• Journal of the Korean Home Economics Association
• /
• v.35 no.3
• /
• pp.63-75
• /
• 1997

The purposes of this study was to identify the differences between fashion opinion leaders and followers in the characteristics oriented New Young Generation and the types of fashion advertising involvement. The data were collected via a questionnaire from 431 college students(female=218 male=213) living in Seoul, Korea and analyzed by factor analysis and t-test. The results of this study were as follows: First, eight factors of the characteristics oriented New Young Generation were identified: Fashion, individuality, preference of caffe with affective mood, expression of emotion, indivisualism, preference of tastes oriented Western Europe, activity of pan club and chatting by personal computer. The significant differences between fashion opinion leaders and followers in fashion, individuality, preferences of the caffe with affetive mood, and expression of emotion were found in the data collected from female. There were significant differences between fashion opinion leaders and followers in fashion, individuality in the data collected from male. Second, three factors of fashion involvement advertising were identified: The hedonic involvement, social involvement, utilitarian involvement. The significant differences between fashion opinion leaders and followers in the hedonic involvement, social involvement, utilitarian involvement and the levels of involvement were found in the case of female's data. There were significant differences between fashion opinion leaders and followers in the hedonic involvement, social involvement and levels of involvement except for utilitarian involvement in the case of male's data.

• Asian Journal of Business Environment
• /
• v.5 no.4
• /
• pp.73-81
• /
• 2015

Purpose - This study investigated the effects of leaders of national universities on faculty creativity. The study examined transformational leadership and creativity theories and investigated self-efficacy, the parameter between transformational leadership and creativity, to examine its moderating effect and provide policy implications for national universities. Research design, data, and methodology - This study built four hypotheses based on the literature review, and tested these using a survey methodology. The collected data were analyzed using SPSS 15.0. Result - At the national universities, the results were as follows: charisma of leaders had a positive influence on member creativity; intellectual stimulus of leaders had a positive influence on member creativity; and, individual consideration of leaders had a positive influence on member creativity. Therefore, leaders' transformational leadership had a positive influence on member creativity. Conclusion - Creativity is thought to be important for organizational survival and continuous development at rapidly changing education administrations. Educational administration leaders should exercise transformational leadership to develop member creativity. Member self-efficacy, which had a mediating effect on creativity, requires leadership to develop it.

• The Journal of the Korea Contents Association
• /
• v.12 no.11
• /
• pp.155-165
• /
• 2012

In any military services, young leaders are superiors to another and the leaders must be equipped with not only command and control(C2) and management capabilities but with a skill set that addresses their service members' problems and hardships throughout a counseling approach. These young leaders other than regular professional counselors are wearing dual hats as a commander and a counselor to address their service member's issues. There are couple of hours to give a lecture about counseling during the basic training course, however, we noticed that there are some limitations to cover up the uniqueness of counseling during the course, since we cannot rule out the unique vertical situation within military system that runs by its hierarchy. Therefore, we developed education program in order to enhance commander's counseling skills, refined the program with thorough review and commentary by professions and military commanders, and provided 10 events of program to the young leaders. As a result, the leaders scored high on self-effectiveness, communication skills, and counseling development-level. If we adjust minor changes to the program, it will be the outstanding program to improve young leaders' counseling capability.

• Journal of Agricultural Extension & Community Development
• /
• v.12 no.2
• /
• pp.231-241
• /
• 2005

The objectives of this study were to explore leadership program participation of rural leaders and to analyze needs assessment for leadership program. The data were collected from 273 rural leaders by stratified random sampling. The SPSSWIN/ver.10 program was used for analyzing data with frequency and cross-tab analysis. The major findings of this study were as follows; 1) Rural leaders should effectively use leadership competency after leadership program. 2) Major problems of leadership program were lecturers' speciality and rather vague educational purpose. 3) Rural leaders wanted to learn more about rural and agricultural policies, conflict resolution among residents, specific and specialized leadership skills, and organizational activities. 4) Rural leaders responded that they need more programs on developing logical thinking, organizational competency, creative thinking, and positive attitude. 5) Characteristics of rural leaders should be considered in developing and implementing leadership programs.

• Journal of the Korean Society of Costume
• /
• v.14
• /
• pp.185-198
• /
• 1990

The purpose of this study is to identify and profile Korean women's fashion opinion leaders on demographic, psychological and communication channels dimensions. The questionnaire was administered to 1204 students from a purposively selected. women's universities in Seoul. The data was analyzed using $X^2$-test, t-test, multiple regression analysis and discriminant analysis, The significance level was set at. 05. The major findings derived from analysis are as follows: 1. Fashion opinion leaders are generally come from families with higher income, more education and higher occupational status than followers. 2. Fashion opinion leaders are more likely to be exhibitionistic, self-confident, individualistic, risk taking and gregarious than followers. 3. Fashion opinion leaders are more exposed to impersonal communication media, especially to fashion magazines than followers. These findings imply an obvious usefulness for both manufacturers in the apparel industry as well as retailers to help them in the identification of their target market for the introduction and acceptance of fashion items.

• 한국생물공학회:학술대회논문집
• /
• 2005.04a
• /
• pp.436-436
• /
• 2005

• The Journal of the Korea Contents Association
• /
• v.14 no.7
• /
• pp.242-252
• /
• 2014

This research examined whether there are differences in group decision making between senior leader groups and junior leader groups. Results revealed that senior leaders contributed more during the discussion than junior leaders, and groups with senior leaders performed better than the groups with junior leaders. In post-discussion activities group members noted that senior leaders were able to represent their groups better, and showed better leadership during discussion. On the other hand, the leader's age impacted differently depending on leader selection methods. For senior leaders, leaders randomly assigned were perceived to be more beneficial to groups. However for junior leaders, leaders systematically selected were perceived to represent their groups better and exhibit better leadership. The interaction between leader's age and leader selection seems to arise from a difference of leader's power bases.

• The Korean Journal of Community Living Science
• /
• v.17 no.1
• /
• pp.3-10
• /
• 2006

The purpose of this study was to analyze leadership competency in the rural leader roles. The data were derived from 317 leaders in 97 rural communities by questionnaire. SPSSWIN/ver10 was adopted t-test and IPA (Importance-Performance Analysis) methods employed. The major findings of this study were as follows; Rural leaders should concentrate on developing coaching/feed back, program management skills, and presentation skills. Administrative head of village should pay attention to benchmarking, brand development and conflict resolution rather than resident management, service knowledge, and making relationships. Leaders of village development council should concentrate on brand development, benchmarking, and educating residents. Head of women's organizations should concentrate on developing assessments, educating residents, and resolving conflict skills, whereas members of Samaeul organization should try to concentrate on program management, coaching/feed back and presentation skills. Rural leaders showed different leadership competency by the IPA. Therefore, this study suggested that leadership education for rural leaders should consider leadership competency.

• Journal of Digital Convergence
• /
• v.19 no.6
• /
• pp.363-372
• /
• 2021

The Purpose of this study was to analyzed the possibility of sport leaders cooperative model promote life sport through the creation of stable jobs for sports leaders. For the study, a questionnaire in preceding study was revised through the advisory committee and used to survey 20 life sports leaders in D city and 10 operators of sports cooperatives. After analyzing and categorizing of the survey results, the following conclusions were obtained. Sports leaders' cooperatives can be a model for revitalizing life sports, if more than 5 life sports leaders recognize the clear purpose and necessity through education, and operate the cooperative through communications in unity of members. It is thought that this can a new method for the development of the diversity of sports participation and the development of life sports.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.25 no.11
• /
• pp.1663-1669
• /
• 2021

This paper considers the cooperative control problem for multiple leaders and a single follower with interactions. The leaders are controllable, and the follower has interactions with all leaders and is controlled by the interactions. Then, we study the cooperative control problem that achieves the consensus by controlling the leaders. The leaders and the follower are modeled by the single-integrator and the double-integrator, respectively, and it is assumed that the interactions have the nonlinearities. The leaders can estimate the interaction between the follower and exchange the estimated information with neighbors. Then, this paper proposes the consensus-based cooperative control algorithm using the information exchange of the estimated interactions and the virtual velocity variables to achieve the velocity consensus. We analyze the convergence of the agents to the common state based on the Lasalle's Invaraince Principle. Finally, we provide the numerical example to validate the theoretical results.