• Asia Marketing Journal
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• v.19 no.4
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• pp.1-14
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• 2018

Social networking service(SNS) helps users manage, share and delivery a vast information as a communication tool. When users read crisis news in SNS, they communicate the information with others by considering not only their belief (i.e., cognitive risk perception) but also emotion (i.e., affective risk perception). However, few researches have been interested in the construct of communication behaviors of crisis in SNS. This study aimed to explore the role of risk perception (cognitive and affective risk perception) between crisis responsibility and communication behavior through dual processing theory. As a result of the empirical analysis, crisis responsibility had a positive effect on cognitive risk perception and affective risk perception. In addition, cognitive risk perception had no significant effect on communication behavior whereas affective risk perception had influence on communication behavior positively. Thus, our findings may predict that the affective risk perception through crisis responsibility is more potentially important to communication behavior such as sharing information rather than cognitive risk perception. The results give insightful ideas why marketer should reduce perceived emotion caused by risk to strengthen prospective SNS users understanding of communication behavior intention.

• Journal of Engineering Education Research
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• v.17 no.6
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• pp.20-29
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• 2014

The purpose of this study is to analyze the traits on the cognitive and affective learning style of university students. CALSIU(The Cognitive & Affective Learning Style Inventory for University School Students) by Kim, E. J. was modified for applying to university students and performed with 399 university students from three universities in Daejeon and Chungnam. Statistical analysis done in this study were ANOVA and Scheffe's test. Findings of the study are as follows : First, the students with high academic achievements have intuitive perception type, whole processing type, and deep storage & recall type. Secondly, the students with low academic achievement have strong non-academic learning type. Third, interaction attitude of affective learning styles is the important element to determine their academic achievement. The students with independent type get high academic achievements. Therefore, instructor should consider the learning styles of students, and it should be used to improve their teaching & learning strategy for better academic achievements of university students.

• Asia pacific journal of information systems
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• v.26 no.2
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• pp.268-289
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• 2016

While most of studies have paid attention to the initial adoption of a specific application, research on applications has not focused on an individual's update decision process. This study draws upon both dual information processing and status quo bias perspectives as a comprehensive theoretical lens to explain why individuals do not update their applications. This study assumes that individuals' inertia could be the main reason for their reluctance to update the applications. Based on a survey of 186 smartphone users, this study demonstrated that both habit as an affective trigger of system 1 thinking and sunk cost as a cognitive trigger of system 2 thinking promoted the two types of inertia (i.e., affective and cognitive based inertia) in individuals, which have a negative effect on their willingness to update their applications. By grounding the research model in a theoretical view, such as dual information processing and status quo bias, this study provides a unique theoretical lens from which to view individuals' behaviors, thereby gaining a better understanding of their decision not to update to the current version of applications. This study also investigates the moderating effect of the types of applications on the relationships between affective/cognitive-based inertia and willingness to update. Results show that both habit and sunk cost decrease the willingness to update because they increase both affective and cognitive-based inertia. This study also found that the effects of affective/cognitive based inertia differed depending on the type of applications.

• Korean Journal of Cognitive Science
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• v.10 no.4
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• pp.11-25
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• 1999

The affective primacy hypothesis of Murphy와 Zajonc(1983) was replicated in this study. The results of experiment 1 and 2 expanded the affective priming effect by facial valence as well as affective events on object rating. Experiment 3 explored the affective priming effect of schizophrenics at the supraliminal level and their results compared with those of normal subjects. For normal subjects the effect of affective priming was found only at the subliminal level but schizophrenics showed the assimilation effects by affective priming even at the supraliminal level. Finally. principles of affective processing were discussed.

• The Journal of Korean Association of Computer Education
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• v.10 no.4
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• pp.125-133
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• 2007

Many researches have tried to introduce affective computing for Human-Computer Interaction (HCI). In the affective aspect, emotional memories significantly affect on people's cognitive processing activities. In this paper, to observe the effect of affective feedback for emotional state of learners in an e-learning environment, selected emotional feedback messages and delivery method are integrated into an e-learning system. Self reporting button for recognizing learner's emotional state are used for detecting learner's emotional states and the test results show that providing affective feedback to learner has positive effects in e-learning environment in terms of learner's academic achievements.

• The Mathematical Education
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• v.44 no.1 s.108
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• pp.113-124
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• 2005

In this study, we have analysed and compared the cognitive, affective, and emotional aspects of the mathematically gifted, the scientifically gifted, and common middle school students in cognitive, affective, and emotional aspects. The mathematically gifted students are proved to have better continuous/simultaneous information processing, more positive mathematical disposition, more preference to difficult tasks, and higher EQ than the common students do. On another hand, no difference is found between the mathematically gifted and the scientifically gifted students in creative problem solving ability however, the mathematically gifted have more self-confidence, more curiosity for mathematics, stronger will, and more disposition to monitor and reflect, and more efficient self-control than the scientifically gifted do. In short, the mathematically gifted are superior to common students in mostly all aspects, and better than the scientifically gifted in the affective part.

• Anxiety and mood
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• v.6 no.1
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• pp.10-16
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• 2010

Researchers consider obsessive-compulsive disorder (OCD) to be an anxiety disorder, but it often shows comorbidity with other disorders in the affective spectrum. Epidemiological and clinical studies have shown a strong association between OCD and mood disorders. In addition, some reports show the patients with OCD have attentional-processing impairments regarding emotional information. However, research has not revealed the exact nature and degree to which OCD constitutes an affective problem. In this review, we discuss the affective aspects of OCD and the relationship between OCD and mood disorders.

• Science of Emotion and Sensibility
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• v.23 no.4
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• pp.61-72
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• 2020

Social problems, such as economic instability, aging population, heightened competition, and changes in personal values, might become more serious in the near future. Affective computing has received much attention in the scholarly community as a possible solution to potential social problems. Accordingly, we examined domestic and global knowledge structure, major keywords, current research status, international research collaboration, and network for each major keyword, focusing on keywords related to affective computing. We searched for articles on a specialized academic database (Scopus) using major keywords and carried out bibliometric and network analyses. We found that China and the United States (U.S.) have been active in producing knowledge on affective computing, whereas South Korea lags well behind at around 10%. Major keywords surrounding affective computing include computing, processing, affective analysis, research, user modeling categorizing recognitions, and psychological analysis. In terms of international research collaboration structure, China and the U.S. form the largest cluster, whereas other countries like the United Kingdom, Germany, Switzerland, Spain, and Canada have been strong collaborators as well. Contrastingly, South Korea's research has not been diverse and has not been very successful in producing research outcomes. For the advancement of affective computing research in South Korea, the present study suggests strengthening international collaboration with major countries, including the U.S. and China and diversifying its research partners.

• Korean Journal of Cognitive Science
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• v.23 no.2
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• pp.165-184
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• 2012

To investigate how the valence of unattended background picture modulates perceptual processing of a target letter, participants were required to detect a target letter among six letters superimposed on an IAPS picture. Perceptual load was manipulated by varying the difficulty of letter detection, and behavioral results showed more accurate and faster detection responses at the low-load condition than at the high-load condition. The analysis of ERP data of control condition at which six letters were presented without an IAPS picture showed perceptual load effects on mean amplitude of N1 and P1 ERP components. At experimental condition including an IAPS picture, interaction between valence and perceptual load was observed on mean amplitude of N1 at posterior visual processing area, and the amplitude difference between low-load condition and high-load condition was larger on a negative background picture than on a neutral background picture. The results suggest that more attentional capacity might be consumed by a negative picture than by a neutral picture, and suggest that unattended affective picture is processed automatically and influence the early perceptual processing of target stimulus.

• Korean Journal of Cognitive Science
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• v.28 no.1
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• pp.43-64
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• 2017

The purpose of the current study is to investigate how task-irrelevant affective priming affects higher cognitive function. In the study, we selected prime stimuli from International Affective Picture System(IAPS) and examined if they influence participants' performance of syllogistic reasoning task when they are task-irrelevant. In Experiment 1, arousal of IAPS stimuli was controlled while valence of the stimuli was manipulated. In Experiment 2, valence of IAPS stimuli was controlled while arousal of stimuli was manipulated. In both experiments, task-irrelevant affective primes were followed by syllogistic reasoning tasks consisting of three sentences and measured accuracies of task performance. The results showed that valence of affective prime affected logical validity of reasoning and belief-bias whereas arousal of affective primes did not yield any difference. That is, positive valence facilitated logical and analytic processing by reducing belief-bias while arousal did not affect reasoning task performance. These results suggest that dimensions of valence and arousal independently influence higher cognitive function.