• 현장농수산연구지
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• 제18권1호
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• pp.29-36
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• 2016

In consumption of lily flowers on wreaths for congratulation and condolences, use of real lily flowers accounted for 40.4% when customers ordered and confirmation of real flowers after receiving delivery of the wreaths accounted for 42.4%. The most popular price of wreaths for congratulation and condolences was 100,000 won -150,000 won accounting for 69.5%. The most popular ordering season is July accounting for 15% and the price per each flower was 16,765 won. The proportion of using lily flower on wreaths was 98% for congratulation and 91% for condolences. The most frequent numbers of lily flowers as a point flowers on wreaths were 5-10 on average. Among 500 wreaths for congratulation and condolences each, the proportion of artificial lily flowers were 470 for congratulations and 425 for condolences, which were considerably high rates.