• Title/Summary/Keyword: and Retailing

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Attitude and Purchase Intent for Luxury Fashion Goods : Cultural Differences between Americans and Chinese

  • Kim, Jung-Hwan;Zhang, Bopeng
    • International Journal of Costume and Fashion
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    • v.15 no.1
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    • pp.19-37
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    • 2015
  • Expanding upon Zhang and Kim's (2013) study involving Chinese consumers, this study investigated key factors that influence U.S. consumers' attitude towards purchasing luxury fashion goods and purchase intent and examined what similarities and differences exist between the two consumer groups in relation to the key factors. A total of 414 respondents completed the online survey questionnaire. Structural Equation Modeling was utilized to analyze data. Brand consciousness, materialism, fashion innovativeness, and fashion involvement were significant factors that affect U.S. consumers' attitude towards luxury fashion goods. Overall, the findings of the current study were greatly inconsistent with Zhang and Kim's Chinese study. The inconsistency provides vital implications to luxury fashion retailers by showing that one size does not fit all and one strategy does not fit all markets.

A Study on theoretical framework of Electronic Trade (전자무역의 이론적 프레임워크에 관한 연구)

  • Jung, Jae-Woo;Hong, Yeong-Sun
    • International Commerce and Information Review
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    • v.8 no.1
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    • pp.143-163
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    • 2006
  • The terms electronic trade, electronic trading and electronic commerce are often used interchangeably, and refer to trading transactions conducted using electronic media. Electronic trade is business-to-business transactions in an industrial context, while electronic commerce refers to retailing and the consumer sector as well as mass marketing. The Electronic trade process is defined as a flow of information (documents) exchanged between enterprises and trade-related firms (shipping companies, foreign exchange banks, forwarders, etc.) in the course of implementing a series of export and import procedures. Electronic trading systems exploit information technology to improve the efficiency of communications and/or to alter the nature of inter-organizational transactions. Many studies exist about the adoption of inter-organizational systems (IOS) and electronic data interchange (EDI), but few focus on electronic trade. The literature on exporting companies's electronic trade adoption and implementation, although extensive, consists mainly of exploratory studies focusing on technological characteristics such as barriers, benefits and usage. The purpose of this study is to broaden this perspective by investigating the environmental, organizational and technological drivers of business-to-business e-commerce adoption.

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Case Study on the "Clicks and Mortar" Strategies of the Three Major Department Stores in Korea (백화점 3사의 온-오프라인 통합전략 사례 연구)

  • 최인혁;이영렬
    • Journal of Distribution Research
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    • v.9 no.1
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    • pp.1-24
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    • 2004
  • As the dot-com companies realize the importance of the traditional business operations such as product distribution and sourcing, the task of balancing business strategy and operations between electronic commerce and"bricks St mortar"channels is an ongoing challenge. However, there are no generic recipes for formulating business strategy that optimally bridges the physical and virtual operations. In order to provide some guidelines, this study examines the big 3 retailers in Korea, and their"clicks & mortar"strategy, assessing how the activities of each channel are integrated to achieve the synergy effect. This study analyzes the differences in the pattern of integration among the three retailers and traces the causes of those differences. It also figures out the relationship between the degree of integration and performance variables such as growth and cost. Finally. it defines the essential constraints on the process of integration along with managerial implications.

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Unethical behaviors in retail settings: Differences by consumer characteristics and anomie (소매유통환경에서의 비윤리적 행동의식: 소비자특성 및 아노미와의 관계)

  • Park, Kyung-Ae
    • Fashion & Textile Research Journal
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    • v.10 no.6
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    • pp.907-916
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    • 2008
  • The purposes of this study were to examine the consumer beliefs on the wrongness and occurrence of unethical behaviors in retail settings, to examine the differences in unethical beliefs by consumer characteristics, and to examine the effects of anomie on unethical beliefs. A total of 609 questionnaires collected from a consumer survey were analyzed. Results revealed that respondents tended to perceive illegal activities as the most unethical and the least prevalent behaviors and downloading intellectual properties as the least unethical and the most prevalent behaviors. There were differences by age, marital status, occupation, and education in the four dimensions of unethical beliefs including actively benefiting from illegal/deceiving activities, passively benefiting at the expense of the seller, no harm/no foul, and common but questionable actions. Partial differences were observed by shopping frequency and return experience. Valuelessness of anomie affected actively benefiting from illegal/deceiving activities and no harm/no foul.

Retailing and Public Policy: A Comparative Study of South Korea and Foreign Countries

  • Cho, Young-Sang
    • Journal of Distribution Science
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    • v.12 no.7
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    • pp.77-88
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    • 2014
  • Purpose - Based on the existing retail policy literature, this study aims to compare Korea with foreign countries, to propose better ideas for the Korean retail market. Research design, data, and methodology - It is necessary to analyze the existing retail regulations after categorizing them into several groups, depending on why governments have regulated retailers and the background for the retail policy. Results - Given that Korean retail regulations have focused on protecting conventional markets, comparing the retail policy objectives of South Korea and foreign countries is difficult. Conclusions - It is necessary examine how to protect independent stores, irrespective of store locations across the country. Rather than limiting the distance between traditional markets and the projected locations suggested by large retailers, various factors such as store size limit, opening and closing times, below-cost selling, land use planning, and competition tests are needed to protect small stores. Further, centralized authority for store operations should be delegated to local governments, to tackle the aggressive expansion of retail giants. To protect independent stores, political background is among the most important factors.

Eating Behavior and Physical Activity among College Students: A Descriptive Approach to the Gender Difference

  • Joung, Hyun-Woo;Ahn, Joo;Kim, Hak-Seon
    • Culinary science and hospitality research
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    • v.20 no.5
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    • pp.16-21
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    • 2014
  • The current study examined college students' overall eating behavior and physical activity, highlighting differences between male and female students attending a public university in the southwestern United States. Research findings indicated that many college students did not eat enough fruits, fruit juices, and green salad. Furthermore, the results of Chi-square analysis showed that there were significant differences in consumption amounts of green salad, hamburgers/hot dogs/sausage, and French fries/potato chips between male and female students. Study findings showed that when students were asked about attributes of food/restaurant choice, female students were more concerned about nutritional aspects when they chose the foods compared with male students. In terms of physical activity levels among college students, male students were more likely to participate in sports activities and weight training. On the other hand, female students were more inclined to walking or bicycling.

Valuing the Country Brand and Implications for Korea (국가브랜드 가치평가와 한국에 대한 시사점)

  • Suh, Yong-Gu;Kim, Yong-Yul
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.28
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    • pp.119-142
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    • 2005
  • This paper shows the method and result of calculating and comparing the country brand value. We define country brand value as one that is built by national competitiveness which contains material and human resources, psychological proximity which is createdfrom direct and indirect indices, and national brand strategy which means strategic efforts intended to enhance country brand value. By applying the model to 16 countries, rank and value of country brands were examined and implications for Korea were derived.

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Korean Retailers' Dependence Level: The Impact of Power Sources, Satisfaction, Conflict, and Long-Term Orientation

  • Yu, Jong-Pil;Pysarchik, Dawn Thorndike;Kim, Yu-Kyung
    • Journal of Global Scholars of Marketing Science
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    • v.18 no.1
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    • pp.81-114
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    • 2008
  • The purpose of this study was to analyze how economic factors (economic satisfaction, economic conflict) and non-economic factors (non-economic satisfaction, non-economic conflict) differentially influence Korean retailers' long-term orientation with manufacturers, and how they are influenced by manufacturers' power sources under different levels of retailer dependence. After Korean retailers were divided into high and low dependence groups, path differences between the two groups were compared. The results suggested that manufacturers' coercive and non-coercive power sources do not differentially influence high and low dependence retailers' economic and non-economic satisfaction, and economic and non-economic conflict. However, the economic satisfaction of low dependence retailers more strongly affects their long-term orientation than that of high dependence retailers. Also, the economic conflict of highly dependent retailers more strongly affects their long-term orientation as compared to low dependence retailers. Finally, the impact of non-economic conflict negatively influences a long-term orientation for both retailer groups.

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The Portrayal of the Image of Women in Cosmetic Advertisements

  • Kim, Jung-Hwan
    • International Journal of Human Ecology
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    • v.8 no.2
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    • pp.127-139
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    • 2007
  • The purpose of this study is (1) to investigate how women's visual images in cosmetic magazine advertisements have changed over time and (2) to examine whether women's images in advertisements have changed in regards to the symbolic ambiguity of dress and appearance styles according to the time period. Social identity theory was used as the theoretical framework to understand the change of gender identity and physical appearance. The two magazines of Vogue and Working Woman were selected for the years of 1981, 1991, and 2001. The findings of the study showed that women's make-up colors portrayed in cosmetics magazine advertisements changed from artificial to natural over 20 years and messages in cosmetics magazine advertisement changed from a focus on attractiveness to a focus on skin-care and health. However, appearance styles of women in the advertisements analyzed were predominantly more feminine than masculine for the entire time period studied.

Male Generation Y Consumers: Online Apparel Shopping and E-satisfaction

  • Kim, Jung-Hwan;Kim, Jung-Ho
    • International Journal of Costume and Fashion
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    • v.12 no.2
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    • pp.1-14
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    • 2012
  • To date most of the research concerning e-service quality in the context of online apparel settings has had a female or a generalized for gender and age focus. To expand the scope of understanding of online consumers, this study focuses on the key dimensions of e-service quality which affect male Generation Y consumers' e-satisfaction which in turn may affect their e-loyalty. A convenience sample of male college students was recruited from a Korean university. The findings of this study showed that privacy, personalization, efficiency, and website design were the key dimensions that have significant positive relationships with e-satisfaction. The positive relationship between e-satisfaction and e-loyalty was also confirmed. Managerial implications and suggestions for further research are further discussed.