• 대한지역사회영양학회지
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• 제9권5호
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• pp.654-662
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• 2004

The purpose of this study was to assess the structure of the decision and the importance of the attributes in choosing food-related tour program. Questionnaires were developed in three languages- Japanese, Chinese, and English- given to 300 foreign tourists who have visited Korea in 2002. Statistical data analysis was completed using SPSS Win (ver 11.0) for descriptive analysis and conjoint analysis. The results of this study showed that the 'price' was the most important attribute (35.62%) in choosing a hypothetical food tourism program, followed by 'place' (27.35%), 'time' (26.01 %), and 'type of program' (10.22%). With respect to the relative importance values for each attribute by different groups, English- and Chinese-speaking tourists considered 'price' more than other factors, while 'time' was regarded as the most important factor for Japanese tourists. Therefore, it indicated the need to recognize the different needs among tourists and put these factors into consideration in developing the programs.

• 한국주거학회논문집
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• 제12권3호
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• pp.109-116
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• 2001

Street is an important factor that street quality determines urban quality as the space of the high public nature in city. The research method considering sequence landscape is important because it is considered that the impression of such a street is formed by the wholeness of consecutive landscape and experience in moving street. Therefore, this study are pursued to structure the analysis of psychological evaluation and environmental attribute base on the physical characteristics of sequence landscape to supply the basic materials for seeking the national direction as qualitative improvement of urban street space and the attractive urban street space. Then the results are as follows. It is shown that the psychological evaluation structure of sequence landscape is evaluated by ornamental nature, intimacy, orderliness, openness and movability and that of environmental attributes is evaluated by four factors such as activity, intimacy, spatial attribute and openness.

• 한국조리학회지
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• 제15권2호
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• pp.108-120
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• 2009

본 연구는 청소년들의 패스트푸드 메뉴의 선택 속성 및 만족도를 알아보기 위한 연구로, 경남 창원시의 고등학교에 재학 중인 학생들을 대상으로 실시하였다. 총 400부의 설문지 중 306부의 유효한 자료만을 분석에 사용하였으며, 데이터 코딩 과정을 거친 후 SPSS 12.0을 활용하였다. IPA 분석 결과 1사분면에 8개, 2사분면에 6개, 3사분면에 5개, 4사분면에 8개의 변수가 포함되었으며, 요인 분석 결과 총 5개의 요인(분위기, 음식, 종사원, 편안함, 보상)으로 나타났다. 이들 요인 중 '음식' 요인만이 패스트푸드 만족도에 유의적인 영향을 미치는 것으로 나타났다.

• 한국식품영양학회지
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• 제32권1호
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• pp.50-60
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• 2019

The importance and satisfaction with the purchasing characteristics and choice attribute of home meal replacement (HMR) products for consumers aged between 20 and 40, or over 50. In addition to identify the factors that must be first considered in the development of HMR products importance-performance analysis. 791 consumers aged between 20 and 40, or over 50, living in Seoul have experience in purchasing HMR participated in the survey. The survey consisted of four sections: The purchasing characteristics of HMR, the importance and satisfaction with HMR choice attribute, and general questions. T-tests and IPA were conducted to compare the groups of consumers aged between 20 and 40, or over 50. The factor analysis show the following results: 0.899 for "convenience", 0.094 for "hygiene", 0.871 for "quality", 0.834 for "taste", and 0.822 for "price". The average score of the importance of the choice attribute when purchasing HMR products 3.50. For consumers aged between 20 and 40, the score 3.49. For consumers over 50, the score 3.52. There is a significant difference "hygiene (p<0.001)", "quality (p<0.05)", and "price (p<0.05)". For consumers aged between 20 and 40, the score 3.72. For consumers over 50, the score was 3.78. There a significant difference only in "hygiene (p<0.05)". The results of the IPA demonstrate that the categories that belong to "Focus here" are "new HMR products" and "diverse HMR products" for all consumers aged between 20 and 40 and over 50. Hence, food companies should endeavor to develop new and diverse HMR products first.

• 한국생활과학회지
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• 제17권6호
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• pp.1167-1180
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• 2008

The purpose of this study was to take the gauge of the importance-performance of the clothing store attribute in the department store. The survey was administered to customers of department stores in Deajeon city and frequency analysis, factor analysis, reliability analysis, and importance-performance analysis were used to analyze the data of 37 clothing store attributes. The findings of this study were as bellows: 1. 8 factors were distracted from 37 clothing store attributes by factor analysis (Factor 1: goods, Factor 2; store's facility and environment, Factor 3; salesman and service, Factor 4; brand, Factor 5; price, Factor 6; store's atmosphere, Factor 7; convenience of the transportation and access, Factor 8; promotion and advertisement) 2. as results of importance-performance analysis, 10 attributes were shown in area I (high importance and high performance) which needed a strategy of Keep Up the Good Work, 6 attributes in area II (low importance but high performance) fitted a strategy of Possible Overkill, 12 attributes in area III (high importance but low performance) corresponded to a strategy of Concentrate Here, and finally a strategy of Low Priority was needed to 9 attributes in area IV (low importance and low performance).

• 한국산학기술학회논문지
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• 제16권3호
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• pp.1832-1843
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• 2015

최근 금융환경의 변화로 증권회사간의 경쟁이 더욱 거세짐에 따라, 경영성과 증진을 위한 다양한 전략이 요구되고 있다. 이에 본 연구는 증권회사의 서비스 품질을 기업속성, 직원속성, 금융상품속성으로 구분하고 이에 따른 신뢰도 및 고객만족도가 지속적 사용의도에 미치는 영향을 규명하였다. 연구대상은 각 증권회사의 실제 이용고객이며, 전체 표본 400부 중에서 378부를 최종 유효 표본으로 선정하였다. 분석은 SPSS 20.0을 활용하였고, 그 결과 첫째, 기업속성의 윤리성, 혁신성, 규모, 직원속성의 친절성, 전문성, 윤리성, 상품속성의 수익성과 다양성이 지속적 사용의도에 정적인 영향을 미치는 것으로 나타났다. 둘째, 신뢰도와 고객 만족도의 지속적 사용의도에 대한 조절효과가 확인되었다. 본 연구결과는 증권회사 고객의 선택행동을 이해하고 경영환경에서의 다양한 전략을 도출하는데 유용한 기초자료로 근거한다는 점에서 산업적 학문적 의의를 둘 수 있을 것이다.

• 한국의류학회지
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• 제23권7호
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• pp.929-940
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• 1999

The purpose of this study is to clarify the substance of clothing attributes which influence the preference and purchase intentions of consumer's on the clothing products and to analyze the influence of such attributes. The subjects of this study are 434 students and formal survey methodologies were used in collecting data. Moreover SAS Package(Ver 6,12) Program was used for analysis and various methods such as factor analysis cluster analysis ANOVA Scheffe test conjoint analysis multiple regression correlation analysis and {{{{ chi ^2 }}-test were followed. The results of this study were as follows : 1) Clothing involvement consists of the affective factor and the cognitive factor 2) The consumers were divided into three groups with regards to the degree of their clothing involvement : those are the high cognitive and high affective involvement group the low cognitive and high affective involvement group and the low cognitive and low affective involvement group 3) The objective attributes of clothing were determined by such factors as price brand style and color whereas the subjective and fashionability 4) Significant differences were found regarding the importance of such clothing attributes among these groups 5) Partial significant differences were found regarding the importance of such clothing attributes among these groups. 5) Partial significant differences were found with regards to the influence of the objective attributes on the subjective attributes among these groups 6) Partial significant differences were found with regards to the influence of clothing attributes on the preference and purchase intentions among these groups. 7) There were differences in the correlation of preference and purchase intentions among these groups : such among these groups with regards to the demographic characteristics of these groups.

• 한국산림과학회지
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• 제99권1호
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• pp.36-46
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• 2010

본 연구는 서울 및 수도권 거주자를 중심으로 산림방문수요를 분석하여 산림방문수요증진을 위한 정책적 시사점 도출을 목적으로 수행되었다. 산림선택속성의 요인분석을 통하여 도출된 총 6개의 요인, 인구통계적 특성, 산림 이용과 관련된 일반적 사항 등의 독립변수를 이용하여 종속변수인 지난 1년간 산림 방문횟수에 대한 결정요인을 파악하였다. 분석결과, 산림방문수요에 정(正)의 영향을 미치는 변수는 산림선택속성 중에서 관광자원요인, 인구통계적 변수들 중에서는 남성, 서울 거주자일수록, 산림이용과 관련된 변수들 중에서는 대중교통을 이용하는 경우인 것으로 나타났다. 반면, 산림방문수요에 부(負)의 영향을 미치는 변수는 산림선택속성요인 중에서 산림외적요인, 인구통계적 특성 중 화이트컬러 직업군 종사자, 대졸이상 학력자인 경우로 나타났다. 이러한 결과를 바탕으로 산림방문 수요 확대를 위한 시사점을 도출하였다.

• 한국조리학회지
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• 제12권2호
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• pp.137-150
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• 2006

The aim of this study was to determine the relative importance of a set of attributes which influence purchase decision of leaf mustard kimchi such as color, package, taste, availability and price, and to identify tourist product factor combinations which confer the highest utility to tourists of each age group. Conjoint model was used for this study. The findings from this study were as follows. First, it was found that all age groups regarded taste and price as the very important factor. Second, it was found that the products with different attribute levels were preferred by age groups. Third, it was found that the most preferred product in each age group was significantly different by cluster. Finally, it was found that the most preferred simulation product was different by age groups.

• 영어어문교육
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• 제15권4호
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• pp.75-94
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• 2009

This study was designed to assess demotivation factors and compare the factor between two secondary school student groups. It furthermore examined how the factors related to students' L2 proficiency. A 31-item questionnaire was completed by 407 junior (JH) and senior high school (SH) students. Five factors were extracted through the principal axis factoring: Teachers' competence and teaching styles, Dissatisfaction with English classes and grading system, Difficulty of learning English, Lack of motivation and interest in learning English, and Inadequate learning contents. Although both JH and SH students did not perceive their English teacher as a strong attribution of demotivation, Difficulty of learning English and Dissatisfaction with English classes and grading system were the two strongest demotivating factors. When compared the overall mean scores of each factor between JH and SH groups, significant differences were found in all factors except Factor 4, with SH students reporting stronger demotivation. JH students attributed their demotivation to Difficulty of learning English, while SH students attributed that to Dissatisfaction with English classes and grading system. Both groups tended to attribute their demotivation to external forces. The study also showed that several demotivation factors related negatively to L2 proficiency.