• Title/Summary/Keyword: a wellness tourism council

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Trend Analysis and Policy Implications of Wellness Tourism Policy in Korea and Japan (한국과 일본의 웰니스관광정책 동향 분석 및 정책적 함의)

  • Kim, Sang-Yoon
    • Journal of the Korea Convergence Society
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    • v.12 no.6
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    • pp.183-195
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    • 2021
  • This study compared and analyzed the trends of wellness-related tourism polices in Japan, which have policy similarities with Korea, through related literature research and online interview surveys amid growing demand for wellness tourism in Korea's wellness tourism policy implications. According to the survey, wellness tourism-related concepts do not differ particularly between Korea and Japan, and the use of health tourism or wellness tourism concepts is more common in Japan than healing tourism. Wellness tourism policy is analyzed to be more systematic in Japan in the areas of policy principal agent's flexibility, policy efficiency, related certification, and human resource development, and Korea in the driving force and institutional maintenance of policy. It was judged that Korea needs to establish a wellness tourism consultative body, such as the case of Japan, and improve efficiency through systematic certification of wellness tourism and qualitative management of related manpower. In order to industrialize wellness tourism, it is necessary to increase the healing effectiveness and product value of wellness tourism by organically linking wellness resources specialized by region, and to conduct in-depth analysis of the direction and strategies of wellness tourism policies in preparation for the post-Corona(COVID-19) Era and an empirical study of tourism sites.