• Fashion Information and Technology
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• v.4
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• pp.39-43
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• 2007

• Asia Marketing Journal
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• v.11 no.3
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• pp.185-203
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• 2009

Yuhan Kimberly, a joint-venture company of Korean Yuhan Company and American Kimberly-Clark, opened a premium diaper market in Korea by launching Pull-Ups which was pants-typed diapers in 1993. Pull-Ups was imported as finished goods from Kimberly-Clark. However, in spite of its huge market share in United States, it failed to land down in Korean market because of wrong positioning strategy which did not consider domestic customers' tastes. In 1996, Yuhan-Kimberly brought out a pants-typed diaper, Huggies-Toddler, to Korean market again. This paved the way for the combination of Kimberly-Clark's production power and Yuhan-Kimberly's marketing power and led to launch new product superior to Pull-Ups. However, this product was unsuccessful in the market because of wrong positioning which did not catch domestic customer's life styles such as cultural, environmental and habitual differences in toilet training, the cost increase coming from IMF crisis in Korea, weak trust within the company, weak trust within the company, and too much higher price than regular diapers. In 2005, Yuhan-Kimberly redeveloped new pants market business strategy. It was organically combined with winning product development plan, winning communication strategy and the market structure change through the pants market creation. Customer's habit, usage and attitude were studied with total 55 times market investigations. Also, all processes from planning to designing were executed in the customer's view by investigating product research, positioning research and advertisement research. Yuhan-Kimberly repositioned new product as a wearing diaper not as a toilet training diaper and launched Huggies Magic Panty as a premium product which had 25% higher price than previous Huggies. Huggies Magic Panty was recognized as a great hit product in domestic diaper market and the sales recorded 37.6 bill won in 2006, 57.2 bill won in 2007, and 90 bill won in 2008 since launching in 2005. The reason of Huggies Magic Panty's success was the repositioning strategy deduced from the precise check of customer's usage habit. It was the winning strategy of Huggies that were market investigation in order to survive in domestic baby goods market where a lot of companies struggled intensively, the exact positioning based on its market investigation and aggressive 360 degree communication strategy to give customers impressions efficiently.

• Journal of Climate Change Research
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• v.9 no.3
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• pp.245-251
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• 2018

Creating Shared Value (CSV) is a new business paradigm in which enterprises benefit from social works. The goal of this study is to assess greenhouse gas emission reduction through CSV-related activities of Yuhan-Kimberly (YK) Company. YK Company has planted over 50 million trees between 1984 and 2016 as a part of CSV activities. Through planting of trees, annual $CO_2 $ emission reduction ranged from 196.2 thousand to $336.3\;thousand\;tCO_2-eq$ depending on forest type in 2016, representing 44 million to 84 million KRW. Those results indicate that the company can contribute to reduction of greenhouse gas emissions as well as obtain economic profits through CSV-related activities. Furthermore, this study provides motives for other companies interested in similar CSV projects.

• Fashion Information and Technology
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• v.4
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• pp.34-38
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• 2007

• Knowledge Management Research
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• v.11 no.3
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• pp.77-90
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• 2010

The purpose of this study is to examine the effects of human resource development policies and practices on social capital and organizational performance. To serve the purpose, we focused on the effects of communities of practice (CoP) to social capital and suggested best practices of CoP from the aspect of social capital. Specifically, we considered new kinds of social capital such as social innovation capital and social integration capital as well as traditional social capital classified into structural, relational, and cognitive capital, Where, social innovation and social integration capital represent corporate's social capacity to innovate and corporate social responsibility (CSR). And then we conducted a multiple case study on Yuhan-Kimberly, POSCO, and HIRA. From the result, we identified that CoP activities have a positive effect on social capital and organizational performance.

• Proceedings of the Korean Society of Dyers and Finishers Conference
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• 2006.04a
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• pp.180-181
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• 2006

The hydrolysis of some vinylsulfonyl (VS) typed reactive dyes were investigated at the pH, temperature and other experimental conditions. The hydrolytic behaviour, especially, stability in various pH value, of the water soluble reactive dyes are examined. In neutral and acid condition, mother dyes are a quite stable. Other hand, it was found that dimerization and decomposition for these dyes were estimated in an aqueous alkaline medium. These alkaline hydrolysis behaviour was monitored by the high performance liquid chromatography.

• Proceedings of the KAIS Fall Conference
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• 2012.05a
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• pp.323-326
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• 2012

현재 우리나라의 경제 환경을 볼 때, 외부적으로는 석유를 비롯한 원자재 가격이 급등, 미국과 일본이 경제둔화, 거대 경제국가인 중국이 경제성장을 조정하고 있다. 국내에서는 수출증가에도 불구하고 기업들의 설비투자 부진, 실업률 상승 및 내수시장 침체 등으로 경제적 회복이 지연되고 있는 매우 어려운 상태에 직면해 있다. 이와 같이 급격하게 변화하는 경영 환경에서 생존하기 위해서는 인적자원 재개발 및 학습능력의 배양이 어느 때보다 중요하게 부각되고 있다. 인적자원의 능력을 파악하여 인원 선발이나 적재적소에 배치한다면 그 보다 더 나은 조직은 없을 것이다. 역동적 경영 환경 내에서 성공을 추구하는 각 기업은 끊임없는 변화에 적극 대응하여 새로운 변화를 창출해 나가는 인적자원의 능력배양을 기업성공의 중요한 요소로 보고 있다. 따라서 역동적 변화 속에 있는 기업은 변화에 효과적 능동적으로 대처할 수 있는 유연한 조직을 개발하여 고객만족 극대화, 종업원 만족 극대화, 인적자원 활용 극대화를 통하여 기업경쟁력 향상을 이룩할 수 있어야 한다. 이에 본 연구에서는 국내 기업 중 4조 2교대 근무 시스템을 도입하여 지식 근로자를 양성함으로써 큰 성공을 거둔 유한킴벌리의 고성과 근무 시스템의 도입부터 적용, 적용에 따른 성과까지의 전 과정을 심층 연구하여 이 시스템이 기업의 경쟁력을 향상 시키는 중요한 도구로 사용 된 수 있도록 연구 하고자 한다.

• Journal of Korea Technical Association of The Pulp and Paper Industry
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• v.47 no.2
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• pp.24-33
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• 2015

This study aims to suggest wastewater treatment options for diaper recycling by identifying characteristic analysis of wastewater from diaper recycling process and efficiency evaluation of wastewater treatment units. The wastewater characteristic analysis showed that the concentration of organic pollutants and ionic materials were very high comparing to seawater. Through the investigation of similar wastewater treatment, six treatment units were identified to reduce pollutants. It is found UF(ultra-filtration), DAF(dissolved air flotation), fenton oxidation, electro-coagulation and chemical-coagulation are effective in reducing organic pollutants while membrane system and ion exchanger are effective in reducing ionic materials. Even though the target of water quality should be secured in terms of managing organic pollutants level, the application of treatment unit for reducing ionic material needs lots of considerations. This result suggests that reuse of pulping wastewater after controlling organic pollutants is better than direct discharge of pulping wastewater. To select the appropriate wastewater treatment unit, an economic analysis about operation condition, wastewater flow, cost, efficiency should be considered.

• Journal of the Korea Organic Resources Recycling Association
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• v.14 no.3
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• pp.101-109
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• 2006

Earthworms(Eisenia fetida) were fed with paper mill sludge produced from P&G or Yuhan Kimberly paper manufacturing factory, or cow dung manure. Turnover rate of feed into earthworm biomass and excreting rate on each feed were investigated on dry weight base. Biomass of earthworm population was increased on paper mill sludge, but it was fallen to death on cow dung manure, which had high electrical conductivity and low redox potential. When P&G paper mill sludge was supplied to adult, elder juvenile or younger juvenile for 84 days, turnover rate of feed into earthworm biomass was 0.48, 0.40 and 0.76%, respectively, and on Yuhan Kimberly paper mill sludge 0.26, 0.45, 0.42%. When P&G paper mill sludge was supplied to adult, elder juvenile or younger juvenile, excreting rate was 49.02, 54.32 and 55.39%, respectively and on Yuhan Kimberly paper mill sludge 32.22, 41.86, 40.69%, and on cow dung manure, 73.73, 57.89. 76.38%.

• The Journal of the Korea Contents Association
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• v.14 no.3
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• pp.385-392
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• 2014

Workshift is a method of organization of working time in which workers succeed one another at the workplace. The shift work system enables round-the-clock activities required for meeting technological needs and productive and economic demands. This study tries to find the practical implications by investigating the workshift systems which are successfully applied in two representative Korean companies, Yuhan-Kimberly and POSCO. Case study method is applied in oder to analyze the special feature of shift work systems in two companies. It is concluded that the shift system(2-4system) has positively enhanced firm's capability including workers' satisfaction and commitment, product quality, and productivity. Specifically, the shiftwork system applied in the companies has significantly influenced on the workers' work-life balance.