• Survey Research
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• v.12 no.2
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• pp.51-76
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• 2011

Analyzing the 2009 Korean General Social Survey(KGSS), this study attempts to elucidate the mechanism how content-irrelevant response patterns are formed in the social survey. This study investigates the relationship between personality traits and response styles. Specifically, the effects of Big Five factors(extraversion, agreeableness, conscientiousness, emotional stability, openness to experience) of personality on the acquiescent response styles(ARS) and extreme response styles(ERS) are examined, controlling for individual characteristics and interview contexts. The results show that ERS is positively affected by extraversion, openness to experience, agreeableness, and conscientiousness, whereas ARS is not significantly associated with any dimension of personality traits. The implications of findings and the methods to reduce response bias are discussed.