• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.17 no.10
• /
• pp.666-677
• /
• 2016

This study analyzes determinants of strategic marketing alliances' performance using 'continuous use intention' of consumers in the Korean credit card industry. Specifically, this study aims to provide comprehensive and synthetic understanding of these factors divided into firm- level and consumer- level variables. Thirty alliance cards were chosen randomly. For firm- level data, managers from the thirty selected cards were interviewed concerning their respective firm and alliance operation. For collection of consumer- level data, 610 card holders from these thirty cards were surveyed concerning card benefits, benefits information, brand image, and continuous use intention. The hierarchical linear model (HLM) was employed to analyze this multi-level data, yielding the following results: First, consumers identified three factors that positively influence continuous use intention. Second, with respect to firmlevel factors, alliance partner's marketing capability is not positively related to intention, whereas fit of alliance goal influences consumer's continuous use of card. Third, contrary to expectation, the positive interaction effects between consumer level variables and firm level variables were found to be not present.

• Culinary science and hospitality research
• /
• v.12 no.3 s.30
• /
• pp.186-200
• /
• 2006

This study was conducted to investigate university students' eating out behavior and attitude to coupons and alliance cards in the food service industry. Self administered questionnaires were collected from 435 students. Statistical data analysis was completed using a SPSS v. 12.0 program. The results were summarized as follows: The average age was 21.24. Korean-style food was the most favorite dish when they ate out. Major sources of restaurant information were friends and acquaintances. The factors of choosing restaurants came 'taste', 'hygienic', 'price' and 'service' in that order. Comparing coupons with alliance cards, they used coupons less frequently than alliance cards. The behavior of using coupons and alliance cards indicated that university students regarded alliance cards as more economically helpful than coupons.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.8 no.4
• /
• pp.161-176
• /
• 2013

This study discusses some features observed in Korean credit card industry, which is classified as a two-sided market. First, I summarize six characteristics or conditions that two-sided markets possess by reviewing related literatures, and consider if we can find out those peculiarities in Korean card industry. Second, this study casts light upon the unique issues which have not been handled in previous studies, that is another two-sidedness in mature two-sided markets. In the context of credit card industry, this additional two-sidedness is created by specific consumers group existing in entire consumer group in a card firm as a form of subset and specific partnering merchants group offering special benefits to their subset consumer group, or alliance card holders. This concept gives new idea that there could be multiple two-sidedness especially in mature two-sided markets, which will be significant to platforms' pricing strategies and expand the scope of related studies.

• The Korean Journal of Food And Nutrition
• /
• v.27 no.2
• /
• pp.231-239
• /
• 2014

The purpose of this study was to look into how alliance discount cards affect customers using family restaurants by analyzing and identifying the difference in brand equity and satisfaction according to the propensity of using alliance discount cards. For this purpose, 407 customers who have used family restaurants completed a questionnaire survey. The study findings indicated that (1) there were significant differences in brand equity and satisfaction according to the propensity to use alliance discount cards. Moreover, it was found that groups with a strong propensity to use alliance discount cards had higher brand equity and satisfaction than groups that did not; also, (2) it was found that there were significant differences in brand equity and satisfaction according to the intensity of dependency on alliance discount cards. The group with strong loyalty to alliance discount cards went beyond the level of strong propensity to use alliance discount cards, of preference, and of use, which were previously proposed. This study implied that from mid-to long-term perspectives, it was necessary to operate a policy for more active alliance discounts as well as to ensure sufficient options for partnership benefits. Furthermore, it was essential to maintain the menu and service quality of restaurants, which were intrinsic factors for elevating brand equity and satisfaction in restaurants among dining customers.

• Journal of the Korean Society of Food Culture
• /
• v.25 no.5
• /
• pp.589-597
• /
• 2010

The purpose of this study was to investigate whether strategic alliance sales promotions have short-term or long-term or sales or communication effects in the family restaurant industry. The hypotheses were tested in family restaurant settings using a sample of customers visiting and enjoying food in the metropolitan city of Daegu. Empirical results confirmed that strategic alliance sales promotions had short-term and long-term effects, as well as sales and communication effects. Therefore, family restaurant managers should adopt or keep sales promotion strategic alliances with credit card companies. Furthermore, family restaurant managers should adopt or keep sales promotions with other companies. In a future study, more variables should be selected to test the sales promotion effects of strategic alliances.

• 한국체육학회지인문사회과학편
• /
• v.56 no.5
• /
• pp.91-104
• /
• 2017

The purpose of this study is to examine the problems of the shuttlecock card introduced by the Busan Metropolitan City Badminton Union to members. To this end, surveys and in-depth interviews were conducted together as mixed research methods. As a result, it was found that the shuttlecock card was obligatory as an identification card, was providing some inconvenience to the members, and was not satisfactory as a payment means. In addition, it was revealed that it was not registering the existence or use of the fund under the agreement between members. It revealed that the use of the fund of the shuttlecock card has been unclear. The cause of the shuttlecock card project was basically a communication problem due to the characteristics of the vertical structure of the union, a product of failed governance.

• The Journal of the Korea Contents Association
• /
• v.9 no.8
• /
• pp.64-72
• /
• 2009

AMR(Automatic Meter Reading), which means that it reads the meter of electricity, gas, or water, etc at a remote place automatically through wired or wireless communication, has been studied in terms of Power Line Communication method and Local Area Wireless Communication method, etc. In this paper, we designed and implemented JCA(Java Card for AMR) capable of AMR, which is based on java Card technology indispensable to the ubiquitous world. In this paper, JCA follows standard transactional procedures offered by power supply company and manages power usage log and billing data, and is designed in order to satisfy EMV multi-functional specifications. Because JCA is a multi-functional smart card capable of post-issuance applets as an open platform, it is installed into other applications of affiliated concerns as well as credit card and traffic card applications. Not only the proposed JCA is a low cost system, compared to other AMR systems, but is capable of paying rates in advance or later by applying authentication and security function of java Card. In addition the proposed JCA system can create value added services such as affiliated services with corporate alliance.

• Asia Marketing Journal
• /
• v.12 no.4
• /
• pp.55-78
• /
• 2011

Recently strategic alliance between business firms has become prevalent to overcome increasing competitive threats and to supplement resource limitation of individual firms. As one of allianced sales promotion activities, a new type of discount program, so called "Alliance Card Discount", is introduced with the partnership of credit cards and loyalty cards. The program mainly pursues short-term sales growth by larger discount scheme while spends less through cost share among alliance partners. Thus this program can be regarded as cost efficient discount promotion. But because there is no solid evidence that it can really deliver profitable sales growth, an empirical study for its effects on sales and profit should be conducted. This study has two basic research questions concerning the effects of allianced discount program ; 1)the possibility of sales increase 2) the profitability of the discount driven sales. In F&B industry, sales increase mainly comes from increased guest count. Especially in family restaurants, to increase the number of guests we need to enlarge the size of visitor group (number of visitors for one group) because customers visit by group in a special occasion. And because they pay the bill by group(table), the increase of sales per table is a key measure for sales improvement. The past researches for price & discount sensitivity and reference discount rate explain that price sensitive consumers have narrow reference discount zone and make rational purchase decision. Differently from all time discount scheme of regular sales promotions, the alliance card discount program only provides the right to get discount like discount coupon. And because it is usually once a month opportunity given by the past month usage level, customers tend to perceive alliance card discount as a rare chance to get. So that we can expect customers try to maximize the discount effect when they use the limited discount opportunity. Considering group visiting practice and low visit frequency of family restaurants, the way to maximize discount effect should be the increase the size of visit group. And their sensitivity to discount and rational consumption behavior defer the additional spending for ordering high price menu, even though they get considerable amount of savings from the discount. From the analysis of sales data paid by alliance discount cards for four months, we found the below. 1) The relation between discount rate and number of guest per table is positive : 25% discount results one additional guest 2) The relation between discount rate and the spending per guest is negative. 3) However, total profit amount per table is increased when discount rate is increased. 4) Reward point accumulation & redemption did not show any significant relationship with the increase of number of guests. These results suggest that the allianced discount program substantially contributes to sales increase and profit improvement by increasing the number of guests per table. Though the spending per guest is decreased by discount rate increase, the total amount of profit per table is improved. It seems the incremental profit by increased guest count offsets the profit decrease. Additional intriguing finding is the point reward system does not have any significant impact on the increase of number of guest, even if the point accumulation & redemption of loyalty program are usually regarded as another saving offers by customers. In sum, because it is proved that allianced discount program with credit cards and loyalty cards is effective to both sales drive and profit increase, the alliance card program could be recommended as strategically buyable program.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.15 no.7
• /
• pp.1501-1509
• /
• 2011

Current identity management 1.0 model, which is service provider-centric and isolated, has several problems such as low usability, high cost structure, difficulty in privacy protection, and lack of trust infrastructure. Though various SSO-based identity management 2.0 models including Passport/Live ID, Liberty Alliance/SAML, CardSpace, and OpenID have been recently developed in order to overcome those problems, they are not widely accepted in real Internet environment so as to replace the existing identity management 1.0 model. This paper firstly analyzes the widely-known identity 2.0 models in a comparative way, and then presents a perspective on the development direction of identity management 3.0 model for future Internet.

• Journal of the Korea Institute of Information Security & Cryptology
• /
• v.21 no.3
• /
• pp.131-141
• /
• 2011

OMA(Open Mobile Alliance) is one of the most active group about DRM technology in mobile device field. OMA announced an OMA-DRM v 2.1 standardization in 2007. After then OMA announced OMA-SRM(Secure Removable Media) and SCE(Secure Contents Exchanges) that are the extension of OMA-DRM v2.1. In SCE, a user can form user domain to share contents and rights. So the user can share contents and rights with not only the the OMA-DRM v2.1 but also home devices like mobile phones, personal computers and audios. In this paper, we analyze a sharing technology of OMA-DRM and SCE, and then propose key distribution method using proxy re-encryption and smart card to use shared contents and rights.