• 유통과학연구
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• 제12권12호
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• pp.107-118
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• 2014

Purpose - Due to the recent slowdown of growth in global luxury brands, which have been an engine of our domestic fashion market growth, there is an increasing need to develop a global market for domestic high-priced fashion brands. In spite of the large scale of trade between Korea and China with respect to fashion products, current trade concentrates on middle- and low-priced products rather than high-priced products. Diversification of the trade between Korea and China in terms of the price levels of trade products is needed. An understanding of Chinese consumption values and purchase intentions for luxury fashion brands will be very helpful for the establishment of strategies with the aim of increasing the level of trade with regard to high-priced fashion products. Therefore, the study aimed to identify the differences in the clothing consumption values of South Korean and Chinese women in their 20s, especially with reference to how those values affect their preference and purchase intention for luxury fashion brands. Research design, data, methodology - The study was implemented through a descriptive survey method using a self-administered questionnaire. The sample consisted of 283 Korean and 306 Chinese women in their 20s, residing in Seoul, Beijing, Guangzhou, and Shanghai. Data were collected from March 3 to 15, 2014. A total of 589 completed responses were analyzed. Data were analyzed by factor analysis, t-test, and multiple regression analysis. Results - Fivefactors for clothing consumption values were formulated: conspicuous/social value, fashionability value, personality expression value, hedonic value, and practical value. There were significant differences between Korean and Chinese consumers in clothing consumption values (except social value), preference, and purchase intention for luxury fashion brands. With regard to clothing consumption values, Chinese women attached more importance to fashionability value, personality expression value, hedonic value, and practical value than South Korean women. In addition, Chinese women's preference and purchase intention for luxury fashion brands were higher than South Korean women's. Second, in the case of South Korean women, social value, practical value, and fashionability value had positive effects on preferences for luxury fashion brands, while attractive/personality expression value and hedonic value had no influence. In contrast, in the case of Chinese women, social value and fashionability value had positive effects on preference for the luxury fashion brands. Third, in the case of South Korean women, social value and practical value had positive effects on purchase intentions for luxury fashion brands. In contrast, in the case of Chinese women, social value, personality expression value, and fashionability value had positive effects on purchase intention for luxury fashion brands. Conclusions - Considering the findings of the study, it is clear that differentiated marketing strategies are needed for luxury fashion brand markets in Korea and China. The results of the study could provide useful information that will help increase the effectiveness of luxury fashion brand marketing strategies in Korea and China.

• 한국산학기술학회논문지
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• 제16권1호
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• pp.606-616
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• 2015

본 연구는 한국 30대 미혼여성의 결혼견해에 영향을 미치는 요인을 파악하기 위해 수행되었다. 2012년 사회조사 자료 중 30대 미혼여성 529명의 자료가 분석에 이용되었다. 자료는 SPSS Ver. 20.0을 이용하여 ${\chi}^2$ test와 위계적 로지스틱 회귀분석을 통해 분석되었다. 연구결과 대상자의 연령(Exp(b)=.90,p=.025), 이혼에 대한 견해(Exp(b)=3.81,p<.001), 재혼에 대한 견해(Exp(b)=3.09,p=.001) 그리고 결혼관(Exp(b)=.80,p<.001)이 결혼견해에 영향하는 요인으로 밝혀졌다. 또한 30에서 34세 미혼여성과 35에서 39세 미혼여성간의 결혼견해에 영향을 미치는 요인의 차이는 경제 활동 여부(Exp(b)=19.58,p=.003)였다 연구결과는 가족과 결혼가치관 교육과 경제활동을 하는 35세에서 39세 미혼여성의 결혼견해에 영향을 미치는 요인을 고려한 저출산 정책이 필요함을 시사한다.

• 패션비즈니스
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• 제13권4호
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• pp.99-111
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• 2009

The purpose of this study was to identify women's clothing image according to their body image. Self-administered questionnaires were used for data collection. The results were as followed: First, the body image was shown in three dimensions of care for appearance, concern about weight, and appearance attractiveness. And clothing image was shown in seven dimensions of gorgeousness, beauty, sophistication, comfort, confidence, neatness, and feminity. Second, women were segmented into interest in appearance attractiveness group, body image intermediate group, appearance & weight concern group, and body image retard group. Interest in appearance attractiveness group and appearance & weight concern group were found frequently among women in 20s and students or unmarried women, preferred for gorgeousness and feminity of clothing more, and enjoyed internet shopping. Appearance & weight concern group was heavier than interest in appearance attractiveness group. Body image intermediate group were found frequently among women of lower education, and shopped at stores. Third, younger unmarried women preferred for beauty, confidence, and feminity of clothing image and older women preferred for comfort more. Women who preferred for beauty and sophistication of clothing image shopped at internet shopping mall more frequently.

• 한국의류학회지
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• 제45권4호
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• pp.661-673
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• 2021

The purpose of this study is to analyze the perceptions of obesity among appearance-conscious women in their 20s. It is intended to provide data necessary to produce garments for obese body types by identifying adult women's subjective assessments of obese body types and characteristics. The data were analyzed using Q Methodology in the QUANL program for PC. Type 1 was recognized as uniformly fat in the abdomen, with almost the same width and thickness. Type 2 was perceived to have more fat in the upper body and back, broad shoulders, and an inverted body type. Type 3 was perceived as having a fat lower half of the body, hips wider than the chest, and large thighs. Type 4 was identified as having few curves and fat concentrated in the abdomen. Further research of other age groups and regions is needed to ascertain the difference between perceived and actual body types.

• 가정과삶의질연구
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• 제31권6호
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• pp.23-38
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• 2013

The purpose of this study was to investigate the effects of family differentiation from the family of origin, marital communication, and marital intimacy on the family strengths of married women in their twenties and thirties. The subjects were 237 married women in their twenties and thirties who live in D city. The questionnaire was consisted of measures on the family differentiation from the family of origin, marital communication, marital intimacy, and family strengths. Structural equational models were conducted with Amos 18.0. The major findings were as follows. 1) Family differentiation from the family of origin had both direct and indirect influences on the perceived family strengths of married women in their twenties and thirties. 2) Family differentiation from the family of origin had a direct effect on marital communication but no direct effect on marital intimacy. 3) Marital communication had a direct effect on marital intimacy but no direct effect on married women's perceived family strengths. 4) Marital intimacy had a direct effect on married women's perceived family strengths.

• 여성건강간호학회지
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• 제12권1호
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• pp.29-36
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• 2006

Purpose: The purpose of this study was to investigate postmenopausal women's risk factors and subjective symptoms of coronary artery disease, their knowledge about the risk factors and their performance of health behaviors. Method: The subjects were 285 women aged between 50~60 who had naturally reached menopause. We interviewed them using a questionnaire on the subjects' risk factors of coronary artery disease, their knowledge about the risk factors and their performance of preventive health behaviors. Collected data was analyzed through t-test, ANOVA & Duncan test. Results: Risk factors of coronary artery disease observed in the subjects were diabetes (10.9%), hypertension (22.8%) and hyperlipidemia (14.7%). Symptoms of coronary artery disease were experienced more by those who had diabetes, smoked, had a history of coronary artery disease, and thought that they might have coronary artery disease. With regard to the subjects' knowledge about the risk factors of coronary artery disease, the average score was 13.88 out of 20 points. Conclusion: The results of this study suggest that postmenopausal women have several risk factors of coronary arterial disease but they did not have sufficient knowledge about the risk factors and did not manage the factors appropriately.

• 복식문화연구
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• 제19권1호
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• pp.176-190
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• 2011

Today's young generation in digital era has a rich education environment and convenient life, on the other hand, there was negative impact on growth as normal body type because of adverse impact on an excessive study and insufficient exercise, etc. Also, for these people in IT culture generation, using small mobile including computer for long time is becoming main issue as changing factor in posture and body type in terms of spine like their neck disc. This body-typed characteristic reaches to normal adult body type in the process of physical development of adult woman and has least modification in body type. Therefore, despite of early young generation, body suitability of upper body clothes might caused imbalance. So, for intended to early 20s women, to design clothes with consideration on imbalance of body type by bended and curved spine, body type studies about size of upper body and forms are needed. As this researcher measured the body type of early 20s college women in metropolitan area, changes in body type of young generation with use of digital equipment recently were recognized since straight body type was decreased unequally and had characteristic in terms of changes to be bended body type. The changes of these body type should be considered to make clothes. Also, since there are some restrictions on this research objects in terms of local and numbers of measured objects, a broad interpretation of result on this research should be really careful.

• 대한가정학회지
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• 제39권2호
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• pp.25-40
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• 2001

The purpose of this study is to provide for the basic data useful to the development of the quality of brassiere featuring a good wearing feeling and an effect of reinstating and correcting breast shape. For this purpose, 220 adult women aged between 20 and 59 were sampled to survey their actual breast shapes. The results of this study can be summarized as follows; 1 According to the increase of age, the items of height were decreased and items of width, depth, circumference and length were increased, being obeser and breast point were drooped. So volume and bottom are3 of breast of 40.50′s women′s age group were larger than 20.30′s women′s age group and breast point width of 40.50′s women was being wider by increase of interior dimensions of breast. 2. The components of adult women′s breast shape can be categorized into "obesity of breast", "upper dimensions of breast and drop", "lower dimensions of breast and drop", "location of breast point and vertical size of breast", "interior dimensions of breast", "exterior dimensions of breast" Such components of breast shape very in terms of weight or apparence depending on ages. Older women tend to have more droopy and widen breasts.

• 한국의류학회지
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• 제28권11호
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• pp.1361-1371
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• 2004

This was a follow-up study to the 'Study on the Body Types of Chinese Adult Women I,' which looked into the body types and classified them into representative body type groups, with the subjects of the women residing in Beijing and Shanghai, and it intends to compare the features of the body types by the residential area of each age range. The results were as follows: 1. The measurements physical items of the women residing in Beijing and Shanghai were compared by the age range, and differences were found in all age ranges. In particular, as the age ranges got higher, the differences in the physical measurements were significant. 2. The comparison of the factor score for the women residing in Beijing and Shanghai by the age range indicated the differences in all the age ranges, and the differences were larger as the age got higher. 3. The comparison of the type distribution for the women residing in Beijing and Shanghai by the age range indicated the differences in their 30's and 40's, while any differences in the type distribution were not found in their 20's.

• 패션비즈니스
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• 제27권3호
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• pp.96-114
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• 2023

In modern society, there is a tendency to prioritize both fashion and comfort, with a preference for loose-fit clothing that enhances mobility. While darts may not be visibly present on the garment's exterior, their effects should be dispersed and incorporated into the design. However, there is a significant lack of systematic research on dartless patterns in the current state. Therefore, this study focuses on investigating dartless patterns used in loose-fit clothing tailored to the body measurements of women in their 20s. The objective of this research is to develop foundational dartless patterns that serve as a basis for diverse design possibilities in loose-fit clothing. To achieve this purpose, seven dartless patterns introduced in clothing construction references were selected for the production of experimental prototypes, which were then subjected to visual evaluations by a panel of experts. Based on the evaluation results, superior patterns were selected and they underwent modification and improvement to develop the research patterns. The developed research patterns were derived through the formulation of calculation formulas, and based on these formulas, garments were produced. Subsequently, a second round of visual evaluations was conducted by a panel of experts, and notable improvements were observed in most of the aspects assessed. However, it should be noted that this study was limited to women in their 20s it did not explore a wide range of fabrics. Therefore, further research is needed in the future.