• 제목/요약/키워드: aesthetic experience

검색결과 352건 처리시간 0.024초

The Study on the Effect of Experience Values of Chinese Coffee Shop on the Intent of Revisiting of Consumers: Focusing on the Mediation Effect of Emotional Responses

  • KANG, Min-Jung;WAN, Yeo-Sun;HWANG, Hee-Joong
    • 유통과학연구
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    • 제17권11호
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    • pp.47-52
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    • 2019
  • Purpose: This study specifically discusses why coffee shop customers want to revisit coffee shops. In addition, we would like to verify the mediated effect of the emotional reaction in relation to the influence of the experience values of the Chinese coffee shop on the re-visit of the coffee shop. Research design, data and methodology: Regression and reliability analyses were conducted. Simple regression was used for stock price verification, and the bootstrap method of model4 of Hayes was performed for the intermediate hypothesis verification. Results: This study confirmed that the experience values of coffee shops (entertainment, aesthetic, economic efficiency, and service excellence) have a significant influence on customers' intention to revisit coffee shops. Conclusions: Managers can check that the level of revisit by customers is increased by increasing the elements of experience value. In addition, studies have shown that the customer's emotional reactions play a significant mediating role in the relationship between the value of the experience and the customer's intention to revisit the coffee shop. This suggests that the coffee shop operator should focus on the emotional response of its customers and devise strategies to ensure that the value of the experience is connected to the intent of revisiting.

국제해양레저위크(KIMAWEEK) 요트체험 참가자의 체험요인과 체험만족 및 재참가의도와의 구조적 관계 (The Structural Relationship between Experience Factor, Experience Satisfaction and Re-participation Intention of KIMAWEEK Yacht Experience Participants)

  • 김철우;정영수;정우석
    • 한국콘텐츠학회논문지
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    • 제18권5호
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    • pp.409-419
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    • 2018
  • 본 연구의 목적은 국제해양레저위크(KIMAWEEK) 요트체험 참가자의 체험요인이 체험만족 및 재참가 의도에 어떠한 영향을 미치는가를 살펴보는 것이다. 이에 본 연구는 부산광역시에서 진행되고 있는 KIMAWEEK 참가자 515명을 대상으로 모바일 설문조사를 실시하여 다음과 같은 결론을 도출하였다. 첫째, 요트체험 참가자의 체험요인 중 일탈적, 교육적, 미적 요인은 체험만족에 영향을 미치는 것으로 나타났으나, 오락적 요인은 체험만족에 영향을 미치지 않는 것으로 나타났다. 둘째, 체험요인과 재참가의도와의 관계에서 체험요인 중 교육적 요인과 오락적 요인은 재참가의도에 영향을 미치는 것으로 나타났으나 일탈적 요인과 미적 요인은 재참가의도에 영향을 미치지 않는 것으로 나타났다. 셋째, 체험만족과 재참가의도와의 관계에서도 유의한 영향을 미치는 것으로 나타났다. 본 연구를 통해 KIMAWEEK 요트체험 참가자의 체험만족을 높이기 위해서는 다양하고 차별화된 체험요인이 제공되어야 할 것이며, 특히 지역 특색에 부각되는 현실성 있는 이벤트가 이루어져야 할 것이다.

예비교사의 과학의 본성 지도를 위한 과학의 미학적 모델 측정 방안 (Assessment of an Aesthetic Model of Science for NOS Teaching)

  • 권성기;남일균
    • 과학교육연구지
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    • 제44권2호
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    • pp.197-204
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    • 2020
  • 이 논문에서는 2차원 미학적 모델의 적합성과 유용성을 찾기 위하여 과학자들이 아름답게 생각하는 10가지 과학 실험들을 과학의 미학적 공간에 표상하였고 동시에 10가지 과학 실험을 바탕으로 과학 실험의 그림을 함께 제시하는 리커트 척도의 측정 도구를 개발할 수 있었다. 이를 통해 과학의 미학적 모델을 기반으로 과학의 본성을 지도하는 방안과 그 방안의 효과 측정에 대한 활용 가능성을 제안하는 바이다.

환경 미학에서의 환경교육적 요소 탐구 - Berleant, A의 이론을 중심으로 - (A Study on the Contents Analysis of Environment Aesthetics for Environment Education)

  • 이주영;남영숙
    • 한국환경교육학회지:환경교육
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    • 제24권1호
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    • pp.1-11
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    • 2011
  • The purpose of this study is to analyze the contents of environment aesthetics for environment education. This study analyzes in accordance with theory of the environment aesthetics of Berleant, A. The results of this study are as follows. The result of analysis the contents of Berleant's environment aesthetics, in his philosophy of environment aesthetics the environment is defined to be inclusive of all and the unity of human and environment is stressed on more than in the current prevailing philosophy of environment education. And environment aesthetics propose the most part of theory and methodology suited for environment education, but, do not mention about a definite theory of 'Skill'.

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화장품 브랜드 매장 체험특성, 가치와 기대, 구매의도의 구조적 관계에 관한 연구 -성별의 조절효과를 중심으로- (A Study on the Structural Relationship of Experience Characteristics, Value and Expectations, Purchase Intention in Cosmetic Brand Store -Focusing on the Moderating Effects of Gender-)

  • 이선주;정윤희
    • 경영과정보연구
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    • 제38권3호
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    • pp.227-243
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    • 2019
  • 본 연구에서는 화장품 브랜드 매장의 체험특성이 브랜드 가치와 매장 내 제품 기대를 통해 구매의도에 주는 영향을 확인하고자 하였다. 또한 성별의 조절효과를 밝힘으로써 화장품 브랜드 매장의 체험에 관한 이론적 연구를 보완하고 실무적 시사점을 제공하고자 하였다. 먼저, 매장 내 체험특성으로서 교육적 체험, 심미적 체험, 유희적 체험을 제시하였으며, 이러한 체험특성들이 브랜드 가치와 매장 내 제품에 대한 기대에 주는 영향, 브랜드 가치와 기대가 매장 내 제품에 대한 구매의도에 주는 영향을 가정하였다. 화장품 브랜드 매장 방문 경험이 있는 소비자들을 대상으로 279부의 데이터를 수집하였고, 이를 구조방정식 분석에 이용하였다. 검증결과, 체험특성 모두 브랜드 가치와 매장 내 제품 기대에 긍정적 영향을 주는 것으로 나타났고, 브랜드 가치는 기대에 긍정적 영향을, 그리고 브랜드 가치와 매장내 제품 기대는 매장 내 제품 구매의도에 긍정적 영향을 주는 것으로 나타났다. 마지막으로 조절효과 검증에서는 유희적 체험이 브랜드 가치에 주는 영향이 남성에게서 더 큰 것으로 나타났고, 교육적 체험과 심미적 체험이 매장 내 제품 기대에 주는 영향은 여성에게서 더 큰 것으로 나타났다. 이러한 결과는 화장품 브랜드 매장 체험연구의 이론적 확장에 기여하고 있으며, 화장품 매장의 체험마케팅에 있어 전략적 시사점을 제공하고 있다.

조경 설계와 회화적 자연관의 문제 (Landscape Design and Pictorialized View on Nature: A Critical Examination)

  • 배정한;조정송
    • 한국조경학회지
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    • 제27권3호
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    • pp.80-87
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    • 1999
  • This paper examines the conventional notion of natural beauty and its legacy on the aesthetic experience of nature and landscape architecture in terms of critical perspective. We can take its clue for discussion from the our routine convention of experiencing natural beauty from the picture-like nature. We often equate natural beauty with superficial representations of nature shown in pictures. However, it is no more than a by-stander's nature seen purely through the eyes of the outsider. Problems of the picture-like nature can be summarized as the contemplative and visual-oriented aesthetic experience of landscape, which has had its influence not only on the ways of seeing the natural beauty but also on the ways of making it. The tradition of the picture-like nature has been transplanted into the real world through the practice of landscape architecture. It has been mass-producing superficial beauty of nature, focused on visual form. Landscape architecture in such a form is just a static means of decoration devoid of meaning and content.

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조선복식미(朝鮮服飾美)의 탐구(探究) (A STUDY ON THE BEAUTY IN CHOSON COSTUME)

  • 금기숙
    • 복식
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    • 제14권
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    • pp.167-183
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    • 1990
  • As an attempt to view Chason costume from a aesthetic perspective, the aesthetic values of the Choson people, as expressed through the aesthetic characteristics of costumes, are pursued in this study. To appreciate the beauty of the traditional Korean costume, the following aesthetic characteristics of Choson costumes are investigated: form, color, pattern, material and ornament. From the view point of aesthetics, this study shows that Choson costume had comfortable and voluminous forms with beautiful curved lines and rhythm. The most favored colors were white and natural colors of materials. However unusual combination of colors such as the contrast of black and white, the harmony of the primary and rainbow colors were often used. Patterns revealed two aspects : while subdued patterns generally prevail, at times the unexpected beauty of primary colored patterns draws our attention. Smooth natural materials were preferred. Ornaments both for practical and decorative purposes were used together with certain colors and patterens, indicating wearer's status and warding off the evil's spirits. The aesthetic values in costumes as expressed through the aesthetic characteristics can be classified into the following categories: the beauty of nature, the beauty of personality, the aesthetics of evil's eye and the beauty of tradition. The beauty of nature, as appreciated by the Chason people through their prevailing nature, the "Pung-rew Spirit" and through their Worship of Heaven, produced aesthetic characteristics in harmony with nature. The beauty of personality influenced by the ethical standard of Confucianism produced aesthetic characteristics in costumes, through which the appropriate personality was shown for the appropriate social status. On the other hand, the aesthetics of evil's eye, rooted deeply in Folk religion and Shamanism, contributed to various aesthetic characteristics, which strongly inclined to sorcery and symbolism through choice of patterns, colors and ornaments. Finally, the beauty of tradition, which was based on the ethics of Confucianism and the Choson people's conservative tendencies, demonstrated the strong tendency to adhere to the external characteristics of the Choson costume. These aesthetic values were the yardsticks of the aesthetic judgment of the Choson people. These values influenced Chason people in designing costumes and in appreciating the beauty of costumes. The aesthetic experience and attitudes of the Chason people, which were based on these aesthetic values, represented their aesthetic consciousness and desires.

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Three-dimensional morphometric analysis of mandibule in coronal plane after bimaxillary rotational surgery

  • Lee, Sung-Tak;Choi, Na-Rae;Song, Jae-Min;Shin, Sang-Hun
    • Maxillofacial Plastic and Reconstructive Surgery
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    • 제38권
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    • pp.49.1-49.9
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    • 2016
  • Background: The aim of this report is to present a new reference for aesthetic mandible surgery using three-dimensional cone-beam computed tomography-based treatment planning for orthognathic surgery which can be implemented in surgical planning and perioperative procedure. Methods: To make an objective standard for evaluating aesthetic mandibular outline, we make an aesthetic scoring criteria with consideration of asymmetry, broad mandibular border line, and prominent mandibular angle. Two maxillofacial surgeons and two orthodontists rated their aesthetical evaluation from 1 to 5. Experimental group consisting of 47 female and 38 male patients who had rotational orthognathic two-jaw surgery from 2010 to 2011 were chosen according to aesthetic scoring done by two maxillofacial surgeons and two orthodontists. A high aesthetic score (${\geq}16$) means the facial contour is symmetric, with no broad and narrow aesthetic mandible frontal profiles. Control A group consisted of ten female and ten male patients who had no orthognathic surgery experience and low aesthetic score (${\geq}10$). Control B group consisted of ten female and ten male patients who had no orthognathic surgery experience and had anaesthetic mandibular frontal profile and a high aesthetic score (${\geq}16$). The three-dimensional image of the patient was taken from dental cone-beam CT (DCT) scanning (experimental group and control A group: 6 months DCT after surgery, control B group: 1st visit DCT). Each DCT was reformatted to reorient the 3D image using 3D analyzing program (OnDemand3D, cybermed Inc, CA, USA). After selection of 12 landmarks and the construction of reoriented horizontal, vertical, and coronal reference lines, 15 measurements were taken in 3D analysis of frontal mandibular morphology. Afterwards, horizontal and vertical linear measurements and angular measurements, linear ratio were obtained. Results: Mean $Go^{\prime}_{Rt}-Me^{\prime}-Go^{\prime}_{Lt}$ angular measurement was $100.74{\pm}2.14$ in female patients and $105.37{\pm}3.62$ in male patients. These showed significant difference with control A group in both genders. Ratio of $Go^{\prime}_{Rt}-Go^{\prime}_{Lt}-Me^{\prime}$ length to some linear measurements (ratio of $Me^{\prime}-Cd^{\prime}_{Rt}Cd^{\prime}_{Lt}$ to $Me^{\prime}-Go^{\prime}_{Rt}Go^{\prime}_{Lt}$, ratio of $Me^{\prime}-Go^{\prime}$ to $Me^{\prime}-Go^{\prime}_{Rt}Go^{\prime}_{Lt}$, ratio of $Go^{\prime}_{Rt}-Go^{\prime}_{Lt}$ to $Me^{\prime}-Go^{\prime}_{Rt}Go^{\prime}_{Lt}$) showed significant difference with control A group in both genders. Conclusion: This study was intended to find some standard measurement of mandible frontal view in 3D analysis of aesthetic patient. So, these potential measurement value may be helpful for orthognathic treatment planning to have more aesthetic and perspective outcomes.

Upper eyelid Merkel cell carcinoma treated with neoadjuvant chemotherapy and surgical excision

  • Toto, Vito;Colapietra, Alfredo;Alessandri-Bonetti, Mario;Vincenzi, Bruno;Devirgiliis, Valeria;Panasiti, Vincenzo;Persichetti, Paolo
    • 대한두개안면성형외과학회지
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    • 제20권2호
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    • pp.121-125
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    • 2019
  • Merkel cell carcinoma is a rare cutaneous carcinoma, featured by an aggressive clinical course and a mortality rate of 28% at 2 years. A 71-year-old female was affected by a 4.1-cm-wide locally advanced Merkel cell carcinoma of the upper eyelid, previously misdiagnosed as chalazion, with involvement of the extraocular muscles. Although the tumor showed a macroscopic spontaneous regression in size after the incisional biopsy, the mass was treated with neoadjuvant chemotherapy and surgical excision. Good functional and aesthetic result with preservation of the eyeball and absence of tumor recurrence were achieved at 3-year follow-up. In our experience, the combination of the inflammatory cascade due to the incisional biopsy and neoadjuvant chemotherapy led to the regression of a locally advanced large Merkel cell carcinoma of the eyelid.