• International journal of advanced smart convergence
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• 제12권4호
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• pp.104-110
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• 2023

In the user-centered design paradigm, information systems are created entirely tailored to the users who will use them. When the functions of a complex system meet a simple user interface, users can use the system conveniently. While web personalization services are emerging as a major trend in portal services, portal companies are competing for a second service, such as introducing 'integrated communication platforms'. Until now, the role of the portal has been content and search, but this time, the goal is to create and provide the personalized services that users want through a single platform. Personalization service is a login-based cloud computing service. It has the characteristic of being able to enjoy the same experience at any time in any space with internet access. Personalized web services like this have the advantage of attracting highly loyal users, making them a new service trend that portal companies are paying attention to. Researchers spend a lot of time collecting research-related information by accessing multiple information sources. There is a need to automatically build interest information profiles for each researcher based on personal presentation materials (papers, research projects, patents). There is a need to provide an advanced customized information service that regularly provides the latest information matched with various information sources. Continuous modification and supplementation of each researcher's information profile of interest is the most important factor in increasing suitability when searching for information. As researchers' interest in unstructured information such as technology markets and research trends is gradually increasing from standardized academic information such as patents, it is necessary to expand information sources such as cutting-edge technology markets and research trends. Through this, it is possible to shorten the time required to search and obtain the latest information for research purposes. The interest information profile for each researcher that has already been established can be used in the future to determine the degree of relationship between researchers and to build a database. If this customized information service continues to be provided, it will be useful for research activities.

• 대한토목학회논문집
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• 제28권5D호
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• pp.695-703
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• 2008

중국 수처리 시장의 지속적 성장세 가운데 국내 환경기업은 BOT 방식을 통한 환경산업의 중국진출이라는 측면에 많은 관심을 가지고 있다. 그러나 중국 시장은 2000년 이후 중국기업들의 급성장과 동시에 많은 해외기업이 후퇴한 결과 소수 해외기업의 시장 독점화 현상을 보이고 있다. 본 연구는 이러한 해외기업의 시장탈피 현상과 관련하여 해외기업의 중국 수처리 BOT시장 참여의사결정에 부정적 결과를 초래하는 주요 시장참여 위험요인을 도출하고 국내건설기업의 관점에서 개별 요인이 의사결정에 미치는 영향력을 분석하였다. 분석결과 고정수익 금지조항 발효 및 낮은 물 사용료와 같은 수익 불확실성과 관련된 요인들의 영향력이 가장 높은 것으로 조사되었고, BOT사업에서 EPC업체 선정시 경쟁입찰의 의무화와 건설법인의 설립 의무화 등도 주요 영향변수로 조사되었다. 후자가 문제시 되는 원인은 현지의 대표적 다국적 전문 수처리 기업은 BOT사업 모델을 투자를 수반한 운영사업으로 인식하는 반면에 국내기업은 대다수 시장후퇴 기업들과 마찬가지로 해외 BOT 진출시 EPC사업 수주를 통한 조기 투자회수를 목표로 하고 있다는 점에 기인하는 것으로 조사되었다. 중국 정부는 본 연구결과물을 근거로 중국내 중장기 수처리시설 수요목표를 달성하기 위한 시장경쟁률 향상 메커니즘에 대한 이해를 높일 수 있으며 국내기업은 중국내 수처리 BOT시장 진입시 주요 의사결정 판단기준과 사업 참여의사결정 시스템 개정 방안으로 활용할 수 있다.

• 한국엔터테인먼트산업학회논문지
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• 제13권5호
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• pp.47-57
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• 2019

신제품 혁신은 기업의 생존과 지속적인 성장의 핵심 요소다. 급변하는 시장 환경과 글로벌 무한 경쟁으로 혁신적인 신제품 개발의 중요성은 점점 커지고 있다. 국내 엔터테인먼트 산업 또한 경쟁의 강도가 높아지고 있어 많은 기업들이 글로벌 무한경쟁시대에서 지속적 경쟁우위를 확보하고자 혁신적인 신제품 개발에 집중하고 있다. 문제는 경쟁강도가 높아지고 아이돌 생산 시스템이 점점 고도로 발전할수록 기획 및 마케팅에 소요되는 비용은 점점 늘어난다는 것이다. 공정거래위원회에서 한 아이돌 그룹을 만드는 과정에서 드는 비용을 대략 10억 원 내외로 추산한 바 있고 몇몇 대형 기획사에서는 투자비용을 20~30억 원 내외라고 주장하고 있다. 린스타트업은 신제품 혁신 및 지속적인 경영을 위한 혁신 프레임으로 주목받고 있다. 린스타트업 이론을 적용하여 신제품 혁신을 주도하면서 지속적으로 성장하고 있는 국내기업들이 속속 등장하고 있지만 체계적인 관련 이론 및 사례 연구가 매우 제한적이다. 특히, 구체적 전략 수립에 도움을 줄 수 있는 사례연구는 드문 실정이다. 이에 본 연구는 신제품 혁신에 성공한 JYP 엔터테인먼트의 아이돌 스타 트와이스의 사례를 분석하여 실무적인 시사점을 제시하고자 하였다. 이론적으로는 린스타트업을 엔터테인먼트 산업 및 기업으로 확장하였고, 국내 엔터테인먼트 기업의 아이돌 발굴 및 육성에 관한 혁신전략 수립에 활용 가능한 기초 자료로써의 실무적 함의를 제시하였다는 점에서 본 연구의 의의가 있다.

• International Journal of Internet, Broadcasting and Communication
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• 제12권1호
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• pp.7-13
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• 2020

We describes V2X technology, a connectivity-based recognition technology that is attracting attention as a key technology for implementing autonomous driving technology, and autonomous communication modules that implement ADAS technology, a sensor-based recognition technology. It also explains the trends in V2X technology standardization centered on IEEE 802.11p, which is a WAVE technology standard based on Wi-Fi/DSRC. Finally, we will discuss the market growth trend of V2X communication modules in the United States, the leading V2X technology module, and the development of technology development trends of major domestic and international companies that are leading the global technology market related to V2X communication modules. V2X and ADAS technologies will be the biggest influence on automotive purchasing decisions. In recent years, V2I mandates have been promoted beyond V2V, mainly in developed countries such as the United States. The related industry needs to focus on the development of information transmission network technology that can support high frequency high efficiency(transmission rate) and sophisticated positioning accuracy beyond conventional vehicle communication.

• 한국IT서비스학회지
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• 제12권1호
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• pp.51-67
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• 2013

Mobile Instant Messenser (MIM) Market With the market is enlarging and attracting more and more companies. With the market expanding and number of users increasing, the competition in this area will be fierce. In order to gain competitive advantage, it is important to develop a strategy to maximize user value and to grasp the continuous usage intention of users. However, there are currently not enough researches done in this field. Therefore, this paper to study the effects of network externalities and perceived experiential value on perceived usefulness, user satisfaction, and continuous usage intention. The research results showed that the perceived experiential value and vertical compatibility significantly affected user satisfaction, but the perceived network size did not. The perceived network size and vertical compatibility did not affect the perceived usefulness. Also, the economic value, which is a sub-factor of the perceived experiential value, did not affect the perceived usefulness, but the functional value and hedonic value did significantly. The perceived network size significantly affected continuance usage intention, but the perceived network compatibility did not.

• 한국의상디자인학회지
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• 제8권2호
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• pp.171-182
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• 2006

The purpose of this study was to business cases of setting up a shopping mall for Hanbok and other successful marketing cases were investigated to seek easy ways of establishing a internet shopping mall and to provide information on the structure of e-market and online shopping malls. In our country, online market has overtaken offline one, and the former has made sustained progress. Many domestic Hanbok manufacturers set up their homepages as part of efforts for online marketing or P.R. However, online shopping malls are run just by a small number of companies, and traditional Hanbok manufacturers are in worst situations. To be steadily competitive enough to keep on attracting customers, they should try to make their way through e-market from diverse angels. The purpose of this study was to delve into the establishment of an online shopping mall for Hanbok products and relevant marketing in an attempt to lay the groundwork for solidifying the position of Hanbok products in apparel e-market.

• 한국항해항만학회지
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• 제44권5호
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• pp.391-399
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• 2020

Every port is competing for attracting loyal customers from other ports to achieve more profits stably. This paper proposes a data-mining scheme to facilitate this process. For resolving the problem, the OD (Origination-Destination) data are gathered from the AIS (Automatic Identification System) data. The OD data are clustered according to the arrival dates and ports. The FP-growth algorithm is applied to mine the frequent patterns of ships arriving at ports. Maintaining a loyal customer list for port updates and accuracy is critical in establishing its usefulness. These lists are critical as they can be used to provide suggestions for new products and services to loyal customers. Finally, based on the frequent patterns of the ships and the mode of arrival times, a formula proposed in this paper to derive shipping companies' loyalty to ports was applied. The case of Kaohsiung port was shown as an example of our algorithm, and the OD data of ships in 2017-2018 were processed. Using the results of our algorithm, other rival ports, such as Shanghai or Busan, may attract customers no longer loyal to Kaohsiung ports in the last two years and attract them as new loyal customers.

• Environmental Engineering Research
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• 제22권1호
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• pp.125-130
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• 2017

The Korean Ministry of Environment and Daegu Metropolitan City are establishing the Korea Water Cluster, which will focus on promoting and escalating Korean water industries. The water industry, a future-oriented and promising business sector, is continuously growing each year worldwide, so the project is very timely. In reality, however, challenges still need to be addressed, such as accessibility, logistics systems, social infrastructures, and attracting good companies. For the Korea Water Cluster to be successful, those issues should be solved, but it is difficult to untangle the matters only with efforts of the Korean Ministry of Environment and Daegu Metropolitan City since some issues will require a great deal of both money and time. Therefore, it is important for the Korean federal government to administer support and finances for certain parts of the project, and for the Korean Ministry of Environment and Daegu Metropolitan City to take on other issues to ensure the Korea Water Cluster is successful long-term. The success of the Korea Water Cluster project will result in the Korea Water Cluster becoming a global hub for the future water industries.

• 지식경영연구
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• 제16권2호
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• pp.173-192
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• 2015

Domestic paid broadcasting market is largely classified into cable TV, satellite broadcasting and IPTV. Latest starter IPTV began its commercial service in 2009 and reached 10 million subscribers in August 2014 after 6 years of service. It has been growing rapidly by increasing more than 500 thousand subscribers every quarter and has taken its place firmly as one of core domestic paid broadcasting platforms, second only to cable TV. Even with this quantitative growth, 3 major IPTV companies are still running deficit, attracting attention to issue of the vitalization of IPTV business based on qualitative growth. This study draws out revitalizing and hindering factors of Korean IPTV industry through a case study on 'A' corporation which is leading domestic IPTV market and exploratory study based on interviews with experts and, by developing influencing factors into Causal Loop Diagram through system dynamics research methodology, draws out core issues in vitalization of domestic IPTV industry and suggests alternatives. Therefore, it is expected that this study will provide more diverse practical implications than preceding studies which drew out one-dimensional issues and alternatives and help vitalize Korean IPTV industry by minimizing negative effects and maximizing positive ones.

• Journal of Information Technology Applications and Management
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• 제22권1호
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• pp.17-36
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• 2015

Many companies are now trying to utilize SNS (social network service) by building it as marketing communication platform that delivers marketing messages and builds customer relationship. This study investigates the factors affecting consumers' intention to use of brand's SNS identity page (e.g., fan page in Facebook). It specifically focuses on four social support functions -self-esteem, informational, emotional and social networking support-in virtual space. Research model attempts to explore the impact of social supports on brands' SNS identity page adoption with modified technology acceptance model which includes perceived usefulness, ease of use and enjoyment. Empirical study adopts SEM (structural equation modelling) to test research model. The result indicates that perceived ease of use is influenced by informational support, and perceived usefulness is influenced by informational, emotional, and self-esteem support. And perceived enjoyment is influenced by emotional support. In addition, it reveals that there were no significant effects of social networking support on both perceived usefulness and enjoyment. These findings provide managerial implications for attracting potential and actual customers to brand's SNS identity page. And it also suggests the importance of managing sociability in brand's SNS identity page to make it as marketing communication platform.