The Comparative Study of Purchasing Characteristics of the Apparel Products Consumer using Internet Shopping Mall and the Cable TV Home Shopping (인터넷 쇼핑몰과 케이블 TV 홈쇼핑 이용자들의 의류제품 구매특성 비교연구)
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- The Research Journal of the Costume Culture
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- v.11 no.6
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- pp.808-825
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- 2003