• Journal of Distribution Science
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• v.15 no.9
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• pp.85-93
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• 2017

Purpose - The volume and valence of online word-of-mouth(eWOM) have become an important part of the retailer's market success for a wide range of products. This study aims to investigate how the growth of eWOM has generated the product's final financial outcomes in the introductory period influences. Research design, data, and methodology - This study uses weekly box office performance for 117 movies released in the South Korea from July 2015 to June 2016 using Korean Film Council(KOFIC) database. 292,371 posted online review messages were collected from NAVER movie review bulletin board. Using regression analysis, we test whether eWOM incurred during the opening week is valuable to explain the last of box office performance. Three major eWOM metrics were considered after controlling for the major distributional factors. Results - Results support that major eWOM variables play a significant role in box-office outcome prediction. Especially, the growth rate of the positive eWOM volume has a significant effect on the growth potential in sales. Conclusions - The findings highlight that the speed of eWOM growth has an informational value to understand the market reaction to a new product beyond valence and volume. Movie distributors need to take positive online eWOM growth into account to make optimal screen allocation decisions after release.

• Phonetics and Speech Sciences
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• v.10 no.3
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• pp.31-39
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• 2018

This paper aims to present a taxonomy of non-standard words (NSW) for developing a French text normalization system and to propose a method for evaluating this system based on a corpus. The proposed taxonomy of French NSWs consists of 13 categories, including 2 types of letter-based categories and 9 types of number-based categories. In order to evaluate the text normalization system, a representative test set including NSWs from various text domains, such as news, literature, non-fiction, social-networking services (SNSs), and transcriptions, is constructed, and an evaluation equation is proposed reflecting the distribution of the NSW categories of the target domain to which the system is applied. The error rate of the test set is 1.64%, while the error rate of the whole corpus is 2.08%, reflecting the NSW distribution in the corpus. The results show that the literature and SNS domains are assessed as having higher error rates compared to the test set.

• Phonetics and Speech Sciences
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• v.7 no.2
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• pp.95-102
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• 2015

The purpose of this paper is to extract the vowel formants of the ten adult male speakers in their twenties and thirties from the Korean Corpus of Spontaneous Speech [4], also known as the Seoul corpus, and to analyze them by comparing to earlier works on the Buckeye Corpus of Conversational Speech [1] in terms of the various linguistic factors that are expected to affect the formant distribution. The vowels extracted from the Korean corpus were also compared to those of the read Korean. The results showed that the distribution of the vowel formants from the Korean corpus was very different from that of read Korean speech. The comparison with English corpus and read English speech showed similar patterns. The factors affecting the Korean vowel formants were the interviewer sex, the location of the target vowel or the syllable containing it with respect to the phrasal word or utterance and the speech rate of the surrounding words.

• Korean Linguistics
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• v.80
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• pp.151-175
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• 2018

This paper proposed a method of semantic recognition to improve the extraction of correct answers of the Q&A system through machine learning. For this purpose, the semantic recognition method is described based on the distribution of predicative nouns. Predicative noun vocabularies and sentences were collected from Wikipedia documents. The predicative nouns are typed by analyzing the environment in which the predicative nouns appear in sentences. This paper proposes a semantic recognition method of predicative nouns to which rules can be applied. In Chapter 2, previous studies on predicative nouns were reviewed. Chapter 3 explains how predicative nouns are distributed. In this paper, every predicative nouns that can not be processed by rules are excluded, therefore, the predicative nouns noun forms combined with the case marker '의' were excluded. In Chapter 4, we extracted 728 sentences composed of 10,575 words from Wikipedia. A semantic analysis engine tool of ETRI was used and presented a predicative nouns noun that can be handled semantic recognition language.

• The Journal of the Acoustical Society of Korea
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• v.19 no.6
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• pp.53-61
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• 2000

In the speech recognition under the noisy environments, reducing the mismatch introduced between training and testing environments is an important issue. Spectral subtraction is widely used technique because of its simplicity and relatively good performance in noisy environments. In this paper, we introduce histogram method as a reliable noise estimation approach for spectral subtraction. This method has advantages over the conventional noise estimation methods in that it does not need to detect non-speech intervals and it can estimate the noise spectra even in time-varying noise environments. Even though spectral subtraction is performed using a reliable average noise spectrum by the histogram method, considerable amount of residual noise remains due to the variations of instantaneous noise spectrum about mean. To overcome this limitation, we propose a new over-estimation technique based on distribution characteristics of histogram used for noise estimation. Since the proposed technique decides the degree of over-estimation adaptively according to the measured noise distribution, it has advantages to be few the influence of the SNR variation on the noise levels. According to speaker-independent isolated word recognition experiments in car noise environment under various SNR conditions, the proposed histogram-based over-estimation technique outperforms the conventional over-estimation technique.

• The Journal of the Korea Contents Association
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• v.7 no.6
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• pp.60-68
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• 2007

There are various application areas of Language information processing such as information retrieval, morphological analysis, spell checker, voice recognition, character recognition, etc. In these language information processing areas, an electronic dictionary is essential. This thesis made researches on basic statistical information on the Korean dictionary and on the construction of electronic dictionary. The targets of analysis were the number of registered word in Korea dictionary, the entry number of registered word in electronic dictionary, the number of used syllables, the number of different syllables, the average length of entry, the distribution of part of speech and the number of used nodes to construct electronic dictionary using Trie, except for words including a archaic word or incomplete syllables. Total entry number of electronic dictionary is 361,980, the number of used syllables is 1,289,659, the average length of entries is 3.56 and the number of different syllables is 2,463. Theses informations would play a beneficial role in constructing an electronic dictionary and in processing Korean information.

• The Journal of Economics, Marketing and Management
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• v.11 no.3
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• pp.47-66
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• 2023

Purpose: The purpose of this study is to identify research trends related to ESG by domestic and overseas researchers so far, and to present research directions and clues for the possibility of applying ESG to Korean companies in the future and ESG practice through comparison of derived topics. Research design, data and methodology: In this study, as of October 20, 2022, after searching for the keyword 'ESG' in 'scienceON', 341 domestic papers with English abstracts and 1,173 overseas papers were extracted. For analysis, word frequency analysis, word co-occurrence frequency analysis, BERTopic, LDA, and OLS regression analysis were performed to confirm trends for each topic using Python 3.7. Results: As a result of word frequency analysis, It was found that words such as management, company, performance, and value were commonly used in both domestic and overseas papers. In domestic papers, words such as activity and responsibility, and in overseas papers, words such as sustainability, impact, and development were included in the top 20 words. As a result of analyzing the co-occurrence frequency of words, it was confirmed that domestic papers were related mainly to words such as company, management, and activity, and overseas papers were related to words such as investment, sustainability, and performance. As a result of topic modeling, 3 topics such as named ESG from the corporate perspective were derived for domestic papers, and a total of 7 topics such as named sustainable investment for overseas papers were derived. As a result of the annual trend analysis, each topic did not show a relatively increasing or decreasing tendency, confirming that all topics were neutral. Conclusions: The results of this study confirmed that although it is desirable that domestic papers have recently started research on consumers, the subject diversity is lower than that of overseas papers. Therefore, it is suggested that future research needs to approach various topics such as forecasting future risks related to ESG and corporate evaluation methods.

• Journal of Global Scholars of Marketing Science
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• v.18 no.2
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• pp.113-145
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• 2008

Marketing for the distribution industry is making an ongoing progress in the changes of customers, the competitive environment, and the internal marketing environment. Integrated marketing communication activities are required for the enhancement of efficiency in the market.oriented activities. In this study, IMC is defined as "a notion that a market oriented business integrated marketing communication means, conducting and evaluating marketing activities with consistent messages in order to communicate with customers based on databases." In this study, an IMC planning model for the improvement of marketing efficiency in the distribution industry was derived from a pilot study. This model may be broken down into the following phases: IMC goals setting, situational analysis (customer analysis, competition analysis and company analysis), customer data analysis, contact management, budgeting, the establishment of an IMC strategy, the IMC mix and execution, an evaluation system, and feedback. In consideration of the characteristics of the distribution industry, this study was accompanied by a vocational study on IMC means employed by, in particular, department stores and other distributors such as: advertising, sales promotion, sales promotion advertising, direct marketing, public relations, personal selling, the Internet, mobile, visual merchandising, words of mouth. In addition, this study also covered the correlation among variables such as IMC activities of distributors, the process of forming customer's brand attitudes, brand loyalty and repurchase intention. This research would enhance the utilization of IMC. The analysis on customer's brand attitudes toward the IMC activities of distributors requires the simultaneous consideration of how they are linked to purchase as well as their attitudes toward both distributors and stores. The formation of brand loyalty and repurchase intention is related to the integration of marketing communication and the maintenance of consistency in contents, which requires integrated brand communication (IBC) strategies. IBC is a concept of using IMC means to manage the brand in a continuing and consistent manner and measuring their effect, which is a process to establish enterprise.level brand identity and maximize brand loyalty and repurchase intention by integrating IMC means. For an empirical analysis in this study, an online questionnaire survey was conducted among those department store customers from 20's to 50's who reside either in the Seoul and Gyeonggi areas and have made purchase at department stores. In this study, the research model consisted of four theoretical variables: IMC activities, IMC attitudes, brand loyalty, and repurchase intention, on which variables a pilot study was conducted. A number of hypotheses were constructed on the relations between IMC activities and IMC attitudes, between IMC attitudes and repurchase intention, and between brand loyalty and repurchase intention. The test of the hypotheses may be summarized as follows: Firstly, the test of the hypothesis concerning the relation between IMC attitudes and IMC activities - advertising, sales promotion, direct marketing, public relations, personal selling, the Web, mobile, visual merchandising, and word of mouth - indicates that advertising, sales promotion, direct marketing, public relations, personal selling, mobile, visual merchandising, and word of mouth have significant impact on IMC activities. In addition to the result similar to those of previous studies that such marketing communication means as word of mouth, advertising, personal selling and sales promotion, in particular, play very important roles, a notable finding of this study is that visual merchandising performed by department stores is shown to have very significant impact on IMC activities. On a separate note, it is also noteworthy that Internet marketing activities engaged by department stores are not shown to have significant impact on IMC attitudes. Secondly, the test of the hypothesis on the relation between IMC attitudes and brand loyalty attests that IMC attitudes for the distribution industry significantly affect brand loyalty. Thirdly, the test of the hypothesis concerning the relation between IMC attitudes and repurchase intention confirms that IMC attitudes for the distribution industry significantly affect repurchase intention. Fourthly, the test of the hypothesis concerning the relation between brand loyalty and repurchase intention indicates that brand loyalty significantly affect repurchase intention. A comprehensive view of these findings points to the conclusion that the IMC activities for the distribution industry do affect IMC attitudes, brand loyalty, and repurchase intention.

• Korean Management Science Review
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• v.18 no.1
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• pp.69-78
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• 2001

An electronic micropayment system, one of electronic payment systems, is suitable especially when a small amount of money is to be paid frequently in order to purchase on-line goods (i.e. database search, software distribution, electronic news service, etc). In addition, since the amount of payment is small, possible damages caused by system failures are lower than other payment system. In this paper, a micropayment protocol in electronic commerce environments on the Internet is proposed, based on the PayWord system. And a micropayment electronic commerce system which executes the protocol proposed is implemented. Unlike the PayWord system, however, the micropayment protocol proposed in this paper is designed in such a way that a merchant does not need to request a payment at the end of every business day since a customer cannot purchase goods beyond length of hash chains, which is specified on a certificate. In addition, the system is able to check the validity as well as the duplicate spending of hash chains. The electronic micropayment system with the proposed protocol is consists of Customers, Merchants, and Brokers. Customers are implemented on Windows NT 4.0 using VC++. Merchants are implemented on Solaris 2.5.1 and gcc 2.8.0 using Netscape Web Server and CGI Methods. HP UX 10.20 is used for Brokers.

• Speech Sciences
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• v.8 no.2
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• pp.133-148
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• 2001

Focus and information structure are closely related with the distribution of pitch accents. A focused word conveys new information and bears a pitch accent. A content word can usually get a pitch accent, but it can be deaccented if it is mentioned earlier in the discourse. In this paper, we test how English native speakers and Korean learners of English realize pitch accents according to focus and information structure of a sentence. The production experiment shows that English native speakers give a pitch accent to narrow-focused items, deaccenting all the other items of the sentence. For VP broad focus, native speakers give a pitch accent either to both the verb and its complement or to the complement only. On the other hand, it is found that Koreans give pitch accents to most content words regardless of focus and information structure. Moreover, the perception experiment confirms that Koreans' intonation patterns, which are not appropriate in terms of focus and information structure, may jeopardize listeners' comprehension. This paper shows that Korean speakers have little knowledge about focus and information structure for intonational realization, and that such notions should be applied to teaching of English intonation.