• The Journal of the Korea Contents Association
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• 제21권9호
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• pp.117-124
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• 2021

This study attempted to analyze the influence of mobile shopping motivation on the attributes and selection of beauty applications among consumers in their 20s, and the results found the following: First, mobile shopping motivation was classified into the categories of playfulness, convenience, and impulsiveness while beauty application attributes were divided into contents, community, and continuous management. Second, mobile shopping motivation was found to have a significant influence on selection of mobile beauty applications. Specifically, playfulness affected professional brands and beauty shopping mall apps, while impulsiveness revealed an effect on online shopping malls and beauty community apps. In addition, convenience showed an influence on TV home shopping apps. Third, mobile shopping motivation had a statistically significant effect on beauty application attributes. Specifically, playfulness, convenience, and impulsiveness revealed a statistically significant influence on contents, while playfulness also affected beauty communities. In addition, impulsiveness affected continuous management.

• Journal of Korean Society for Quality Management
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• 제40권4호
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• pp.589-598
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• 2012

Purpose: Determination of the importance values of quality attributes is very important to integrate the Kano model with QFD. A new method to determine the importance values of quality attributes is proposed. Methods: ASC(Average Satisfaction Coefficient) is proposed in order to determine the importance values of quality attributes. To evaluate the effectiveness of ASC, a case study of modern TV sets is conducted, and the performance of ASC is compared with direct importance evaluation and AHP pairwise comparisons. Results: The result of ASC application is similar with those of direct importance evaluation and AHP pairwise comparison. Conclusion: ASC is an effective instrument to determine the importance values of quality attributes. It doesn't need a cumbersome process like AHP pairwise comparison, and can be calculated using the data for the conventional Kano model.

• The Journal of Asian Finance, Economics and Business
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• 제4권3호
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• pp.85-94
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• 2017

The paper examines critical factors affecting consumer behavioral intentions in accepting online health communication through social networking sites. Unlike recent research under this topic, the paper assimilates some components of service quality dimensions and consumer behavior theories. The paper employs factor analysis and structural equation modelling analysis with latent variables to identify critical factors from the survey data collected from Korean consumers. The results of the study identifies three major constructs: consumer needs for health information, the perceived value of tangible attributes of health information providers, and the perceived value of intangible attributes of health information providers. The results show that consumer needs for health information and the tangible and intangible attributes of health information providers should be considered as important antecedents of accepting online health communication through social networking sites. The findings suggest that the success of online health communication via social networking sites largely depends on the tangible and intangible attributes of health information providers.

• The Journal of the Korea Contents Association
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• 제13권11호
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• pp.845-855
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• 2013

In today's knowledge-based industries, knowledge can be said to be a significant factor that has a decisive impact on corporate competitiveness. Recently, Korean construction companies have been going through a difficult period of time because of various negative domestic and foreign factors, such as economic decline and a continued sluggish domestic construction market, mainly due to the Korean government's real estate regulations and increasing competition from overseas companies with improved technologies. To help domestic construction companies navigate such an environment, this study empirically analyzes how the nature of corporate knowledge impacts the acquisition, transfer and deployment of knowledge within the organization of a company. Through such empirical analysis, we looked into how internal attributes of corporate knowledge affect the acquisition, transfer and application of such knowledge for domestic construction companies, with the application of the structural equation modeling (SEM). According to the results of this study, it is clear that the attributes of corporate knowledge have a significant impact on the acquisition, transfer and application of corporate knowledge, and therefore on the managerial performance of domestic companies.

• Journal of Digital Convergence
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• 제11권1호
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• pp.153-163
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• 2013

The application demand has been rapidly increasing along the growth of smart devices. Companies actively use the application as marketing tools. In particular, fashion businesses expect the improvement of customer loyalty and brand image by using the applications as the communication channel with consumers. This paper investigated the relationship between mobile shopping motives and mobile shopping acceptance. Influence of such variables on perceived importance of various fashion application attributes was also accessed. Data from male and female respondents were analyzed for the empirical study. Results indicated that mobile shopping motives were classified into convenience, ubiquity, impulsiveness and economic motives. Fashion application attribute was classified into contents, continuous management, design/visibility, downloading and community. Mobile shopping motives had significant correlation with fashion application acceptance. Shopping motives and fashion application acceptance had significant impacts on perceived importance of various fashion application attributes.

• Journal of Korean Society of Industrial and Systems Engineering
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• 제35권1호
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• pp.57-65
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• 2012

The relationship between product quality/function and customer satisfaction has been considered an important point for the new product development. The seminal paper by Kano was the first to thoroughly address the non-linear relationship between product performance/function and customer satisfaction. In the analysis framework of the original Kano model, five factors are assumed, among which indifference factor occupies 40% in the classification scheme. When we analyze survey response using Kano model, many quality attributes can be resulted in indifference factor. This implies that some attributes which are meaningful tend to be classified as indifferent attributes for the customer satisfaction. In order to tackle this problem, a modified Kano model is proposed by reducing the indifference factor. The modified Kano model can be robust for the survey response. A survey is performed for the quality attributes of the smart phone. The response is analyzed and compared based on the original and modified Kano model. The surveyed quality characteristics of the smart phone are performance related attributes, application programs, functional attributes and subjective emotional quality attributes. Many quality attributes classified as indifference factor in the original model are classified as attractive, must-be, and expected factors, respectively.

• International Journal of Fuzzy Logic and Intelligent Systems
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• 제2권3호
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• pp.210-214
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• 2002

Association rule mining is an exploratory learning task to discover some hidden dependency relationships among items in transaction data. Quantitative association rules denote association rules with both categorical and quantitative attributes. There have been several works on quantitative association rule mining such as the application of fuzzy techniques to quantitative association rule mining, the generalized association rule mining for quantitative association rules, and importance weight incorporation into association rule mining fer taking into account the users interest. This paper introduces a new method for generalized fuzzy quantitative association rule mining with importance weights. The method uses fuzzy concept hierarchies fer categorical attributes and generalization hierarchies of fuzzy linguistic terms fur quantitative attributes. It enables the users to flexibly perform the association rule mining by controlling the generalization levels for attributes and the importance weights f3r attributes.

• Journal of Information Technology Applications and Management
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• 제9권1호
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• pp.27-44
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• 2002

Performance evaluations of database algorithms are usually conducted on a set of queries for a given test database. For more detailed evaluation results, it is often necessary to use different query workloads several times. Each query workload should reflect the querying patterns of the application domain in real world, which are non-uniform in the usage frequencies of attributes in queries of the workload for a given database. It is not trivial to generate many different query workloads manually, while considering non-uniform distributions of attributes'usage frequencies. In this paper we propose a technique to generate non-uniform distributions, which will help construct query workloads more efficiently. The proposed algorithm generates a query-attribute usage distribution based on given constraints on usage frequencies of attributes and qreries. The algorithm first allocates as many attributes to queries as Possible. Then it corrects the distribution by considering attributes and queries which are not within the given frequency constraints. We have implemented and tested the performance of the proposed algorithm, and found that the algorithm works well for various input constraints. The result of this work could be extended to help automatically generate SQL queries for various database performance benchmarking.

• Journal of the Korea Safety Management & Science
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• 제19권1호
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• pp.157-167
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• 2017

The two-way quality theory has been widely used as a method for classifying quality attributes for several decades. In particular, the Kano model that classifies attributes into not just conventional one-dimensional but must-be and attractive has gained popularity due to its applicability and ease of use. However, the wordings of the five alternatives in the Kano's questionnaire has been criticised for unclear meanings. This study proposes a new two-way model to classify attributes using 5-point Likert scale alternatives. For this, the current paper investigated a case of TV sets to examine how the proposed model works in comparison with the Kano model. The application results of the proposed model are different from the original one. The two-way model classifies quality attributes in more detail such as the "one-dimensional with an attractive tendency" attribute, which has a greater influence on satisfaction than dissatisfaction, the opposite "one-dimensional with a must-be tendency" attribute, and "highly one-dimensional" and "less one-dimensional" attributes. In this study, a potential satisfaction coefficient (PSC), a potential dissatisfaction coefficient (PDC), and an average potential coefficient (APC) to manage quality attributes are proposed and discussed for their utilization.

• Journal of the Korea Academia-Industrial cooperation Society
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• 제15권1호
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• pp.441-448
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• 2014

USN(Ubiquitous Sensor Network) application software has a characteristic that it controls a variety of sensor nodes based on the various target operating systems. Accordingly, many researches for efficient development of USN application software are being performed. In this paper, the attributes design technique to support attribute-based development of USN node software for multi-platform is proposed. In the proposed technique, the method to design attributes for modeling Platform Independent Model and Platform Specific Model is presented. When using the proposed technique, productivity of software development will be increased because node software design for multi-platform is easily performed by selecting values of attributes. Also, maintainability of software will be increased because node software is easily regenerated by changing attributes according to the changes of operating systems.