• Journal of Digital Convergence
• /
• v.1 no.1
• /
• pp.9-29
• /
• 2003

The purpose of this paper is to analyze the political discussion and the success conditions on the digital democracy and issues for introducing e-party of Korean parties, and to propose alternatives for solving these issues. To accomplish this purpose, this paper review actual conditions of the digital politics, analyze on results of e-party driving of Korean parties, review issues for introducing e-party of Korean parties, and propose alternatives for solving these issues. Proposed conditions on digital politics and e-party development will contribute to the prosperity of the Korean politics. In near future, an empirical study on the standpoints of voters politicians will be followed.

• Korean journal of communication and information
• /
• v.32
• /
• pp.113-146
• /
• 2006

This study explored how media and interpersonal communication affected voters in Busan mayoral by-election, focusing on the mutual relations among media use and attentive use of political campaign, interpersonal communication, and voting participation. Also, comparative analysis between image factor and the factor of political party influencing the decision of a candidate were examined. Additionally, it was analysed differential media effects on candidates' image. According to the results, the local media use and attentive use of political campaign had the influence on the increase of interpersonal communication about the election. Voters who had much interpersonal discussion with others participated more than voters who had less interpersonal discussion. Media use did not directly affect the participation of voting, but indirectly contributed to participation of voting through interpersonal discussion. The assumption of differential media effects on candidates image was partly proved. There were statistically significant differences in the factor of competence of candidates' image among three experimental groups (attentive use of TV discussion program, Internet web sites of two candidates, and printing materials of political advertisement). Furthermore, with three main vote variables, issues, candidates image, party identification, the results of comparative analysis between image factor and the factor of political party influencing the choice of a candidate suggested that a sense of oneness with a party was highly related to the choice of the candidates of the party, however, candidates' image was not related to the decision of a candidate. Political party had more impact on for whom to vote than candidates' image in this study.

• The Korean Journal of Applied Statistics
• /
• v.25 no.1
• /
• pp.153-162
• /
• 2012

We proposed a mixed-mode design with a landline survey and mobile survey as the solution for the problems of election opinion polls by the original telephone survey method, mostly with limited population coverage for young people not living at home and with lower efficiency in selecting valid voters. We numerically verified the applicability of the proposed dual frame survey by analyzing the preliminary opinion poll results of the Seoul mayor by-election of October 26 2011. This research achieved the result that relative standard errors were similar between a mobile RDD sample and landline RDD sample though the variance was bigger in the former. Though the combination of mobile RDD and landline RDD is not found to improve the forecast accuracy, it still is expected to have higher reliability for election polls by expanding the population coverage and compensating the weakness of each survey method.

• Survey Research
• /
• v.8 no.1
• /
• pp.55-79
• /
• 2007

This article attempts to provide an overview of the exit polls for the 2006 local elections in Korea. The sampling method, sampling error, non-response rate, and prediction error of the exit polls are reviewed. Also, we explore the fact that the propensity to vote varies according to age and gender of voters. In terms of age and gender, the representativeness of the sample is investigated by comparing to the data released by the National Election Commission. Through this empirical research, we show that the exit poll samples are unbalanced in terms of age and this unbalance may be one of the causes of bias occurred in the prediction of the 2006 local election results. The design effects of the sample design implemented for the exit polls are also examined.

• Survey Research
• /
• v.11 no.3
• /
• pp.33-55
• /
• 2010

In this study, we newly define the Total Survey Error(TSE) in exit poll and investigate the TSEs of the exit poll survey for the 18th general election of 2008 to analyse the cause of the exit poll prediction error. To explore the main cause and effect of the total survey error, the total survey error was divided by the sampling error which comes from sampling process of poll stations and the non-sampling error which comes from selecting voter and collecting responses from sampled voters in each electoral district. We consider the relationship between non-response rates and total survey error as well as non-sampling error. Also, we study the representativeness of the exit poll sample by comparing the sex/age distribution of the exit poll data and the National Election Commission poll data.

• Asian Journal for Public Opinion Research
• /
• v.8 no.2
• /
• pp.105-125
• /
• 2020

The purpose of this paper is to analyze 1) who created and distributed fake news, 2) the distribution channels of fake news, 3) who fake news has targeted, and 4) the effects on voting and the impact of fake news on Korean politics. In South Korea, fake news was mainly created by candidates or election campaigns. The reason is that in the wake of the impeachment of President Park Guen Hye, all the political parties in Korea used fake news as a means of mobilizing supporters for each of their candidates or parties to gain an advantage in situations involving political divisions and confrontations between the pro-impeachment, progressive young generation and anti-impeachment, conservative senior generation. Voters' media usage patterns were polarized through social network services (SNS) media and television. Fake news was mostly received through these two media outlets. According to the spreading structure of fake news in Korea, the younger generation generally uses SNS posts intended for unspecified individuals, and the older generation uses closed SNS like KakaoTalk or Naver's BAND. In the end, it is typically characteristic of the older generation to spread fake news through existing offline human networks. In the 2017 presidential election, fake news has been confirmed to have the effect of mobilizing supporters for each political party. In the presidential election, an increase in voter turnout was confirmed among those in their 20s and those in their 60s or older. Evidently, fake news influenced the election of Moon Jae-In. The influence of fake news is expected to grow further as ideological polarization and consequent political polarization continues to intensify in South Korea.

• Korean System Dynamics Review
• /
• v.12 no.3
• /
• pp.47-66
• /
• 2011

South Korea has achieved remarkable social and economic development together with the process of democratization over the past 20 years. In the democratic process in South Korea, ordinary people have actively participated in conventional political activities such as elections. But recently, one of the salient phenomena is that the public have been showing political apathy associated with a light poll. Especially, the most serious concern in the political environment of South Korea is that young voters (e.g., 20-30s) have serious political apathy leading to low voter turnout. Regarding this concern, many political scientists argued that this political phenomenon is not only the case in South Korea, insisting that many consolidated democratic countries such as European countries and the US have the same problems. However, South Korea has contained different factors (e.g., historical, culture, social, and political differences) leading to political apathy and light poll. Unfortunately, no one has clearly explain the phenomenon. In fact, in order for scholars to understand and explain these concerns, they should carefully look at the phenomenon with diverse perspectives and approaches. The main purpose of this paper is to explain why the digital generation has political apathy and are reluctant to participate in political activities such as voting. Using causal loop analysis which is based on systematic thinking, we not only analyzed the pattern of the digital generation' political participation with regard to diverse perspectives, but also attempted to draw new political implications from the analysis. Based on our analysis, we tried to suggest some implications for political stability and development in South Korea in the future.

• Journal of Digital Convergence
• /
• v.11 no.8
• /
• pp.1-10
• /
• 2013

Even though the importance of reading voters' share of mind increases in political campaign, there is no research which analyzes engagement in perspective of political campaign. Therefore, the purpose of this research is to calculate political engagement index which is qualitative indicator about political campaign's immersion in candidate in perspective of engagement and provide scientific data for political advertisement and publicity strategy. For this purpose, A and B candidates who ran for 18th president in December 19th, 2012 are selected for subjects of the research. The young people whose voter participations are low in this presidential election are selected as subjects for responding questionnaire and are surveyed. This research is qualitative evaluation which tires to supplement a limit of qualitative analysis of content by surpassing quantitative evaluation including advertisement, promotion, public opinion on politics, ratings, etc. Evaluation attribute is designed to distribute 8 PEI into 0~100 score. If PEI is more than 50, then the score indicates immersion above average. If PEI is lower than 50, then the score indicates immersion below average. The model of the research will contribute to development of methodological research of political campaign strategy. Also, in the future, this model can be used as micro-targeting in each political campaign's election strategy.