To answer these questions, we adopted the concept of self-discrepancy from the social psychology theory rooted in the concept of the self and developed a theoretical model to predict quality of contribution of the individual member in virtual communities. Based on the self-discrepancy theory, we first identified two different domains of the self: (1) an "actual self" that consists of attributes that the person believes he or she currently possesses in real life and (2) a "cyber self" that consists of attributes the person believes he or she possesses in a virtual community. Next, we derived an index for two different types of self-discrepancy by using the differences between the actual and the cyber identities: Personal Self-discrepancy and Social Self-discrepancy. Personal Self-discrepancy reflects the degree of discrepancy between actual and cyber identity regarding a person's intelligence, education, and expertise. Social Self-discrepancy reflects the degree of discrepancy between actual and cyber identity regarding a person's morality, sociability, and accordance with social norms. Finally, we linked them with sense of virtual community, perceived privacy rights, and quality of contribution to examine how having a multi-identity influences an individual's psychological state and contributive behaviors in a virtual community. The results of the analysis based on 266 respondents showed that Social Self-discrepancy negatively influenced both the Sense of Virtual Community and Perceived Privacy Rights, while Personal Self-discrepancy negatively influenced only Perceived Privacy Rights, thereby resulting in reduced quality of contribution in virtual communities. Based on the results of this analysis, we can explain the dysfunctions of multi-identity in virtual communities. First, people who pretend to be different by engaging in socially undesirable behaviors under their alternative identities are more likely to suffer lower levels of psychological wellbeing and thus experience lower levels of sense of virtual community than others. Second, people do not perceive a high level of privacy rights reflecting catharsis, recovery, or autonomy, even though they create different selves and engage in socially undesirable behaviors in a virtual community. Third, people who pretend to be different persons in terms of their intelligence, education, or expertise also indirectly debase the quality of contribution by decreasing perceived privacy rights. The results suggest that virtual community managers should pay more attention to the negative influences exercised by multi-identity on the quality of contribution, thereby controlling the need to create alternative identities in virtual communities. We hope that more research will be conducted on this underexplored area of multi-identity and that our theoretical framework will serve as a useful conceptual tool for all endeavors.

• 연구윤리
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• 제4권1호
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• pp.15-21
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• 2023

Purpose: Psychological and clinical studies targeting children and adolescents have become increasingly important in recent years as researchers strive to understand better the psychological and physiological development of children and teens. The purpose of the study is to explore significant research ethics on the psychological and clinical study targeting children and adolescents. In addition to these ethical considerations, international and national codes of ethics and regulatory bodies guide ethical research practices with children and adolescents. Research design, data, and methodology: The present study used the qualitative textual collection through investigating the past and current literature review. Numerous prior studies have conducted this research design to obtain the right prior studies. Results: Previous Research has indicated there are four research ethics on the psychological and clinical study targeting children and adolescents. (1) Respect for autonomy, (2) Respect for privacy and confidentiality, (3) Respect for vulnerability, (4). Respect for beneficence. Conclusions: In conclusion, research ethics are essential for protecting children and adolescents when conducting psychological and clinical studies. In the future, research should focus on developing innovative methods to ensure the safety of children and adolescents while still allowing them to participate in research.

• Journal of Preventive Medicine and Public Health
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• 제49권1호
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• pp.18-22
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• 2016

Ethical considerations are essential in planning for and responding to outbreaks of infectious diseases. During the outbreak of Middle East respiratory syndrome coronavirus (MERS-CoV) in the Republic of Korea in 2015, serious challenges emerged regarding important ethical issues, such as transparency and the protection of privacy. The development of bioethics in Korea has been influenced by individualistic perspectives applied in clinical contexts, leading to a paucity of ethical perspectives relevant to population-level phenomena such as outbreaks. Alternative theories of public health ethics include the perspectives of relational autonomy and the patient as victim and vector. Public health actions need to incorporate clear and systematic procedures founded upon ethical principles. The MERS-CoV epidemic in Korea created significant public support for more aggressive early interventions in future outbreaks. This trend makes it all the more imperative for ethical principles and procedures to be implemented in future planning and responses to outbreaks in order to promote perceptions of legitimacy and civic participation.

• 사회복지연구
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• 제41권4호
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• pp.161-187
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• 2010

본 연구는 두 가지의 연구관심으로부터 출발한다. 첫째, 가족정책 연구 분야에서 가족법이 등한시되었다는 것인데, 가족법은 가족생활에 대한 국가 개입의 핵심임에도 불구하고 비교연구방법을 사용한 선행연구의 부족으로 많이 다루어지지 못하였다. 둘째, 법학에서의 가족 및 가족정책의 개념 및 접근 방법을 살펴봄으로써 가족정책의 외연이 넓혀질 수 있다는 것이다. 이 둘을 결합하여 본 연구는 법학에서의 부양 공동체라는 분석틀을 도출하여 유형구분의 시각에서 한국과 EU 16개국의 가족법의 주요 내용을 비교하고자 한다. 사용되는 방법론은 주관적 해석을 배제하여 부부관계와 부모자녀관계에서 부양의무와 관련되는 주요 내용을 살펴본 후, 사생활과 자율성이라는 기준을 통해 가족법 체제의 유형구분을 군집분석을 통해 시행하는 것이다. 분석결과를 살펴보면 군집분석 대상 16개국은 북구(노르웨이, 스웨덴) 서북유럽(덴마크, 프랑스, 영국, 핀란드, 벨기에) 그리고 중남유럽(이태리, 스페인, 오스트리아, 포르투갈, 네덜란드, 그리스, 아일랜드, 독일, 한국)등 세 개의 군집으로 분류되었다. OECD 21개국의 가족정책을 대상으로 군집분석을 한 선행연구와 비교하면, 세 개의 군집으로 분류되는 것은 동일하지만 덴마크와 핀란드는 가족정책에 의하면 북구군집에 속하였으나 가족법의 분류에서는 서북유럽 군집으로, 독일, 오스트리아, 네덜란드, 아일랜드 등은 유럽대륙·영연방군집에 속하였으나 중남유럽군집으로 분류되었다는 차이가 있다. 본 연구의 이론적 함의는 가족법에서도 가족정책의 군집분석과 같이 세 개의 군집으로 구분되었다는 점에서 일관성이 있으나, 몇 개의 국가는 가족정책과 가족법에 속하는 유형이 다르다는 점에서 포괄적인 의미의 가족정책이 항상 일관성을 가지는 것은 아님을 알 수 있다.