• 제목/요약/키워드: active promotion

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Analyzing Consumer Behavioral Characteristics with Sales Promotion Orientation: Differences in Shopping and Promotion Usage Behaviors (판촉지향성에 따른 의류상품 쇼핑관련행동과 판촉이용행동)

  • 이영미;박경애
    • Journal of the Korean Home Economics Association
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    • v.41 no.4
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    • pp.45-56
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    • 2003
  • The purpose of this study was to segment consumers based on sales promotion orientation and examine the differences between the consumer segments on shopping behaviors and promotion usage behaviors. A total of 462 responses collected from a questionnaire survey to subjects aged over 20s were analyzed. Cluster analysis on sales promotion orientation identified four groups including rational group(21%), active group(28%), insensitive group(22.1%), and interest group(28.9%) of sales promotion. ANOVA revealed significant differences among the four groups on shopping behaviors(information seeking, store visit, and clothing purchase) and promotion usage behaviors(the usage level of sales promotion, impulse buying, brand switching, and store switching). The active and interest groups were more actively seeking information than the other two groups were. The active group was most affected by sales promotion showing the highest impulse buying and brand and store switching behaviors, and the interest group was most active on store visit and clothing purchase. The insensitive group was the least engaged in all the behaviors.

Related Factors in Health Promotion Behavior by Gender among College Students (성별에 따른 일부 대학생의 건강증진 행위 관련요인)

  • Chung, Young-Hae;Seo, Nam-Sook;Moon, So-Hyun
    • The Journal of Korean Society for School & Community Health Education
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    • v.12 no.2
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    • pp.29-42
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    • 2011
  • Objectives: This is an explanatory correlational study to assess the level of and the relationship of the related factors of health promotion behavior by gender among college students. Methods: Subjects were 950 of the freshmen of the year 2010 at a university in a city adjacent to a metropolis, in S. Korea. Data were collected from the freshmen who understood the purpose of the study and agreed to participate during a freshmen core course using a structured questionnaire. Related factors include active- and passive-self efficacy, internal health locus of control, and social support. Related factors were compared between male and female using t-test and the relationship between the related factors and the health promotion behavior was analyzed separately for each sex, by multiple regression analysis using SPSS 12.0. Results: There were differences in the related factors of BMI between male and female students. They were alcohol behavior and perceived health status among female students while smoking status, alcohol behavior, perceived health status, and BMI among male students. Result from the multiple regression analysis revealed difference in the related factors and in the magnitude of the relationship evaluated by the standardized beta coefficients. Significant factors, listed by the magnitude of beta coefficients, among female were social support, active self efficacy, passive self efficacy, internal health locus of control, and alcohol behavior. Significant factors among male students were social support, active self efficacy, smoking, internal health locus of control, passive self efficacy, and perceived health status. Conclusions: There are gender difference in health promotion behavior and the related factors. The results suggest that the gender differences need to be considered when planning health promotion programs in college. Further research is necessary in order to draw consensus on roles of the related factors of health promotion behavior.

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Javabeans와 ActiveX

  • Korea Database Promotion Center
    • Digital Contents
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    • no.5 s.72
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    • pp.62-70
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    • 1999
  • JavaBeans와 ActiveX는 프로그램 개발자들의 업무 편리성을 지원한다는 점에서 높은 호흥을 얻고 있지만 나름대로 강세를 보이는 영역이 있다. 이는 네트웍 보안이 별로 중요하지 않은 동기종 환경에서 32비트 윈도우 애플리케이션을 개발한다면 ActiveX를 선택하는 것이 합리적인 반면, 보안이 중요시되는 환경에서 실행될 인터넷 인트라넷 애플리케이션을 개발할 경우나, 멀티플랫폼 지원 기능을 이용하거나 이기종 네트웍상의 상호운용성을 보장하고 싶을 때는 JavaBeans를 사용하는 것이 이상적이다.

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Sales Promotion Orientation and Shopping Styles: A Typological Approach for Consumer Segmentation (판촉지향성과 쇼핑스타일 : 소비자유형별 분석을 통한 시장세분화 접근)

  • 이영미;박경애
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.6
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    • pp.654-664
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    • 2003
  • The purpose of this study was to segment consumers based on sales promotion orientation and examine the differences between the consumer segments on shopping styles and demographics. A total of 462 responses collected from a questionnaire survey to subjects aged over 20 were analyzed. Cluster analysis on sales promotion orientation identified four groups including rational group(21%), active group(28%), insensitive group(22.1%), and interest group(28.9%) of sales promotion. MANOVA, ANOVA and $\chi$$^2$-test revealed significant differences among the four groups on shopping styles(high-quality prone, value prone, price prone. brand prone, fashion prone, hedonic shopping prone, and loyalty) and 4 demographic characteristics(i.e., age, marital status. occupation, and education). The rational group showed lower brand proneness than did other groups while the active group showed higher price and brand proneness. The interest group showed high value, brand, and hedonic shopping proneness while the insensitive group was the least engaged in shopping styles. The study developed a profile of each segment and provided marketing implications.

Physical activity promotion through active living environments (활동적 생활환경 조성을 통한 신체활동증진)

  • Koh, Kwang-Wook;Kim, Hye-Sook;Lee, Myoung-Soon;Kang, Min-Jung;Kim, Keon-Yeop;Kim, Eun-Jung;Kim, Hyun-Jun;Lee, Bu-Ouk;Koh, Sung-Hyun
    • Korean Journal of Health Education and Promotion
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    • v.33 no.4
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    • pp.55-65
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    • 2016
  • Objectives: Members of Korean Healthy Cities Partnership(KHCP) has increased rapidly since 2006 and adopted Active Living Environments(ALE) as common theme in 2015. Academic definition and categorization, needs assessment and operational planning for making active living environments were required from KHCP. Methods: Literatures review, survey to members of KHCP, specialist discussion and consultation with members of KHCP have been done from October of 2015 to February of 2016. Results: ALE included humane(social networks), physical and political resources. Three categories and 13 items for ALE were identified. Present actions among member cities were variable and especially immature in physical environments. Indicators for ALE were not secured stably. Requirements for policy and physical environmental approach and adolescent programme were high. Priority areas for education and technical assistance were master planning, guideline and case, program and policy development, partnership development, and networking among cities. Representative projects among member cities were somewhat different from ideal models. Conclusions: Policy and environmental approaches needs to be reinforeced systemically for members of KHCP including securing stable indicators. More education and technical assistance also needed sustainably.

Comparative Analysis of Foot Pressure Distribution by Functional Insole to be Transformed and Restored During Walking (보행 시 변형 및 복원이 가능한 인솔에 대한 족저압력 비교 분석)

  • Park, Seung-Bum;Lee, Kyung-Deuk;Kim, Dae-Woong;Yoo, Jung-Hyeon;Kim, Kyung-Hun
    • Korean Journal of Applied Biomechanics
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    • v.21 no.2
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    • pp.231-241
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    • 2011
  • The purpose of this study was to analyze the distribution of foot pressure generated by active materials of a functional insole. Comfort is an important consideration while selectingfootwear and insoles. Consequently, it has an influence on injury. The development of new materials for functional insoles is considered one of the more important points for their manufacture. The method adopted in this study is as follows. First, ten healthy males were selected as subjects for the study. Each subject's foof was pre-screened podoscope(Alfoots, Korea) to check for the presence of any foot abnormalities, Two kinds of equipment were used for the study: a foot pressure device from Pedar-X, Germany, and a treadmill from Pulsefitness, UK. Next, each subject was asked to test four types of insoles(insoles of outdoor shoes, indoor shoes, walking shoes, and sports shoes) via walking trials on the treadmill at a constant speed of 4.2 km/h. The pressure distribution data(contact area, maximum force, maximum peak pressure, and maximum mean pressure) was collected using the pressure device at a sampling rate of 100 Hz. Results of the tests showed that all four types of functional insoles increased contact areas whit the foot. Further, functional insoles of walking shoes and sport shoes decreased the foot pressure. From these results, we conclude that the active materials of functional insoles of shoes can increase the contact area and provide greater comfort.

The Relation of Physical Activity by the IPAQ to Health-related Quality of Life - Korea National Health and Nutrition Examination Survey (KNHANES) IV 2007-2008 (국제신체활동 설문도구로 측정한 신체활동도와 건강관련 삶의 질의 관련성 - 제4기 국민건강영양조사 자료를 이용하여)

  • Kim, So-Young;Yun, Ji-Eun;Kimm, Hee-Jin;Jee, Sun-Ha
    • Korean Journal of Health Education and Promotion
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    • v.28 no.2
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    • pp.15-25
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    • 2011
  • Objectives: This study aimed to assess the association between physical activity and health-related quality of life (HRQOL) in Koreans. Methods: A total of 9,689 adults(${\geq}19$ years, 4,036 men) from the Fourth National Health and Nutrition Examination Survey(2007-2008) were examined by the International Physical Activity Questionnaraire (IPAQ)-short form and Korean EuroQol-5 Dimension(KEQ-5D). Results: For the physical activity by IPAQ, 'Inactive group' was 75.3%, 'Minimally active group' was 23.5%, and 'Health-Enhancing Physical Activity(HEPA) group' was 1.2%. The mean HRQOL index was $0.89{\pm}0.13$. These relations of physical activity and HRQOL remained significant after adjustment for age, sex, smoking, subjective health status, stress, depression, and socioeconomic status variables (Adjusted $R^2$ = 0.334). Conclusions: Physical activity was associated with health-related quality of life. Physically active group had higher health-related quality of life than the inactive group.

A Study of Health Promotion Activity in Community Health Nursine Areas (지역사회 간호분야에서의 건강증진행위분석)

  • Kim, Young-Im
    • Research in Community and Public Health Nursing
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    • v.4 no.2
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    • pp.158-169
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    • 1993
  • Health promotions have been identified as foundamental concepts for nursing practice, especially in community health nursing. Nurses have been regarded as having important role's in health promotion activities. According to a review of literature, the concepts of health promotion consist of prevention services, health protection. Health prevention services have three levels : Primary secondary and tertiary. The objectives of this study are (1) to analyze the health promotion activities in school nursing. (2) to analyze health promotion activities in community health nursing posts. (3) to analyze the health promotion activities in industrial nursing while suggesting future direction for health promotion in community health nursing areas. The major results are first, Prevention services are most actively performed rather than health protection, and health education in three areas: School, industries, and community. Health nursing, secondary prevention services follow emergency care, and ordinary diseases control are especially active. Health promotion can ultimately from changing life be accomplished styles, and health behavior. As a consequence, future directions promoting health in community health nursing are desirable areas. Focusing on health protection, and health education that is not activated presently.

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Relationship between Health Promotion Behavior and Marriage Value View

  • Kim, Jungae;Seo, Eunhui
    • International Journal of Advanced Culture Technology
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    • v.8 no.3
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    • pp.10-17
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    • 2020
  • This study was cross sectional descriptive survey study to analysis the relationship between marriage value view and health promotion behavior among university students. Questionnaires from those who voluntary agreed to the study were collected online, and the collection period was from May 20, 2020 to June 10, 2020. Research tools for analyzing marriage value view was used by RR lee, and health promotion behavior research tools was developed by Walker., The data analysis was performed using SPSS 18.0 as frequency, Pearson correlation, t-test, and Multiple regression analysis. According to the analysis, women had high passive (p<0.05) and exclusive (p<0.01) marriage value view, while men had high active (p<0.01) and instrumental (p<0.05) marriage value view. According to the analysis, it turns out that people who value interpersonal relationships during health promotion have a positive effect on romantic (t=2.383, R2=.257, p=.019) and instrumental (t=2.201, R2=.120, p=.030) marriage value view. Hygiene has been appeared to affect Passive marriage value view (t=3.001, R2=.111, p=.003) and Exclusive marriage value view (t=3.765, R2=.122, p=.000). Nutrition has been appeared to affect conservative marriage value view (t=2.086, R2=.118, p=0.039). Exercise has been appeared to affect conservative marriage value view (t=2.456, R2=.118, p=0.015) and active marriage value view (t=2.261, R2=.168, p=0.025). Through this study, in order to increase for the desire of marriage, marriage values need to be organized differently between men and women in marriage value programs and it suggested that health promotion behavior be included in programs that enhance the value of marriage.

An Integrative Literature Review on The Oral Health Sector of Korea National Health Promotion Plan

  • Ji-Hyoung Han;Eunsuk Ahn
    • Journal of dental hygiene science
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    • v.23 no.3
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    • pp.185-192
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    • 2023
  • Background: The establishment of a strategy for the reduction and prevention of oral disease, a global pervasive disease, is considered one of the important national health policy strategies. In Korea, the 5th Comprehensive National Health Promotion Plan is currently in progress, but there is insufficient research on the transition process or improvement direction in the field of oral health. Methods: Changes in Comprehensive National Health Promotion Plan's Oral health sector in three countries were compared, and the direction of the three countries (Korea, the United States, and Canada) in accordance with the recent Oral health paradigm was confirmed. In this study, we reviewed the existing literature using the narrative review method to draw implications for strategies and directions for oral health promotion in Korea. Results: In Korea, the oral health promotion strategy is included in the 5th Comprehensive National Health Promotion Plan, and the project is being led by the government. The United States prepared a national-led oral health promotion strategy and suggested multi-disciplinary cooperation to improve overall oral health and reduce the oral health inequality. For more active intervention, Canada established an oral health-related department and assigned experts, while emphasizing cooperation between the government and the private sector. Conclusion: As a result of this study, Korea is also making efforts to improve oral health, but more active government intervention is needed to reduce the inequality in oral health by population group. To this end, it is necessary to establish a strong multi-sectoral cooperation system and prepare a strategy for implementation.