• Title/Summary/Keyword: analyzed value

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Analysis of Value Pursuit Discount Store Customers Using Means-End Chain Theory

  • Yang, Hoe-Chang;Han, Sang-Ho;Eom, Keun
    • The Journal of Industrial Distribution & Business
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    • v.4 no.2
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    • pp.31-40
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    • 2013
  • Purpose - This study attempted to identify the value promotion clues that may operate as a consumer's motive, by shedding new light on consumer value and by reconstructing each variable analyzed through the means-end chain (MEC) theory. Research design, data, and methodology - In this study, 202 copies of effective questionnaires using the data of Yang and Ju (2012) were subjected to correlation, regression, and SEM. Results - All store selection attributes were verified as having a positive influence on the relationship quality. Although the store selection attributes were verified as exerting a positive influence on the relationship quality, according to the verification result of the mediating effect, consumer value was verified to be influenced only by the relationship quality instead of by the store selection attributes. Conclusion - As a result of path analysis on the proposed model after modification, it was verified that only product factor had a statistically significant positive influence and that social value was completely mediating between relationship quality and emotional value. It may be highlighted that the MEC theory concept would be applicable to the cause-and-effect relationship model.

Linking of Egoistic, Altruistic, and Biospheric Values to Green Loyalty: The Role of Green Functional Benefit, Green Monetary Cost and Green Satisfaction

  • IMANINGSIH, Erna S.;TJIPTOHERIJANTO, Prijono;HERUWASTO, Ignatius;ARUAN, Daniel Tumpal H.
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.2
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    • pp.277-286
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    • 2019
  • The study aims to analyze the influence of egoistic, altruistic and biospheric value on green functional benefit, green monetary cost, green satisfaction and green loyalty. The study analyzes the effect of green functional benefit and green monetary cost on green satisfaction and green loyalty, as well as green satisfaction on green loyalty. The study employs quantitative methods with customers who have green brand purchase experience in Indonesia. Non-probability sampling was conducted using purposive sampling method based on predetermined criteria, which are customers who have already purchase and use green brand products. A total of 402 samples were analyzed using Structural Equation Modelling. The result shows that the data support hypotheses on egoistic and biospheric value, hypotheses on green functional benefit effect to green satisfaction and green loyalty, as well as green monetary cost effect to green loyalty. The other hypotheses are not supported by data. As a conclusion, it is egoistic and biospheric value that has positive effect on green loyalty, while green functional benefit and green monetary cost act as mediation between the value orientation and green loyalty. As managerial implication, green brand marketing strategy should incorporate egoistic and biospheric values in messages in advertising and promotion.

Factors Affecting Brand Values of Private Universities: A Case Study of Ho Chi Minh City University of Technology (HUTECH)

  • Le, Quang Hung
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.1
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    • pp.159-167
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    • 2019
  • The current higher education in Vietnam demonstrates the intense competition among local universities. Undoubtedly, the issue of enhancing the brand value to attract students is now placed at the top to Vietnamese universities. The research aims to identify the objective and subjective factors affecting the brand value of private universities in Ho Chi Minh City, Vietnam as mediated by students' perceptions. This paper employs the mixed research methods and data were then analyzed by measuring Cronbach's Alpha coefficient for reliability, analyzing EFA, and using PATH model to test the experiment on the research model affecting HUTECH's brand value. Probability sampling used is Stratified sampling and 500 students of 8 faculties of HUTECH surveyed by convenience sampling. Additionally, this paper also proposes some managerial implications on enhancing the brand value of private universities in Ho Chi Minh City. The results indicate that the new factor, namely geographic location is the most influential factor to enhance the brand value of private universities in general and HUTECH in particular. Brand still plays a determinant role in students' trust when choosing a university. Finally, some implications proposed to enhance the brand value of private universities in Ho Chi Minh City in the context of fierce competition in attracting students.

The complexion of Korean female changed by 7 years. (안색(顔色)에 대한 현대적 조명 : 상고천진론(上古天眞論)의 여자칠세(女子七歲)이론을 근거로)

  • Kim, Eun-Joo;Roh, Ho-Sik;Kim, Duck-Hee;Kim, Hank-On;Cho, Ga-Young
    • The Journal of Korean Medicine Ophthalmology and Otolaryngology and Dermatology
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    • v.23 no.1
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    • pp.253-259
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    • 2010
  • Objectives: We investigated $L^*a^*b^*$ and $ITA^{\circ}$ value on the face to correlate the complexion of Korean female with aging theory of Neijing(內經) in Suwen-Shanggutianzhenlun(素問,上古天眞論). Methods: Three hundreds and thirty one Korean females, aged 22-64 years($39.36{\pm}9.71$ years) were participated in this study. We measured the skin properties of the face with Spectrophotometer CM2600d(Minolta, Japan). Trisimulus $L^*a^*b^*$ color and $ITA^{\circ}$ value divided on 7 years were and analyzed by regression analysis method. Results: $L^*$, ITA value decreased and $a^*$, $b^*$ increased as the age increases. Among these, we found out that ITA value is most related to aging. $L^*$ value decreased among the group of 28 to 35 years old. ITA value decreased among the group of 35 to 42 years old. $a^*$ value decreased among the group of 42 to 49 years old. Conclusions: Unique aging pattern by 7 years of female in Oriental medicine is reflected to complexion.

Global Value Chain Formation and Human Capital: Case of Korea and ASEAN

  • Li, Jia-En;Choi, Young-Jun
    • Journal of Korea Trade
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    • v.25 no.6
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    • pp.126-142
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    • 2021
  • Purpose - This study discusses the effects of human capital in the formation of GVC linkages. We also investigate GVC intensity between Korea and ASEAN. Design/methodology - To solve the doubling-counting problem in evaluating comparative advantage, RCA has been re-computed using domestic value-added (henceforth RCA_VA) at the country-sector level instead of value of trade. The impact of human capital on GVC intensity was empirically analyzed by establishing a panel data set with four industries (ISIC Rev. 4) in eight ASEAN countries from 2005 to 2015 from OECD-TiVA and WDI. Findings - The empirical results show that human capital has a negative effect on GVC intensity in the agriculture and manufacture industries, while it has a positive effect in the service and information industries. The results do not mean that low human capital is a barrier and inefficient to GVC linkages. Low Value-added activities may be more profitable to some emerging countries. These findings suggest that it is important to accurately identify the competitive elements to increase gains from trade under the GVC. Also, it shows that comparative advantages can be misled by an RCA index evaluated in trade volume under the GVC. Originality/value - This study highlights the importance of human capital as a factor for the efficient formation of Global Value Chain (GVC). This study has different from the literature in analyzing the role of human capital in formation of linkage of the GVC. And we clarify the changing patterns of trade by removing the double-counting problem under the GVC.

Analysis of Consumer Value Structure in Vintage Clothing Consumption -Based on Text Mining and Means-End Chain Analysis- (빈티지 의류 소비에서의 소비자 가치구조 분석 -텍스트 마이닝 기법과 수단-목적 사슬 분석을 중심으로-)

  • Yujeong Won;Chanhee Kang;Yuri Lee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.4
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    • pp.729-742
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    • 2023
  • This two-part study explores the changes in the types of perceived value and consumption channels for vintage clothing and the relationship between the two variables. In Study 1, we used text mining with the keyword "fashion+vintage." Emotional value was the most frequently mentioned, and environmental value increased the most. We also revealed an increasing trend in online channels for vintage clothing consumption. In Study 2, we analyzed 30 interviews with consumers who had purchased vintage clothing through online channels. We identified 7 attributes and 20 goals for vintage consumption online and pinpointed three strong connections. First, consumers reported high levels of service satisfaction due to the usefulness of algorithms. Second, the authenticity and heritage information available through online and mobile channels were associated with consumers' perceptions of value related to financial benefits. Third, consumers sought to find rare products through online channels, leading to a strong influence on their sense of achievement. Overall, this study proposed ways to increase the value of vintage clothing perceived by consumers through consumption online.

A Study on the Value Relevance of Securities Firm's Net Operating Capital (증권회사 영업용순자본의 가치관련성에 관한 연구)

  • Seokhee Cho
    • Asia-Pacific Journal of Business
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    • v.14 no.1
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    • pp.327-340
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    • 2023
  • Purpose - The purpose of this study is to examine the information effect of securities firm's net operating capital, securities firm's regulatory purposes capital, by analyzing the value relevance of net operating capital. Design/methodology/approach - This study was empirically analyzed using samples of domestic listed securities firms in the past 12 years, and multiple regression analysis and Vuong (1989) test were used together as specific research methods. Findings - First, it was found that the net operating capital of securities firms has an incremental value relevance that is added to basic accounting information (equity book value, profit or loss information). Second, after classifying equity capital on the books into net operating capital and the rest of equity capital, the value relevance of net operating capital was significantly higher than that of other equity capital. Research implications or Originality - The results of this study indicate that the level of regulatory capital in the securities industry can be used in the process of evaluating firm value in the capital market, and it is significant in that capital market evaluation can be stratified according to regulatory purposes.

A Study on the Perception and Evaluation of the Socioeconomic Value of the Agricultural Income Survey (농산물소득조사의 사회경제적 가치 인식 및 평가에 관한 연구)

  • Lee, Choon-Soo;Jung, Da-Eun;Yang, Sung-Bum
    • Korean Journal of Organic Agriculture
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    • v.31 no.4
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    • pp.259-289
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    • 2023
  • This study analyzed farmers' and experts' perceptions of the Agricultural Income Survey (AIS) conducted by the Rural Development Administration and estimated its socioeconomic value. The research surveyed 104 farmers in Gyeongsangbuk-do and Jeollanam-do. To estimate the AIS's socioeconomic value, this study examined public information projects in the field of agriculture and public information, proposing an estimation methodology based on prior research. The socioeconomic value of the AIS was calculated in three stages (information generation, collection and analysis, and utilization) using the replacement cost and contingent valuation methods. In 2020, the estimated socioeconomic value of the AIS ranged from a minimum of KRW 631.2 billion to a maximum of KRW 799.1 billion per year. To improve the socioeconomic value of the AIS, it is important to booster awareness, expand sample sizes for more reliable data, increase manpower and budget, refine survey questions, and enhance analyzing capabilities. And it's crucial to foster cooperation with surveyed farms, promote collaboration among investigative agencies, improve investigator skills, and strengthen management capabilities to facilitate information dissemination.

Evaluation of Managerial Efficiency in Occupational Health Service Organizations Using the Data Envelopment Analysis Method (산업보건서비스기관의 운영 효율성 분석 - 자료포락분석(DEA)기법을 이용하여 -)

  • Kim, Hee-Jeong;Shin, Eui-Chul;Kim, Jin-Hyun
    • Korean Journal of Occupational Health Nursing
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    • v.11 no.2
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    • pp.108-120
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    • 2002
  • This study analyzed the managerial efficiency of 11 organizations, the branch centers of a occupational health service organization in Korea, using the Data Envelopment Analysis (DEA) method. The DEA is a good method for evaluating health services since it can handle multiple inputs and outputs simultaneously, and also identify the sources and amount of inefficiency. The author approached this study using two efficient models: the monetary value model and the real value model. The DEA method based on the monetary value model included cost factors, while the real value model excluded cost factors. The input variables used were manpower of physicians, medical technicians, nurses, industrial hygienists and administrators; labor, maintenance, and material expenses. The output variables used were the number of medical examinations, workplace evaluations, group health management services and income from each service. The major results were as follows: First, in the monetary value model, 6 out of 11 organizations (54.6%) showed an efficiency score of 1.0, which means that they have been operating in very efficient ways. However, 5 organizations (46.4%) showed themselves to be relatively inefficient. Second, in the real value model, 7 out of 11 organizations (63.4%) showed an efficiency score of 1.0, which means they have been operating efficiently, while 4 organizations (46.4%) showed themselves to be relatively inefficient. Third, the reliability of DEA method were analyzed by comparing the results of the monetary value model and real value model. The results of 8 out of 11 organizations were same in terms of being efficient or not. Thus, the DEA could be a valid application method for occupational health service organizations. Fourth, the organizations that displayed common inefficiency in both the monetary value model and in the real value model 3, 9, and 10, were also considered to be managed inefficiency from expertise opinion. In summary, this study evaluated the efficiency of occupational health service organizations applying the DEA method with different variables, and found that the results of analysis could be valid in terms of both modeling and expert sense. In the future, the DEA method will be used as a useful tool to identify and evaluate the efficiency of occupational health service organizations through more applications and refinements.

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A Study on Economic Performance and its Determinants by Value-Chain in Korean Solar Energy Companies (한국 태양에너지기업의 가치사슬별 경제적 성과 요인분석)

  • Kim, Dok-Han;Park, Sung-Hwan;Park, Jung-Gu
    • Journal of Energy Engineering
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    • v.18 no.3
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    • pp.175-190
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    • 2009
  • This study examines the influence of scale economy, technology, financing capability and market competition on economic performance by value chain in Korean solar energy companies, using the multiple logistic regression analysis. The current profit ratio is analyzed to have been positively affected by financing capability, while negatively by market competition. The scale economy and technology are analyzed to have no statistical significance on the economic performance. The current profit ratio for companies creating higher value in the sourcing process is negatively affected by technology while positively by financial capability. The one in the manufacturing process is affected positively by technology and financing capability, and the one in the marketing process is affected positively by financing capability while negatively by market competition. The implications of this study are as follows: Korean solar energy industry is recommended i) to establish the specific innovation system for technology development, ii) to set up advanced financial system, iii) to carry out the fractal system, the manufacturing system through the network of the firms owning core competence per value chain.