• 제목/요약/키워드: alternative service

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위치기반 서비스를 통한 정보 필터링이 사용자의 불확실성과 정보탐색 행동에 미치는 영향 (The Effects of LBS Information Filtering on Users' Perceived Uncertainty and Information Search Behavior)

  • 적효림;임일
    • Asia pacific journal of information systems
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    • 제24권4호
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    • pp.493-513
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    • 2014
  • With the development of related technologies, Location-Based Services (LBS) are growing fast and being used in many ways. Past LBS studies have focused on adoption of LBS because of the fact that LBS users have privacy concerns regarding revealing their location information. Meanwhile, the number of LBS users and revenues from LBS are growing rapidly because users can get some benefits by revealing their location information. Little research has been done on how LBS affects consumers' information search behavior in product purchase. The purpose of this paper is examining the effect of LBS information filtering on buyers' uncertainty and their information search behavior. When consumers purchase a product, they try to reduce uncertainty by searching information. Generally, there are two types of uncertainties - knowledge uncertainty and choice uncertainty. Knowledge uncertainty refers to the lack of information on what kinds of alternatives are available in the market and/or their important attributes. Therefore, consumers having knowledge uncertainty will have difficulties in identifying what alternatives exist in the market to fulfil their needs. Choice uncertainty refers to the lack of information about consumers' own preferences and which alternative will fit in their needs. Therefore, consumers with choice uncertainty have difficulties selecting best product among available alternatives.. According to economics of information theory, consumers narrow the scope of information search when knowledge uncertainty is high. It is because consumers' information search cost is high when their knowledge uncertainty is high. If people do not know available alternatives and their attributes, it takes time and cognitive efforts for them to acquire information about available alternatives. Therefore, they will reduce search breadth. For people with high knowledge uncertainty, the information about products and their attributes is new and of high value for them. Therefore, they will conduct searches more in-depth because they have incentive to acquire more information. When people have high choice uncertainty, people tend to search information about more alternatives. It is because increased search breadth will improve their chances to find better alternative for them. On the other hand, since human's cognitive capacity is limited, the increased search breadth (more alternatives) will reduce the depth of information search for each alternative. Consumers with high choice uncertainty will spend less time and effort for each alternative because considering more alternatives will increase their utility. LBS provides users with the capability to screen alternatives based on the distance from them, which reduces information search costs. Therefore, it is expected that LBS will help users consider more alternatives even when they have high knowledge uncertainty. LBS provides distance information, which helps users choose alternatives appropriate for them. Therefore, users will perceive lower choice uncertainty when they use LBS. In order to test the hypotheses, we selected 80 students and assigned them to one of the two experiment groups. One group was asked to use LBS to search surrounding restaurants and the other group was asked to not use LBS to search nearby restaurants. The experimental tasks and measures items were validated in a pilot experiment. The final measurement items are shown in Appendix A. Each subject was asked to read one of the two scenarios - with or without LBS - and use a smartphone application to pick a restaurant. All behaviors on smartphone were recorded using a recording application. Search breadth was measured by the number of restaurants clicked by each subject. Search depths was measured by two metrics - the average number of sub-level pages each subject visited and the average time spent on each restaurant. The hypotheses were tested using SPSS and PLS. The results show that knowledge uncertainty reduces search breadth (H1a). However, there was no significant correlation between knowledge uncertainty and search depth (H1b). Choice uncertainty significantly reduces search depth (H2b), but no significant relationship was found between choice uncertainty and search breadth (H2a). LBS information filtering significantly reduces the buyers' choice uncertainty (H4) and reduces the negative relationship between knowledge uncertainty and search breadth (H3). This research provides some important implications for service providers. Service providers should use different strategies based on their service properties. For those service providers who are not well-known to consumers (high knowledge uncertainty) should encourage their customers to use LBS. This is because LBS would increase buyers' consideration sets when the knowledge uncertainty is high. Therefore, less known services have chances to be included in consumers' consideration sets with LBS. On the other hand, LBS information filtering decrease choice uncertainty and the near service providers are more likely to be selected than without LBS. Hence, service providers should analyze geographically approximate competitors' strength and try to reduce the gap so that they can have chances to be included in the consideration set.

A System Dynamics Model of Alternative Fuel Vehicles Market under the Network Effect

  • Kwon, Tae-Hyeong
    • 한국시스템다이내믹스연구
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    • 제8권2호
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    • pp.5-23
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    • 2007
  • According to the system dynamics model of this study, if there is a significant network effect on vehicle operating costs, it is difficult to achieve the shift to AFV even in the long term without a policy intervention because the car market is locked in to the current structure. Network effect can be caused by an increasing return to scale in fuel supply sector as well as in maintenance service sector. It is also related to the fact that the reliability and awareness of consumers on new products increases with the growth of the market share of the new products. There are several possible policy options to break the 'locked in' structure of car market, such as subsidy on vehicle price (capital cost), subsidy on fuel (operating cost) and niche management policy. Combined policy options would be more effective than relying on a single policy option to increase the market share of AFV.

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공공도서관의 진단적 평가와 대안모색 - 대구광역시를 중심으로 - (Diagnostic Evaluation and Alternative Plans of Public Libraries in Taegu Metropolitan City)

  • 윤희윤
    • 한국문헌정보학회지
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    • 제34권2호
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    • pp.47-67
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    • 2000
  • 본 연구는 대구광역시 공공도서관을 대상으로 로그-회귀분석에 의한 경영성과를 평가하고 대안을 모색하였다. 투입예산에 대한 산출효과(생산성)를 분석한 결과, 기울기(b)의 누적값(${\Sigma}b_n$)은 약 3.732이므로 지역주민에 대한 정보봉사력은 매우 낮은 것으로 밝혀졌다. 이에 대한 대안으로 도서관 정체성의 재정립, 최적의 입지선정과 증설, 예산배정 및 장서구성의 개선, 적정 인력의 확보와 조직개편, 웹환경의 최적화, 이용자봉사의 강화를 제시하였다.

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온라인 ADR의 운영현황과 활성화 방안에 관한 연구 (A Study on the Current Operation and Activation of Online Alternative Dispute Resolution)

  • 최석범
    • 한국중재학회지:중재연구
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    • 제18권3호
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    • pp.91-116
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    • 2008
  • E-Commerce constitutes an important part of all commercial activities. Online Alternative Dispute Resolution(Online ADR) or Online Dispute Resolution(ODR) is a new method of dispute, resolution which, is provided online. Most Online ADR services are alternatives to litigation. In this respect, they are the online transposition of the methods developed in the ADR movement such as negotiation, mediation and arbitration. But there are also online courts which are really normal courts in which the contesting parties communicate essentially online. This paper deals with the current operation of Online ADR and the ways to, activate it. They include (1) die establishment of legal stability regarding Online ADR, (2) the enhancement of system security in providing Online ADR services, (3) the introduction of Online ADR service platform for providing the various services through single window on a national, or global basis, and (4) the introduction of Online ADR online monitoring system for systematic dispute resolution services.

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Why do registered nurses choose to offer complementary and alternative medicine?

  • Johannessen, Berit
    • 셀메드
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    • 제2권1호
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    • pp.7.1-7.4
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    • 2012
  • The use of Complementary and Alternative Medicine (CAM) is increasing in Norway. A growing number of nurses choose to offer CAM, and the purpose of the study presented in this article was to examine the reasons for their choices. Fieldwork including interviews with 20 nurses offering CAM was conducted. The results showed that the nurses in general are not satisfied with the public health service. They had four main reasons for their choice to offer CAM: 1. A desire to perform holistic nursing. 2. A tendency to value self-realization. 3. A wish to experience meaning in their work and develop a stronger professional identity. 4. A freedom to mix care and cure. The results of this study are also discussed in view of medicalization.

항만관리제도 개선에 관한 연구 -우리나라 항만공사를 중심으로- (A Study on the Improvement of Port Administration System: Focused on the Port Authority of Korea)

  • 백인흠;황석준
    • 수산해양교육연구
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    • 제23권3호
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    • pp.503-514
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    • 2011
  • Port Authority in Korea does not have financial independence nor fair recruitment practices, thus the prospects of the establishment of the Port Authority is not adequate. Therefore independent and effective port administration cannot be achieved. To overcome this situation, this paper examines the port administration system in Korea and identifies its problems. This paper then provides an 'modeling of Analytical Hierarchy structure' for evaluation. An alternative solution is provided by carrying out a public survey, analysing the significance of the evaluation factor using the techniques of the Analytical Hierarchy Process. The significance of profitability was identified. The role of central government is significant when assessing the public service function of port administration; and the role of the private company is significant when assessing the independence. In addition, the private company is significant when assessing profitability. The private company is the alternative for port administration in Korea, based on the evaluation of various alternatives.

Study on the policy literacy of the Republic of Korea regarding nuclear and new-renewable energy

  • Im, Eunok;Kim, Ju Kyong;Woo, Seung Min
    • Nuclear Engineering and Technology
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    • 제54권2호
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    • pp.741-748
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    • 2022
  • Policy literacy plays a critical role in enhancing deliberative communication among the public, policymakers, and experts. It also helps develop a positive view of policy by the public, which facilitates public acceptance. Despite its importance, however, policy literacy has received little attention in energy policy practice. Therefore, this study explores factors affecting the public's understanding and knowledge (i.e., policy literacy) of nuclear and new-renewable energy policies. Accordingly, we analyzed data from an online survey of 790 laypeople in Korea. Specifically, we examined the effects of trust, transparency, and policy public relations (PR) on the policy literacy of the public regarding the two alternative energy sources. The analysis revealed that people showed higher policy literacy about the alternative sources when provided with more transparent information and exposed to more policy PR activities. However, we found that trust in energy plant operators played a negligible role in improving policy literacy for both energy sources. Based on these findings, we developed some policy suggestions to secure the energy policy literacy of the public.

뇌혈관질환 사망자 의료이용 변이의 분석 (A Study on the Variation in Meical Service Utilization of The Dead by Cerebrovascular Diseases Patients in Korea)

  • 홍월란;정두채
    • 한국병원경영학회지
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    • 제14권1호
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    • pp.36-61
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    • 2009
  • This study focused on finding the variation of medical service utilization, paths of medical service utilization and medical payments of the patients died by cerebrovascular diseases. For this study, data of the one-year episodes of the health insurance subscribers died in 2004 were selected. The frequency of medical visits, the lengths of stays, the days of outpatient visits, the total period of medical services and the total medical payments were compared by the characteristics of the suppliers and utilizers. This study is useful in reviewing the equity of medical service utilization because it analyzed variance in utilization by episodes. In oder to collect accurate data of the patients died by cerebrovascular diseases in 2004 the 2004 reimbursement data of all medical institutions were matched to the data of funeral fee payment by the National Health Insurance Corporation from January 2004 to May 2005. The major results of the study are as follows. The variation of medical service utilization of cerebrovascular diseases was influenced by supplier factors suppliers, such as types and locations of medical institutions and user factors such as sex and age. It was suspected that the reimbursement by fee-for-service contributed to the variation quite a lot, but we could not compare the variation between the different reimbursement systems in Korea. On the basis of analyzing results this study suggests that the factors of suppliers and utilizers should be reviewed to reduce the under use and over use expressed by variations of medical service. The processes of care, effective communication and management system should be investigated for the equity of medical service utilization and also. alternative medical services would be recommended to reduce the high medical payment. Additionally to find other causes of variation further in depth study controling the severity of diseases, socio-economic status of the users and the system factors is required.

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Postoperative Clinical Outcomes of Colonic Stent Placement as Bridge-to-surgery vs. Emergency Surgery in Left-sided Malignant Colonic Obstruction

  • Choe, Eun Ju;Lee, Yong Kang;Jeon, Han Ho;Choi, Jong Won;Park, Byung Kyu;Won, Sun Young;Seo, Jeong Hun;Lee, Chun Kyon;Cho, Yong Suk
    • Journal of Digestive Cancer Research
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    • 제9권2호
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    • pp.43-49
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    • 2021
  • Background/Aims: Colonic stenting as a bridge to elective surgery is an alternative for emergency surgery in patients with acute malignant colonic obstruction. However, since its benefits are uncertain, we aimed to establish whether it has better clinical outcomes. Methods: The patients with acute malignant left-sided colon obstruction enrolled from January 2009 to December 2018 in National Health Insurance Service Ilsan Hospital. The patients were enrolled to undergo colonic stenting as a bridge to elective surgery or emergency surgery. The following oncological outcomes were assessed: incidence of complete remission, disease progression, local recurrence, and systemic recurrence. Results: Out of 40 patients, 33 received self-expanding metallic stent (SEMS) as a bridge-to-surgery, and 7 underwent emergency surgery. More stoma was made in case of emergency surgery with statistical significance (p < 0.001). There were no significant differences in complete remission rate in curable left-sided malignant colonic obstruction between SEMS as a bridge-to-surgery and emergency surgery. Complete remission was achieved for 3 patients (42.9%) in the non-stent group and 27 patients (81.8%) in the stent group. There was no statistically significant difference in oncologic outcomes between the two groups (p = 0.069). According to multi-variate analysis, advanced TNM stage, Adjuvant chemotherapy, and SEMS bridge-to-surgery were significantly associated with disease-free survival. Disease-free survival rate differed significantly between the two groups (p = 0.024). Conclusions: SEMS as a bridge-to-surgery might be an effective strategy and reduce stoma formation in acute malignant left-sided colon obstruction.

계절변화 원인에 대한 초등예비교사들의 대안개념 연구 (A Study on Alternative Concepts of Pre-Elementary Teachers on the Causes of Seasonal Changes)

  • 김순식
    • 대한지구과학교육학회지
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    • 제15권2호
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    • pp.249-262
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    • 2022
  • 본 연구는 초등예비교사들의 계절변화에 대한 대안 개념에 대한 연구로 2021년 5월부터 2022년 6월까지 P교육대학교 초등예비교사 60명을 대상으로 수행되었다. 본 연구의 결론은 다음과 같다. 첫째, 초등예비교사들은 계절변화 원인을 설명하는데 60명의 초등예비교사 중에서 22명(36%)만이 과학적 개념을 가지고 있었고, 나머지 38명(64%)의 학생들이 대안개념을 가지고 있었다. 둘째, 초등예비교사들은 지구의 자전축의 경사가 어떻게 계절변화를 일으키는데 관련되어 있는가를 설명하는데 있어서 60명의 초등예비교사 중에서 16명(27%)만이 과학적 개념을 가지고 있었고, 나머지 44명(73%)은 대안개념을 가지고 있었다. 셋째, 초등예비교사들은 태양의 남중고도의 변화와 계절변화와의 관련성을 설명하는데 초등예비교사 60명 중에서 12명(20%)이 과학적 개념을 가지고 있었고, 나머지 48명(80%)가 대안개념을 가지고 있었다. 넷째, 계절변화에 대한 초등예비교사들이 대안개념의 종합적인 유형을 살펴보면 계절변화의 원인을 전체적으로 과학개념을 사용하여 설명하는 유형으로 분류되는 aS-bS-cS 유형은 60명의 초등예비교사 중에서 8명(13%)에 불과했으며, 나머지 52명(87%)는 계절변화를 설명하는데 모두 하나 이상의 대안 개념을 소지하고 있었다. 이상에서 살펴 본 결과 초등예비교사들은 계절변화의 원인에 대한 일반적 개념, 자전축의 경사와 계절변화, 남중고도의 변화에 따른 계절변화를 설명할 때 다양한 대안개념을 사용하고 있다고 판단된다.