• Journal of Families and Better Life
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• v.23 no.4 s.76
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• pp.91-100
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• 2005

The purpose of this study was to examine the developmental trends in children's gender-role flexibility across different areas of gender-role concept(appearance, activities, occupations, personality trails). Participants included 74 children(1st, 3rd, 5th graders). They were interviewed on a series of 16 pictures depicting cross-gender characteristics. Analyses revealed that (a) flexibility reached its peak at around age 8, which then remained the same except in appearance, (b) girls showed higher flexibility than boys except in occupations, (c) children showed the lowest flexibility in appearance and the highest in occupations, (d) children showed the lowest flexibility toward a male target child with cross-gender characteristic, and (e) children's justifications for flexibility were varied according to the situations. The results suggest that children's gender-role flexibility is influenced by age, sex, areas of gender-role concept, and target persons.

• Korean Journal of Child Studies
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• v.27 no.3
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• pp.189-205
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• 2006

Gender role flexibility in social and non-social situations across 4 areas of gender-role concepts(appearance, activities, occupations, and personality traits) were studied in 74 1st, 3rd, and 5th grade children. They were interviewed with 16 pictures depicting cross-gender characteristics. Children showed higher flexibility in social than in non-social situations. In social situations, children justified cross-gender characteristics in all 4 areas of gender-role concept. In non-social situations, children showed (a) highest flexibility in occupations and lowest in appearance, (b) lower flexibility toward male than female target children, (c) peak flexibility at age 8, then remaining the same except for appearance, and (d) higher flexibility in girls than in boys. In social and non-social situations children gave variable justifications for flexibility.

• Journal of Digital Convergence
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• v.12 no.5
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• pp.13-24
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• 2014

This study is the first model to apply the concept of media engagement to a political campaign by which the voters' mind toward the supporting political candidates, are read. Thus it provides the theoretical and practical implications to the political campaign, and eventually contributes to the development of democracy. For these objectives, the total of 729 people who have the right to vote were telephone surveyed using the peoplemeter, CATI program in the 18th Presidential Election (12 areas including Seoul) of Dec. 19th 2012, and Re and By-election of April 24th 2013. Research question is to examine how the 5 attributes of the media engagement (interest, immersion, relevance, satisfaction and participation), play a role as the moderating variables in cross-correlation, socio-economic status and media properties. The result shows that of the five properties of media engagement, the relevant factor is the important parameter of mediating variable to the causal relationship. The media usage (TV, SNS, print media), socio-economic status (gender, age, income, marriage and area), involvement and the Presidential Election, and Re and By-election are also effective in the five attributes of media engagement. These results suggest that the a study model can measure the campaign effectiveness. This study will contribute significantly to the development of politics, election, media, advertising, and public relations area as well as to promote interdisciplinary research.