• Title/Summary/Keyword: and Retailing

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A study of Chinese distribution policies and challenges

  • Su, Shuai
    • The Journal of Industrial Distribution & Business
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    • v.4 no.1
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    • pp.11-14
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    • 2013
  • Purpose - The objective of this paper is to explain how the Chinese distribution market will continue to bring tremendous business opportunities to commercial enterprises given the relatively strong economic fundamentals and substantial government-led measures for boosting domestic demand. Research design, data, and methodology - The study conducted a survey on China's 2011 retail market data. After empirically analyzing the data on retail sales, online retail markets, and franchises, we believe that online retailing in China will maintain its growth momentum. Results - This study shows that 2012 is expected to be a challenging year for the retail sector, as both external and internal pressures are likely to persist. Some of the major challenges facing retailers in China are mentioned below. Conclusions - Retailers in China face several major challenges. First, the uncertain economic outlook is having a considerable impact on China's retail market. Second, China's retailers face an unfair competition environment. Third, they are suffering the impacts of product safety problems.

Successful CRM implementation strategy for a manufacturing company;A case of firm L (제조업의 성공적인 고객관계경영(CRM) 구현 전략;L 기업의 사례)

  • Yim, Sung-Sic;Kwon, Young-S
    • 한국IT서비스학회:학술대회논문집
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    • 2002.06a
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    • pp.238-243
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    • 2002
  • With the advancement of information technology and the proliferation of e-Business, CRM has been emerging as a powerful concept or strategy for dealing with customer relationship, though not a new concept. Most CRM applications have been focused on business situation where there are direct channels with customers, as in retailing and banking industry, etc. In this paper, we analyze the case of a manufacturing company where the primary concern lies on indirect channels management, such as selling agencies and distributors. Some issues related to the characteristics of the manufacturing company and the interface with ERP and SCM need to be investigated. Based on the consultation project with L company, we propose a successful CRM implementation strategy and point out some issues in implementing the CRM for a manufacturing company.

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Unethical Customer Return Behaviors: Retail Employees' Perspectives (비윤리적 고객반품행동의 고찰: 유통업체 종업원 관점)

  • Park, Kyung-Ae
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.9
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    • pp.1356-1365
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    • 2008
  • As Korean retailers are expanding their return policies, customer abuse and fraud behaviors are increasing. This study attempts to understand customers' unethical return behaviors in the Korean retailing. As an exploratory approach, the study identifies behavioral patterns of unethical returns from retail employees' perspectives. A total of 168 cases collected from 112 individual interviews with retail employees are qualitatively analyzed. Unethical return behaviors are categorized into five groups: lenting/deshopping, product defects with customer faults, unreasonable compensation demands, selfish behaviors, and problem behaviors in the service encounter. The study indicates that a variety of unethical return behaviors are observed despite a short history of return policy in Korea, and renting/deshopping and product defects with customer faults are the most prevalent return abuse behaviors.

A Study on the Relationship between Intensity of Dissatisfaction and Type of Complaining Behavior (불만족 정도와 불평행동유형의 관계에 관한 연구)

  • Jung, Han-Kyung
    • Journal of Industrial Convergence
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    • v.1 no.1
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    • pp.99-114
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    • 2003
  • This paper intends to contribute to the understanding of customer complaining behavior by studying the relationship between intensity of dissatisfaction and type of complaining behavior. Previous research has broadly speculated on the relationship between the intensity of dissatisfaction and complaining behavior; few empirical results have, however, been reported. This study is based on a convenience sample of 278 individuals who reported intensity of dissatisfaction and type of responses to dissatisfying retailing service situations. The results of an empirical study, the relationship is found between intensity of dissatisfaction and type of complaining behavior. And it examines the relatively important marketing factors influencing intensity of dissatisfaction.

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A Study on the Relationship between Correction of Postpurchase Dissonance and Intention of Customer Repurchase (구매 후 부조화에 대한 시정과 고객 재구매(재이용) 의도에 관한 연구)

  • Lee, Dong-Whuy;Kim, Seong-Hwan;Moon, Seung-Jea
    • Journal of Industrial Convergence
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    • v.1 no.2
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    • pp.53-67
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    • 2003
  • This paper intends to contribute to the understanding of customer repurchase by studying the relationship between correction of postpurchase dissonance and intention of customer repurchase. Previous studies have broadly speculated on the relationship between the intensity of dissatisfaction and repurchase; few empirical results have, however, been reported. This study is based on a convenience sample of 257individuals who reported intensity of dissatisfaction and type of responses to dissatisfying retailing service situations. The results of an empirical study, the relationship is found between correction of postpurchase dissonance and intention of customer repurchase. And it examines the relatively important marketing factors influencing customer repurchase.

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The Effect of Personalization on Cross-Buying and Shopping Cart Abandonment Based on the S-O-R Framework

  • Kon Woo Kwon;Gee-Woo Bock;Kyu Min Hwang
    • Asia pacific journal of information systems
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    • v.30 no.2
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    • pp.252-283
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    • 2020
  • Online retail is a growing opportunity for retailers and consumers. Cross-buying provides companies with an opportunity to increase their revenue contributions from existing consumers. In many fields, especially in the service sector, cross-selling is an easier strategy to use relative to increasing revenue rather than acquiring new consumers. Website personalization has been a powerful indispensable tool for web-based companies and end users. Using the Mehrabian and Russell's Stimulus-Organism-Response framework, we experimentally examined how an online retailing merchant's environmental stimuli (S) arouses internal affective and cognitive states (O), that affect consumers' approach-avoidance behavior (R) in cross-buying and shopping cart abandonment in online transactions.

A study on the business management of optician's stores (안경원의 운영관리에 관한 연구)

  • Kim, Dae Nyoun;Kim, Ki-Hong
    • Journal of Korean Ophthalmic Optics Society
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    • v.9 no.1
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    • pp.43-51
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    • 2004
  • The purpose of this study was to investigate the present business management strategy of optician's stores for their improvement and development so that they directly related to consumers in the sale channel of eyeglasses are retailing business. For this purpose, it attempted to investigate the present state and business management problem of optical stores in korea. We wish to present problem and improvement direction on optician's stores condition and administration management, and show useful operation method in optician's stores.

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A Study on the Retail Competitive Structure When a Large Discount Store Enters Small Cities (대형할인점의 중소도시 진입에 따른 소매점 유통경쟁구조 분석)

  • 박성용
    • Journal of Distribution Research
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    • v.7 no.2
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    • pp.21-44
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    • 2003
  • The entry of large discount stores into small cities such as Choonchun or Wonju have had a profound impacts on the businesses of small-sized retailers. The impacts of the entry by large discount store will be much larger than those of the entry by department store or other small-scale retailers. Most of research studies on the competitive retail structure focused on the change of retailing in the advanced countries dynamically and investigated macro-trends in sales and market share. As a result, they tend to overlook the micro aspects of consumers" perception and actual behaviors. Furthermore, they tend to limit their research scopes to relatively competitive retailers not to overall competitive structures. In this study, we analyze the overall competitive structures by investigating the retailers" characteristics, perceptions of consumers on retailers and actual purchase of products across different types of retailers We could obtain competitive retail structure. Based on that, we discuss the strategies on the revitalization and enhancement of small-sized retailers" productivities.

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쇼핑유형이 소비자의 점포 디자인 지각에 미치는 영향

  • 한동철;성희승
    • Journal of Distribution Research
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    • v.2 no.1
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    • pp.35-57
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    • 1997
  • In retailing, it seems very important to examine how consumers perceive in store design factors such as instore space for walking, product arrangement styles, instore display types, window sizes, and possibly others. Furthermore, consumers perceptions of various designs would be differentiated by consumers shopping patterns such as actual shopping versus window shopping. This article empirically investigates how various desings create different consumer reactions measured by consumer mood and store image depending on the types of consumer shopping. It was found that design factors such as open, focused, and big would create better consumer mood and consumer perceptions of store image than closed, unfocused, and small. Another finding was that consumer perceptions would interact with consumer shopping patterns. Based on the research findings, some implications are discussed in the article.

Customer Relationship Management for the E-Grocery Sector

  • Rha Jong-Youn;Hooker Neal H.;Widdows Richard
    • International Journal of Human Ecology
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    • v.6 no.1
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    • pp.41-59
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    • 2005
  • In this paper, the e-grocery sector of the U.S. is used as an illustrative example of how to assess consumers' demands for customer relationship management and to investigate whether these demands coincide with effective Customer Relationship Management (CRM) strategies suggested by academic researchers and provided by practitioners. Surveys evaluating the perceived importance of CRM items were administered accordingly. The findings show that, overall, consumers' did not differ considerably to the experts. The results of descriptive analyses showed that academicians had a more closely in-lined view with consumers than did practitioners. Although not statistically significant, practitioners perceived loyalty programs to be more important than did consumers or academicians. This might suggest that loyalty programs are primarily serving as a way of data mining, and are thus failing to provide benefits to consumers. Overall, items related to technology deployment were perceived to be more important by practitioners than consumers or academicians.