• 제목/요약/키워드: analysis and modeling

검색결과 12,086건 처리시간 0.045초

신뢰대상의 다차원적 접근법에 의한 신뢰와 재구매 의도와의 관계 (The Relationship between Trust, Trustworthiness, and Repeat Purchase Intentions: A Multidimensional Approach)

  • 이수형;박미령
    • 마케팅과학연구
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    • 제18권1호
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    • pp.1-31
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    • 2008
  • 신뢰는 인간관계에서 동서고금을 통해 언제나 주목을 받아온 주제였으며, 신뢰의 중요성은 경영학 분야는 물론 인간생활의 모든 분야에서 이미 오랜 전부터 인식되어 왔다. 그러나 대부분의 연구는 주로 개인 간의 신뢰인 종업원에 대한 신뢰에만 집중하는 단일 차원적 관점에서 연구되어 왔다. 본 연구는 이와 같이 지금까지 주로 단일차원으로 연구되어 온 신뢰 대상을 판매원, 제품/서비스, 그리고 기업의 3차원으로 다차원화하여 이들 신뢰 대상이 재구매 의도에 미치는 영향을 검증하였다. 서울, 대구 경북지역의 거주자로 백화점에서 구매 경험이 있는 남녀 고객을 대상으로 수집된 자료를 분석한 결과, 기존 연구들에서 주로 다루어진 판매원신뢰뿐만 아니라 기업신뢰와 제품/서비스신뢰 또한 고객신뢰의 중요한 대상으로 나타나, 신뢰 대상은 다차원적인 구성개념임이 밝혀졌다. 이들 3차원의 신뢰는 모두 재구매 의도에 유의한 영향을 미치는 것으로 나타났으며, 특히 기업신뢰가 판매원신뢰와 제품/서비스신뢰보다 재구매 의도에 더 영향을 미치는 것으로 나타났다. 판매원신뢰와 제품/서비스신뢰의 영향요인으로 역량과 선의를, 기업신뢰의 영향요인으로 기업 평판과 물리적 환경을 설정하여 검증한 결과 역량과 선의는 판매원신뢰와 제품/서비스신뢰 모두에 유의한 영향을 미치는 것으로 나타났다. 기업신뢰의 경우, 평판은 유의한 영향을 미치는 것으로 나타났으나, 물리적환경은 유의한 영향을 미치지 않은 것으로 나타났다.

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천마총 출토 철부(鐵釜)의 제작기법 및 보존처리 (Study on the Manufacturing techniques & Conservation of Iron Pot from Cheonmachong Ancient Tomb)

  • 이승렬;신용비;정원섭
    • 보존과학회지
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    • 제30권3호
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    • pp.263-275
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    • 2014
  • 천마총(황남동 제 155호 고분)에서 출토된 철부(鐵釜)의 제작기법 및 보존처리에 대하여 연구하고자 하였다. 철부의 제작기법을 조사하기 위하여 유물 중 일부를 채취하여 마운팅 후 연마하고, etching을 실시하여 금속조직을 관찰하였고, 비금속개재물부분은 SEM-EDS로 분석을 실시하였다. 금속학적 조직검사와 SEM-EDS분석 결과 철 솥은 백주철 조직이 관찰되었고, 주조 후 상온에서 서서히 건조시킨 것으로 보이며, 취성을 개선하기 위해 별다른 열처리를 시도한 흔적은 보이지 않는다. 몸통 중심부의 폭3cm 두께 1.5cm 전이 확인됨에 따라서 가로식 거푸집을 활용한 이분제작기법을 사용하여 주조한 것으로 추정된다. 이처럼 백주철 조직과 가로식 거푸집을 활용한 제작기법은 비슷한 시기인 식리총과 황남대총에서 출토 된 철 솥에서도 나타나는 것으로, 당시 주조품의 생산기술이 동일하였음을 알 수 있었다. 보존처리는 크게 처리전조사, 이물질제거, 탈염처리, 강화처리, 접합 복원, 색맞춤의 순서로 진행하였으며, 처리과정 중 필요에 따라 세척 및 건조를 실시하였다. 강화처리는 유물의 크기로 인하여 진공함침에 어려움이 있었으므로, 저농도의 Paraloid NAD-10을 2-3차례 붓으로 도포하였고, 보존처리가 완료된 후 15wt.% Paraloid NAD-10용액으로 표면을 재강화하였다. 파손부위의 복원은 섬유강화플라스틱 수지(POLYCOAT FH-245,몰드 적층용)를 사용하여 파손 부위와 유사한 형태의 모형을 만든 후 접합하여 복원하였다. 이번 연구를 통하여 철제유물의 보존처리뿐만 아니라 5-6세기 주조 철솥의 제작기법에 대한 자료를 축적함으로 향후 보다 나은 연구를 위한 발판으로 활용되었으면 한다.

TV 시청률과 마이크로블로그 내용어와의 시간대별 관계 분석 (Analysis of the Time-dependent Relation between TV Ratings and the Content of Microblogs)

  • 최준연;백혜득;최진호
    • 지능정보연구
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    • 제20권1호
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    • pp.163-176
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    • 2014
  • 소셜미디어 확산으로 많은 사용자들이 SNS를 통해 자신의 생각과 의견을 표출하며 다른 사용자들과 상호작용하고 있다. 특히 트위터와 같은 마이크로블로그는 짧은 문장을 통해 영화, TV, 사회 현상 등과 같은 공통의 주제에 대해 많은 사람이 즉각적으로 의견을 표출하고 교환하는 플랫폼의 역할을 수행하고 있다. TV방송 프로그램에 대해서도 의견과 감정을 마이크로블로그를 통해 표출하고 있는데, 본 연구에서는 마이크로블로그의 내용과 시청률과의 관계를 살펴보기 위해, 지난 공중파 방송 프로그램에 대한 트윗을 수집하고 부적절한 트윗들을 제거한 후 형태소 분석을 수행하였다. 추출된 형태소뿐 아니라 이모티콘, 신조어 등 사용자가 입력한 모든 단어들을 후보 자질로 삼아 시청률과의 상관관계를 분석하였다. 실험을 위해 2013년 1월부터 10개월간의 예능프로그램 트윗의 데이터를 수집하여 전국 시청률 데이터와 비교 분석을 수행하였다. 트윗의 발생량은 일주일 중 방송된 요일에 가장 많았으며, 특히 방송시간 부근에서 급격히 증가하는 모습을 보였다. 이것은 전국에 동시간에 방송되는 공중파 프로그램의 특성상 공통된 관심 주제를 제공하기 때문에 나타나는 현상으로 여겨진다. 횟수 기반 자질로 방송 일의 총 트윗 수와 리트윗 수, 방송시간 중의 트윗 수와 리트윗 수와 시청률과의 상관 관계를 분석하였으나 모두 낮은 상관 계수를 나타냈다. 이것은 단순한 트윗 발생 빈도는 방송 프로그램의 만족도 또는 시청률을 제대로 반영하고 있지 못함을 의미한다. 내용 기반 자질로 추출한 단어들 중에는 높은 상관관계를 보여주는 단어들이 발견되었으며, 표준어가 아닌 이모티콘과 신조어 중에도 높은 상관관계를 보여주는 자질이 나타났다. 또한 방송시작 전과 후에 따라 상관계수가 높은 단어가 상이함을 발견하였다. 매주 같은 시간에 방송되는 TV 프로그램의 특성상, 방송을 기다리고 기대하는 내용의 트윗과 방송 후 소감을 표현하는 트윗의 내용에 차이가 존재하였다. 이러한 분석결과는 단어에 따라 시청률과 연관성이 높은 시간대가 달라짐을 의미하며, 시청률을 측정하고자 할 때 각 단어들의 시간대를 고려해서 사용해야 함을 의미한다. 본 연구에서 제안한 방법은 기존의 표본 추출을 통해 이루어지는 TV 시청률 측정을 보완할 수 있는 방법에 활용할 수 있으리라 기대된다.

설비공학 분야의 최근 연구 동향 : 2016년 학회지 논문에 대한 종합적 고찰 (Recent Progress in Air-Conditioning and Refrigeration Research : A Review of Papers Published in the Korean Journal of Air-Conditioning and Refrigeration Engineering in 2016)

  • 이대영;김사량;김현정;김동선;박준석;임병찬
    • 설비공학논문집
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    • 제29권6호
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    • pp.327-340
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    • 2017
  • This article reviews the papers published in the Korean Journal of Air-Conditioning and Refrigeration Engineering during 2016. It is intended to understand the status of current research in the areas of heating, cooling, ventilation, sanitation, and indoor environments of buildings and plant facilities. Conclusions are as follows. (1) The research works on the thermal and fluid engineering have been reviewed as groups of flow, heat and mass transfer, the reduction of pollutant exhaust gas, cooling and heating, the renewable energy system and the flow around buildings. CFD schemes were used more for all research areas. (2) Research works on heat transfer area have been reviewed in the categories of heat transfer characteristics, pool boiling and condensing heat transfer and industrial heat exchangers. Researches on heat transfer characteristics included the results of the long-term performance variation of the plate-type enthalpy exchange element made of paper, design optimization of an extruded-type cooling structure for reducing the weight of LED street lights, and hot plate welding of thermoplastic elastomer packing. In the area of pool boiling and condensing, the heat transfer characteristics of a finned-tube heat exchanger in a PCM (phase change material) thermal energy storage system, influence of flow boiling heat transfer on fouling phenomenon in nanofluids, and PCM at the simultaneous charging and discharging condition were studied. In the area of industrial heat exchangers, one-dimensional flow network model and porous-media model, and R245fa in a plate-shell heat exchanger were studied. (3) Various studies were published in the categories of refrigeration cycle, alternative refrigeration/energy system, system control. In the refrigeration cycle category, subjects include mobile cold storage heat exchanger, compressor reliability, indirect refrigeration system with $CO_2$ as secondary fluid, heat pump for fuel-cell vehicle, heat recovery from hybrid drier and heat exchangers with two-port and flat tubes. In the alternative refrigeration/energy system category, subjects include membrane module for dehumidification refrigeration, desiccant-assisted low-temperature drying, regenerative evaporative cooler and ejector-assisted multi-stage evaporation. In the system control category, subjects include multi-refrigeration system control, emergency cooling of data center and variable-speed compressor control. (4) In building mechanical system research fields, fifteenth studies were reported for achieving effective design of the mechanical systems, and also for maximizing the energy efficiency of buildings. The topics of the studies included energy performance, HVAC system, ventilation, renewable energies, etc. Proposed designs, performance tests using numerical methods and experiments provide useful information and key data which could be help for improving the energy efficiency of the buildings. (5) The field of architectural environment was mostly focused on indoor environment and building energy. The main researches of indoor environment were related to the analyses of indoor thermal environments controlled by portable cooler, the effects of outdoor wind pressure in airflow at high-rise buildings, window air tightness related to the filling piece shapes, stack effect in core type's office building and the development of a movable drawer-type light shelf with adjustable depth of the reflector. The subjects of building energy were worked on the energy consumption analysis in office building, the prediction of exit air temperature of horizontal geothermal heat exchanger, LS-SVM based modeling of hot water supply load for district heating system, the energy saving effect of ERV system using night purge control method and the effect of strengthened insulation level to the building heating and cooling load.

CCS 기술의 CDM 사업화 수용에 대한 방식과 절차 분석 및 대응방안 고찰 (Analysis of Modality and Procedures for CCS as CDM Project and Its Countmeasures)

  • 노현정;허철;강성길
    • 한국해양환경ㆍ에너지학회지
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    • 제15권3호
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    • pp.263-272
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    • 2012
  • 유엔기후변화협약회의(UNFCCC)에서는 이산화탄소 포집 및 저장(Carbon dioxide capture and storage, CCS)의 부족한 경제성 확보 및 개발도상국으로의 확대의 하나의 방편으로 CCS를 청정개발체제(Clean Development Mechanism, CDM)로 수용하는 것에 대한 논의가 2005년부터 진행되었다. CCS의 CDM 수용과 관련하여 CCS 기술보유국 및 산유국과 개발도상국간의 의견차이로 인하여 합의를 이루지 못하고 논의가 거듭되다, '10.12월 칸쿤 회의결과, CCS의 CDM 수용 가능성에 대해 합의가 이루어졌다(CMP[2010], Decision7/CMP.6). 당시 당사국들은 CCS의 CDM 수용을 위해 방식 및 절차에 관련한 주요 이슈, 즉, 1) 저장지 선정, 2) 모니터링, 3) 모델링, 4) 경계, 5) 누수 측정 및 계산, 6) 월경 효과, 7) 연계프로젝트 배출 계산, 8) 위해성 및 안전성 평가, 9) CDM 체제하의 책임 등에 대한 합의를 우선 요구하였으며, 동기간 동안 과학 기술자문부속기구(SBSTA)에서는 의견 교환 및 워크숍 개최 등을 통해 방식 및 절차에 대한 초안을 마련하였다. 이 초안을 바탕으로 '11년 12월 남아공 더반 회의에서 마침내 CCS기술을 CDM으로 수용키로 최종 합의하였다(CMP[2011], Decision-/CMP.7). CCS의 CDM 수용은 단순히 경제적 인센티브의 제공이라는 의미를 넘어 CCS 기술이 국제사회에서 이산화탄소 저감기술로 공식적으로 인정받았다는 것을 의미하기에 국내의 관련 기술 및 산업뿐만 아니라 법 정책적 측면에서도 큰 영향을 미칠 것으로 보인다. 이에 본 논문에서는 각 이슈들에 대한 국제적 논의 동향을 분석하고, 이를 통해 현재 우리나라가 계획하고 있는 CCS 실용화를 위해 선행되어야 할 정책적 고려 사항을 도출하였다. 금번에 채택된 CCS기술의 CDM 체제 방식 및 절차에 따르면, 우리나라와 같은 비부속서 I 당사국도 방식 및 절차에서 제시한 법 제도를 수립할 경우 CCS CDM 사업 활동 수행이 가능하다. 현재 우리나라는 상위법인 '저탄소 녹색성장 기본법'이 제정되어 있으나 CCS CDM 방식과 절차에서 요구하고 있는 세부 법 제도 프레임웍은 미비한 상황이다. 따라서 단기적으로 포집, 수송, 저장 분야 별로 관련법 개정을 통해 CCS CDM 기반 조기 마련과 함께 장기적으로는 단일법 제정을 포함한 CDM 체제 하의 CCS 사업관련 종합적 법제도 기반을 준비할 것을 제언하고자 한다.

스마트폰 위치기반 어플리케이션의 이용의도에 영향을 미치는 요인: 프라이버시 계산 모형의 적용 (Factors Influencing the Adoption of Location-Based Smartphone Applications: An Application of the Privacy Calculus Model)

  • 차훈상
    • Asia pacific journal of information systems
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    • 제22권4호
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    • pp.7-29
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    • 2012
  • Smartphone and its applications (i.e. apps) are increasingly penetrating consumer markets. According to a recent report from Korea Communications Commission, nearly 50% of mobile subscribers in South Korea are smartphone users that accounts for over 25 million people. In particular, the importance of smartphone has risen as a geospatially-aware device that provides various location-based services (LBS) equipped with GPS capability. The popular LBS include map and navigation, traffic and transportation updates, shopping and coupon services, and location-sensitive social network services. Overall, the emerging location-based smartphone apps (LBA) offer significant value by providing greater connectivity, personalization, and information and entertainment in a location-specific context. Conversely, the rapid growth of LBA and their benefits have been accompanied by concerns over the collection and dissemination of individual users' personal information through ongoing tracking of their location, identity, preferences, and social behaviors. The majority of LBA users tend to agree and consent to the LBA provider's terms and privacy policy on use of location data to get the immediate services. This tendency further increases the potential risks of unprotected exposure of personal information and serious invasion and breaches of individual privacy. To address the complex issues surrounding LBA particularly from the user's behavioral perspective, this study applied the privacy calculus model (PCM) to explore the factors that influence the adoption of LBA. According to PCM, consumers are engaged in a dynamic adjustment process in which privacy risks are weighted against benefits of information disclosure. Consistent with the principal notion of PCM, we investigated how individual users make a risk-benefit assessment under which personalized service and locatability act as benefit-side factors and information privacy risks act as a risk-side factor accompanying LBA adoption. In addition, we consider the moderating role of trust on the service providers in the prohibiting effects of privacy risks on user intention to adopt LBA. Further we include perceived ease of use and usefulness as additional constructs to examine whether the technology acceptance model (TAM) can be applied in the context of LBA adoption. The research model with ten (10) hypotheses was tested using data gathered from 98 respondents through a quasi-experimental survey method. During the survey, each participant was asked to navigate the website where the experimental simulation of a LBA allows the participant to purchase time-and-location sensitive discounted tickets for nearby stores. Structural equations modeling using partial least square validated the instrument and the proposed model. The results showed that six (6) out of ten (10) hypotheses were supported. On the subject of the core PCM, H2 (locatability ${\rightarrow}$ intention to use LBA) and H3 (privacy risks ${\rightarrow}$ intention to use LBA) were supported, while H1 (personalization ${\rightarrow}$ intention to use LBA) was not supported. Further, we could not any interaction effects (personalization X privacy risks, H4 & locatability X privacy risks, H5) on the intention to use LBA. In terms of privacy risks and trust, as mentioned above we found the significant negative influence from privacy risks on intention to use (H3), but positive influence from trust, which supported H6 (trust ${\rightarrow}$ intention to use LBA). The moderating effect of trust on the negative relationship between privacy risks and intention to use LBA was tested and confirmed by supporting H7 (privacy risks X trust ${\rightarrow}$ intention to use LBA). The two hypotheses regarding to the TAM, including H8 (perceived ease of use ${\rightarrow}$ perceived usefulness) and H9 (perceived ease of use ${\rightarrow}$ intention to use LBA) were supported; however, H10 (perceived effectiveness ${\rightarrow}$ intention to use LBA) was not supported. Results of this study offer the following key findings and implications. First the application of PCM was found to be a good analysis framework in the context of LBA adoption. Many of the hypotheses in the model were confirmed and the high value of $R^2$ (i.,e., 51%) indicated a good fit of the model. In particular, locatability and privacy risks are found to be the appropriate PCM-based antecedent variables. Second, the existence of moderating effect of trust on service provider suggests that the same marginal change in the level of privacy risks may differentially influence the intention to use LBA. That is, while the privacy risks increasingly become important social issues and will negatively influence the intention to use LBA, it is critical for LBA providers to build consumer trust and confidence to successfully mitigate this negative impact. Lastly, we could not find sufficient evidence that the intention to use LBA is influenced by perceived usefulness, which has been very well supported in most previous TAM research. This may suggest that more future research should examine the validity of applying TAM and further extend or modify it in the context of LBA or other similar smartphone apps.

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COATED PARTICLE FUEL FOR HIGH TEMPERATURE GAS COOLED REACTORS

  • Verfondern, Karl;Nabielek, Heinz;Kendall, James M.
    • Nuclear Engineering and Technology
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    • 제39권5호
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    • pp.603-616
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    • 2007
  • Roy Huddle, having invented the coated particle in Harwell 1957, stated in the early 1970s that we know now everything about particles and coatings and should be going over to deal with other problems. This was on the occasion of the Dragon fuel performance information meeting London 1973: How wrong a genius be! It took until 1978 that really good particles were made in Germany, then during the Japanese HTTR production in the 1990s and finally the Chinese 2000-2001 campaign for HTR-10. Here, we present a review of history and present status. Today, good fuel is measured by different standards from the seventies: where $9*10^{-4}$ initial free heavy metal fraction was typical for early AVR carbide fuel and $3*10^{-4}$ initial free heavy metal fraction was acceptable for oxide fuel in THTR, we insist on values more than an order of magnitude below this value today. Half a percent of particle failure at the end-of-irradiation, another ancient standard, is not even acceptable today, even for the most severe accidents. While legislation and licensing has not changed, one of the reasons we insist on these improvements is the preference for passive systems rather than active controls of earlier times. After renewed HTGR interest, we are reporting about the start of new or reactivated coated particle work in several parts of the world, considering the aspects of designs/ traditional and new materials, manufacturing technologies/ quality control quality assurance, irradiation and accident performance, modeling and performance predictions, and fuel cycle aspects and spent fuel treatment. In very general terms, the coated particle should be strong, reliable, retentive, and affordable. These properties have to be quantified and will be eventually optimized for a specific application system. Results obtained so far indicate that the same particle can be used for steam cycle applications with $700-750^{\circ}C$ helium coolant gas exit, for gas turbine applications at $850-900^{\circ}C$ and for process heat/hydrogen generation applications with $950^{\circ}C$ outlet temperatures. There is a clear set of standards for modem high quality fuel in terms of low levels of heavy metal contamination, manufacture-induced particle defects during fuel body and fuel element making, irradiation/accident induced particle failures and limits on fission product release from intact particles. While gas-cooled reactor design is still open-ended with blocks for the prismatic and spherical fuel elements for the pebble-bed design, there is near worldwide agreement on high quality fuel: a $500{\mu}m$ diameter $UO_2$ kernel of 10% enrichment is surrounded by a $100{\mu}m$ thick sacrificial buffer layer to be followed by a dense inner pyrocarbon layer, a high quality silicon carbide layer of $35{\mu}m$ thickness and theoretical density and another outer pyrocarbon layer. Good performance has been demonstrated both under operational and under accident conditions, i.e. to 10% FIMA and maximum $1600^{\circ}C$ afterwards. And it is the wide-ranging demonstration experience that makes this particle superior. Recommendations are made for further work: 1. Generation of data for presently manufactured materials, e.g. SiC strength and strength distribution, PyC creep and shrinkage and many more material data sets. 2. Renewed start of irradiation and accident testing of modem coated particle fuel. 3. Analysis of existing and newly created data with a view to demonstrate satisfactory performance at burnups beyond 10% FIMA and complete fission product retention even in accidents that go beyond $1600^{\circ}C$ for a short period of time. This work should proceed at both national and international level.

원격의료서비스 수용요인의 구조적 관계 실증연구 (Structural Relationships Among Factors to Adoption of Telehealth Service)

  • 김성수;류시원
    • Asia pacific journal of information systems
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    • 제21권3호
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    • pp.71-96
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    • 2011
  • Within the traditional medical delivery system, patients residing in medically vulnerable areas, those with body movement difficulties, and nursing facility residents have had limited access to good healthcare services. However, Information and Communication Technology (ICT) provides us with a convenient and useful means of overcoming distance and time constraints. ICT is integrated with biomedical science and technology in a way that offers a new high-quality medical service. As a result, rapid technological advancement is expected to play a pivotal role bringing about innovation in a wide range of medical service areas, such as medical management, testing, diagnosis, and treatment; offering new and improved healthcare services; and effecting dramatic changes in current medical services. The increase in aging population and chronic diseases has caused an increase in medical expenses. In response to the increasing demand for efficient healthcare services, a telehealth service based on ICT is being emphasized on a global level. Telehealth services have been implemented especially in pilot projects and system development and technological research. With the service about to be implemented in earnest, it is necessary to study its overall acceptance by consumers, which is expected to contribute to the development and activation of a variety of services. In this sense, the study aims at positively examining the structural relationship among the acceptance factors for telehealth services based on the Technology Acceptance Model (TAM). Data were collected by showing audiovisual material on telehealth services to online panels and requesting them to respond to a structured questionnaire sheet, which is known as the information acceleration method. Among the 1,165 adult respondents, 608 valid samples were finally chosen, while the remaining were excluded because of incomplete answers or allotted time overrun. In order to test the reliability and validity of the assessment scale items, we carried out reliability and factor analyses, and in order to explore the causal relation among potential variables, we conducted a structural equation modeling analysis using AMOS 7.0 and SPSS 17.0. The research outcomes are as follows. First, service quality, innovativeness of medical technology, and social influence were shown to affect perceived ease of use and perceived usefulness of the telehealth service, which was statistically significant, and the two factors had a positive impact on willingness to accept the telehealth service. In addition, social influence had a direct, significant effect on intention to use, which is paralleled by the TAM used in previous research on technology acceptance. This shows that the research model proposed in the study effectively explains the acceptance of the telehealth service. Second, the research model reveals that information privacy concerns had a insignificant impact on perceived ease of use of the telehealth service. From this, it can be gathered that the concerns over information protection and security are reduced further due to advancements in information technology compared to the initial period in the information technology industry, and thus the improvement in quality of medical services appeared to ensure that information privacy concerns did not act as a prohibiting factor in the acceptance of the telehealth service. Thus, if other factors have an enormous impact on ease of use and usefulness, concerns over these results in the initial period of technology acceptance may become irrelevant. However, it is clear that users' information privacy concerns, as other studies have revealed, is a major factor affecting technology acceptance. Thus, caution must be exercised while interpreting the result, and further study is required on the issue. Numerous information technologies with outstanding performance and innovativeness often attract few consumers. A revised bill for those urgently in need of telehealth services is about to be approved in the national assembly. As telemedicine is implemented between doctors and patients, a wide range of systems that will improve the quality of healthcare services will be designed. In this sense, the study on the consumer acceptance of telehealth services is meaningful and offers strong academic evidence. Based on the implications, it can be expected to contribute to the activation of telehealth services. Further study is needed to assess the acceptance factors for telehealth services, such as motivation to remain healthy, health care involvement, knowledge on health, and control of health-related behavior, in order to develop unique services according to the categorization of customers based on health factors. In addition, further study may focus on various theoretical cognitive behavior models other than the TAM, such as the health belief model.

인터넷 커뮤니티에서 사용자 참여가 밀착도와 지속적 이용의도에 미치는 영향 (A Study on the Effects of User Participation on Stickiness and Continued Use on Internet Community)

  • 고미현;권순동
    • Asia pacific journal of information systems
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    • 제18권2호
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    • pp.41-72
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    • 2008
  • The purpose of this study is the investigation of the effects of user participation, network effect, social influence, and usefulness on stickiness and continued use on Internet communities. In this research, stickiness refers to repeat visit and visit duration to an Internet community. Continued use means the willingness to continue to use an Internet community in the future. Internet community-based companies can earn money through selling the digital contents such as game, music, and avatar, advertizing on internet site, or offering an affiliate marketing. For such money making, stickiness and continued use of Internet users is much more important than the number of Internet users. We tried to answer following three questions. Fist, what is the effects of user participation on stickiness and continued use on Internet communities? Second, by what is user participation formed? Third, are network effect, social influence, and usefulness that was significant at prior research about technology acceptance model(TAM) still significant on internet communities? In this study, user participation, network effect, social influence, and usefulness are independent variables, stickiness is mediating variable, and continued use is dependent variable. Among independent variables, we are focused on user participation. User participation means that Internet user participates in the development of Internet community site (called mini-hompy or blog in Korea). User participation was studied from 1970 to 1997 at the research area of information system. But since 1997 when Internet started to spread to the public, user participation has hardly been studied. Given the importance of user participation at the success of Internet-based companies, it is very meaningful to study the research topic of user participation. To test the proposed model, we used a data set generated from the survey. The survey instrument was designed on the basis of a comprehensive literature review and interviews of experts, and was refined through several rounds of pretests, revisions, and pilot tests. The respondents of survey were the undergraduates and the graduate students who mainly used Internet communities. Data analysis was conducted using 217 respondents(response rate, 97.7 percent). We used structural equation modeling(SEM) implemented in partial least square(PLS). We chose PLS for two reason. First, our model has formative constructs. PLS uses components-based algorithm and can estimated formative constructs. Second, PLS is more appropriate when the research model is in an early stage of development. A review of the literature suggests that empirical tests of user participation is still sparse. The test of model was executed in the order of three research questions. First user participation had the direct effects on stickiness(${\beta}$=0.150, p<0.01) and continued use (${\beta}$=0.119, p<0.05). And user participation, as a partial mediation model, had a indirect effect on continued use mediated through stickiness (${\beta}$=0.007, p<0.05). Second, optional participation and prosuming participation significantly formed user participation. Optional participation, with a path magnitude as high as 0.986 (p<0.001), is a key determinant for the strength of user participation. Third, Network effect (${\beta}$=0.236, p<0.001). social influence (${\beta}$=0.135, p<0.05), and usefulness (${\beta}$=0.343, p<0.001) had directly significant impacts on stickiness. But network effect and social influence, as a full mediation model, had both indirectly significant impacts on continued use mediated through stickiness (${\beta}$=0.11, p<0.001, and ${\beta}$=0.063, p<0.05, respectively). Compared with this result, usefulness, as a partial mediation model, had a direct impact on continued use and a indirect impact on continued use mediated through stickiness. This study has three contributions. First this is the first empirical study showing that user participation is the significant driver of continued use. The researchers of information system have hardly studies user participation since late 1990s. And the researchers of marketing have studied a few lately. Second, this study enhanced the understanding of user participation. Up to recently, user participation has been studied from the bipolar viewpoint of participation v.s non-participation. Also, even the study on participation has been studied from the point of limited optional participation. But, this study proved the existence of prosuming participation to design and produce products or services, besides optional participation. And this study empirically proved that optional participation and prosuming participation were the key determinant for user participation. Third, our study compliments traditional studies of TAM. According prior literature about of TAM, the constructs of network effect, social influence, and usefulness had effects on the technology adoption. This study proved that these constructs still are significant on Internet communities.

하저 지반특성 규명을 위한 수상 전기비저항 탐사에 관한 연구 (A Study on the DC Resistivity Method to Image the Underground Structure Beneath River or Lake Bottom)

  • 김정호;이명종;송윤호;조성준;이성곤;손정술;정승환
    • 지구물리와물리탐사
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    • 제5권4호
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    • pp.223-235
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    • 2002
  • 수로는 약선대를 따라 형성되는 경우가 많으며, 특히 강을 따라 단층이 발달하는 경우가 많다. 교량과 같은 수상 구조물의 건설을 위하여 탐사의 필요성이 높음에도 불구하고 육상과는 달리 수상 전기비저항 탐사가 활발하게 적용되지 못한 것은 현장탐사와 자료해석의 어려움 때문이었다고 볼 수 있다. 그러나 무엇보다도 중요한 것은 양질의 자료 획득이며, 양질의 자료 획득이 육상 탐사보다 어려운 것은 영상화하고자 하는 지하구조가 물로 덮여 있다는 점에서 연유한다. 이 연구에서는 이와 같은 점에 중점을 두고 수치 모델링과 현장탐사 사례 분석을 통하여 수상 전기비저항 탐사 자료의 특성, 현장 탐사와 해석 방법에 대하여 논하였다. 수상 전기비저항 탐사는 전극이 물 표면에 혹은 물 바닥에 설치되어 있는가에 따라 탐사자료의 획득방법, 고려할 사항, 해석 방법이 달라지므로, 전극을 물 표면에 띄운 경우와 바닥에 설치한 경우로 나누어 논의를 전개하였다. 이를 통하여 하상 전기비저항 탐사는 수층 하부 지반을 정확하게 영상화할 수 있음을 보였다. 또한 수상 전기비저항 탐사에서 전극을 물 바닥에 설치하는 것이 물 표면에 설치하는 것보다 훨씬 더 분해능이 높은 영상을 획득할 수 있다. 그러나 두 방법 모두 육상 탐사에 비하여 지하구조에 대한 민감도는 낮고, 유동전위 등에 의하여 전기잡음이 높을 가능성이 높기 때문에 육상 탐사보다 높은 S/N 비를 갖는 현장 탐사자료의 획득이 필수적이며 가능한 한 높은 분해능을 갖는 전극배열을 선택하여야 하는 것으로 나타났다. 변형된 전극배열법은 원거리 접지가 불필요하다는 점과 아울러 그의 원천이 되는 전극배열보다 높은 신호대 잡음비를 갖는 자료 획득이 가능하다는 점에서 수상 전기비저항 탐사에 많은 활용이 기대된다.