• 한국의류산업학회지
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• 제14권3호
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• pp.381-389
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• 2012

This study presents a marketing communication strategy from the aspect of new consumption orientation. Consumer preference on ads media, on-line ads media, and WOM usage were examined for new consumption orientation groups. This study was executed in a question survey format. A total of 182 questionnaires were obtained and data were analyzed by PASW 18.0 and AMOS 7. The results were as follows. First, 8 types of consumption orientation factors were revealed; 'impulsive purchase', 'promotion oriented', 'social contribution', 'passive conformity', 'innovative', 'conspicuous', 'rational', and 'environmental conservation'. Then 4 groups were formed, 'Rational & Positive', 'Conspicuous Conforming', 'Positive Social Interested' and 'Low Price Oriented'. Second, communication responses were analyzed through consumption orientation groups. The 'Rational & Positive' group responded positively to every type of advertising media (especially new media). The 'Conspicuous Conforming' and 'Positive Social Interested' groups preferred traditional media such as TV, radio, and magazines; in addition, the 'Low Price Oriented' group liked only online banner ads. For WOM preference, the 'Rational & Positive' and 'Positive Social Interested' group preferred verbal consumer information like WOM. In distribution types, the just 'Positive Social Interested' group revealed a significant result for internet shopping malls. The results from this study will help establish marketing communication strategies based on the features of consumption orientation.

• The Journal of Asian Finance, Economics and Business
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• 제7권5호
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• pp.167-176
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• 2020

The study examined how the personality traits, manifested during serious leisure experience, i.e., experiences that involve the acquisition of special knowledge or techniques and the participation required to achieve the expertise necessary to express them. This study also investigated how such subjective well-being affected behavioral intention, specifically, the intention to use the same leisure facilities again and to spread this information to acquaintances by positive word of mouth. A survey was administered to 727 research subjects selected from pre-registered panels enrolled by an online research organization. The main constructs examined in this study were measured on 5-point Likert scales using multiple items. A structural equation model was employed to verify the proposed conceptual model and the relationships among variables. The results revealed that, of the personality traits, participants high in extraversion, openness to experience, and agreeableness felt high levels of life satisfaction and positive affect, i.e. a sense of subjective well-being. Second, users who felt a high level of subjective well-being, specifically, high life satisfaction and positive affect, also indicated a high level of behavioral intention. Finally, the academic and practical implications and limitations of the study, as well as future research plans involving the personality traits underlying serious leisure experiences are discussed.

• The Journal of Asian Finance, Economics and Business
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• 제5권4호
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• pp.201-211
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• 2018

The paper suggests making a policy and strategies for a way of exporting Korean ICT product effectively in the EU and Eastern area, and an effective preparation of 4^th industrial revolution through analysis of preparation status of 4^th industrial revolution of the Visegrad group. Analyze policy, status, what they want for 4^th preparation in the Visegrad group from comparing characteristics analysis of each country's official data, publication data, portal, paper, and etc. They have been preparing for 4^th industrial revolution long time ago as basic research and business before 4^th wave word. With these basic results, they are trying to apply such as, AI, S/W, security, ICT, etc. of 4^th wave core technology. For the development of new export market in EU, the Korean team should research with university and research center or venture company. Through these cooperation, they should understand their personal characteristic, lifestyle, and what consumers want to purchase in EU. And this results can be used in South Asia and India that give a big effect to all over the world ICT market. The external impact of the 4^th wave must have a long-term shift in manpower, and production policy is related to the EU's strategic role, or the preparation of the 4^th wave to the V4 country in the short term.

• 한국음향학회지
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• 제24권4호
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• pp.224-229
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• 2005

본 논문에서는 부가잡음 환경에서의 강인한 음성인식을 위해 켑스트럼의 확률밀도 (pdf) 정규화 기법을 제안한다. 기존의 방법들은 켑스트럼의 평균 및 분산 등 주로 1, 2차 통계치 만을 정규화 하지만 제안한 방법은 깨끗한 음성과 잡음이 부가된 음성의 켑스트럼의 pdf를 동일하게 함으로써 켑스트럼의 통계치를 완벽하게 정규화 한다. 목표 pdf로는 다양한 확률분포를 고려하기 위하여 일반 (generalized) 가우시안 분포를 선택하였다. 또한 인식시 계산량을 감축하기 위하여 표 참조방법 (table lookup method)를 개발하였다. 화자독립 고립단어 인식 실험에서 제안된 기법이 기존 방법들보다 우수한 성능을 보였으며, 특히 잡음이 심한 환경에서 성능향상이 두드러졌다.

• 복식문화연구
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• 제23권3호
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• pp.498-511
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• 2015

This paper examines advertising images of fashion brands in vertical social network site (SNS) from the viewpoints of message strategies. Vertical social network sites are types of social curation systems applied to social networking, where information is selected, organized, and maintained. Fashion brands communicate with consumers by presenting images on vertical SNSs, anticipating improvements in brand image, popularity, and loyalty. Those images portray content for particular brands and seasonal concepts, thus creating paths for product sales information. Marketing via SNSs corresponds to relationship marketing, which refers to long-term interrelationship and value augmentation between the company and consumer, and viral advertising, which relies on word of mouth distribution via social network platforms. Taylor's six-segment message strategy wheel, often used for analyzing viral ads, was applied to conduct a content analysis of the images. A total of 2,656 images of fashion brands advertised on Instagram were selected and analyzed. Results indicated that brand values were somewhat related to the number of followers. Follower rankings and comment rankings were also correlated. In general, fashion brands projected sensory messages most often. Acute need and rational messages were less common than other messages. Sports brands and luxury brands presented sensory messages, whereas fast fashion brands projected routine images most often. Fashion brands promoted on vertical SNSs should portray advertising images that combine message strategies

• 정보관리학회지
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• 제13권1호
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• pp.173-185
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• 1996

본 논문에서는 부울검색시스템에서 사용자로부터 입력되는 부울 질의를 효율적으로 연산하기 위한 부울 질의 최적화 방법 4가지를 기술한다. 첫째, 프로그래밍 언어에서 논리식의 계산에 사용되는 단거리계산 방법을 적용한다. 둘째, AND, NOT과 같은 특정 연산자를 효율적으로 연산하기 위하여 색인어 출현 빈도의 차이를 이용한다. 세째, 분배법칙이 적용된 질의를 원래의 식으로 변환하여 연산의 수를 감소시킨다. 마지막으로 반복되는 식을 포함하는 질의에 대하여 중복 연산을 회피한다. 또한 위의 4가지 방법들을 UNIX환경에서 개발된 KRISTAL-II 시스템에 구현하여, 제시된 방법들이 특정 경우에 검색 속도를 향상시킬 수 있음을 검증하였다.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.865-874
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• 2020

In Vietnam, the airline service sector plays an important economic role. However, it is a complicated industry that is open to failures. Negative emotions are an essential variable for the airline service industry because they can trigger a variety of coping behaviors that affect consumer loyalty as well as the image and reputation of the airline service providers. However, negative emotions and the accompanying coping behaviors are often investigated partially or as separate issues, thus leading to an incomplete understanding. This study is conducted to fill this gap by proposing and testing the causal relationship between negative emotions (anger, frustration, regret) and coping behaviors (complaint, negative word-of-mouth (WOM), and switching intention) in the context of the airline industry. Eight research hypotheses are tested. Using the partial least squares structural equation modeling (PLS-SEM) on a sample of 587 passengers in Vietnam, the empirical results show that anger and frustration influence complaints, negative WOM, and switching intention, while regret leads to switching intention and negative WOM. Thus, the research has important academic and practical implications. The empirical outcome could be of major importance for airline companies in planning to provide new services and achieve high performance in the long run.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.885-896
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• 2020

The purpose of this study is to shed light on the driving motivations of contributing social word of mouth on social networking sites (sWOM) toward both tangible and intangible products. In order to develop a research model, this study adopts the motivation theory and TAM model. Data was collected from 904 members of the cosmetic and restaurant communities by using the snowball method. After assessing the validity of all constructs, the structural equation modeling (SEM) is used to test the proposed hypotheses. Results show that personal motivations (satisfaction, opinion leadership, self-enhancement, and economic incentives) and characteristics of sWOM (Perceived Usefulness and Ease of Use) have positive effect on exposure and engagement behaviors. Here are our specific findings, (1) customer satisfaction positively affects online interactions on SNSs such as Like or Sharing a content; (2) sWOM contribution behavior exists in two structures (Exposure and Engagement) and affects each other; (3) This study combines two groups of personal motivation and TAM to conceptualize a research model; and (4) The motivations of contributing sWOM between a specified service and product are rather similar. These findings help digital managers to understand consumers' behavioral contributions on SNSs and also provide interesting insights for marketers.

• 한국정보과학회 언어공학연구회:학술대회논문집(한글 및 한국어 정보처리)
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• 한국정보과학회언어공학연구회 2016년도 제28회 한글 및 한국어 정보처리 학술대회
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• pp.14-19
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• 2016

본 논문은 문장에서의 어절 간 의존관계가 성립될 때 의존소와 지배소가 어떠한 관계를 가지는지 의존 관계명을 부착하는 모델을 제안한다. 국내에서 한국어 의존구문분석에 관한 연구가 활발히 진행되고 있지만 의존 관계만을 결과로 제시하고 의존 관계명을 제공하지 않는 경우가 많았다. 따라서 본 논문에서는 의존 경로(Dependency Path)와 음절의 의존 관계명 분포를 반영하는 음절 임베딩를 이용한 의존 관계명 부착 모델을 제안한다. 문장에서 나올 수 있는 최적의 입력 열인 의존 경로(Dependency Path)를 순차 레이블링에서 좋은 성능을 나타내고 있는 bidirectional LSTM-CRFs의 입력 값으로 사용하여 의존 관계명을 결정한다. 제안된 기법은 자질에 대한 많은 노력 없이 의존 경로에 따라 어절 및 음절 단어표상(word embedding)만을 사용하여 순차적으로 의존 관계명을 부착한다. 의존 경로를 사용하지 않고 전체 문장의 어절 순서를 바탕으로 자질을 추출하여 CRFs로 분석한 기존 모델보다 의존 경로를 사용했을 때 4.1%p의 성능향상을 얻었으며, 의존 관계명 분포를 반영하는 음절 임베딩을 사용한 bidirectional LSTM-CRFs는 의존 관계명 부착에 최고의 성능인 96.01%(5.21%p 개선)를 내었다.

• 대한안전경영과학회지
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• 제9권5호
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• pp.103-110
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• 2007

To build a most efficient and competitive warehouse, need to reflect tenants various opinions in advance such as location, rentable size, leasing terms, rental, configuration of the building, building structure, traffic flow and amenities. Thus a survey for major tenants which are logistics, retailers and manufactures should be done to figure out potential demand and marketing strategy to lead to be a competitive warehouse. However above survey is time consuming work and requires high cost involvement thus to avoid such an inefficient process and to facilitate investors prompt and right decision making, there should be a tool which helps to make a decision process easier with simple key factors. In other word, we have used above mentioned 'Demand Approach' so far but here I am introducing 'Factors Comparison' which reflects location factors and facility factors. I derived Kwang-myung logistics park's proper rental rate through 'Demand Approach' which analyzed Seoul Metropolitan area's rental warehouse status and rents, and also defined a size of potential demand area and rental. And this report compared the result with an outcome of 'Factors Comparison' then compared each methods and drew a conclusion of 'Factors Comparion's better convenience and efficiency.