• Smart Media Journal
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• v.10 no.1
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• pp.108-115
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• 2021

This study investigated the relationships between the analytics capability and value of big data and business performance for big data analysts of business organizations. The values that big data can bring were categorized into transactional value, strategic value, transformational value, and informational value, and we attempted to verify whether these values lead to business performance. Two hundred samples from employees with experience in big data analysis were collected and analyzed. The hypotheses were tested with a structural equation model, and the capability of big data analytics was found to have a significant effect on the value and business performance of big data. Among the big data values, transactional value, strategic value, and transformational value had a positive effect on business performance, but the impact of informational value has not been proven. The results of this study are expected to provide useful information to business organizations seeking to achieve business performance using big data.

• Journal of Information Technology Services
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• v.17 no.2
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• pp.207-218
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• 2018

Recently, it becomes a big trend in the banking industry to apply a big data analytics technique to extract essential knowledge from their customer database. Such a trend is based on the capability to analyze the big data with powerful analytics software and recognize the value of big data analysis results. However, there exits still a need for more systematic theory and mechanism about how to adopt a big data analytics approach in the banking industry. Especially, there is no study proposing a practical case study in which big data analytics is successfully accomplished from the marketing perspective. Therefore, this study aims to analyze a target marketing case in the banking industry from the view of big data analytics. Target database is a big data in which about 3.5 million customers and their transaction records have been stored for 3 years. Practical implications are derived from the marketing perspective. We address detailed processes and related field test results. It proved critical for the big data analysts to consider a sense of Veracity and Value, in addition to traditional Big Data's 3V (Volume, Velocity, and Variety), so that more significant business meanings may be extracted from the big data results.

• The Journal of Bigdata
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• v.3 no.2
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• pp.123-130
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• 2018

As the demand for analytics technologies in both industry and academia increases, the demand for analytics experts is also increasing. To meet this trend, universities have begun to develop new analytics curriculum and provide courses for training analytics experts. In this study, we surveyed curriculum of master's analytics programs of 9 Korean universities and 20 overseas universities. As a result of comparing the domestic university program with the overseas university programs, the average number of subjects per school program is more than that of the Korean university program, but it was found to be less in terms of diversity of subjects.

• Knowledge Management Research
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• v.24 no.3
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• pp.95-125
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• 2023

As the aviation industry has rapidly been grown, there are more factors for customers to consider when choosing an airline. In response, airlines are trying to increase customer value by providing high-quality services and differentiated experiential value. While early customer value research centered on utilitarian value, which is the trade-off between cost and benefit in terms of utility for products and services, the importance of experiential value has recently been emphasized. However, experiential value needs to be studied in a specific context that fully represents customer preferences because what constitutes customer value changes depending on the product or service context. In addition, customer value has an important influence on customers' decision-making, so it is necessary for airlines to accurately understand what constitutes customer value. In this study, we collected customer reviews and ratings from Skytrax, a website specializing in airlines, and utilized the BERTopic technique to derive factors of customer value. The results revealed nine factors that constitute customer value in airlines, and six of them are related to customer satisfaction. This study proposes a new methodology that enables a granular understanding of customer value and provides airlines with specific directions for improving service quality.

• The Journal of Information Systems
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• v.24 no.4
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• pp.139-152
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• 2015

With the advancement of the Internet/IT technologies and the increased computation power, massive data can be collected, stored, and processed these days. The availability of large databases has brought forth a new era in which companies are hard pressed to find innovative ways to utilize immense amounts of data at their disposal. Indeed, data has opened a new age of business operations and management. There are already many cases of innovative businesses reaping success thanks to scientific decisions based on data analysis and mathematical algorithms. Big Data is a new paradigm in itself. In this article, Big Data is viewed as a new perspective rather than a new technology. This value centric definition of Big Data provides a new insight and opportunities. Moreover, the Business Analytics, which is the framework of creating tangible results in management, is introduced. Then the Internet of Things (IoT), another innovative concept of data collection and networking, is presented and how this new concept can be interpreted with Big Data in terms of the value centric perspective. The challenges and opportunities with these new concepts are also discussed.

• The Journal of Bigdata
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• v.8 no.1
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• pp.35-47
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• 2023

It is crucial to develop effective and efficient big data analytics methods for problem-solving in the field of business in order to improve the performance of data analytics and reduce costs and risks in the analysis of customer data. In this study, a big data-driven data analysis system using artificial intelligence techniques is designed to increase the accuracy of big data analytics along with the rapid growth of the field of data science. We present a key direction for big data analysis systems through missing value imputation, outlier detection, feature extraction, utilization of explainable artificial intelligence techniques, and exploratory data analysis. Our objective is not only to develop big data analysis techniques with complex structures of business data but also to bridge the gap between the theoretical ideas in artificial intelligence methods and the analysis of real-world data in the field of business.

• Journal of Korea Society of Digital Industry and Information Management
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• v.12 no.3
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• pp.1-9
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• 2016

The current meaning of "Big Data" refers to all the techniques for value eduction and actionable analytics as well management tools. Particularly, with the advances of wireless sensor networks, they yield diverse patterns of digital records. The records are mostly semi-structured and unstructured data which are usually beyond of capabilities of the management tools. Such data are rapidly growing due to their complex data structures. The complex type effectively supports data exchangeability and heterogeneity and that is the main reason their volumes are getting bigger in the sensor networks. However, there are many errors and problems in applications because the managing solutions for the complex data model are rarely presented in current big data environments. To solve such problems and show our differentiation, we aim to provide the solution of actionable analytics and semantic reusability in the sensor web based streaming big data with new data structure, and to empower the competitiveness.

• International Journal of Computer Science & Network Security
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• v.21 no.9
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• pp.261-266
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• 2021

The spread of cloud computing, digital computing, and the popular social media platforms have led to increased growth of data. That growth of data results in what is known as big data (BD), which seen as one of the most strategic resources. The analysis of these BD has allowed generating value from massive raw data that helps in making effective decisions and providing quality of service. With Vision 2030, Saudi Arabia seeks to invest in BD technologies, but many challenges and barriers have led to delays in adopting BD. This research paper aims to search in the state of Big Data Analytics (BDA) in Saudi higher education sector, identify the barriers by reviewing the literature, and then to apply the design-reality gap model to assess these barriers that prevent effective use of big data and highlights priority areas for action to accelerate the application of BD to comply with Vision 2030.

• Journal of Digital Contents Society
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• v.13 no.2
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• pp.205-211
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• 2012

This paper presents research result of digital marketing model for improving enterprise marketing campaign performance. Recently, the enterprises which had completed projects such as ERP, CRM, and SCM for business value chain process transformation are working to improve enterprise marketing process. It is the trend for enterprises to use digital marketing tactics to overcome the limit of existing traditional marketing tactics. Especially, enterprises try to adopt digital marketing for marketing campaign performance. In this paper, digital marketing research model and hypothesis were established and statistically analyzed by marketing expert survey research. The research finding is that Web Analytics, Social Analytics, Personalized CRM, Campaign execution automation, Real-Time campaign management can be core influencers for marketing campaign performance improvement.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.65 no.7
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• pp.1277-1282
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• 2016

The term "Big Data" has been defined to encapsulate a broad spectrum of data sources and data formats. It is often described to be unstructured data due to its properties of variety in data formats. Even though the traditional methods of structuring data in rows and columns have been reinvented into column families, key-value or completely replaced with JSON documents in document-based databases, the fact still remains that data have to be reshaped to conform to certain structure in order to persistently store the data on disc. ETL processes are key in restructuring data. However, ETL processes incur additional processing overhead and also require that data sources are maintained in predefined formats. Consequently, data in certain formats are completely ignored because designing ETL processes to cater for all possible data formats is almost impossible. Potentially, these unconsidered data sources can provide useful insights when incorporated into big data analytics. In this project, using big data solution, Apache Spark, we tapped into other sources of data stored in their raw formats such as various text files, compressed files etc and incorporated the data with persistently stored enterprise data in MongoDB for overall data analytics using MongoDB Aggregation Framework and MapReduce. This significantly differs from the traditional ETL systems in the sense that it is compactible regardless of the data formats at source.