• 보건행정학회지
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• 제8권2호
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• pp.25-57
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• 1998

In order to assess the attractiveness of the hospital industry, the competitive environment of the industry was analyzed. With the employment of Michael Porter's five forces model' the deciding factor was examined and applied to evaluate the intensity of the competitiveness in the hospital industry, and then the structure and attractiveness in hospital industry was assessed. The subject of this study was hospitals that have over 500 beds. Main findings are as follows. 1. Out of 5 factors deciding competitiveness, the pressure from newly opened hospitals and the competition between existing hospitals, were both high in intensity; this makes hospital industry less attractive. The pressure from the substitutes and the pressure from the negotiating power of consumers and suppliers were low; this makes hospital industry more attractive. 2. Overall intensity of competitive pressure pressure for existing hospital industry that have over 500 beds was rather low, consequently the attractiveness of the industry was evaluated quite high. These findings, however, were not solid enough to endorse the attractiveness of the industry. 3. It was understood that future industry would have bigger pressure/ competition so that the attractiveness for the relevant hospital industry would be decreased. This study has its limitations. As the evaluation of competitive factor was not grounded on quantitative data, its objectivity could be questioned. Also, the overall result of each factors could be distorted as it was calculated with same weight against individual factor. This study has its significance in that the specific hospital group was viewed as one industry, and its attractiveness as a potentially profitable industry in which worth investing was estimated, with all factors considered. With this key result, hospitals industustry could work out a plan to enhance the status of hospitals, allowing hospitals to get assistance in making strategic decisions such as mergers, cooperations, and new establishments.

• 동아시아경상학회지
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• 제8권1호
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• pp.71-80
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• 2020

Purpose - The purpose of this paper is to advance the understanding of the relationship between host country image and cultural intelligence (CQ) on the attractiveness of expatriate destinations. Specifically, this study compares the different impacts of CQ on the relationship between host country image and subsidiary attractiveness by comparing a US-based subsidiary and a Vietnam-based one. Research design and methodology - A total of 445 Korean full-time workers responded through an online survey. The survey randomly showed the participants one of two conditions for a potential expatriate location. The participants were asked to answer a series of questions on the organizational attractiveness of the subsidiaries from the perspective of an expatriate candidate and respond to a series of questions on individual CQ. Results - Through a two-way ANOVA test, the results reveal that Korean expatriate candidates perceive that a Vietnam-based subsidiary is a less attractive destination for international assignment when compared to a US-based subsidiary. In addition, the positive moderating effect of cultural intelligence on the relationship between the host location and the subsidiary's attractiveness is stronger when Vietnam, rather than the US, is the assignment location. Conclusions - Drawing upon AUM theory, this study confirmed that unfavorable country image affects subsidiaries' attractiveness for expatriate candidates, due to anxiety. However, this study showed the role of employees' CQ to mitigate these challenges. This study suggests providing information on positive conditions of expatriate locations and building systematic process for enhancing individual CQ for organizations.

• Archives of Plastic Surgery
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• 제37권4호
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• pp.361-368
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• 2010

Purpose: Authors tried to analyze the influence of individual facial aesthetic subunits on the cognition of facial attractiveness in public and suggest a mathematical model which explain the facial attractiveness. Methods: Independent facial aesthetic subunits are extracted from facial photographs from three women (11 frontal and 7 lateral aesthetic subunits). Each facial subunits of three women are rated in terms of relative rank by 164 peoples (68 man and 96 woman, average age was 32.4, and ranged ${\pm}$ 9.8 years). $x^2$-test and categorical regression analysis were performed. Results: There was no difference in the aesthetic preference in terms of ages or sexes in large. Beautification of individual aesthetic subunits can predict the overall facial attractiveness up to 42.1% in frontal face (Adjusted $R^2$=0.421, F=6.39, p=0.000 < 0.05) and 22.7% in lateral face (Adjusted $R^2$=0.227, F=4.42, p=0.000 < 0.05). Aesthetic appearance of eyes (p=0.001), upper face (p=0.034) in frontal face and midface (p=0.000) in lateral face are statistically important factors in the cognition of facial attractiveness. Conclusion: Authors experimently proved that harmony and balance among facial aesthetic subunits are the most important factors, in embarking on facial aesthetic plastic surgery, for better enhancement of facial attractiveness.

• 한국심리학회지 : 문화 및 사회문제
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• 제27권1호
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• pp.73-93
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• 2021

본 연구는 신체적 매력과 호감 지각이 한국인의 세대(청년과 중년) × 평가자 성별(남과 여) × 타겟 성별(남과 여)에 따라 어떻게 다르게 나타나는지 알아보고자 했다. 또한, 평가자들이 같은 타겟을 평가할 때 평가자가 동성이 만든 타겟을 이성이 만든 타겟보다 더 신체적 매력과 호감을 높게 평가하는지도 알아보았다. 이를 위해 120명의 대학생을 참여시켜 3D 프로그램을 사용하여 이상적인 외모와 신체를 가진 타겟을 만들었다. 그다음, 또 다른 240명(청년 남녀 각 60명, 중년 남녀 각 60명)이 타겟의 신체적 매력, 호감도를 평가하였다. 분석 결과, 신체적 매력과 호감도는 정적 상관이 있었지만, 집단 간 차이의 패턴은 달랐다. 즉, 신체적 매력은 타겟의 성별과 평가자 성별에서 성차가 나타났지만 세대 차이는 나타나지 않았다. 호감도의 경우 타겟의 성별에 따른 차이와 세대 차이가 나타났지만, 평가자의 성차는 나타나지 않았다. 마지막으로 평가자들의 성별에 따라 같은 타겟에 대한 호감 지각에 차이가 나타났다. 이러한 결과를 신체적 매력에 대한 진화론적 관점과 사회문화적 관점에서 논의하였다.

• 농촌계획
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• 제29권3호
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• pp.91-97
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• 2023

The purpose of this research is to apply the regional development attractiveness of the national level determined in the previous study to the city and county level of Chungcheongnam-do. We verified results with the population change of the floating population data. In order to measure regional development attractiveness in 2020, Chungcheongnam-do's integrated air environment index and per capita gross regional product were gathered. Population movement data over the past five years have been used to analyze population changes in the floating population data. Regional development attractiveness depended on the data of GDP per capita, which had a large difference between the maximum and minimum values. The rate of increase or decrease in population change by city and county in Chungcheongnam-do over the past five years has changed significantly since 2021 and characteristics of each group were grouped into four groups. Based on the environment and economic feasibility of the region, it can be the starting point for a new analysis of Korea's regional development projects and the selection of target sites. Policy suggestions can also be made in spatial plans such as short-term comprehensive plans, long-term comprehensive plans, and development plans. It can be a limit of this research that regional development attractiveness was determined by the relatively large per capita gross domestic product. It is necessary to further develop regional development attractiveness by closely investigating the characteristics of the region, social problems, and emissions of environmentally harmful substances.

• 정신신체의학
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• 제32권1호
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• pp.10-23
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• 2024

본 연구는 코로나19 팬데믹 동안 마스크 착용자에 대한 매력도와 사회적 인식 변화를 고찰한다. 코로나19 이전에는 마스크가 감염 신호로 여겨져 매력도를 감소시켰으나, 팬데믹 이후 마스크 착용이 일상화되면서 인식 메커니즘이 복잡해졌다. 마스크 착용자에 대한 매력도와 사회적 인식은 착용자의 기본 매력도, 인종, 마스크에 대한 인식 등에 따라 달라진다. 이로 인해 연구 결과가 일관되지 않다. 이는 실험 방법의 불일치와 피험자 개인차를 고려하지 못한 결과다. 정신의학적 관점에서 팬데믹 상황에서의 매력 인식을 연구하기 위해서는 행동면역계와 관련된 심리적 메커니즘을 중심으로 새로운 가설을 수립하고 검증해야 한다. 이는 대인 지각과 혐오가 정신건강에 미치는 영향을 이해하는 데 중요한 단서를 제공할 수 있다.

• 미래기술융합논문지
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• 제3권1호
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• pp.21-31
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• 2024

본 연구는 광고 모델로 활동하고 있는 버츄얼 인플루언서의 예술적 형상을 창조하는 조형성과 광고 주목도, 광고 태도와의 관계에서 매력성과 적합성의 관계성을 확인하였다. 이를 확인하고자 연구 대상자는 SNS 이용률이 높은 MZ세대와 X세대로 설정하였다. 분석 방법은 SPSS 통계 27.0과 SPSS 프로세스 매크로 버전을 활용하였다. 연구 결과는 다음과 같다. 첫째, 조형성과 광고 주목도와의 관계에서 매력성과 적합성은 완전매개하는 것으로 확인되었다. 조형성과 광고 주목도의 경로에서 총 효과가 직접 효과보다 높은 것으로 나타나 버츄얼 인플루언서의 조형성과 광고 주목도의 관계에서 매력성과 적합성에 의해 병렬 이중매개효과가 있는 것으로 확인되었다. 둘째, 조형성이 매개변수인 매력성에는 영향을 미치지만 매력성은 광고 태도에 영향이 미치지 않는 것으로 확인되었다. 조형성은 적합성에 적합성은 다시 광고태도에 영향이 미치기에 이들 변인 간에는 완전 매개효과가 있는 것으로 확인하였다. 이러한 결과에 따라 조형성과 광고태도와의 관계에서는 매력성과 조형성에 의한 병렬 매개효과는 확인되지 않았다. 이상의 연구는 버츄얼 인플루언서의 제작 측면에서 고려되는 조형성이 광고 주목도와 광고 태도 변인 간의 관계에서 매력성과 적합성의 병렬 이중 매개효과를 살펴보면서 학문적 함의와 실무적 시사점을 제시하였다는 의의를 갖는다.

• 패션비즈니스
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• 제20권3호
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• pp.104-118
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• 2016

As more consumers avoid ads aided by advanced technologies that conveniently block ads, traditional advertising is becoming less effective than ever before. Product placements are increasingly executed to unobtrusively expose products and brands to consumers while they watch media programs. The current study attempts to enhance our understanding of the factors that affect consumer attitude towards the brands placed in TV dramas. In particular, this study examines whether the attractiveness of actors and the congruency between the products placed and the story of the TV drama influence consumer attitudes towards the TV drama and the brand. A total of 211 male consumers in their 20s and 30s were used for data analyses. Structural equation modelling revealed that the product-story congruence had a positive impact on consumer attitude towards the TV drama as well as their attitude towards the brand. Actor attractiveness (in terms of similarity and likability) positively influenced consumer attitude towards the brand. Only the perceived likability dimension of actor attractiveness was found to affect consumer attitude towards the TV drama.

• 한국의상디자인학회지
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• 제8권3호
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• pp.1-15
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• 2006

The purpose of this research is to find out the effect of clothing style and mixtures of stripe pattern direction, width, and coloration of an upper garment. The experimental materials made for this study are a set of stimuli and response scale(The 7-Point semantic). The subjects were 480 female undergraduate students in Seoul, Busan, Gyung-nam. The 80 stimuli which were variously incorporated with clothing styles and stipe patterns were assessed by the students. The following contents summarizes the results of the research. Impression factors of the stimuli consists of the 5 dimensions(Attractiveness, Show, Activity, Clearness, mildness). Amon these, the Attractiveness and Show dimensions proved to be more important. The clothing style and pattern direction indicated main effect in attractiveness and activity dimension. The pattern coloration showed a significant effect in dimensions except attractiveness and clearness. The pattern width had a significant effect only in the activity. Significant interaction effects of each clothing clause were found in the attractiveness, activity and clearness, but Show and mildness had no significant interaction effect. This research, as the 06 S/S, F/W trend, is a meaningful study in that it handled in the form of expression the stripe pattern used unrestrictedly in the casual wear or the formal wear by a fashion keyword.

• 한국응용곤충학회지
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• 제45권1호
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• pp.87-90
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• 2006

톱다리개미허리노린재(Riptortus clavatus)의 집합페로몬 트랩에 먹이(건조 대두 + 건조 땅콩 + 물)를 첨가함으로써 트랩의 유인력을 증가시킬 수 있는지를 수반트랩과 원형트랩을 사용하여 조사하였다. 수반트랩의 경우, 페로몬+먹이를 달아준 트랩이 페로몬 만 달아준 트랩이나 무처리 트랩보다 더 많은 수의 암컷과 수컷을 유인하였다. 원통형트랩에서도 페로몬 + 먹이를 달아준 트랩이 더 많은 암수성충과 약충을 유인하는 경향이 있었지만 통계적 차이는 없었다. 페로몬 트랩에 먹이를 첨가하는 것이 트랩의 유인력을 증가시킬 수 있을 것으로 판단되지만 트랩형태와 유인력에 관한 앞으로의 연구가 요망된다.