• Journal of the Korea Fashion and Costume Design Association
• /
• v.6 no.2
• /
• pp.77-87
• /
• 2004

The purpose of this study was to analize the types of symbol concretely, one of a constituent elements of brand, using in Apparel Brands and to examine the meaning of symbol in the internet site of each brand and to evaluate the symbols in the aesthetic dimension and to suggest a basic data of the branding strategy for marketers. For this purpose, 41 Apparel Brands were selected from fashion magazine and the types of symbol used in the Apparel Brands were classified into three types. According to the formative characters of symbol, there were word symbol, descriptive symbol and abstractive symbol. The results of the study were following: the order was the descriptive symbol, word symbol, and abstractive symbol. The percentages of using symbols were descriptive symbol(61%), word symbol(29%), and abstractive symbol(l0%). The Apparel Brands used the most frequently the descriptive symbol that represents or symbolizes a concrete object to represent the image of brand. The abstractive symbol that use a graphic style or geometrical form to deliver the character of brand was used lowest. From this results, we could find that the descriptive symbol was used to deliver/notify the character or image of company's own brand easy and quickly to consumers in symbolic meaning making use of a concrete object such as a animal, plant, specific object or fictitious person, etc than word or abstractive symbol.

• Korean Management Science Review
• /
• v.23 no.3
• /
• pp.77-93
• /
• 2006

In the highly competitive world, there has been a concomitant increase in the need for the research and planning methodology, which can perform an advanced assessment of technological opportunities and an early Perception of threats and possibilities of the emerging technology according to the nation's economic and social status. This research is aiming to provide indicators and visualization methods to measure the latest research trend and aspect underlying scientific and technological documents to researchers and policy planners using 'Co-word Analysis' Organic light emitting diodes(OLED) is an emerging technology in various fields of display and which has a highly prospective market value. In this paper, we presented an analysis on OLED. Co-word analysis was employed to reveal patterns and trends in the OLED fields by measuring the association strength of terms representatives of relevant publications or other texts produced in the OLED field. Data were collected from SCI and the critical keywords could De extracted from the author keywords. These extracted keywords were further standardized. In order to trace the dynamic changes in the OLED field, we presented a variety of technology mapping. The results showed that the OLED field has some established research theme and also rapidly transforms to embrace new themes.

• The Journal of Economics, Marketing and Management
• /
• v.12 no.1
• /
• pp.65-75
• /
• 2024

Purpose: Through this study, first, we try to understand the characteristics of SNS beauty advertising using SNS. Second, focusing on S-O-R Theory, we aim to confirm the impact of SNS beauty advertising characteristics on positive emotions, commitment, and voluntary word-of-mouth intentions. Third, we intend to suggest measures related to effective SNS beauty advertising operation. Research design, data and methodology: To analyze the data collected of 308 questionnaires, the SPSS and AMOS statistical program was used, and the SNS beauty advertising characteristics were reclassified after analyzing the credibility and validity of the responses. Results: It was found that all SNS beauty advertising characteristics (interactivity, entertainment, credibility, and irritation) had a significant effect on positive emotions. However, entertainment and irritation did not have a significant effect on commitment. In addition, it was found that positive emotions had a positive effect on commitment, and commitment had a positive effect on voluntary word-of-mouth intentions, and positive emotions had no significant effect on voluntary word-of-mouth intentions. Conclusions: In order to improve consumers' commitment in SNS beauty advertising, it is important to secure trust through interaction, and it is judged that the more commit in SNS beauty advertising through positive emotions, the more spontaneous and positive word-of-mouth effect can be created.

• Journal of KIISE:Software and Applications
• /
• v.26 no.10
• /
• pp.1204-1218
• /
• 1999

문서영상 검색을 위한 디지털도서관의 대부분은 논문제목과/또는 논문요약으로부터 만들어진 색인에 근거한 제한적인 검색기능을 제공하고 있다. 본 논문에서는 영문 문서영상전체에 대한 검색을 위한 단어 영상 형태 특징기반의 단어검색시스템을 제안한다. 본 논문에서는 검색의 효율성과 정확도를 높이기 위해 1) 기존의 단어검색시스템에서 사용된 특징들을 조합하여 사용하며, 2) 특징의 개수 및 위치뿐만 아니라 특징들의 순서를 포함하여 매칭하는 방법을 사용하며, 3) 특징비교에 의해 검색결과를 얻은 후에 여과목적으로 문자인식을 부분적으로 적용하는 2단계의 검색방법을 사용한다. 제안된 시스템의 동작은 다음과 같다. 문서 영상이 주어지면, 문서 영상 구조가 분석되고 단어 영역들의 조합으로 분할된다. 단어 영상의 특징들이 추출되어 저장된다. 사용자의 텍스트 질의가 주어지면 이에 대응되는 단어 영상이 만들어지며 이로부터 영상특징이 추출된다. 이 참조 특징과 저장된 특징들과 비교하여 유사한 단어를 검색하게 된다. 제안된 시스템은 IBM-PC를 이용한 웹 환경에서 구축되었으며, 영문 문서영상을 이용하여 실험이 수행되었다. 실험결과는 본 논문에서 제안하는 방법들의 유효성을 보여주고 있다. Abstract Most existing digital libraries for document image retrieval provide a limited retrieval service due to their indexing from document titles and/or the content of document abstracts. This paper proposes a word spotting system for full English document image retrieval based on word image shape features. In order to improve not only the efficiency but also the precision of a retrieval system, we develop the system by 1) using a combination of the holistic features which have been used in the existing word spotting systems, 2) performing image matching by comparing the order of features in a word in addition to the number of features and their positions, and 3) adopting 2 stage retrieval strategies by obtaining retrieval results by image feature matching and applying OCR(Optical Charater Recognition) partly to the results for filtering purpose. The proposed system operates as follows: given a document image, its structure is analyzed and is segmented into a set of word regions. Then, word shape features are extracted and stored. Given a user's query with text, features are extracted after its corresponding word image is generated. This reference model is compared with the stored features to find out similar words. The proposed system is implemented with IBM-PC in a web environment and its experiments are performed with English document images. Experimental results show the effectiveness of the proposed methods.

• Proceedings of the KOR-BRONCHOESO Conference
• /
• 1977.06a
• /
• pp.6.1-6
• /
• 1977

Among the various audiometric test batteries, pure tone and speech audiometry was carried as routine. During the past 20 years, there have been works on speech word list for Korean language. As a preliminary work for standardization of Korean speech word list, the authors are intended to study on the factors of test methods with these proposal speech word lists. Now, authors has studied as followings methods and materials and the results were obtained as followings. A. Materials and Methods a. Word List 1. Paik Chun Kee (Paik) 2. Soh Jin Myoung (Soh) 3. Cynn Kyu Shik (Cynn) 4. Lee Jong Dam (Lee) 5. Hahm Tae Young (Hahm) b. Test Method 1. ascending 2. descending c. Test Material 1. live voice 2. Recorded male voice 3. Recorded female voice B. Results 1. Score of ascending method was better result than descending method. 2. Speech reception threshold and discrimination score were better in recorded female voice, live voice and recorded male voice in that order. 3. Speech reception thresholds among tested word lists were Hahm, Lee, Soh, Cynn and Paik in that order. 4. Discrimination score was highest with Cynn and Lee, Soh, Hahm, Paik in that order.

• Journal of the Korean School Mathematics Society
• /
• v.20 no.2
• /
• pp.141-161
• /
• 2017

As it's important to understand the order of operation in the mixed calculation of natural number and perform it, mathematics curriculums and textbooks focused that students can calculate with understanding the order of operation and its principles. For attaining the implications of teaching about the mixed calculations, this study analyzed the problem solving abilities and error types of 67 elementary students and 57 pre-service teachers using questionnaire which was developed in this study and composed of numeric expressions and word problems. The conclusions drawn from this study were as follows: Students were revealed the correct rates(86.2% and 73.5%) in numeric expressions and word problems, but they were showed the paradigmatic error types-the errors of the order of operation and the composition of numeric expression from word problems. Even though the correct rates of the preservice teachers were extremely high, the result of problem solving processes required that it's needed to be interested in teaching the principles of the order of operation in the mixed calculations. In addition, subjects were revealed the problems about using parentheses and equal sign.

• Proceedings of the Korean Society for Language and Information Conference
• /
• 1983.02b
• /
• pp.125-130
• /
• 1983

• Phonetics and Speech Sciences
• /
• v.14 no.1
• /
• pp.1-11
• /
• 2022

The purpose of this study is to investigate the difference of vowel duration due to the voicing of word-final consonants in English and its relation to the types of word-final consonants (stops vs. fricatives), (partial) devoicing, and stop releasing. Addtionally, this study attempts to interpret the findings from the functional view that the vowels before voiced consonants are produced with a longer duration in order to enhance the salience of the voicing of word-final consonants. This study conducted a recording experiment with English native speakers, and measured the vowel duration, the degree of (partial) devoicing of word-final voiced consonants and the release of word-final stops. First, the results showed that the ratio of the duration difference was not influenced by the types of word-final consonants. Second, it was revealed that the higher the degree of (partial) devoicing of word-final voiced consonants, the longer vowel duration before word-final voiced consonants, which was compatible with the prediction based on the functional view. Lastly, the ratio of the duration difference was greater when the word-final stops were uttered with the release compared to when uttered without the release, which was not consistent with the functional view. These results suggest that it is not sufficient enough to explain the voicing effect by its function of distinguishing the voicing of word-final consonants.

• Genomics & Informatics
• /
• v.18 no.2
• /
• pp.23.1-23.6
• /
• 2020

The Human Phenotype Ontology (HPO) is the de facto standard ontology to describe human phenotypes in detail, and it is actively used, particularly in the field of rare disease diagnoses. For clinicians who are not fluent in English, the HPO has been translated into many languages, and there have been four initiatives to develop Japanese translations. At the Biomedical Linked Annotation Hackathon 6 (BLAH6), a rule-based approach was attempted to determine the preferable Japanese translation for each HPO term among the candidates developed by the four approaches. The relationship between the HPO and Mammalian Phenotype translations was also investigated, with the eventual goal of harmonizing the two translations to facilitate phenotype-based comparisons of species in Japanese through cross-species phenotype matching. In order to deal with the increase in the number of HPO terms and the need for manual curation, it would be useful to have a dictionary containing word-by-word correspondences and fixed translation phrases for English word order. These considerations seem applicable to HPO localization into other languages.

• Journal of Information Technology Services
• /
• v.12 no.1
• /
• pp.215-227
• /
• 2013

Currently, improved quality of life has facilitated consumers' indulgence in a diverse range of cultural cuisines. Consequently, the evolvement of the food service industry has been developing itself according to the diversified needs of the consumers. In particular, a great amount of interest has been expressed in a new form of food service known as family restaurants. Family restaurant service providers have begun to provide information regarding family restaurant usage, including various foods and services, through their websites in order to yield better service to consumers. For family restaurant service providers, comprehending the consumers' purpose of using the company's websites is a crucial managerial issue and it plays an important role in the development of good marketing strategies. There exists a distinction in websites usage purposes according to the different values of consumers; the hedonic value and the utilitarian value. When consumers gain satisfaction through family restaurant websites usage, this satisfaction extends to word of mouth communication effect. In order to develop good Internet marketing strategies, this study is prepared to assist family restaurant service providers understand the relationships among customer value, usage purpose, customer satisfaction, and word of mouth communication with regards to the family restaurant websites. The results of this study provide useful implications to understand consumer behavior and to develop marketing strategies in a family restaurant websites.