• 제목/요약/키워드: attitude level

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증강현실 광고의 프레즌스(Presence)와 플로우(Flow)가 광고 태도와 회상에 미치는 영향 (The Effect of Presence and Flow of Augmented Reality Advertising on the Advertising toward Attitude and Recall)

  • 한광석;최준혁
    • 디지털융복합연구
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    • 제18권8호
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    • pp.29-35
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    • 2020
  • 본 연구는 증강현실 광고가 프레즌스 유형과 플로우(flow) 수준에 따른 광고태도와 기억 효과에 미치는 효과를 규명하였다. 증강현실(AR) 광고의 프레즌스(인지, 감성, 미디어)와 플로우 수준(고 vs. 저)을 독립변인으로 Two-Way MANOVA 분석을 하였다. 연구결과, 첫째, 증강현실 광고태도는 감성적 프레즌스와 플로우 수준이 높은 경우 긍정적이었다. 둘째, 인지적 프레즌스는 플로우 수준이 높으면 제품 속성정보와 같은 ARM이 증가하나 플로우 수준이 낮으면 평가 위주의 GRM이 증가하였다. 셋째, 감성적 프레즌스는 플로우 수준이 높으면 GRM이 증가하나 플로우 수준이 낮으면 ARM이 증가하였다. 넷째, 미디어 프레즌스는 플로우 수준과 상관없이 기억 효과는 낮았다. 본 연구는 프레즌스를 세 가지 차원으로 유형화하여 실험을 통해 실증적으로 규명하였다는 점에서 일반화 가능성이 높다.

대전지역 대학생의 식품섭취빈도에 영향을 미치는 요인 연구 (Study on the Factors Influencing Food Consumption by Food Frequency Qustionnaire of University Students in Taejon)

  • 이미숙;이정원;우미경
    • 대한지역사회영양학회지
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    • 제6권2호
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    • pp.172-181
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    • 2001
  • The purpose of this study is to analyze the foods which 424(male 171, female 253) university students surveyed consumed frequently and to evaluate and the factors affecting their food consumption patterns. The survey was conducted at the beginning of nutrition courses each semester, March and September, 1998, with the questionnaire composed of general information, food, drinking and smoking habits, nutrition knowledge/attitude and food frequency questionnaire. The rates of alcohol drinking in male and female students were 89.2% and 78.1% respectively, and the rates of smoking were 68.1% and 1.6% in males and female. The nutrition knowledge score was higher in females than in males, but the nutrition attitude score was not significantly different between the male and female groups. The foods frequently consumed among students were cooked rice(14.3/week), kimchi(11.1/week), coffee(5.7/week), vegetables in soup, jjigae and jorim(3.5/week), carbonated beverages(3.3/week), cooked mixed rice(3.2/week). Ramyun and chocolate·candies·biscuits were frequently consumed, too. There were several factors influencing food consumption patterns. These were gender, regularity of mealtimes, the status of alcohol drinking and smoking, residence type and the levels of nutrition knowledge and attitude. Males ate more frequently cooked rice, coffee, carbonated beverages, ramyun, functional beverages and ham·sausage, while females ate more frequently cooked mixed rice and fruits. Those who had the habits of irregular mealtimes seemed to eat more soft drinks, instant foods and snacks. These trends were also found in the alcohol drinking and smoking groups. High level groups for nutrition knowledge of attitude score chose raw yellow green and green vegetables, cooked mixed rice, soybeans and seaweeds more frequently than the other groups. On the other hand, low level groups for nutrition knowledge or attitude score were apt to eat carbonated beverages and ramyun more frequently. Therefore, more attention should be taken to males, having habits of irregular mealtimes, alcohol drinking and smoking, and low level groups for nutrition knowledge or attitude score so as to improve their health.

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대학생 성희롱 인식과 성태도의 남녀 차이 (Gender Difference Between Sexual Harassment Awareness and Sexual Attitude in College Students)

  • 조선희;한은주
    • 한국융합학회논문지
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    • 제11권11호
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    • pp.385-391
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    • 2020
  • 본 연구는 대학생들의 성희롱 인식과 성 태도 및 성희롱 인식과 성태도의 상관관계에서 남녀 차이가 있는지 검증하기 위해 수행되었다. 전남에 위치한 일개 4년제 대학교에 재학 중인 남녀 대학생 총 250명을 대상으로 2018년 4월 한 달 동안 설문지를 배포하여 최종 220명의 자료를 분석하였다. 자료분석을 위해 서술통계, 독립표본 t-test, Pearson's correlation coefficient를 활용하였다. 연구결과, 남학생의 성희롱 인식 수준이 여학생보다 유의하게 낮은 것으로 나타났고(p<.001), 남학생이 여학생보다 더 보수적인 성 태도를 보였으나 통계적 유의성이 없었다(p=.073). 성희롱 인식과 성태도의 상관관계에서 남학생은 성태도가 개방적일수록 성희롱 인식 수준이 낮았고(r=.301, p=.003), 여학생은 성태도가 보수적일수록 성희롱 인식 수준이 낮았다(r=-.199, p=.025). 본 연구를 통하여 남녀 대학생의 성태도와 성희롱 인식 수준의 상관관계에서 확연한 성별 차이를 확인했다. 향후 성별 특화된 성희롱 예방교육 프로그램 개발이 필요하다.

일부 농촌지역 영아모의 수유형태에 따른 모유수유에 대한 지식과 태도 비교 연구 (Comparative study on differences of knowledge and attitude level of breast feeding between breast feeding mothers and bottle feeding mothers)

  • 심미경;김미종
    • 부모자녀건강학회지
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    • 제4권1호
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    • pp.82-97
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    • 2001
  • The purpose of this study was to investigate the differences of knowledge and attitude level of breast feeding between breast feeding mothers and bottle feeding mothers. The subjects were mothers of 65 infants 1-6 months of age. Data were collected by a questionnaire on knowledge of breast feeding developed by Jung et al.(l994) and on attitude of breast feeding developed by Shin and Jeon(l996). The data was statistically analyzed according to Frequency, t-test, ANOVA and Pearson correlation coefficients. The results are as follows. 1) Degree of knowledge of breast feeding was significantly different according to child number(F=3.72, P<0.05) and delivery pattern(T=2.28, P<0.05) in breast feeding mothers. 2) There was a Significant difference on knowledge of breast feeding between breast feeding mothers and bottle feeding mothers(t=2.34, p<.05). 3) There was a statistical Significant difference on attitude of breast feeding between breast feeding mothers and bottle feeding mothers(t=3.05, p<.01). 4) The correlation between the mother's knowledge and attitude level of breast feeding was not found. Based on the results of this study, we suggest that systematic and supportive breast feeding program including knowledge and attitude of breast feeding have to be provided by nurse to mothers of infants to take an important role in breast feeding.

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대학생의 자아효능감이 우울과 만족도, 죽음태도에 미치는 영향 (Relationship between Self-efficacy, Depression, Level of Satisfaction and Death Attitude of College Students)

  • 조계화;이현지
    • 대한간호학회지
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    • 제38권2호
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    • pp.229-237
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    • 2008
  • Purpose: The purpose of this study was to identify the relationship among self-efficacy, depression, life satisfaction and death attitude of college students. Methods: The subjects consisted of 232 college students. Data were collected by self-reported questionnaires, which were constructed to include self-efficacy, depression, satisfaction with life, and death attitude. Data were analyzed by the SPSS/PC WIN. 12.0 program. Results: Death attitude and life satisfaction of college students were significantly different according to frequency of death ideation. Death attitude for college students correlated with self-efficacy, depression, and life satisfaction. The most significant predictor of death attitude for college students was life satisfaction. Conclusion: The above findings indicate that death attitude for college students is influenced by self-efficacy, depression, and life satisfaction. These findings suggest that a death education program to improve life satisfaction and to give a positive attitude toward death is needed for college students.

아동의 성역할 태도와 사회적 능력간의 관계 (The Relationship between Children's Gender role Attitude and Social Competency)

  • 이경희
    • 대한가정학회지
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    • 제35권1호
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    • pp.47-58
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    • 1997
  • The purpose of this study was to investigate the relationship between children's gender role attitude measured by component model and social competency. Subjects were 232 elementary school children: 113 4th graders and 119 6th graders. The main results were as follows. First there were significant differences in mean scores of gender role attitude with age and sex variable. And among three dimensions of component model(i.e, gender label-component links within-component links between-component links) the difference was most discriminant in gender label-component links. Second there were significant relationship between gender role attitude and social competency. Among three dimensions of gender role attitude the most predictor variable for social competency was gender label-component links. And among four dimensions of social competency the most effective criterion variable for gender role attitude was leadership. And there were significant differences in social competency score with mother's educational level and sex of children as well as gender role attitude. In conclusion children's gender role attitude influence their social competency. More flexible gender role attitude they have more improved in their social competency , especially in boys.

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기동특성에 따른 ARS 자세 성능향상 기법 (The Improvement Method of ARS Attitude depeding on Dynamic Conditions)

  • 박찬주;이상정
    • 한국군사과학기술학회지
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    • 제11권6호
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    • pp.30-37
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    • 2008
  • The ARS(Attitude Reference System) calculates an attitude of a vehicle using inertial angular rate sensors and acceleration sensors. The attitude error of ARS increases due to the integration of angular rate sensor output. To reduce the attitude error an acceleration of sensor is used similar to leveling method of INS(Inertial Navigation System). When an acceleration of vehicle is increased, it is difficult to calculate the attitude error using acceleration sensor output. In this paper the estimation method of acceleration due to the attitude error only is proposed. Two methods of the attitude calculation depending on vehicle dynamics and the integration method of these two methods are proposed. To verify its performance the monte carlo simulation is performed and shows that it bounds attitude error of ARS to reasonable level.

여고생의 의복 처분행동에 관한 연구 (A Study on the Disposition Behaviour of Dealing with Clothes of High School Girls Students)

  • 정영희;이혜자
    • 한국가정과교육학회지
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    • 제13권2호
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    • pp.25-36
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    • 2001
  • The purpose of this study is to activate the disposition behaviour of dealing with the recyclable clothes by using the primary causes related to the behaviour. The summary of the outcome of this research is as follows. First. the attitude of girl students toward the consumption of their clothes is of great value. It presents the attitudes toward both the internal incentive and the external incentive are of great value and the attitude toward the external incentive has a little higher level than the attitude toward the internal incentive does : the altruistic behaviour of high school girls who tend to simply give or donate their clothes to their relatives or neighbors has a higher level than the economic behaviour by barter or sale at second-hand. Second. there's a positive correlation between the attitude toward the consumption of clothes and the altruistic behaviour in dealing with clothes and there is not a significant correlation between the attitude toward the consumption of clothes and the economic behaviour. The attitude toward the internal incentive has a positive correlation with the altruistic disposition. This research shows that there's a positive correlation between the attitude toward the external incentive and the economic disposition behaviour and the altruistic disposition behaviour. Third. the relative power of influence of the related variables that have an effect on the altruistic disposition behaviour shows that the attitude toward the internal incentive comes first and the personal contact with the information comes second. the attitude toward the consumption of clothes comes third and the existence of mother's job comes last in order of influence. The relative power of influence of the related variables that have an effect on the economic disposition behaviour shows that grades and the attitude toward the external incentive comes first and the existence of siblings comes next in order of influence.

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중학생의 결핵에 대한 지식, 태도 및 예방행위 (Tuberculosis-related Knowledge, Attitude and Preventive Behaviors among Middle School Students)

  • 오정은;전경숙;장광심
    • 한국학교보건학회지
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    • 제28권3호
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    • pp.177-187
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    • 2015
  • Purpose: This study was conducted to examine tuberculosis-related knowledge, attitude and preventive behaviors of middle school students and to investigate socio-demographic and health-related factors. Methods: 198 male and 188 female middle school students in M city were recruited for the survey. Independent sample t-test, One-way ANOVA and $Scheff{\acute{e}}^{\prime}s$ test and Pearson's correlation were performed to examine factors associated with tuberculosis-related knowledge, attitude and preventive behaviors. Results: The percentage of correct answers to questions testing tuberculosis-related knowledge was very low, 33%. The mean scores of attitude and preventive behaviors were 3.02 and 2.90 out of 4 (highest score), respectively. Middle school students who had experiences of health education or tuberculosis-related education showed significantly higher scores than their counterparts in all factors - knowledge, attitude, and preventive behaviors. Parental education, academic achievement, smoking, sleeping time, infectious disease education, and source of tuberculosis information were associated with knowledge, attitude, and preventive behaviors. Knowledge about tuberculosis had a positive correlation with attitude and preventive behaviors. Conclusion: The level of tuberculosis-related knowledge, attitude, and preventive behaviors was very low among middle school students. In addition, school health education was highly related to a higher level of knowledge, attitude, and preventive behaviors regarding tuberculosis. Therefore, to intensify students' preventive behaviors against tuberculosis and other infection diseases, sustainable school health education should be provided for middle school students who are at risk of developing tuberculosis.

전남지역 여대생의 성폭력 경험 실태 (The Experience of Sexual Violence of Female Students in Chonnam)

  • 김성희
    • 한국가정과학회지
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    • 제1권2호
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    • pp.37-47
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    • 1998
  • The purpose of this study was to investigate the level of experience of sexual violence in terms of a continuum. For the purpose, this study made use of the questionnaire data and the interview resources collected from 243 female students. The staticstics used for data analysis were frequencies, percentiles and ANOVA. The major findings were as follows. The level of experience of sexual violence in terms of a continuum was high. Most female students recognized lots of unpleasant sexual behaviors as sexual violence. The level of experience and recognition of sexual violence differed significantly according to age and sexrole attitude. (Korean J Human Ecology 1(2):37∼47. 1998)

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